Top San Francisco Culture

Hop on a '70s-era VW bus and get to know the hippie past and hipster vibe that make up San Francisco today. Starting and ending at Fisherman's Wharf, this sightseeing tour takes you around the city, including Chinatown, North Beach, the Castro, the Mission, downtown and more. See the homes of The Grateful Dead, Janis Joplin and Jimi Hendrix, while listening to '60s classics. So settle into a neon-blue seat and dig your shoes into groovy shag carpet. Each bus accommodates up to just six people.

Stroll the narrow streets and back alleys of San Francisco's Chinatown on this small-group walking tour. Explore local markets and savor tastings that add up to a full lunch, including tea, fortune cookies, dim sum, crispy Peking duck, and other specialties. Listen to guided commentary and ask questions as you discover the neighborhood's rich culture and flavors.

See San Francisco’s most famous waterfront landmarks from the water on a bay cruise that combines iconic views with onboard flexibility. Sail beneath the Golden Gate Bridge, pass Alcatraz Island, and take in panoramic views of the city skyline while listening to stories and insights through an app-based audio guide. With skip-the-line boarding and indoor and outdoor viewing areas, it’s an easy way to experience the bay from a different perspective.

Explore one of California's most iconic settings from the beauty of San Francisco Bay. This narrated Golden Gate Bay cruise journeys alongside Alcatraz and Angel Island State Park, past the shores of Sausalito and beneath the Golden Gate Bridge. You can choose to view the sights from inside your boat or out on deck.

If you fancy yourself a foodie or culture enthusiast, don’t miss this walking tour of San Francisco’s Little Italy—the neighborhood of North Beach. Voted one of the 15 best foodie tours in the USA by U.S. News, join an insider guide and experience a slice of the top things to do in North Beach, such as tasting coffee and witnessing bread being freshly made. Soak up the lively atmosphere of one of the city’s most popular districts as you learn about its cafes and bakeries and see landmarks like Saints Peter and Paul Church.

Bypass the line and head directly to the gate with your prebooked tickets for this San Francisco Bay sightseeing cruise. This sunset cruise takes you across the bay with outstanding views of the city skyline, Golden Gate Bridge, the San Francisco Bay Bridge, and Alcatraz Island. Relax while background music sets the tone. Watch the sunset or select a city lights cruise during winter months.

Getting from San Francisco to Muir Woods can be a real challenge without a car. Instead, enjoy a hassle-free way to travel with this round-trip shuttle service. Following morning or afternoon pickup at Fisherman’s Wharf, cross the Golden Gate Bridge and head to the woods, all while your driver shares insider facts and tips. Upon arrival (admission tickets own expense), enjoy free time to explore independently before returning to the city.

Ride a double-decker sightseeing bus to San Francisco's most famous landmarks with a hop-on hop-off bus pass valid for 24, 48, or 72 hours. Visit big-name attractions such as Pier 39, the Palace of Fine Arts, and Union Square. Explore at your own pace, hopping off at any of the stops along two routes. Upgrade to the 48-hour tour for a digital Chinatown walking tour and a panoramic sunset tour, or the 72-hour tour, which also includes a bay cruise.

Take a journey around San Francisco's top sights in a retro way with this small-group tour by vintage Volkswagen bus, decorated with long eyelashes so you can't miss your tour vehicle. You'll pass by neighborhoods like Chinatown, Union Square, Pacific Heights, North Beach, Haight-Ashbury, the Marina, and Hayes Valley, plus see the Palace of Fine Arts, Golden Gate Bridge, Golden Gate Park, Civic Center, and more.

This convenient package gives you access to two separate essential San Francisco experiences—a visit to Alcatraz Island, and a sightseeing cruise. Instead of waiting in long ticket lines, this time-saving option helps you explore San Francisco more efficiently. Take a ferry to Alcatraz Island where you can go inside the Alcatraz Federal Penitentiary and enjoy an audio guide. A San Francisco Bay cruise is also included with views of Pier 39's sea lions, the waterfront area, and the city's skyline. Please note, children 4 years old and younger do not need purchased tickets.

This small-group tour takes you from downtown San Francisco to Muir Woods and Sausalito—two of Marin's top attractions—in a single day. Riding across the Golden Gate Bridge in a tour van leaves you free to take in the epic views instead of focusing on the driving. You'll have free time to explore both sites, making this organized option a great choice for independent travelers.

