Wizard of OZ Museum tour
Recommended by 97% of travelers
Badge of Excellence
Cocoa Beach, USA
- 1 to 2 hours (approx.)
- Mobile ticket
- Offered in: English
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Overview
Few people know that one of the only two Wizard of Oz Museums is right in Central Florida. Take advantage of this ticket to explore a hidden gem located near NASA and Cocoa Beach. Wander around the site where you’ll find an assortment of comic books, maps, dolls, collectibles, toys, posters, and other Wizard of Oz themed memorabilia. The museum even has original props and costumes from the movie.
- Bookworms will delight in seeing one of the earliest copies of the story
- Stop for fun photos throughout the museum
- Located near the beach, the museum is accessible on foot
- See over 2000 collectibles and win a prize by completing a scavenger hunt
What's Included
- All Fees and Taxes
- Private transportationNo transportation to the museum location is included
Meeting and Pickup
Operating hours
- 05/20/2026 - 05/19/2027
Monday - Sunday : 9:00 AM - 5:00 PM
Departure Point
- The Wizard Of Oz Museum And Van Gogh, 333 W Cocoa Beach Cswy, Cocoa Beach, FL Near Nasa Kennedy Space Center, Cocoa Beach, FL 32931
What To Expect
1
The Wizard Of Oz Museum And Van Gogh
Admission Ticket Included
Additional Info
- Confirmation will be received at time of booking
- Near public transportation
- Stroller accessible
- Surfaces are wheelchair accessible
- Most travelers can participate
- Wheelchair accessible
- This is a private tour/activity. Only your group will participate
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Cancellation Policy
You can cancel up to 24 hours in advance of the experience for a full refund.
Traveler Photos
Reviews
4.9
based on 1,089 reviews
Sort by: Most insightful
ASK_Y, Aug 2026
Great Experience we went towards closing time so next time we will get there early to enjoy everything.
Laura_R, Jul 2026
The largest collection of Wizard of Oz memorabilia I have ever seen! It was very educational and interesting.
Linda_W, Jul 2026
If you really LOVE everything about every version of the Wizared of Oz and want to see every commercial product EVER created in the last hundred years, this is for you! While interesting and beautifully displayed, I'm just not that into it. The kids, three of them ages 9 and 10, had a great time watching the videos, playing with the toy set up and the immersive experience and they had watched the movie at least once in their lives. Staff were lovely and helpful and it is interesting-
Response from Host, Jul 2026
Thank you for taking the time to share your feedback! We really appreciate your honest perspective.
Since we are a specialty museum dedicated to The Wizard of Oz, our goal is to show the incredible, 100+ year impact of L. Frank Baum’s original 1900 book. The story sparked a cultural phenomenon that led to the iconic movie and continues to be reimagined every decade. While it might seem like a lot, there is actually far more history out there than we could ever fit! We aim to showcase rare and uncommon pieces to educate visitors on just how deep that legacy goes.
That said, we know a deep dive into history isn't everyone's personal passion, so we're especially thrilled that your kids had such a great time with the interactive toys, the videos, and the immersive experience! It’s also wonderful to hear our team took good care of you.
Thank you again for visiting with your family!
SherryA_M, Apr 2026
Follow the yellow brick road inside to the best little Wizard of Oz Museum in the world! If you are a fan of this classic movie then you can not afford to miss this experience! Best two hours in Florida!
Sherry_T, Apr 2026
Great museum! I learned things i didn't know. I liked that you can easily see everything in about 90 minutes.
Debi_H, Mar 2026
Really cool museum with amazing original memorabilia. Very friendly staff. Love the immersive Wizard of Oz/van Gogh room.
Pauline_P, Mar 2026
This place showed us the evolving story of how L Frank Baum's vision came to life. We really enjoyed ourselves with all the interactive exhibits.
