Top Salem Pop Culture

Learn the true history of the Salem Witch Trials and visit the key locations from this dark chapter in American history with this themed walking tour. Hear about the accusers and the accused as you take in the Salem Witch Trials Memorial, Burying Point, and other landmarks tied to this 17th-century scandal. Plus, visit the city’s most notorious haunted spots, filming locations for the movie “Hocus Pocus”, and other must-see local attractions.

Explore the best of Salem’s nightlife scene while delving into its notorious spooky history. Visit a range of cozy taverns and trendy cocktail bars, hearing chilling accounts of local witchcraft and on-site hauntings. Make stops at eerie landmarks in between for added thrill.

When night falls across Salem, it's the perfect time to explore the city’s spooky and sinister past on a haunted history tour. On this top-rated walk through one of America's most haunted places, follow a guide who is deep-rooted in the town's history and paranormal activities. Walk along lamplit streets while listening to legends and true tales of witchcraft, murder, mayhem, and more. Visit sites related to the infamous 17th-century Salem Witch Trials, and hear about the ghostly spirits said to still rattle through the town’s historic homes and graveyards.

Walk Salem's most haunted streets and uncover the fascinating true story of the 1692 witch trials — told the way only a lifelong local of old Salem can tell it. Named one of the best Salem walking tours by TripAdvisor in the Top 10 Salem Walking Tours of 2026. Enjoy Hocus Pocus stops, thrilling ghost stories - then be surprised along the way by Salem's lesser known history, and the question nobody thinks to ask: Why are there no Sheriffs in Salem anymore? Enter Salem's stunning McIntire District with Revolutionary War, maritime, and pirate tales woven throughout. This is a historical tour enriched with some beloved ghost stories. Dining, shopping and exploring recommendations on request. Perfect for families, couples, day trips from Boston, solo travelers, haunted history tours, friends, bachelorette parties, bridal parties, and curious kids. This tour is guided in English only. Our meeting point: East India Fountain, 158 Essex St, Salem MA 01970. About 2 hrs. Outdoors only, no entry.

Learn all about Salem's dark history and the witch trials at your own pace with this private, self-guided audio tour. Start and complete the tour whenever it suits you, enjoying offline capability, planning tools, scenic stops, and local stories that play automatically via your phone’s GPS. Includes a full itinerary, tips, photos, and videos. Lifetime access lets you use the tour anytime, on any trip.

Uncover the dark past and mysterious legends of Salem on this haunted history walking tour. Expert historians and paranormal investigators help separate fact from fiction while retelling the events of the 1692 witch trials and leading you through Salem’s most notorious sites. Escape the gimmicks and delve into authentic tales of voodoo, witchcraft, vampires, and ghost sightings that have left their mark on the infamous New England town.

Calling all Sanderson Sisters superfans and curious coven members — it’s time to walk right into the magic! The Downtown Hocus Pocus Tour is a fun, leisurely paced walking adventure through the iconic filming locations of Disney’s “Hocus Pocus” in the heart of Salem. Along the way, your entertaining guide will share fun behind-the-scenes stories, strange coincidences, and local lore that may have inspired the film — plus a few surprises even hardcore fans might not know... This tour is created by the imaginations behind the award-winning and locally-staffed Salem Night Tour and it is perfect for families, film buffs, and anyone who wants a taste of the Hocus Pocus magic without the long haul. It’s a relaxed and easy walk that stays right in charming downtown Salem — no hiking boots or broomsticks required.

Experience 400 years of history in just a few hours with this award-winning guided walking tour of America’s spookiest city: Salem. This tour takes you on an in-depth exploration of downtown, stopping at more than 12 historically significant locations to delve into the infamous Witch Trials. Local guides tell the stories of Salem’s witchy past with an entertaining mix of history, legend, and pop culture.

Allie Del Franco is a local with experience living in NYC and Hollywood. She brings both history with humor on the tour - a perfect combination for your Salem trip. All ages enjoy this tour (families, couples, single travelers) and she provides a custom experience to all including walking to other locations after the tour. and KIDS FREE!

This walking tour is the only experience in Salem dedicated entirely to its rich literary world exploring bookshops and stories shaped by the city’s unique history. Rather than focusing on well‑known legend and folklore, this tour weaves together historical, cultural, and literary perspectives, guiding travelers through locations tied to poets, authors, traditional storytellers, and written works inspired by Salem. Guests gain a deeper understanding of the city through the lens of literature, discovering how words, ideas, and stories have helped shape Salem’s identity across centuries.

On this private tour, you customize the entire route, pick your preferred spooky stops, and select your ideal tour duration. This fully customizable private walking tour of Salem puts you in control of your haunted exploration. Tailored to your interests, this excursion lets you choose your own path through dark history. Whether you want to view the Witch Trials Memorial, peer at the eerie Witch House, or explore outside Salem’s haunted locations, your local guide adapts to your pace. Choose your route: Select between historic burial grounds, witch memorials, or movie sites. Select your stops: Pick landmarks like the Ropes Mansion, Old Town Hall, or Merchant Inn. Pick your duration: Decide on a 2-hour highlight walk or a deep 4-hour investigation. Control your pace: Choose to spend more time taking photos or hunting for anomalies. Please note: The exact itinerary can be adjusted on the day of the tour based on your choices and walking preferences.