Explore Alcatraz Island like never before with this exclusive package that includes official admission and round-trip ferry tickets. Accompanied by a unique companion audio guide, your journey unfolds with captivating narratives about the island’s history, hidden gardens, and powerful stories of resistance. From the moment you board the ferry at Pier 33 to your return, enjoy immersive storytelling that enhances the official Cellhouse audio tour. This experience reveals insights often missed, providing a deeper understanding of transformation within this historic site. At checkout, you can select the Alcatraz Night Tour option, which includes evening ferry service, guided introductions by park rangers, and access to areas not open during the day. With fewer visitors and special programs, the night tour offers a more intimate and immersive experience of the island. Night option is not available Sundays and Mondays. This is a self-guided tour with an exclusive audio companion guide.

Visiting Alcatraz is a top activity for many San Francisco visitors, and tickets routinely sell out. Avoid disappointment by prebooking your cruise ticket and explore the island with the included audio tour. Choose from day or night cruise times, and enjoy a free appetizer at select North Beach restaurants with entrée purchase.

See paintings, sculptures, photography, and more from the world’s top modern and contemporary artists at the San Francisco Museum of Modern Art, located near Union Square. This general admission ticket grants access to all seven floors featuring more than 30,000 pieces, the largest living wall in the US, outdoor gardens, and six terraces. Recharge at onsite restaurants or browse the gift shop during your visit.

Visit two of the San Francisco Bay Area’s most popular destinations without the hassle of driving, parking, or securing reservations on your own. Travel across the Golden Gate Bridge to explore the towering redwoods of Muir Woods, then spend time in Sausalito, known for its waterfront views, art galleries, and laid-back charm. Return to San Francisco by coach or choose the flexibility of a ferry ride across the bay.

Hop aboard a vintage Volkswagen bus for a San Francisco city tour to remember. Travel down streets a typical tour bus can't access while your guide fills you in on the history of the City by the Bay, from the Gold Rush to Silicon Valley. Get views of landmarks such as Twin Peaks, the Golden Gate Bridge, and the Painted Ladies as you travel through distinct city districts, and see more of the city than you could if exploring independently.

Experience the perfect way to discover and explore the vibrant City by the Bay with a convenient hop-on hop-off bus tour. This flexible sightseeing option allows you to travel at your own pace, stopping at all of San Francisco’s must-see landmarks and attractions. The bus route covers all major points of interest, including the breathtaking Golden Gate Bridge, Fisherman’s Wharf, Chinatown, Union Square, Lombard Street, and the historic cable car lines. With frequent stops at these popular destinations, you have the freedom to hop off wherever you want to explore further, take photos, shop, or enjoy local dining. When you’re ready, simply hop back on the next bus to continue your adventure. Each bus is equipped with informative commentary, sharing fascinating stories and history about San Francisco’s landmarks, neighborhoods, and culture—enhancing your sightseeing experience. The tour offers the convenience of a single ticket that grants you unlimited rides for a full day..

Savor the best of Napa and Sonoma wine country with ease on this full-day tour from San Francisco. Cross the Golden Gate Bridge, enjoy scenic photo stops, and visit renowned wineries in Napa and Sonoma. Taste award-winning wines, explore charming Sonoma Plaza, and discover gems that can include Artesa Winery and Madonna Estate. Enjoy guided commentary, round-trip transport, and tastings, making this tour a relaxing and memorable one.

Sail across San Francisco Bay at twilight to admire the skyline as it begins to light up for the night, and enjoy a perspective on the skyline that few other visitors get to see. With an experienced captain at the helm, you’ll glide past Alcatraz Island and cruise underneath the Golden Gate Bridge. As you go, you can also enjoy one complimentary beverage to accompany your sightseeing, or purchase additional drinks from the onboard bar.

Visit Yosemite National Park without the hassle of planning a long day of driving or coordinating park logistics from San Francisco. Traveling in a small group, you'll journey through California’s Central Valley before exploring Yosemite Valley’s most famous sights, including Half Dome, El Capitan, and Yosemite Falls. A stop among giant sequoias adds another iconic California landscape to the experience.

Ride a GoCar all over San Francisco as it navigates for you and provides a guided tour. Take as long as you like to explore the city with a storytelling car as your guide. Learn all about the city as you visit spots such as the Golden Gate Bridge, Fisherman's Warf, Golden Gate Park, and much more.

On this San Francisco bridge cruise, get an up-close look at the city’s two engineering marvels—the Golden Gate Bridge and the Bay Bridge—as you travel across San Francisco Bay. See major city sights such as Alcatraz, Coit Tower, and the Ferry Building, and listen to recorded commentary about the city's legendary architecture while you glide under both bridges.

Combine an Alcatraz visit with your choice of a bike rental, sightseeing bus pass, or Bay with this convenient combo. Head out to Alcatraz on the ferry with your prepaid ticket; buying in advance avoids sold-out days or times, which are frequent. Explore the island with an included audio tour, then head back to San Francisco to explore further on your own with a bike rental, bus tour, or cruise.