Top San Francisco Culture

Hop on a '70s-era VW bus and get to know the hippie past and hipster vibe that make up San Francisco today. Starting and ending at Fisherman's Wharf, this sightseeing tour takes you around the city, including Chinatown, North Beach, the Castro, the Mission, downtown and more. See the homes of The Grateful Dead, Janis Joplin and Jimi Hendrix, while listening to '60s classics. So settle into a neon-blue seat and dig your shoes into groovy shag carpet. Each bus accommodates up to just six people.

See San Francisco’s most famous waterfront landmarks from the water on a bay cruise that combines iconic views with onboard flexibility. Sail beneath the Golden Gate Bridge, pass Alcatraz Island, and take in panoramic views of the city skyline while listening to stories and insights through an app-based audio guide. With skip-the-line boarding and indoor and outdoor viewing areas, it’s an easy way to experience the bay from a different perspective.

Take a journey around San Francisco's top sights in a retro way with this small-group tour by vintage Volkswagen bus, decorated with long eyelashes so you can't miss your tour vehicle. You'll pass by neighborhoods like Chinatown, Union Square, Pacific Heights, North Beach, Haight-Ashbury, the Marina, and Hayes Valley, plus see the Palace of Fine Arts, Golden Gate Bridge, Golden Gate Park, Civic Center, and more.

Stroll the narrow streets and back alleys of San Francisco's Chinatown on this small-group walking tour. Explore local markets and savor tastings that add up to a full lunch, including tea, fortune cookies, dim sum, crispy Peking duck, and other specialties. Listen to guided commentary and ask questions as you discover the neighborhood's rich culture and flavors.

Uncover San Francisco’s haunted history on this thrilling ghost-hunting tour, complete with your own EMF detector. Explore eerie alleys, historic neighborhoods, and infamous sites like Gold Rush cemeteries and Chinatown’s old red-light district, while hearing chilling tales of paranormal activity, murders, and mysterious deaths. Perfect for thrill-seekers, this tour blends ghost stories with true crime and the city’s darker past.

Step aboard an official Alcatraz City Cruises ferry and journey to the legendary Alcatraz Island! Explore its storied past as a Civil War fort, military prison, and infamous federal penitentiary through captivating exhibits and outdoor spaces. Wander landmarks like Eagle Plaza and the Recreation Yard, and uncover powerful stories from the 1969 Occupation of Alcatraz by Indians of All Tribes. Complete your visit with the award‑winning Doing Time: The Alcatraz Cellhouse Tour and the thought‑provoking exhibit The Big Lockup: Mass Incarceration in the United States.

San Francisco's rollicking, rags-to-riches history has left plenty of haunted happenings in its wake, so explore the city's more sinister side on a walking ghost tour. Visit some of San Francisco's most historic and allegedly haunted locations on and around Nob Hill, once the epicenter of San Francisco high society. Learn trivia and hidden history that you won't find in any guidebook on this ghoulishly fun, after-dark adventure.

Go beyond the movies and gain a deeper understanding of the man behind some of the world’s most beloved animated characters at The Walt Disney Family Museum. Located in San Francisco’s historic Presidio, the museum brings Walt Disney’s life and creative legacy into focus through early cartoons, films, personal stories, and recordings in his own voice. Before you leave, take in sweeping views of San Francisco Bay from the museum’s glass-walled galleries.

Explore one of California's most iconic settings from the beauty of San Francisco Bay. This narrated Golden Gate Bay cruise journeys alongside Alcatraz and Angel Island State Park, past the shores of Sausalito and beneath the Golden Gate Bridge. You can choose to view the sights from inside your boat or out on deck.

Experience two of San Francisco’s must-see attractions with one convenient package combining Muir Woods National Monument and Alcatraz Island. Cross the Golden Gate Bridge on a guided trip to Muir Woods, home to towering coastal redwoods and peaceful forest trails. Enjoy time to explore the park at your own pace, with round-trip transportation from San Francisco and Muir Woods admission included. On a separate day, take the ferry to Alcatraz Island and discover the history of one of America’s most infamous former prisons. Explore the cellhouse, prison grounds, and exhibits with the included award-winning audio tour. This package is ideal for travelers who want to experience both the natural beauty and fascinating history of the San Francisco Bay Area. Please note: Muir Woods and Alcatraz must be visited on separate days.

