Viator and JetBlue Vacations Announce New Strategic Partnership
Viator, the world’s largest travel experiences marketplace, is integrating our vast collection of more than 300,000 exceptional tours, activities, and experiences into the JetBlue Vacations platform.
Providing JetBlue Vacations travelers with a seamless booking experience
Whether traveling for work or leisure, millions of JetBlue Vacations customers can now seamlessly add travel experiences to their flight and hotel packages.
JetBlue Vacations already offers value-packed vacation packages that include flights, hotels, and more. Now, by integrating Viator's expansive array of global activities into the platform, travelers can easily book everything they need for an unforgettable trip in one place. Whether it's tickets to a theme park, a private guided excursion, or skip-the-line tickets to world-famous attractions, these customers can tailor their itineraries with experiences that resonate with their personal travel desires.
“We are pleased to be teaming up with Viator, to provide our customers with an expanded choice of relevant tours, attractions, and activities in key destinations around the world,” said Andres Barry, President, JetBlue Travel Products. “This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey. We'll continue to innovate and focus on making it easier for JetBlue customers to experience the very best a destination has to offer, just in time for the upcoming summer travel season.”
Unlocking new opportunities for Viator operators
Viator's unparalleled distribution network is part of what makes it so powerful for operators. We go far beyond our own platform to get their products in front of travelers—we also power the experiences platforms of thousands of businesses around the world, including some of the biggest names in travel. We're thrilled to add JetBlue Vacations to that list.
“Experiences are the highlight of any trip, and we're excited to bring Viator’s vast collection of exceptional tours and activities directly to JetBlue Vacation customers,” said Sarah Dines, Chief Commercial Officer for Viator. “In addition to giving more travelers access to amazing experiences and lifelong memories, this partnership also opens the door for Viator’s tour operators to reach new and expanded audiences during the upcoming busy travel season.”
For more information and to explore the wide range of activities offered through this partnership, please visit www.jetbluevacations.com.