Response from Host, Jul 2026
Thank you so much for the wonderful 5-star review! We are delighted that you enjoyed exploring the evolving story of L. Frank Baum’s vision and seeing how his timeless tale came to life. Preserving this incredible literary and film history is our passion, and we are thrilled that our interactive exhibits and 360-degree immersive theater added such an engaging, memorable layer to your visit. For families and theater fans planning their next trip to the Space Coast, combining rare historical education with modern technology makes the Wizard of Oz Museum a truly unique, must-see indoor attraction in Cocoa Beach. We truly appreciate your recommendation on Viator!
Charlotte_M, Feb 2026
The immersion experience was outstanding . Loved all the memorabilia, cute glitter red shoe wine bottle holder. Did not know there were so many books.
Bruce_J, Feb 2026
Great for historical reference and toy collector’s items. More suitable for adult historians and collectors.
Response from Host, Jul 2026
Thank you so much for the fantastic 5-star review! We take great pride in being a premier destination for historical reference and rare toy collector's items. While families absolutely love our interactive features, we designed the museum with an immense amount of depth specifically to captivate adult historians, literature enthusiasts, and pop-culture collectors. Our extensive exhibits showcase over 2,000 rare, authentic artifacts, first-edition books, and vintage pieces that span over a century of Oz history. For collectors and history buffs looking for unique, world-class things to do in Cocoa Beach, we are thrilled to offer an experience with so much substance. We truly appreciate you sharing your perspective!
Dennis_B, Feb 2026
As a Oz collector myself it was so awesome to see all the unique pieces and the way they are displayed is a work of art! Seeing a few items that were from the 1939 movie gave me chills! The Oz/Van Gogh experience is something special to see as well! I highly recommend going if you get a chance to be in the area!
Response from Host, Jul 2026
Thank you so much for the incredible 5-star review! Coming from a fellow Oz collector, your high praise for our displays and unique pieces truly means the world to us. We are thrilled that seeing our rare, authentic artifacts from the iconic 1939 film gave you chills—preserving those priceless pieces of cinema history is exactly why we do this. We also love that you enjoyed the contrast of the traditional exhibits with our modern Oz and Van Gogh immersive experience. For collectors, film enthusiasts, and families looking for a unique, must-see attraction in the Cocoa Beach area, your recommendation is incredibly valuable. Thank you for visiting our new location!
Marina_D, Jan 2026
This was a real treat! It took us back to childhood memories. The immersive experience was exceptional! Loved it! Nice gift shop too!
Response from Host, Jul 2026
Thank you so much for the fantastic 5-star review! We are absolutely delighted that visiting the museum felt like a real treat and brought back such wonderful childhood memories. Preserving that sense of nostalgia is incredibly important to us, and we are thrilled to hear that you found our 360-degree immersive theater experience to be exceptional! We also appreciate the shout-out for our gift shop—we love offering unique treasures for guests to take a piece of the magic home with them. For families and travelers looking for a truly memorable, top-rated indoor attraction in Cocoa Beach, your kind recommendation means the world to us. Thank you for visiting!
Dawn_F, Nov 2025
I was so impressed with the narratives that coincided with the memorabilia. Learning about the book series opened my eyes to an extension of the yellow brick road. The visual effects at the end was incredible. I highly recommend this museum to all ages!
Margaret_L, Oct 2025
Amazing amount of memorabilia….learned so much. Cool experience! I would recommend it. Immersive experience was very interesting.
Response from Host, Jul 2026
Thank you so much for the amazing 5-star review! We are thrilled to hear that you loved the immersive experience and learned so much exploring our massive collection of memorabilia. Balancing over a century of authentic historical artifacts with our state-of-the-art 360-degree immersive projection room is exactly what makes the museum so unique. Your high recommendation means the world to us! For travelers and families searching for a fascinating, top-rated indoor attraction in Cocoa Beach, your feedback is incredibly helpful. Thank you for visiting us!
