Top Madison Culture

Travel between two lake-side terraces and enjoy some of Wisconsin's best cultural sites along the way with this self-guided and self-paced walking tour! • Visit some of Madison historically rich architectural gems such as the State Capitol, Der Rathskaller, Bascomb Hill, Memorial Union and much more • Hear from producer Frank Burge, an award-winning writer, essayist and midwestern local • Do it all in an hour or linger at stops along the way with complete control over when you start and finish • Get unlimited use before your booking date and after it • Use the virtual tour option at home Once you’ve booked, you’ll receive a ticket with instructions and a unique code listed under “Before You Go”. Then simply install the VoiceMap app and enter your code. The app displays directions to the starting point, and when you’re in the right place, just pop in your headphones and tap start. VoiceMap has automatic GPS playback, with turn-by-turn directions. It also works offline.

Get ready to dive into Madison—the city of four lakes and the ultimate college sports town! Explore its fascinating history, from its founding by James Doty to its reputation as a hub for sports fans. Admire the world’s largest granite dome, tackle riddles at the State Street Capitol Parking Garage, and discover the city’s unique ties to buffalo robes. Be sure to capture a team selfie at the iconic Wisconsin State Capitol!

Leave behind the group walking tours and explore Madison in a wilder way—via a photo scavenger hunt. Using just your smartphone, you and your crew wander from the Wisconsin State Capitol and famous State Street to the University of Wisconsin–Madison, the lakefront Union Terrace, and beyond. Along the way, complete crazy photo challenges, collect clues and points, and experience Mad City’s musical side.

Make memories to last a lifetime and step into a fantasy during this private photoshoot, complete with an eye-catching gown designed to flow far behind you and catch in the breeze. Don’t worry about being camera-shy, because the team is there to make sure you are comfortable and having fun. Get eye-catching, unedited pictures that you can share with your family, friends, and followers.

Walk the historic one-mile artery linking Wisconsin's statehouse to its flagship university. Discover how Madison's architectural geography—from grand rotunda echo chambers to front-porch strongholds and narrow collegiate hallways—fueled landmark civil rights strikes, antiwar rebellions, and the massive 2011 labor uprising. - A 4.0 km self-guided tour with 9 stops over 150 min - Ideal for travelers interested in Power, Protest & Civic Spaces and History & Memory - Immersively told in a podcast style by experts and locals - Matching audio content, AI guide and navigation through the app

Explore the narrow glacial neck of land that squeezed Madison's government, university, and public life between two glacial lakes. This walking tour traces how urban planning, state power, and world-changing lake science collide across the Madison Isthmus. - A 3.5 km self-guided tour with 8 stops over 123 min - Ideal for travelers interested in Urbanism, Infrastructure & Innovation and Power, Protest & Civic Spaces - Immersively told in a podcast style by experts and locals - Matching audio content, AI guide and navigation through the app

Explore the University of Wisconsin-Madison like a local with a private tour led by current students. This customized experience showcases not just the campus but also the vibrant life beyond it, offering insights into student life, housing, and local hotspots. Families will appreciate the honest perspective on campus culture, dining, and social life that only current students can provide. Tours are available every day, tailored to fit your schedule, and include a personalized route based on your interests. - Private 60 to 90-minute tours for families, led by UW-Madison students - Discover both on-campus highlights and off-campus hotspots in Madison - Flexible scheduling available 7 days a week to suit your visit - Personalized experiences to focus on your family's interests and questions