Top Memphis Pop Culture

The Mojo Tour is a unique, high-energy musical tour of Memphis, a city that’s given the world three great genres of popular music: blues, rock ‘n’ roll, and sweet Southern soul. Led by professional Beale Street musicians and featuring live music, comedy, history, and storytelling, the tour brings this famed musical heritage to life on the nation’s only music bus. Along the way you’ll see such famous landmarks as Sun Studio, Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, Peabody Hotel, Overton Park, and the early homes of Elvis and B.B. King. It’s no accident that legends like Elvis, Johnny Cash, BB King and Otis Redding all got their start in the city known as the Home of the Blues: find out how it all went down on this entertaining tour of Memphis’ greatest hits.

Beyond the surface of Memphis’s soul music heritage and delicious barbecue cuisine lays a ghostly history laden with spooky encounters with haunted spirits. Pass by the Mississippi River while learning about ghoulish theaters and sinister saloons, walk the historic city streets on the lookout for dark specters, and visit renowned haunted spots like the Arcade Restaurant and John Alexander Austin House.

Explore the darker side of Memphis history. A twilight exploration of Memphis' murderous, scandalous, fascinating past, complete with serial killers, mobsters, vengeful lovers, and compelling unsolved cases. A knowledgeable local guide will take you to the scene of some of the city's most notorious crimes. Along the way you'll learn about: -A serial killer's summer of terror -Beale Street's deadliest saloon -Georgia Tann, notorious baby thief -Memphis' coldest case -Alma Theede, the "Black Widow" of Vance Avenue -the largest jail break in Shelby County history -and more! We'll even make a special stop for custom, to-die-for cocktails at the stylish Moxy Hotel (mocktails, soda, and water also available).

Drive past the Mississippi River, grand Victorian homes, and cultural landmarks on this narrated tour of Memphis, which takes you beyond the city’s obvious sights. A tour of the legendary Sun Studios, where artists such as Johnnie Cash and Elvis Presley recorded their music is also included as is round-trip transportation from your downtown Memphis hotel.

Avoid ticket lines at the Memphis Rock ‘n’ Soul Museum when you prebook your admission ticket. Learn about the history of blues, rock and soul music with the help of an included audio guide that adds depth to the museum’s exhibits. Delve into Memphis' musical legacy and learn all about the pioneers such as BB King and Muddy Waters who put Memphis on the map.

Learn about the haunted history of Memphis on this informative walking tour. Listen as your guide shares stories of famous hauntings and locations known for paranormal activity such as Earnestine and Hazel’s, the Arcade Restaurant, the Green Beetle, and Orpheum Theater. Stop for photos along the route as you delve deep into city’s dark past.

Trace Memphis' history, from the Civil War to modern-day, on this guided walking tour. Learn about the history of this rowdy blues, soul, and rock ‘n’ roll river town, and visit many of the city’s top attractions—Beale Street and sections of the Mississippi River among them. Experience, too, a time-honored Memphis tradition: Peabody Hotel's March of the Ducks.

Memphis’ pub scene can be tricky to maneuver if you’re new to the city. Let a guide help you find the way during this haunted pub crawl as they lead you to at least three of the city’s most popular bars—while mixing in some spooky stories of ghosts, lore, and local legends, too. Plus, your guide is a real paranormal investigator and can answer any questions you may have and let you know their personal, experienced opinion.

Beale Street is famous, but most visitors walk right past the stories that made it legendary. On this 75-minute walk, a local Memphis storyteller takes you beyond the neon signs to discover the musicians, colorful characters, historic buildings, strange details, and local legends hiding in plain sight. You’ll also get firsthand recommendations for where to hear live music, grab a bite, and keep exploring after the tour. With a maximum of just 12 guests, it’s a relaxed, personal introduction to Beale Street—and a great way to start your Saturday in Memphis.