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Heineken Experience Amsterdam Ticket With 2 Drinks

Amsterdam, Netherlands
Trending
Booked 5+ times in 12 hours.
  • 1 hour 30 minutes (approx.)
  • Mobile ticket
  • Offered in: English

Why travelers loved this

4.0
·
· Karen_G ·
Dec 2025
You will love this your! The guides are friendly and fun. Heineken is a very historic place in Amsterdam and we enjoyed the interactive nature of the tour. We were surprised that there were so many game rooms to enjoy and even karaoke! You get two full size beers at the end of the tour and a small beer during the tasting. Fun place!!
· Vivian_F ·
Apr 2026
Lots of reviews said this was a cheesy, very touristy attraction - the facts: my husband and I had a great time and we are in our 70s. It was a lot of fun, great way to spend a couple of hours, finding out a bit about the history of Heineken, how beer is made, imaginative interactive exhibits, and great cold complimentary beer. What more can you ask for!

Overview

Fans of the Heineken® brand won’t want to miss the Heineken Experience, housed in the company's original brewery located in central Amsterdam. During this self-guided audio tour, learn about the company’s history and its brewing process at your own pace. Then unwind over two glasses of Heineken beer in the tasting room to cap off your experience.
  • Explore the Heineken Experience at your leisure with an audioguide
  • Explore exhibits about the brand's history and brewing process
  • Includes two beers served chilled in the brewery's tasting room
  • Ideal for beer enthusiasts visiting central Amsterdam

What's Included

  • Entrance Ticket
  • Heineken Tour In English
  • Audioguide (listen to your phone or bring your own headphones)
  • 2 perfectly chilled Heineken beers
  • Food & additional drinks

Meeting and Pickup

Departure Point

  • Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam The Netherlands

What To Expect

1

Heineken Experience

Admission Ticket Included

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Transportation is wheelchair accessible
  • Most travelers can participate
  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time
  • This is a non-refundable ticket
  • Important to bring passport, driver’s license or ID card
  • This tour/activity will have a maximum of 15 travelers

Cancellation Policy

This experience is non-refundable and cannot be changed for any reason. If you cancel or ask for an amendment, the amount you paid will not be refunded.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.0
based on 873 reviews
Total reviews and rating from Viator & Tripadvisor

Truly exceeded my expectations !

Lissette_I, Apr 2026
Exceeded all of my expectations ! definitively a great experience and so many fun things inside ! Staff was enthusiastic and happy to be there ! 100% recommend !!!

Entertaining, interactive and fun

Levi_D, Apr 2026
A good combination of self-guided and fun, friendly guided tour, mixed with entertaining and interactive activities.

Great fun and beer, too

Vivian_F, Apr 2026
Lots of reviews said this was a cheesy, very touristy attraction - the facts: my husband and I had a great time and we are in our 70s. It was a lot of fun, great way to spend a couple of hours, finding out a bit about the history of Heineken, how beer is made, imaginative interactive exhibits, and great cold complimentary beer. What more can you ask for!

Heineken is historic

Karen_G, Dec 2025
You will love this your! The guides are friendly and fun. Heineken is a very historic place in Amsterdam and we enjoyed the interactive nature of the tour. We were surprised that there were so many game rooms to enjoy and even karaoke! You get two full size beers at the end of the tour and a small beer during the tasting. Fun place!!

Definitely worth it

Louise_B, Dec 2025
Great experience and great to get to know the history before henieken. One thing I will say it’s feels a little crowded at time. Other than that would recommend and you get few drinks at the end!

A Must Do in Amsterdam

Keyla_C, Dec 2025
Love the experience. Recommend that is a must do in amsterdam. Good history good tasting and ship. I spent time in there

Great Tour

Thomas_S, Nov 2025
One of the best brewery tours I’ve done. With your partner or your friends, you will definitely enjoy.

Good but not great.

James_B, Nov 2025
Not a tour of the actual working brewery but a tour of old brewery, facilities. Lots of videos and people speaking about the brewing process. The best part is probably getting to drink a couple of small beers.

Not that good...

Neil_C, Nov 2025
Not that good Designed for younger generations very little information about beer making could of been so much better

Okay

Lynda_R, Nov 2025
If you want more of a party vibe rather than historical experience, this is for you. Sadly, our guide was very good but most were not listening and talking and we couldn’t hear her.

Not customer oriented.

