Florence Central Market Food Tour with Eating Europe

Recommended by 100% of travelers

Badge of Excellence

Florence, Italy

Great choice

5+ bookings last month.

3 hours (approx.)
Group discounts
Mobile ticket
Offered in: English

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Overview

Embark on a culinary journey through Florence's San Lorenzo Market, sampling Tuscan delicacies like cheeses, meats, truffle olive oil, and balsamic vinegar. Enjoy a private wine tasting at a historic wine shop and end the tour with an authentic gelato (ice cream).

Explore Florence's famous San Lorenzo Market
Visit one of Florence’s oldest wine shops for a private tasting
Taste local cheeses, meats, and Tuscan specialties
Small-group tour for more personal atttention from your guide

What's Included

Explore the San Lorenzo market, meeting the families who keep Tuscan culinary traditions alive
Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
Unearth the Medici Family legacy, learning about their profound influence
Local English-speaking guide
‘Food & the City’ Insider Tips

Gratuities / Tips for the guide
Hotel pick-up and drop-off
Extra drinks

Meeting and Pickup

Meeting point

Piazza di Madonna degli Aldobrandini, 50123 Firenze FI, Italy
Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.

End point

This activity ends back at the meeting point.

Itinerary

Medici Chapel (Pass By)

Il Cantuccio di San Lorenzo

15 minutes • Admission Ticket Free

Leather market (Pass By)

il Mercato Centrale Firenze (Pass By)

Marco salumi e formaggi

20 minutes • Admission Ticket Free

il Mercato Centrale Firenze

25 minutes • Admission Ticket Free

Caffè Del Mercato di Ermal Molla

20 minutes • Admission Ticket Free

Bambi Trippa e Lampredotto

25 minutes • Admission Ticket Free

Enoteca Fratelli Zanobini

25 minutes • Admission Ticket Free

Antica Gelateria Fiorentina

15 minutes • Admission Ticket Free

Additional Info

Confirmation will be received at time of booking
Wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation
Transportation is wheelchair accessible

Most travelers can participate
This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.
Children under 4 years old do not need a ticket and can join the tour for free. However, food is not included. Paid tickets with food included are available for ages 4 and up.
Please note that the tastings mentioned are a selection of the delicious foods we often feature. Both offerings and tour stops may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
Have dietary requirements? Simply email us or add a note at booking, and we’ll do our best to accommodate vegetarians, gluten-free guests or other dietary needs where we can. For guest safety, this experience isn’t suitable for those with severe or life-threatening food allergies to ingredients found on the tour, and the company cannot take responsibility for any food allergies or intolerances.
This tour/activity will have a maximum of 8 travelers

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Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Featured review

Patricia_S

Alice was an amazing tour guide. She was bubbly, friendly and very knowledgeable. Alice led us through the market, stopping for local cheeses, meats and other tasty treats. It was an entertaining experience. I would highly recommend this tour.

Reviews

5.0

based on 246 reviews

Total reviews and rating from Viator & Tripadvisor

We perform checks on reviews

Brilliant tour brought to...

Karen_C, Sep 2025

Brilliant tour brought to life by our amazing tour guide Tina. Tina was knowledgeable, passionate and great fun! The vendors were generous, friendly and so welcoming. Best tour!

Response from Host, Sep 2025

Ciao Karen! Thank you so much for your lovely review! We’re delighted you enjoyed the Florence Central Market Food Tour with Eating Europe. Tina will be overjoyed to hear your kind words—her passion and energy truly make the market come alive. We’re so glad you connected with the wonderful vendors too. We appreciate your recommendation and hope to see you again for another tasty adventure!

Alice led a delightful tour!

Patricia_S, Sep 2025

Response from Host, Sep 2025

Cao Patricia, Thank you for your review! We’re thrilled Alice made the Florence Central Market Food Tour with Eating Europe so fun and engaging. Sampling local cheeses, meats, and other treats while learning about the market is always a delight.

You have to do a food tour!

