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Frameless - Immersive Art Experience in London

Recommended by 95% of travelers
Badge of Excellence
London, England
Very popular!
5+ bookings in the past 6 hours.
  • 1 to 2 hours (approx.)
  • Mobile ticket
  • Offered in: English

Why travelers loved this

4.7
·
· Paul_J ·
Feb 2026
4 x galleries played on a loop. Artwork is brought to life alongside a musical background. I found this whole experience truly absorbing. Young kids 3 & 5 loved it too. I would highly recommend this.
· Danielle_S ·
Apr 2026
Good conversation. Nice personality and on time. Much appreciated and thank you for getting me to the airport safely.

Overview

Experience the chance to step inside a famous painting and more at Frameless London. And it won’t just be one painting or one painter—you’ll experience the sensation of being surrounded by more than 42 masterpieces by legendary artists such as Monet, Rembrandt, Van Gogh, and Dalí, reimagined through 360° visuals and dynamic soundscapes across four stunning immersive galleries.
  • Entrance ticket to Frameless London immersive art experience
  • Step into the world's most famous artworks, from floor to ceiling
  • Experience art in a truly immersive fashion, using all your senses
  • Enjoy the galleries at your leisure—no time restrictions

Why Travelers Choose This Tour

Enjoy a family-friendly alternative to traditional galleries, where you can step inside the artwork.

What's Included

  • Entry ticket to all four unique galleries
  • In house Café Bar
  • Food and drink not included

Meeting and Pickup

Departure Point

  • Frameless, 6 Marble Arch, London W1H 7AP England

What To Expect

1

Frameless

Admission Ticket Included

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Stroller accessible
  • Service animals allowed
  • Near public transportation
  • Transportation is wheelchair accessible
  • Surfaces are wheelchair accessible
  • Most travelers can participate
  • Whilst there is no strobe lighting in any of the galleries, the experience does contain moving images and changes in light that may affect some people.

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.7
based on 3,812 reviews
Total reviews and rating from Viator & Tripadvisor

Amazing

Gemma_E, Apr 2026
Really a perfect place to enjoy and spend time with everyone family ,friends and chikdren.Planning to go back again .

Pleasant ride

Danielle_S, Apr 2026
Good conversation. Nice personality and on time. Much appreciated and thank you for getting me to the airport safely.

Fabulous

Tamara_V, Mar 2026
Great exhibition. Wish I’d taken my kids, I’m sure they’d love it. Hope that the artwork is changed occasionally as I’d like to come back.

Something very different

Stephen_f, Mar 2026
Bringing the art work to life is spellbinding. From toddlers to adults, everyone wanted to join in. So nice to see grown men reliving there childhood kicking up leafs.

Frameless experience

Gloria_F, Mar 2026
Make sure you wear comfortable shoes as it’s not always possible to sit down unless your ok sitting on floor

Different

Roberto_G, Mar 2026
Quit entertaining, different. Virtual reality lovers. Takes you out of this world, good place to go in London if you want to unwind

Second time visiting with...

Kay_H, Mar 2026
Second time visiting with friends who had not been before. They thought as I do..it's brilliant. Presentation..music great.

Must see

Stephanie_T, Mar 2026
This is just an amazing display featuring many different artists. I've been to immersion experiences before and this one has to be my favorite by far. Immersion experience technology has certainly advanced. This is a must see for sure.

Just amazing

Grace_D, Mar 2026
Amazing! Especially for all age kids. We loved all the art, sounds, and my 18 month old had the best time! It’s quite pricey and I think this could be reduced but was really really good

Even better than you think it will be

Gordon_P, Feb 2026
Absolutely fantastic. Even though we had a good understanding of what the experience was going to be it was still jaw dropping to see how well the team had delivered on the experience. The brushstroke by brushstroke self portrait of van Gough was fantastic, as were the voyage through the undergrowth, the man viewing the clouds and 'starry starry night'! Probably best to start with the Abstract room - first right. Build up to the back right gallery.

Great Exhibition

Lisa_E, Feb 2026
Great exhibition but very limited seating. We went half term week on February and it was full of children running around and crawling on the floor. Therefore if elderly dont go during school holidays.