Jill_K, Jul 2025
It’s a great tribute to the Wizard of Oz. Very enjoyable the kids really liked. Got some great pictures and memories
Response from Host, Aug 2025
Thank you for your visit and review. I am glad you and your kids enjoyed the museum.
Sandra_B, Jul 2025
No ride from ship the taxi was more than the musuem . The musuem attendants were welcoming and the artifacts were fascinating
Response from Host, Aug 2025
Thank you for your visit and review. Sorry that you have to pay that much for the taxi for 2 miles ride from the ship. I am glad you enjoyed your visit.
deborah_h, Jul 2025
The surround visual & lighting was too much for my vertigo. Perhaps slow down the poppies & cut the length in half. Also, include telling guests about the movement. I never saw the sign.
Response from Host, Jul 2025
Sorry for your having an issue with vertigo. There is a sign before entering the immersive experience that provides a warning to visitors. Over 95% of visitors have no issue, but some are affected by the light.
Rose_L, Jul 2025
So glad I finally went. My granddaughter and i really enjoyed the experience. She did the scavenger challenge the museum had to really get the kids involved. Lots to see and take in. I live an hour away, but will definitely return. The immersion experience was incredible. All the items on display and the explanation of the items was very nicely presented, in a way that was informative and interesting. We left with a smile on our faces and glad we spent the day making memories at the museum!
Response from Host, Jul 2025
Thank you for your visit and review. I am so glad you and your granddaughter had a great time at the museum. I am glad you left with smile and look forward to seeing you again.
ryan_c, May 2025
It was great learned a lot about the history of wizard of Oz that I didn’t even know about. I would highly recommend to go see it!!!!
Response from Host, May 2025
Thank you for your visit and review. I am glad you enjoyed your visit.
Tonya_K, Apr 2025
It was a great collection of Oz memorabilia for sure. I've been a collector for 49 yrs alot I had and a handful of things I didn't even know were out there. The price was pretty high for being 1 room with just cabinets of collectibles...Oz movie nor songs were playing and that was it. Just 1 room of collectibles. They had a immersion room but it was only about 5 mins worth of what was supposed to be Oz related but I didn't enjoy it at all and again no Oz music or lines from the movie. I am glad I got to see and take pics but I wouldn't pay over 60 bucks to do it again. The owner was pleasant 100% and had some AWESOME older collectibles for sale but I wasn't impressed. I told my husband wen asked how it was I said I spent 36 bucks in gift shop and he said wow then it must not have been great...he knows me so well lol.
Response from Host, Apr 2025
Thank you for your visit and review. It is hard to please an Oz collector with 49 years of collecting the Wizard of OZ memorabilia. Although, you might have and have seen a lot, there Oz memorabilia that you have not seen before or own. Pieces like original Dorothy dress, townsman Jacket, Cowardly Lion gloves, Spear, Producer #1 script, all original 1st edition books, puppets, and most of the memorabilia predating the 1939 movie. The history of OZ alone through QR tour is amazing best of the visitors feedback. As far as playing music, MGM is not allowed to play in public places, with 250K fee for violation, although anyone can play or watch movie at home for free. We do have sign in front of the television about it when people watch a video of what to expect at the museum. Yes we do have one big room with collectibles, which is 2000 s.f. with 46 cabinets, and photo props and over 2000 wizard of oz pieces. Since we are trying to cover whole universe of Oz, there new Oz pieces produced annually and visitors usually excited to notice the piece that they own. As far as an Immersive experience, we created scenes from the book, which were never addressed in the movie. The idea behind is to educate visitors and inspire their interest beyond the movie. We would feel guilty charging admission fee for the content and song that people can find online for free. Many visitors got inspired from the visit and if only one person out of 100 decides to read a book, the museum mission is accomplished and hopefully expand the horizon for them. We understand that admission price of $29.99 might be high for some visitors, but in order to obtain and display original props is not cheap, particularly carrying collectible insurance. DO you know that in the USA average cost to run museum is over $55 per visitor ? Most museums are non-profit and receive subsidy from government to reduce admission cost. We feel that the Wizard of Oz Museum provides 4 different experiences ( collectible, Immersive Wizard of Oz, Immersive Universe and Immersive Van Gogh) for under $30. Are you aware that Immersive Van Gogh alone cost over $35 anywhere in the USA? Overall, I am glad you had a positive experience and thank you again for your visit.