Ken_P, May 2025

We ended up being the only ones on the tour so we got a private tour with Kiara! The first part was taken by her trying to figure out what had become of the other couple, but once she figured out they weren’t coming she gave us her full attention. We did the Mercato Centrale tour because we are staying at a Airbnb and wanted to supply it with some food from the market. Kiara has great relationships with the vendors and we got to try a variety of Tuscan foods and drinks. It was a generous amount of food and we took notes as to what to come back to try.

Response from Host, May 2025

Hey ken, thank you for sharing your experience on the Florence Central Market Food Tour! We’re so glad to hear that Kiara made your tour special, even with the unexpected twist of a private tour. It’s fantastic that you enjoyed trying the variety of Tuscan foods and drinks, and that Kiara’s relationships with the vendors helped make the experience even more memorable. We’re also happy to know that you’ll be able to return to the market to pick up more of your favorites! We hope you continue to enjoy your time in Florence and your Airbnb meals!

A great start to our visit to Florence.

RONALD_S, Apr 2025

A great way to start a visit to Florence. A quick and enjoyable intro to the local food culture. Kiara is a wonderful guide and a wealth of info on everything Florence. Highly recommend.

Response from Host, Apr 2025

Dear Ronald, Thank you for your kind words about the Florence Central Market Food Tour! We're so glad you found it to be a great way to kick off your visit to Florence. Kiara is indeed a fantastic guide—her knowledge and love for the city really shine through, and we're thrilled she helped make your introduction to local food culture so enjoyable. Thank you for the recommendation, and we hope the rest of your stay in Florence was just as delicious and memorable!

Learning about Florence

Tammy_G, Nov 2024

Anto showed us around the market in Florence and it was great. She was so knowledgeable about the food and history. We ate some delicious foods. Trying the different olive oils and balsamic vinegars was our favorite. I highly recommend this your.

Response from Host, Nov 2024

Dear Tammy, thank you for your fantastic review! We're so happy to hear you had a great time on our Florence Central Market Food Tour with Anto. It's wonderful that you enjoyed learning about the food and history, as well as sampling the olive oils and balsamic vinegars. Those are definitely highlights for many of our guests! Your recommendation means a lot to us, and we hope to have the pleasure of welcoming you on another tour in Europe!

Great tour! Don't miss this if you are a foodie.

Julia_S, Oct 2024

This tour included lots of tastings as well as detailed history about how the various culinary trends came to be. Ely was an amazing guide with tons of knowledge and a great sense of humor.

Response from Host, Oct 2024

Ciao Julia! Thank you so much for this very sweet review, I'm glad you had a good time with me in Florence Central Market Food Tour. I hope to see you again soon in another Eating Europe tour.

Great way to be introduced to Florence food culture

Tammy_S, May 2024

Francesco was enthusiastic and knowledgeable. We enjoyed all the food. One tip would be to do this tour early in your trip so can go back and enjoy the places you visit on the tour.

Response from Host, Aug 2024

Dear Tammy, thank you so much for your kind words! We're thrilled you had such an amazing time with Francesco in our Florence Central Market food tour and that you found the food and drinks to be delicious! We sincerely look forward to hosting you again in our food tours in Europe!

Great Food Tour and Market Experience

Chandell_G, May 2024

Francesco was an enthusiastic and knowledgeable guide for our tour! I enjoyed tasting all of the foods and especially the authentic gelato. I always try and do a food tour on the 1st day in any city because you get great tasting food, learn about the history behind the foods and get recommendations for great places to eat for the rest of your trip!

Response from Host, Aug 2024

Hey Chandell, thank you so much for this amazing review! Francesco is a passionate person and proud to show her origins! Hopefully, you can join another Eating Europe tour soon and we hope you will have as much fun as you had in our Florence food & wine tour!

This tour was so much...

Enza_G, Nov 2022

This tour was so much fun! Our guide Gaia was very informative and super friendly. We met different vendors at the central market and tried their incredible products. We also stopped at some locale shops tried cookies, wines and finished with a cafe. Definitely a must!