Top London Arts & Design

Swap passive gallery wandering and information cards for a fun, interactive alternative. At the Museum of Illusions, get playful as you walk through a series of optical illusions, pausing to photograph the puzzling—and entertaining—results. Snap yourself floating, split in half, hanging from the ceiling, or multiplied into a room of clones. It all comes down to clever manipulation of psychology and perception, and is entertaining to all ages.

Go off the tourist trail and immerse yourself in London's street art scene on this walking tour of East London with a local artist as a guide. Explore Spitalfields Markets, Brick Lane, and Shoreditch, and discover ever-changing murals and artwork you may not find on your own. Plus, learn more about their meanings and the artists behind them.

Absorb the architectural majesty of the Royal Albert Hall on this guided tour in London. Alongside your guide, you’ll explore the iconic venue as it prepares for an impending performance. Hear anecdotes of legendary past performances, marvel at the opulent architecture and gain fascinating insight into the Royal Albert Hall’s history. Enjoy stunning stage views from the gallery and, with luck, you’ll catch a glimpse of artists rehearsing for their evening performance.

Discover London’s rich regal history inside the UNESCO World Heritage Tower of London, home to the Crown Jewels. Explore the majestic white tower and learn about the Yeoman Warders, Medieval Britain, and more with immersive exhibits storying the great British monarchs. This ticket also includes entry to see the impressive Crown Jewels, which have to be seen to be believed.

This family-friendly tour reveals London locations used to film scenes from the world-renowned Harry Potter™ movies, including King's Cross Station, Goodwin's Court, Borough Market, and Westminster. Exploring the city with a guide means that you’ll be party to insider info and movie trivia that you won’t find in the guidebooks, and you don't have to worry about getting lost among the central London crowds.

London’s British Museum is home to millions of precious artifacts—but its size can make it hard to navigate alone. Make sure you see the best of its collections on this small-group or private tour of the iconic cultural institution. Follow your guide straight to a curated selection of cultural and artistic works that represent the diversity of the museum’s collection, from samurai armor to the Rosetta Stone.

Glide by a host of London’s must-see landmarks on a sightseeing cruise from Westminster to Greenwich on the Thames River. Step aboard your comfortable cruise boat at Westminster Pier and listen to the live commentary as you pass sights such as Shakespeare’s Globe, Tower Bridge, and the Tower of London. Drink in the views from the open or indoor deck, and at Greenwich, step ashore to visit attractions (own expense) such as the Cutty Sark or National Maritime Museum.

Gain deeper insight into the works at London’s Tate Modern art gallery than you would independently, all thanks to this guided museum tour. Explore with just a guide and small group for company, or upgrade for a completely private tour. Either way, look forward to seeing everything from Mondrian’s geometric compositions to Warhol’s pop art, as well as ever-changing temporary installations.

Discover the highlights of the world-renowned Victoria and Albert Museum during this bespoke private tour. Avoid getting lost as you are guided through one of London's biggest and most iconic art collections. Follow a customized itinerary through the museum, tailored to reflect your interests, as you listen to little-known anecdotes from the collections on display. Note that food, drink, and gratuities are not included.

Reaching the Warner Bros. Studio Tour on the outskirts of London means working out trains and connections before you even arrive. Ride a coach straight there from central London at a departure time you pick when booking, with entry included. Once inside, explore the film sets, costumes, and props of the Harry Potter™ movies at your own pace, and see how the special effects were made.

Experience London’s traditional pub scene—and discover historic drinking dens that most visitors miss—on this small-group, half-day tour. Accompany your guide to the history-saturated City of London, and visit at least four noteworthy pubs (drinks are own expense). Pop into centuries-old alehouses, see literary haunts favored by writers such as Charles Dickens, and learn about local drinking culture as you explore.

The sheer quantity of art held within London’s National Gallery makes exploring the museum independently an intimidating feat. This private tour of the National Gallery ensures you see all of the collection’s highlights, giving you the opportunity to admire masterpieces and artistic techniques you may miss by browsing aimlessly. Your guide will lead you to works by Van Gogh, Monet, and Rembrandt, while offering insight into the painters’ lives.

The London Eye runs continuously throughout the day on a fixed loading sequence, and standard ticket holders must join a queue that can be an hour or more long during peak times. This skip-the-line admission ticket includes priority access and boarding for a shared capsule ride, with views of the Thames, the Houses of Parliament, Big Ben, and central London as it rotates.

Many of rock’s greatest bands have London roots, and on this small-group tour, you’ll go on a deep-dive of their haunts on foot. Led by a local musician, you’ll wander through Soho, Mayfair, and beyond, getting a look at the land that created and shaped music’s greatest sounds from the likes of The Clash, David Bowie, Led Zeppelin, and many other legends.

Visit the Churchill War Rooms and be transported to the 1940s. See the underground tunnels, rooms and corridors that were used during WWII.

Catch the Changing of the Guard with a clear view and visit Buckingham Palace during its limited July to September opening. This tour includes a guided walk through St. James's Park to watch the ceremony, followed by entry to the State Rooms with a self-guided audio tour available in nine languages. One booking covers palace admission and timing for a seamless experience.

Save time by booking your ticket in advance and immerse yourself in glamour and spectacle at Madame Tussauds London. Head to the world-famous attraction and spend some quality time with remarkable wax replicas of the Royal Family and popular celebrities. Enjoy access to the interactive Marvel Super Heroes 4D Exhibition, Spirit of London Ride, Chamber of Horrors, and more.

Immerse in Second World War history and follow in the footsteps of legends when you prebook your ticket to the Churchill War Rooms, the epicenter of British government for most of the war. Explore the top-secret Map Room, discover a communications room disguised as a toilet, and hear more stories on your audio guide. Your package also includes a sightseeing app and an audio tour of political London.

"Harry Potter™" fans in London may rush to the Warner Bros. Studio, but plenty of magical movie locations can be found without leaving the capital. Join fellow Muggles on a walking tour through central London, stepping off the usual tourist trail to see the real-life spots that inspired Diagon Alley, the Leaky Cauldron, and the Ministry of Magic.

Getting to the Warner Bros. Studio Tour London – The Making of Harry Potter™ means a trek out to Watford, plus timing entry to a site that books up quickly. This small-group tour handles both, with round-trip train transport from central London and prebooked tickets. Inside, walk the original film sets, see props and costumes from across the eight movies, and learn how they were made.

The British Museum in London houses more than eight million artifacts, making it difficult to find the top attractions on your own. This small-group or private tour does the work for you, with a guide to show you around some carefully curated highlights. View important pieces such as the Mummy of Katebet, the Rosetta Stone, and more, as you uncover their significance and history.

Cover many of central London's most famous sights on this half-day private tour. Enjoy skip-the-line entry to Westminster Abbey and pass by attractions including Big Ben, Buckingham Palace, and more. Get an overview of the area even if you're short on time and navigate it more efficiently with your own guide.

Immerse yourself in the real-life stories behind one of London's most notorious criminal cases on this Jack the Ripper tour that is like no other. Follow your guide through the streets of East London and hear their insights into the serial killer's life and crimes while state-of-the-art RIPPER-VISION™, hand-held projectors bring the atmosphere of Victorian London to life.