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Heineken Experience Amsterdam With Optional Rooftop Access

Amsterdam, Netherlands
Very popular!
5+ bookings in the past 6 hours.
  • 1 hour 30 minutes (approx.)
  • Mobile ticket
  • Offered in: English

Why travelers loved this

4.1
·
· Sheila_C ·
Sep 2026
Dud really know what to expect especially on a self-guided tour but this turned out to be spectacular. Enjoyed the information, the visuals and interactive bits were amazing. Better than I’d hope. Beer pretty good too. The “guides/attendants were super nice !! Beer pretty fantastic
· Brienne_H ·
Aug 2026
Very interactive, engaging, and energetic. Lots of fun for everyone. I recommend getting the experience with the rooftop for that extra drink and view. It's just beautiful. 5 stars!

Overview

Fans of the Heineken® brand won’t want to miss the Heineken Experience, housed in the company's original brewery located in central Amsterdam. During this guided tour, learn about the company’s history and its brewing process, plus visit the tasting room for a taste of the iconic beer or a soft drink. For added fun, upgrade to include rooftop access to explore the future of brewing and enjoy another drink with views of Amsterdam. Or, opt for a rooftop-only experience with two included drinks.
  • Explore exhibits about the brand's history and brewing process
  • Drink options to choose from: Heineken, 0.0, Silver, Wit Pils, Alex Chay beers, or soft drinks
  • Choose from a variety of entrance times to fit your schedule
  • Ideal for beer enthusiasts visiting central Amsterdam

What's Included

  • Heineken Experience Tour including 1 Drink (if option selected)
  • Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
  • Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
  • Food & additional drinks

Meeting and Pickup

Departure Point

  • Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam The Netherlands

What To Expect

1

Heineken Experience

Admission Ticket Included

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Transportation is wheelchair accessible
  • Most travelers can participate
  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time
  • This is a non-refundable ticket
  • Important to bring passport, driver’s license or ID card
  • Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar
  • This tour/activity will have a maximum of 15 travelers

Cancellation Policy

This experience is non-refundable and cannot be changed for any reason. If you cancel or ask for an amendment, the amount you paid will not be refunded.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.1
based on 1,155 reviews
Total reviews and rating from Viator & Tripadvisor
Sort by: Most insightful

Heinekin Beer Tour

Jenna_P, Sep 2026
Fun time. Staff was knowledgeable and friendly! They enjoyed their job and that was obvious by their enthusiasm! We had a great time!!

Great tour

MARK_N, Sep 2026
You will havea great time, very well done tour and nice roof terrace. Tour guides were informative and enthusiastic

Pleasantly surprised with...

Nicole_L, Sep 2026
Pleasantly surprised with this experience! Wasn’t expecting such a fun and interactive tour but had a blast. My friend isn’t a beer drinker but she even admitted the tour was fun.

Great tour

Morgan_W, Sep 2026
Emma was a great guide, very relaxing and informative introduction to this city. I recommend bringing a jacket

Disappointed customer

Krys_J, Sep 2026
To find the stop at the train station was very difficult. A dozen of people told us where to go to catch it. We waited 2 hours and no tour. Finally found the tour and sightseeing kiosk and was very disappointed. Finally got on the bus after 2 this afternoon, and now we will not be able to go on the boat tour. Not enough time before they close. Very very disappointed with this hop on hop off in Amsterdam. I have done many all over the world and this one is the worst

Fun but informative. The...

Jacquie_C, Sep 2026
Fun but informative. The staff’s infectious energy ensured we felt the Heineken vibe! It as a fun way to spend an afternoon!

Way better than expected and interactive

Sheila_C, Sep 2026
Dud really know what to expect especially on a self-guided tour but this turned out to be spectacular. Enjoyed the information, the visuals and interactive bits were amazing. Better than I’d hope. Beer pretty good too. The “guides/attendants were super nice !! Beer pretty fantastic

Love from Florida

Lori_D, Sep 2026
Use the open roof canal ride so you can see up higher. Our captain Albert? Was wonderful thnx you…..

