Harry Potter New York Store Tours and Tickets

There are plenty of ways to experience the Harry Potter New York Store. Looking at ratings and reviews previously given by customers, these are the best tours available right now:

• Harry Potter New York Flagship Store - Butterbeer Bundle
• Early Access Harry Potter New York VIP Shopping Experience
• Harry Potter New York Flagship Store: Fly a Broomstick Experience
• New York Attraction Pass™: Top Attractions, Tours and Activities

While it’s free to visit the Harry Potter New York Store, shopping is part of the fun. Prices for branded products vary widely, ranging from about US$12 for a Butterbeer in a souvenir tankard to US$100 for a personalized Hogwarts robe. You can also book special experiences starting at around US$50, which include flying a broomstick on a greenscreen or VIP early access.

When the Harry Potter New York Store reaches capacity, you can scan a QR code to join a virtual queue—you’ll receive a text when it’s your turn to enter and will have one hour to return to the store. Once you’ve scanned, you’re free to explore other nearby attractions rather than wait in line, like the Flatiron Building or Madison Square Park.

Expect to spend 1–2 hours exploring the Harry Potter New York Store. That should be enough time to take photos at favorite spots like the Ministry Phone Box and Atrium of Awe, look around the Wand Shop, browse the many products on offer, and grab a snack and a drink at the Butterbeer Bar.

Yes, you can buy different types of Butterbeer at the Harry Potter New York Store’s Butterbeer Bar, including bottled, draft, and Butterbeer ice cream. Keep your eye out for special edition bottles with signature label designs. You can also buy snacks like cupcakes and cookies, including gluten free or vegan options.

Though there aren’t any official tours of the Harry Potter New York Store, a pre-booked experience can enhance your visit. Look for packages that offer VIP early access, exclusive green screen experiences, or bundle souvenirs for great value. Even if you visit without booking anything in advance, employees will be on hand to answer questions and direct you to popular spots.