Tours and Tickets to Experience Memorial Union Terrace

Go beyond the generic city tour and make exploring Madison a fast-paced thrill with this self-guided scavenger hunt. Using just your smartphone—and communicating with your remote host—you’ll explore the city from the lakeside Memorial Union Terrace and beyond, finding hints, talking to locals, solving puzzles, heading both indoors and outdoors, and racking up points to see how you stack on the leaderboard.

Travel between two lake-side terraces and enjoy some of Wisconsin's best cultural sites along the way with this self-guided and self-paced walking tour! • Visit some of Madison historically rich architectural gems such as the State Capitol, Der Rathskaller, Bascomb Hill, Memorial Union and much more • Hear from producer Frank Burge, an award-winning writer, essayist and midwestern local • Do it all in an hour or linger at stops along the way with complete control over when you start and finish • Get unlimited use before your booking date and after it • Use the virtual tour option at home Once you’ve booked, you’ll receive a ticket with instructions and a unique code listed under “Before You Go”. Then simply install the VoiceMap app and enter your code. The app displays directions to the starting point, and when you’re in the right place, just pop in your headphones and tap start. VoiceMap has automatic GPS playback, with turn-by-turn directions. It also works offline.

Make the most of your visit with the help of a guide who’ll take you to see some of the best of Madison by bike. Whether you want to get the lay of the land when you arrive in town for the first time, or you’re a local looking to learn more about the history of your city, this informative tour has something for everyone.

Yes, we’re biking in winter—because that's just what we do here! Don’t worry, we’ve got the tips, gear, hardy fat tire eBikes, and spirit to keep you warm and cozy as you experience the city's winter wonderland. Still feeling cold? We also have three indoor stops to warm up during the three mile bike ride! Whether you’re a seasoned winter warrior or new to the idea of winter cycling, this tour will leave you with memories of holiday magic that only Madison can provide. Check out our generous refund and weather policy on our website to see how we handle the extremes of Wisconsin winter weather. Ready for a truly unique Wisconsin Adventure? Celebrate the magic of Madison during the holiday season with a unique winter biking adventure! Embrace the season with a ride that combines holiday cheer and outdoor fun (and plenty of opportunities to warm up inside), offering a fresh perspective on Madison in winter.

Turn exploring the UW–Madison campus into a fun, spooky adventure with this haunted walking tour. Concentrating on Library Mall and Bascom Hill, you’ll follow along with your guide as you discover ghostly and ghastly tales of legends, spirits, and documented paranormal experiences—if you’re lucky, you might even have an otherworldly experience yourself.