Travelers who aren’t afraid of a good spooky tale or spine-chilling experience will love this 75-minute guided evening tour of Salem. Learn all about Salem’s spooky history as you visit haunted sites, former crime scenes, and places that inspired ghost stories and literature. Your guide will keep you entertained as you walk the city at night, looking over your shoulder and jumping at your shadow along the way.

Step into the magic of Hocus Pocus with our enchanting movie location tour in Salem — the very town where the Sanderson sisters ran amok! We’ll meet at 7 Church Street, right in front of the popular vegan restaurant, where your evening of spells, stories, and Salem history begins. Your licensed professional local tour guide will share behind-the-scenes secrets, filming facts, and plenty of fun movie trivia along the way. Our first stop is beautiful Salem Common, where Max and Allison share their charming flirtation scene. You’ll stand where the iconic moment took place. We see Old Town Hall, the unforgettable setting of the Halloween party. Your guide will share trivia about how it became one of the film’s most memorable scenes. Finally, we make our way to the stunning Ropes Mansion, famously known as Allison’s House. Guests will enjoy interactive trivia from Hocus Pocus, behind-the-scenes stories, and plenty of opportunities to relive their favorite moments from the film.

This tour will talk about the darker side of Salem's history: the reality of the witch trials (both within and out of Salem), the Old Witch Gaol, the old County Jail, and the victims of the Salem witch trials. Your witchcraft-specialized historian will take you on a journey back in time to revisit some of the most tragic moments in the city’s past.

This is the only tour in Salem which focuses on Friday the 13th, superstitions and local ghost stories. On this 90-minute tour, learn the secrets behind some of the most mysterious superstitions. Hear ghastly tales of hauntings and the paranormal. Discover for yourself some of the most shocking secrets of Salem's chilling past. This limited edition tour is only available on Friday the 13th.

Ghostly Tales of Salem invites you to step into the chilling past of Salem, where past and paranormal meet. This ghost tour takes you through the streets and shadows of the historic town, uncovering the eerie secrets of the Salem Witch Trials and beyond. From spine-tingling tales of spirits to unsettling accounts of the accused, Ghostly Tales of Salem offers a captivating look into Salem’s haunted heritage. Perfect for the whole family. Come experience Salem’s dark history and the mysteries that still linger – if you dare!

If you really want to dive deep into Salem’s dark history, take a trio of fun and enlightening tours. Hear from a real practicing witch on the “Wandering Witches” tour, and follow the chilling timeline of the Salem Witch Trials on “Steps Through 1692.” Finally, finish after dark with “Salem's Spooky Spectres” — a spine-tingling walk through tales of murder and madness at the town's most haunted locations.

This private cultural walking tour reveals the fascinating heritage and enduring mysteries of Salem, one of America’s most historic and storied destinations. Explore the city's historic streets, where centuries of cultural transformation, maritime prosperity, and legendary events have shaped a place renowned for its unique identity. Discover architectural landmarks and heritage sites that preserve the stories of a community whose history continues to captivate visitors from around the world. With a heritage rooted in the early chapters of American history, Salem offers a compelling journey through cultural evolution, social change, and historical remembrance. Please note: The program and attractions may vary based on booking date/time and crowd conditions, ensuring each visit is a unique experience.

Salem, Massachusetts, is known for the infamous witch trials, but that isn’t the only historical occurrence you’ll learn about during this guided walking tour. Join a guide for a deep dive into the long history of Salem from the Puritans and Patriots to the present day. You’ll stop by city landmarks including the Salem Witch Trials Memorial, the Pickering House, and the Ropes Mansion and Gardens. This tour is wheelchair and stroller accessible.

Looking for a Salem experience that’s fun for kids without being too scary? This slightly spooky walking tour is designed for kids ages 6 and up, blending intriguing true tales from Salem’s past with mild ghost stories. Follow a quiet, picturesque route just off the busy downtown streets—perfect for avoiding the crowds—before ending at The Witch House., established in 1655.

If you’re having trouble choosing a fun walking tour of Salem, with this “double trouble” pass you don’t need to. You’ll get access to two walks: the Wandering Witches tour and the Salem’s Spooky Specters tour. You’ll learn all about Salem’s dramatic history on the witches tour, then continue the theme after dark, listening to scary ghost tales at some of the city’s spookiest spots.

Get bewitched in Salem on a walking tour of the real-life filming locations featured in the hit 1993 film *Hocus Pocus* starring Better Midler, Sarah Jessica Parker, and Kathy Najimy. Fans will recognize places such as Pioneer Village and the Dennison House, plus there's plenty of local insight about Salem's infamous witch trials, maritime history, and other interesting trivia along the way.

Have you ever been curious about the spirit world? Or are you a ghost denier? This 90 minute tour may change your mind! This tour dives into Salem’s paranormal activity using professional ghost-hunting equipment. We visit some of the most haunted locations in Salem on a journey to connect with the spiritual world. Our experts guides will instruct and offer techniques to seek out the spirits who haven’t departed yet from Salem. You may catch a glimpse of a ghost peering through the windows at you. You may hear voices. Or you may catch an anomaly with a photo/video on your cell phone with something quite peculiar or unexplainable. Come take a tour in search of the spirits of Salem!. ***We cannot guarantee ghost sightings unusual phenomena or paranormal activity of any kind. Results may vary. ***We required to hold one driver's license or state issued ID per group in order to use ghost hunting equipment. It will be returned upon receipt of equipment return**