From Florence: Private Ferrari Museums Tour: Italy's motoring art excellence

Florence, Italy

10 hours (approx.)
Pickup offered
Group discounts
Mobile ticket
Offered in: English

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Overview

Italy’s Motor Valley and the iconic Ferrari factory and museums are located near Florence, but public transport can cut into your touring time. This private full-day excursion includes a driver from your hotel in Florence. Visit both the Enzo Ferrari Museum in Modena and Ferrari Museum in Maranello. In between, savor a traditional Emilian lunch in Modena.

Visit both Ferrari museums in Italy’s Motor Valley in one private tour
Save time with private transportation from Florence to the museums
Enjoy lunch featuring specialties from Emilia-Romagna in Modena
Museum tickets are included; upgrade for a Ferrari test drive or F1 simulation

What's Included

Admission tickets to Enzo Ferrari museum and Ferrari Museum Maranello
Air-conditioned vehicle
Lunch
Private tour guide in both museum

Gratuities
Pick up at the hotel available, let us know
F1 driving simulation (ask for a quotation)
Ferrari drive test (ask for a quotation)

Meeting and Pickup

You can head directly to the meeting point, or request pickup

Pickup points

Select a pickup point

Pickup details

Since this is a private tour, pickup takes place at the address provided by the client. Any location within Florence is acceptable, except pedestrian-only areas.

Meeting point

Piazza degli Antinori, 50123 Firenze FI, Italy
Corner via del Trebbio

End point

This activity ends back at the meeting point.

Operating hours
.8:00 am

Itinerary

Florence (Pass By)

Museo Casa Enzo Ferrari

1 hour 30 minutes • Admission Ticket Included

Modena

1 hour 30 minutes • Admission Ticket Free

Museo Ferrari

1 hour 30 minutes • Admission Ticket Included

Florence (Pass By)

Additional Info

Confirmation will be received at time of booking
Not wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation

Infants must sit on laps
Most travelers can participate
Please provide the full names of all travelers when booking. Failure to present a voucher with all travelers' full names at the ticket office prior to entry may result in denied entry to the Colosseum and Roman Forum.
This is a private tour/activity. Only your group will participate

Supplied by

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Reviews

4.1

based on 9 reviews

Total reviews and rating from Viator & Tripadvisor

We perform checks on reviews

Great experience - anyone...

Tim_W, Mar 2026

Great experience - anyone wanting to see and learn about Ferrari it’s worth the trip! The best guides

Response from Host, Mar 2026

Thank you very much for your kind review. We are delighted to hear that you had a great experience and enjoyed discovering the Ferrari world with our guides. It is always our goal to provide engaging and memorable experiences. We hope to welcome you again soon in Italy.

Save Your Money

Sue_K, Dec 2025

I’ll be honest: I have rarely felt compelled to give a bad review, especially when TripAdvisor and Viator reviewers are extremely reliable in their assessments. But our excursion was extremely disappointing, especially with how much we paid for it. Our driver today was mentioned by reviewers as being ‘excellent’ and a ‘great guide’ and perhaps she was having an off day with us. But unfortunately our experience was much of the opposite with her. We are a group of five so the tour operator arranged an eight passenger van for us to be transported in. Perhaps our driver was uncomfortable driving a larger vehicle because throughout the day (which was raining and cold) we were being dropped off at further spots even though other vehicles of the same size were able to pick up and transport their passengers at closer locations. For instance, when we went to the front of our hotel for the initial pick up, I could not locate our driver. When I texted her, she wanted us to walk to her, which was at the top of a long driveway by the street. (We’ve been in 4 other same sized vans at this point on our stay in Florence and all of the drivers seamlessly picked us up at the front of our hotel). For lunch, we walked 5 blocks to get to the restaurant but honestly it was unclear why we couldn’t be dropped off closer. Similar scenario at the Ferrari museum. If our driver would have just expressed to us that she’s uncomfortable with dropping us off closer for one reason or another, that would have been fine. But she wasn’t very communicative with us in any way throughout our entire day with her. Our tour guide that met us at each of the museums did a good job of explaining the story and background of Enzo Ferrari. She also did a good job of walking us through the development of the Ferrari enterprise in the second museum. Our guide wasn’t in the vehicle with us when going from one destination to the next but would ask if our driver pointed out certain interesting landmarks along the way. Our driver did not so we didn’t know what our guide was referring to several times during our tour. When eating lunch in Modena, some reviews mentioned getting a quick tour or at least some conversation about the city. And one would think that walking 10 blocks to and from the restaurant you could illicit some interesting facts about where you’re walking through but we got nothing but silence. At least the van we rode in was clean and comfortable with bottled water provided. Is this tour worth the money? Absolutely not. We enjoyed the Ferrari museums themselves but I think we would have been better off just hiring a private driver for the day and going to the museums to buy the tickets there ourselves. The museums have their own guides as an option as well. You’ll save some money and most likely enjoy your day much more than going through this tour operator.