Rhonda_C, Mar 2025
Amazing collection of so many things OZ. History about author and facts that most people never realize.
Response from Host, Apr 2025
Thank you for your visit and review. I am glad you enjoyed your visit.
ken_w, Feb 2025
More than worth a stop . Definitely listen to the tour on the QR code at each display case, I learned a lot. Very nice people run the museum .
Response from Host, Feb 2025
Thank you for your visit and review. I am glad you enjoyed your visit and suggest to use QR codes for future visitors.
Kasey_M, Feb 2025
Very cool. Had something or all WOO fans, young and seasoned! I liked the history, my daughter liked all the props. We both enjoyed the interactive portion.
Response from Host, Feb 2025
Thank you for your visit and review. Since it is a family oriented museum, there is something for everyone.
Joanna_M, Jan 2025
What a hidden gem! Loved every minute and worth the price. The staff was phenomenal! There’s so much to learn and see. Definitely would do again.
Response from Host, Jan 2025
Thank you for your visit and review. I am glad you enjoyed the museum visit and recommend.
Martin_K, Dec 2024
Interesting collection of memorabilia and a few authentic pieces from the movie, but this museum has nothing to do with the film, as they apparently have no copyright permissions. In my opinion this attraction was way overpriced and as a huge fan, it was sorely disappointing.
Skip the God Awful blurry "immersive experience" it does reference a few obscure bits from the books..but is really lame and not worth the time. Although the Vincent portion is lovely...neither it nor the Hubble Telescope scenes tacked into the film loop, belong here.
Response from Host, Dec 2024
Thank you for your visit and review. I understand your disappointment regarding the absence of the "Wizard of Oz" film screening. However, please note that we are not a movie theater. While everyone can watch the movie at home for free, showing it in public spaces is illegal. I contacted the necessary authorities to obtain permission to show segments of the film. Still, I was informed that no venue in the USA is allowed to play movies without a proper license (which is not given to anyone), which incurs a hefty penalty of $250,000. While some places may show the movie, they are taking a risk that I am not willing to undertake.
To enhance the visitor experience, we provide two 2-minute videos to each guest, explaining what they can expect. Additionally, we display a sign next to the TV indicating that we do not screen movies.
We do show some documentaries inside the museum that relate to filmmaking.
We aim to educate the public about other elements from the Oz books that have not been covered in the movie. We hope to inspire Oz fans and encourage them to take the knowledge they gain at the museum and explore at their own pace if they prefer.
Regarding the Van Gogh and James telescope imagery, it serves as a bonus that attracts additional visitors who have an interest in art. Given our proximity to the Kennedy Space Center, we have many visitors interested in space, who come to the museum specifically to experience the Immersive Universe exhibit. Adding a 3-minute universe scene as a bonus does not detract from the overall experience.
As for the pricing, it's subjective. As a business owner, I should note that if we only catered to visitors interested solely in Oz, the admission price would likely be twice as high. Our museum is named "The Wizard of Oz and Van Gogh."
It is a private museum that does not receive subsidies from any government organization and therefore cannot compete with free admission museums. Over 90% of museums in the USA would struggle to remain open without subsidies, as it costs approximately $60 per visitor on average to operate a museum.
Stephen_o, Dec 2024
This was exactly as expected and we enjoyed it… esp my 9 yo granddaughter! Worth the time of you in the area!
