Unveiling Viator’s Latest Brand Campaign
You thought you'd meticulously planned your trip. You scoured the web, visited hundreds of websites, and planned your itinerary down to every. last. perfect. detail.
Except—you didn't. Your cooking class was more McDonald's than Michelin, your guide was a Mapquest loyalist, and you lined up at that famous site for an hour in the beating sun. How did you miss the skip-the-line option?!
You return home. You wish you’d done it all differently.
It’s these feelings that inspired our latest brand campaign: Regret less. Do more with Viator.
Crafted with humor and relatability, our campaign highlights the ordeals we all dread and many have experienced. But Viator flips the script by offering a single place to search, sort, and book the world’s best travel experiences. With more than 300,000 of them—alongside traveler reviews, award-winning 24/7 customer service, flexible booking, and free cancellation—it’s never been easier to do more, do better, and regret nothing.
Check out our new ads here:
Blending art and science: Using data to drive creative decisions
In our industry, brand campaigns often fall into the 'travel wallpaper' trap—happy, smiling people against beautiful backdrops. But these are as easy to watch as they are to forget.
To avoid this temptation, we worked with our creative agency FIG and their tool, StoryData™. With the power of AI, we analyzed the category’s marketing, and identified the travel wallpaper: the stories, ads, and images that saturate the market. We meticulously avoided this uniformity and crafted a purposeful campaign, one that is distinctive, memorable, and meaningful. But most importantly, one that clearly communicates the power of Viator.
“The real magic of travel is found in what we do in a destination—it’s why experiences so often receive perfect review scores from travelers,” said Laurel Greatrix, VP, Brand and Communications at Viator. “But planning for that perfection can be hard. That’s because so many travelers still don’t know there’s a single place to search, sort, and book the world’s experiences—and they find themselves disappointed. These latest spots remind travelers of the simplicity Viator brings and the incredible experiences that this simplicity produces.”
To book your travel experiences, visit viator.com. Regret less. Do more with Viator.