Response from Host, Dec 2025

Thank you for taking the time to share such detailed feedback. We are truly sorry to hear that your experience did not meet your expectations, especially considering the importance of comfort and communication during a full-day tour. We would like to clarify a few points regarding the situations you mentioned. Before the initial pick-up, our driver contacted your hotel directly, as it is located on a very narrow street that is not easily accessible by larger vehicles. The hotel staff advised her to wait at the nearby parking area, which is why she asked you to meet her there. This was done to ensure safety and to comply with local access limitations, not due to any reluctance to pick you up closer. Similarly, with regard to lunch in Modena, it was unfortunately not possible to drop you off any closer to the restaurant. The historic city center of Modena has strict traffic restrictions (ZTL), and vehicles such as vans are not permitted to enter or stop in certain areas. For this reason, a short walk was necessary, and the same applies to other central locations, including areas near the museums. That said, we sincerely regret that these logistical constraints were not communicated more clearly during the day and that you felt a lack of interaction and explanation from the driver. Clear communication and a welcoming attitude are fundamental to the quality of our service, and we are sorry that this was not your perception. We are pleased to hear that you appreciated the Ferrari museums, the work of the local guide, and the comfort and cleanliness of the vehicle. However, we take your comments very seriously and will use them to further improve both communication and overall guest experience. Thank you again for your honest review. We truly value all feedback, as it helps us grow and provide a better service to future guests.

Very nice day off for you...

Robert_M, Mar 2025

Very nice day off for you for experiences. Jump all lines and very nice restaurant in Modena, Simona was a great guide/driver. Very interesting to talk with and very safe driver. Was hoping to see the factory but no luck. Was expensive for what it was, but isn’t everything anymore

Response from Host, Apr 2025

Thank you very much for you feedback, hearing your appreciation makes us very happy and proud of what we're doing, sharing the love for our beautiful country! Hope to see you in the future in any of our Italian destination! Regards

We had an amazing time on...

Adrienne_L, Jan 2025

We had an amazing time on our trip to Modena and Maranello. Simona arrived to pick us up from our hotel in a Maserati and drove us from Florence. She was an excellent driver, we all felt very safe. We arrived to Modena and were met by our Ferrari expert tour guide (I wish I could remember her name, she was FABULOUS!!!). After we toured the Enzo Ferrari museum, Simona took us into town and had a reservation for us to eat lunch. The spot we went to was outstanding! The food was delicious, the service was fast - we were very pleased. After that, Simona drove us to Maranello where we met with our Ferrari expert again and she showed us around that museum. When I tell you this day was amazing, it truly was. My 16yr old son in an avid F1 fan and Ferrari enthusiast and to see the joy this experience brought him was enough - but then you add in the excellent service provided by Simona and Keys of Italy, it was icing on the cake! I would highly recommend this tour to anyone.

Response from Host, Jan 2025

My experience was unreal,...

Giovanna_R, Nov 2023

My experience was unreal, I don’t know where to begin. The museum tour on both locations was amazing, the tour guide was patient and knowledgeable. Our driver was very friendly and helpful, there is no words to describe my experience.

Response from Host, Nov 2023

Great tour, exceptional service

Jeff_H, Jul 2023

This was a great tour with our teenage kids - both who appreciate design and technology. We were picked up in a very clean SUV and driven about 90 minutes to the Enzo museum in Modena. We met the guide and was given a great tour of Enzo’s house and original factory. We had a walking tour of Modena and then lunch. From there we drove 20 minutes to Maranello and saw the Factory and track next to the museum. The museum was amazing with dozens of old, new and one of a kind Ferraris. We were offered additional services as we finished early but declined due to heat. The trip back to Florence was easy and Karim navigated rush hour traffic successfully. Highly recommended.