Robin_P, Nov 2024
It is very small. The memorabilia was great to see but thats what it mostly is. The projector room did not actually use real oz characters it didn’t even use oz music. If you are supposed to skip down the yellow brick road the least you can do is play the soundtrack
Response from Host, Nov 2024
Thank you for your visit and review. Let me address all 3 issues raised in your review. 1. small museum. 2. Museum Memorabilia. 3. Immersive Experience.
1. Small Museum
The Museum size is around 5,000 s.f. It is a private museum and could not compete in size with public 500K s.f museums. What is important is the experience at the museum. For example the Wizard of Oz Museum ranked #4 out 670 Children's Museum in the USA , while remaining 660+ museums are over 100K s.f.
2. Museum collectible.
We display over 2000 pieces with original props from the movie in 48 cabinets and looks like you enjoyed that part of the museum.
3. Immersive Experience.
We created Oz characters from the book and not allowed to use faces of characters from the movie ( if this is what you expected). We created 7 scenes and 5 out of 7 uses Oz characters. The scene "Party inside the Emerald City" uses all characters that alone. In this scene we have Dorothy, TinMan, Screcrow, Cowardly Lion, Wizard, Glinda, Wicked Witch, Flying Monkeys, Witch Guard, munchkins and more.
I assume your main dissatisfaction was related by us not having the Wizard of Oz song accompanying scenes. You are probably not aware that all the music used in the movie is copyright by MGM and is not allowed in public places. Yes, we can buy and play soundtracks at home or internet, but it is illegal for us or any other place that playing this songs. I contacted MGM, and they told me that no-one allowed to play this music in public places and if they do it is illegal and the business can be penalized $250,000 for playing it. I hope it make sense and thank you again for your visit.
Jennifer_C, Sep 2024
This was an ok museum. I was expecting more of an “experience” with more history on the film. Old memorabilia was interesting. The video was interesting as well. I liked the music that went with it. If you have some time it’s worth a look.
Response from Host, Sep 2024
Jennifer, thank you for visiting and reviewing our museum. We encourage every visitor to watch a 2-minute video about the experience to help them make an informed decision. It seems like you may have purchased the tour through Viator and were unsure of what to expect. We show this video to all customers to address any questions they might have.
I understand that you were looking for more history on the film, but we intentionally avoid discussing the movie itself. There is so much more to the history of the Wizard of Oz besides the movie, and our intention is to open the eyes of movie lovers to the broader universe of Oz. Most information about the movie, including the movie itself, can be found and watched online for free, and we would feel guilty charging visitors for it.
Visitors come to the museum to see original artifacts and learn the history that led to the iconic film. As you mentioned, we have original props that people come to see. The immersive experience we've created shows additional scenes from the book, which were never addressed in the movie. This is one of the elements that inspires visitors to learn about the book, as there is so much more in the original source from 1900, almost 40 years before the movie.
I hope I've addressed your concerns. Thank you for your feedback.
Catherine_H, Sep 2024
Very interesting and unique place. We loved it! Staff was friendly and easy navigation throughout the site. You will enjoy!
Response from Host, Sep 2024
Thank you for your visit and review. I am glad you enjoyed the museum visit.
Caren_J, Jun 2024
I think just seeing all the beautiful things, reading the history of the many different versions of the wizard of oz story. I have always enjoyed the movie but of course my favorite is with Judy Garland, she was the best because she brought the character to life for me.
Response from Host, Jul 2024
Thank you for your visit and review. I am glad you enjoyed the museum experience.
Elise_K, Jun 2024
I am a big Wizard of Oz fan, seen the movie hundreds of times, have tons of Wizard of Oz memorabilia, so when I heard about this museum on Facebook I knew I had to come. In reading the comments I thought it was mostly going to be about the books, but happily there was plenty of things from the movie. I had a fabulous time. The staff could not have been more friendly and helpful. They have tons of memorabilia from the books and movie. The immersive experience was really cool and beautiful. A must see for any Wizard of Oz fan!
Response from Host, Jul 2024
Thank you for your visit and review. I am glad you enjoyed the museum experience.
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