Florence Like a Local: Private & Personalized

Florence, Italy

2 to 3 hours (approx.)
Group discounts
Mobile ticket
Offered in: English

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Overview

Rather than following a standard sightseeing itinerary, see a side of Florence that’s usually reserved for locals on a private tour that covers highlights and hidden gems. Skip the large group tours and explore the Renaissance city with a local host who knows where to find secret spots and provides insider tips.

Explore Florence at your own pace on a private tour with a local host
Enjoy time to connect with your private guide for an insider's perspective
Take away tailored tips to enhance the rest of your trip
Private tour, exclusively for your party: a personalized experience

What's Included

Private and personalized walking experience with insider tips from a passionate local
Flexible durations and start times—choose your preferred time when booking
Pre-tour questionnaire to tailor the experience to your preferences
Direct communication with your host for itinerary planning and local recommendations.

Food, drinks and tickets to any attractions
Transportation (primarily a walking experience, public transport may be used at an additional cost)
Gratuities (optional)

Meeting and Pickup

Meeting point

Piazza di Santa Maria Novella
P.za di Santa Maria Novella, 50123 Firenze FI, Italy
Meet your host in Piazza di Santa Maria Novella, in front of the Santa Maria Novella Church. After booking, you can adjust the meeting point to fit your preferences with the help of our Experience Planners.

End point

This activity ends back at the meeting point.

Itinerary

Florence (Pass By)

Cathedral of Santa Maria del Fiore (Pass By)

Via Taddea (Pass By)

Laurentian Medici Library (Pass By)

Additional Info

Confirmation will be received at time of booking
Wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation

Most travelers can participate
After booking, you'll receive a short questionnaire to share your interests, preferences, and must-sees. Your guide will personally reach out to craft a fully customized itinerary that suits your style—whether you love history, food, hidden gems, or cultural experiences.
This private tour is a walking experience. A private vehicle is not included.
Public transportation or local taxis may be used to transfer between sites. Exact transportation costs can be discussed with your host after your reservation is finalized.
This is a private tour/activity. Only your group will participate

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Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Reviews

5.0

based on 9 reviews

Total reviews and rating from Viator & Tripadvisor

We perform checks on reviews

Tailored for your...

Bronwynne_E, Nov 2025

Tailored for your interests. We spent a lot of time on Medici lineage and history; got many questions answered. Delightful and knowledgeable guide!

Response from Host, Nov 2025

Thank you so much for your kind words! Tailoring the tour to your interests is exactly our goal, and we’re thrilled that you enjoyed diving into the Medici lineage and history while getting your questions answered. It’s wonderful to know that your guide made the experience both delightful and informative. Thank you so much!

Well worth the time

Greg_W, Jul 2023

Jacopo was an excellent guide. He was able to share his knowlege in an easy manner that I enjoyed. In addition he was courteous and pleasant to be around. I'm happy with the experience. Florence is a wonderful city to visit. Having a competent personal guide only added to my enjoyment.

Martina was amazing! We...

andrew_m, Apr 2023

Martina was amazing! We had two teenagers with us and she really knew how to cater to her audience. All of us had a great time. She has a great personality and was very knowledgeable.