Wonderful

James_C, Aug 2026
Loved it! Self paced and full of wonderful information. Loved the different flavored Heineken on the roof top

Heineken Experience

Kathy_H, Aug 2026
Heineken Experience was fun and informative! Really enjoyed the tour and the view from the roof top is not to be missed!

thoroughly enjoyable experience

Bobby_S, Aug 2026
Its a must for all tourists young and old as you wont be disappointed. Don't miss out on the roof top bar with beautiful views across the city

The tour was pretty cool...

Trenton_P, Aug 2026
The tour was pretty cool and enjoyed the view from the rooftop. I would recommend this if you have time while visiting Amsterdam. It isn’t a must do so don’t feel bad if you don’t have time.

Cheers!

Eileen_D, Aug 2026
Fun exciting time! Staff great! Gift shop carries exceptional items! Bar fun - great Photo Booth! Lol

We had a good time at the...

Patrick_T, Aug 2026
We had a good time at the Heineken Experience. Staff were super fun, and great Heineken beers. The tour combined a history with modern advances in brewing. We did think it was a little confusing as part of the tour was with a guide and part self-guided.

Green Bottle tour

Debora_r, Aug 2026
It was a good tour. The guides were very knowledgeable. The beer tasted great. Wish the rooftop was included with the price of admission.

The Tates

Stacey_T, Aug 2026
If they drink beer 🍺 they’ll love ❤️ it. The technology was very nice. Also learning how to make beer was interesting who started it, what ingredients you need to make it.

Awesome 🍻

barb_D, Aug 2026
It was so cool!! Fun, informative, got some drinks 🍻 and our guide at the beginning, Mina, was so nice - she knew it all…awesome!!

Proost !

Bill_L, Aug 2026
Good tour and Beer. We had no issues with getting into the brewery and we also did the Rooftop bar for one more.

The tour started a little...

Carla_K, Aug 2026
The tour started a little early but we were able to catch up. Most of tour was up to you rather than a guide.

Beer Tour

Charles_G, Aug 2026
Stories told by employees who do the work. Very personal. Visual presentations were helpful. Moving about the building was nice

5 stars!

Brienne_H, Aug 2026
Very interactive, engaging, and energetic. Lots of fun for everyone. I recommend getting the experience with the rooftop for that extra drink and view. It's just beautiful. 5 stars!

Best In Class!

Roxanna_L, Aug 2026
Amazing experience with Flagship Bike Rentals! They run a best in class operation. Their goal is you have a memorable vacation experience. We will talk about this bike adventure for a long time :-) Thank you Mike and Julieta!

Heineken Brewery tour was great

Carole_N, Jul 2026
The tour was both educational and fun. We learned the history of Heineken in an interactive way and enjoyed a couple of beers at the end of the tour. Our guides were friendly and knowledgeable.

Mixture of self guided...

Hillary_P, Jul 2026
Mixture of self guided exploring and also guided taljs by the team. Really interesting and immersive but not overstimulating. I really enjoyed it as a solo traveller. The merchandise is also great and reasonably priced considering.

My Heineken experience

Micah_F, Jul 2026
I thoroughly enjoyed this tour! It was truly an immersive experience! I highly recommend this tour. It’s a great experience!

Fun and informative...

Ginger_P, Jul 2026
Fun and informative experience. Would recommend it. Personale very friendly and cheerful. Price is reasonable.

Very interesting. Good...

Linda_W, Jul 2026
Very interesting. Good cafe across the street for lunch or bite to eat! Many stairs to traverse, but doable.

Had a great time. It’s...

Nicole_H, Jul 2026
Had a great time. It’s about half self-guided, half listening at various stations. The experience is very well put together and pretty entertaining. You can take your time and read all of the history or breeze through to bar

Great tour! Lots of...

Dylan_K, Jul 2026
Great tour! Lots of friendly staff that explained the history of the factory and company! Got to have a few drinks during and after the tour

Good short tour

JILL_Z, Jul 2026
Pretty fun, low key way to learn a lot about brewing Heineken…glad we did it to end our trip to Amsterdam.
Member Pricing
From

$16.52

per person
Was $17.39(-5%)

-You will not receive a refund if you cancel.

Book ahead!
On average, this is booked 13 days in advance.

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