William_S, Oct 2025
We wanted to move from 3:00 to 5:00. Would not do it. BS. Last Heineken I will ever have. The tour operator did the same.

Overrated and overcrowded

Sydney_T, Oct 2025
We were expecting a bit of a smaller group, but it was extremely full of noisy people, making it hard to hear the few parts of the tour that were narrated. The rest was mostly self-guided, but felt like you were walking through a giant Heineken advertisement. Halfway through the tour there is a “ride” that was less a ride and more of a video sequence. The tour included two free beers, but the bar was very busy and didn’t have many tables or seats.

⭐️⭐️⭐️⭐️ Stars

AlanaBrooke_C, Oct 2025
Such a good experience. We really enjoyed the “Ride”. Even if you don’t drink, it was good to hear and see the beginnings of where the famous beer started. The staff were full of energy and kept it interesting and fun which was great.

What an experience!!

Sue_T, Oct 2025
What an experience!! Definitely more than a tour, it really is the Heineken experience A lot of fun, interactive activities with a little bit of knowledge your making along the way A lot of fun

Fun & energetic!

Robin_M, Sep 2025
This is a very informative tour of the Heineken brewery. Full with complete history of the beginning founders, and the way that it has evolved and expanded. The tour leaders are energetic and lively, and make sure the group is engaged. There is a lot of animation to experience which was a great surprise and lots of fun. If you choose the tour with the two beers at the end, it’s really fun! The setting is almost as if you were in a disco Tech! We really enjoyed ourselves.

Very entertaining, fun experience

Annette, Mar 2020
Enjoyed a fun experience with friends. The tour started off slowly but got more interesting as it went in. The interactive videos and games were very funny as were the competitions. I would recommend to others.

A Must do beer tour

MILIND_K, Mar 2020
A must experience for beer lovers. Skip the queue using Viator. The tour provides insight into Heineken‘s history. A well organized walk through the brewery. The 4D experience is nice.

Awful

Davies, Feb 2020
Rubbish. Have been on many brewery tours - this was awful. Far too many visitors at one time, very little information. Skip the line non existant. Partner visited on 80's and so disappointed this time around.

Heineken great trip

Julie_M, Feb 2020
Great trip good experience ended with a couple of drinks had a brill time highly recommend. Good interaction and great computer games highly enjoyed the games

Cheers

Irene_M, Feb 2020
This was very interesting and to hear all the history of this family empire. The guides were wonderful and very nice and funny. The free beer was an added bonus. Great value for money

Good fun

lauraroche26, Jan 2020
Fun experience, photo booth and bikes good crack at no extra expense. Heniken tasted nice, could do with the proper pint glasses !!

Beersies anyone?

Glenda_M, Dec 2019
Interesting tour about the history of how Heineken was established. Beer was great too...of course! Definitely worth a look

Professional experience

Rachel_S, Dec 2019
Visit was very professional and informative. Host was excellent. Had a thoroughly enjoyable couple of hours followed by a couple of drinks. Excellent

Good experience

Robert_N, Nov 2019
Well set out with lots of interaction. The beer at the end is the best part lol! It takes about an hour for the tour but you can shorten it if you need too especially if you when there specifically for the beer.

Fab experience

clairelironside85, Oct 2019
Absolutely amazing experience. Great to see how it's made and getting to pour your own pint at the end was great fun.

Very loud and very crowded

733dianaw, Oct 2019
Thought this was just an ok thing to do. I think this experience is geared more to 30-40 year olds who only want to drink some beers and really don't care about the history of Heineken.

The only thing missing was snacks

Samantha_C, Oct 2019
The experience is well worth the money, it was by far one of the best brewery experiences I have had. I just wish there was some food at the end to go with the beer as our tour was first thing in the morning and we didn't have time to eat before hand.

Well worth a visit

Richard_M, Oct 2019
Definitely worth a visit whilst in Amsterdam. The tour was informative and the guides were very friendly and helpful.

Very good

martinkenney2019, Oct 2019
My wife and I had a lovely time and enjoyed this experience. We booked ahead, which I should always recommend and it was quick and easy.

Great

Sinead M, Oct 2019
Thought it was very good was pleasantly surprised at how much I enjoyed it, and 2 free drinks. Would definitely recommend

From $29.74

per person

-You will not receive a refund if you cancel.

Book ahead!
On average, this is booked 11 days in advance.

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