Priceline Partners With Viator To Expand Its Global Travel Experiences Offerings

Viator, the world’s largest travel experiences marketplace, is partnering to grow Priceline’s collection of global tours, activities, and excursions. Travelers can now explore and book an expanded collection of travel experiences powered by Viator directly on Priceline.

Priceline first introduced ticketed attractions and activities to its value-packed vacation packages in 2022. Now, by integrating 300,000+ travel experiences powered by Viator from more than 200 countries around the world, millions of Priceline customers have access to more things to do and see than ever before.

Whether it's skip-the-line access to the world’s most iconic attractions, private guided excursions, or hands-on immersive workshops and classes, travelers can customize their itineraries with experiences that align with their personal interests and seamlessly add them to their comprehensive vacation plans. And with real traveler reviews, industry-leading flexibility, and 24/7 customer service, it’s never been easier for them to book travel experiences with confidence.

"Experiences are often the most memorable part of a trip and we’re thrilled to partner with Viator to elevate the quality and variety of activities we offer to our customers,” said Lucy Bueti, Vice President, Ancillary Products, Priceline. “Priceline’s mission is to help customers experience the moments that matter and with Viator’s extensive inventory we can now enhance our guests’ journeys with even more memorable moments.”

To celebrate, Priceline is offering travelers a special offer as part of its Black Friday ‘10 Days of Deals’ sale. Visit experiences.priceline.com between November 21 and December 10, 2024 to get 15% off travel experiences with code EXPERIENCES15. Your next adventure awaits!

Viator’s unparalleled distribution network makes it easy for operators to get their products in front of millions of travelers every day. Beyond our own platforms, we’ve established and grown thousands of partnerships with some of the biggest names in travel. We’re thrilled to add Priceline to our powerful partnerships roster.

“The magic of travel is so often found in what we do in a destination, and we're excited to bring more tours, activities, and experiences directly to millions of Priceline customers," said Sarah Dines, Chief Commercial Officer for Viator. “Through Viator’s own sites and thousands of partnerships like this one, we’re meeting travelers where they’re shopping for all their travel needs—all while expanding distribution for our tens of thousands of operators. Our partnerships program is critical to our shared growth and success, and we're excited to keep expanding it.”

For more information and to explore the wide range of activities offered through this partnership, please visit https://experiences.priceline.com/.