Brilliant and fascinating...

Nicola_D, Feb 2026
Brilliant and fascinating experience. Really enjoyable and quite different from anything we’ve seen before.

It’s a great way to take...

Danielle_R, Feb 2026
It’s a great way to take time out from a busy city and let your imagination run free. It’s a place of awe and wonder. Also, the cafe has cake that looks like a Mondrian picture!

Great exhibition

Sabine_R, Feb 2026
Me and my son enjoyed it very much. Easy access and very well put together. We spent an hour in there and got it easily done in that time.

Masterpieces come to life

Paul_J, Feb 2026
4 x galleries played on a loop. Artwork is brought to life alongside a musical background. I found this whole experience truly absorbing. Young kids 3 & 5 loved it too. I would highly recommend this.

Definitely worth it

Andrew_K, Feb 2026
Very nice and relaxing. A new way of experiencing art, giving the spectator a different viewing angle. Changes the way we think about art and could potentially change the way we make art. Not all rooms were successful; the projection strategy was not consistent and did not offer an equally exciting experience.

Unique way to experience well known pieces of art

Robin_B, Feb 2026
Unique experience. Could have spent so much more time there. Great way to introduce art to both children and those who are not fans of museums.

Really enjoyed this...

Sam_K, Feb 2026
Really enjoyed this experience, watching the pictures come to life. Sitting on the floor or Standing turning surrounded by the pictures and music.

Amazing

Danique_L, Feb 2026
An amazing art experience for young, old and everyone in between. The combination of the moving art pieces accompanied by beautiful musical pieces made it a very special experience. Definitely recommend.

Generally a great experience

Deborah_T, Feb 2026
We absolutely loved the room with the mirrors on the floor and pillars. The music and animation were brilliant. Toddlers loved running around which was so cute. Our next favourite was the one with the Japanese wave as the ceiling was animated too. The one with the interactive floor was great for all ages. The Chill room was a different idea and we enjoyed that. The only room we hated was the mondrian room with the projections on the webbing. The music was awful and I couldn't bare it

Well worth a visit!

Jennifer_T, Feb 2026
Really great Immersive experience, perfect for all ages. 4 galleries with different themes in each. Each with a showing lasting 20-25 mins going through all the artwork.

The human experience

Kaine_E, Jan 2026
If you ever need a sense of connection or relief.. this is the place to be. I felt grounded in my soul

An amazing experience....

Sanjeet_S, Dec 2025
An amazing experience. definitely worth it. Such great thought and imagination went into creating such wonderful art.

Very interesting...

MaryAnn_K, Dec 2025
Very interesting experience of animating paintings. Was amazing 2 b able 2 walk in between projections in Abstract & 2 b surrounded in the remaining

Very good immersive experience

Eliane_S, Dec 2025
Very good immersive experience Take your time and wear good shoes as you will be standing a lot. Shop is also interesting

Curates egg

duncan_b, Dec 2025
Two rooms were fantastic, for me the abstract room was ok but the impressionist room was just slow and dull, compared to the others

Frameless

Lori_P, Nov 2025
Its an amazing experience so relaxing and peaceful take your time in each room i would recommend going at a time that schools may not be there also

A great, immersive art gallery experience

Tasha_V, Nov 2025
This was a great experience, similar to Artechhouse in New York City (and other locations). However, Frameless takes well known art pieces and artist's work and puts them in motion, along with sound effects and music. There are 4, approximately 20 minute long exhibits, you can sit, stand, walk around and take in the artwork in a new way compared to usual art galleries. The venue is nicely kept and presented, with lots of staff on hand for help, explanations of the groups of artwork and the artists. A great place to relax and experience art, also a nice experience for kids. There is a lot of flashing, bright lights, as this is an immersive, visual experience.

It was amazing. I have...

Morris_S, Nov 2025
It was amazing. I have never seen something like this in my whole life. Definitely going to tell my friends and family about it. Great place to visit. Worth every penny.

Loved it and would go...

Jacqueline_K, Nov 2025
Loved it and would go again. Some exhibits were better than others, but that’s to be expected. It wasn’t too crowded when we went which also helped a lot

From $37.95

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 10 days in advance.

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