FAO Schwarz Tours and Tickets

There are plenty of ways to experience FAO Schwarz. Looking at ratings and reviews previously given by customers, these are the best tours available right now:

• 3-Hour Private New York Classic Films Guided Tour
• Rockefeller Center Walking Tour With Top of the Rock
• New York Golden Mile Fifth Avenue Guided Tour

There’s no charge to visit FAO Schwarz, but you can book a variety of VIP experiences directly through the shop. A 1-hour tour led by a guide dressed as one of the brand’s toy soldiers starts from $300 for groups of six, while a $3,750 package includes dinner in the store, a magic show, personal shopping, and more. Personal shopping experiences start from $150 for up to six guests.

FAO Schwarz is one of the world’s most iconic toy stores and has been keeping kids happy since 1862. Located within Manhattan’s Rockefeller Center, it’s known for its life-sized stuffed animals and a vast array of toys and games. The store’s giant floor piano was famously featured in the 1988 Tom Hanks film Big.

Yes, a visit to FAO Schwartz is worth it—whether you’re a toy lover or a movie buff, it’s great fun. Play the famous floor piano and browse elaborate toy displays, but be aware that prices tend to be high.

FAO Schwarz is open Monday to Saturday, typically from 9am until 8pm. On Sundays, it usually opens from 11am until 7pm. For a quieter experience, try coming early and avoid weekends. While the Christmas period is festive and magical, expect big crowds.

Yes, FAO Schwarz is great for kids. Whether it’s dolls, action figures, candy, or magic tricks, there’s something to appeal to every child here. However, bear in mind that younger tots might become overstimulated by the displays and parents might want to manage expectations to avoid tantrums.