A. Schwab Tours and Tickets

Follow in the footsteps of musical legends, such as Louis Armstrong, Muddy Waters, and B.B. King, on this walking tour of Beale Street in downtown Memphis. Your guide knows the ins and outs of the street—said to be where blues began—ensuring you won't miss a beat of its storied past. Pass by highlights including Lansky Brothers, where Elvis Presley was known to shop, as well as the more-than-100-year-old A. Schwab General Store.

See the highlights of Memphis and learn about the city in a deeper way than you could on your own on a city tour. Get your bearings as you pass by key landmarks or upgrade to a package that includes a ride on a riverboat and or a visit to Sun Studio, where Elvis Presley recorded his first song.

The Memphis Beale Street Discovery Walk is a self-guided adventure right on your phone, blending iconic landmarks with playful clues that lead you from one story to the next. This is a self-guided digital experience accessed from your phone via a link and password provided after booking. Start in the heart of Beale Street, where neon lights and blues clubs tell the city’s musical tale, then follow your path past legendary stops like B.B. King’s Blues Club, A. Schwab’s century-old emporium, Silky O’Sullivan’s goats, and the Elvis statue. Along the way, short clues keep you guessing while rich stories bring Memphis to life in a way that feels fun, personal, and unforgettable. The best part? You control the pace. Linger at a club for live music, stop for a snack, or breeze through the sights — the mystery stays with you until the final reveal at the historic Peabody Hotel, home of the world-famous ducks. It’s part scavenger hunt, part storytelling journey, and all Memphis!