Bypass the line and head directly to the gate with your prebooked tickets for this San Francisco Bay sightseeing cruise. This sunset cruise takes you across the bay with outstanding views of the city skyline, Golden Gate Bridge, the San Francisco Bay Bridge, and Alcatraz Island. Relax while background music sets the tone. Watch the sunset or select a city lights cruise during winter months.

If you fancy yourself a foodie or culture enthusiast, don’t miss this walking tour of San Francisco’s Little Italy—the neighborhood of North Beach. Voted one of the 15 best foodie tours in the USA by U.S. News, join an insider guide and experience a slice of the top things to do in North Beach, such as tasting coffee and witnessing bread being freshly made. Soak up the lively atmosphere of one of the city’s most popular districts as you learn about its cafes and bakeries and see landmarks like Saints Peter and Paul Church.

This small-group tour takes you from downtown San Francisco to Muir Woods and Sausalito—two of Marin's top attractions—in a single day. Riding across the Golden Gate Bridge in a tour van leaves you free to take in the epic views instead of focusing on the driving. You'll have free time to explore both sites, making this organized option a great choice for independent travelers.

San Francisco's Chinatown is one of the largest Chinese communities outside of Asia. Take the guesswork out and explore the ins and outs of this lively multicultural neighborhood with a guide who knows the way. Venture beyond the tourist shops to learn the history of landmarks such as Portsmouth Square and the Dragon's Gate, stopping along the way to sample authentic dim sum and tour a fortune cookie factory.

Explore Alcatraz Island like never before with this exclusive package that includes official admission and round-trip ferry tickets. Accompanied by a unique companion audio guide, your journey unfolds with captivating narratives about the island’s history, hidden gardens, and powerful stories of resistance. From the moment you board the ferry at Pier 33 to your return, enjoy immersive storytelling that enhances the official Cellhouse audio tour. This experience reveals insights often missed, providing a deeper understanding of transformation within this historic site. At checkout, you can select the Alcatraz Night Tour option, which includes evening ferry service, guided introductions by park rangers, and access to areas not open during the day. With fewer visitors and special programs, the night tour offers a more intimate and immersive experience of the island. Night option is not available Sundays and Mondays. This is a self-guided tour with an exclusive audio companion guide.

A cruise on the San Francisco Bay offers a unique perspective of the city's iconic landmarks, including the Golden Gate Bridge and Alcatraz Island. Glide across the waters and soak in stunning views while learning about the rich history of the area from onboard commentary. This experience is perfect for those looking to capture unforgettable photos and enjoy a leisurely day on the water. Whether you're a local or visiting for the first time, the Bay Cruise promises a memorable outing amidst the beauty of San Francisco's waterfront. This tour is an open ticket . The cruises start at 11:00am and end at 6:00pm. You can go any time that works with your schedule. Just show up 20 minutes before the departure.

Experience the perfect way to discover and explore the vibrant City by the Bay with a convenient hop-on hop-off bus tour. This flexible sightseeing option allows you to travel at your own pace, stopping at all of San Francisco’s must-see landmarks and attractions. The bus route covers all major points of interest, including the breathtaking Golden Gate Bridge, Fisherman’s Wharf, Chinatown, Union Square, Lombard Street, and the historic cable car lines. With frequent stops at these popular destinations, you have the freedom to hop off wherever you want to explore further, take photos, shop, or enjoy local dining. When you’re ready, simply hop back on the next bus to continue your adventure. Each bus is equipped with informative commentary, sharing fascinating stories and history about San Francisco’s landmarks, neighborhoods, and culture—enhancing your sightseeing experience. The tour offers the convenience of a single ticket that grants you unlimited rides for a full day..

This is a unique tour package to visit both the Alcatraz Island and the Golden Gate Bridge! For the Alcatraz tour, you will first take a short ferry ride from Pier 33 to the Alcatraz Island, where you can walk around the Island freely at your own pace and follow a 45-minutes award-winning audio tour in multiple languages of the Alcatraz Prison Cellhouse. You can hop on to any returning ferry when you are finish touring the Alcatraz Island. For the San Francisco Bay Cruise Tour, it will start near Pier 39 where just a short walk from Pier 33 Alcatraz Landing. During this 60-minute Bay Cruise Tour, you will tour around the Alcatraz Island and under the famous Golden Gate Bridge, where you will enjoy breathtaking views of San Francisco and its bay! Tips: You can do the Bay Cruise Tour before the Alcatraz Tour, or on a different date! There are multiple departures daily and your Bay Cruise voucher is valid for any date, any departure time.

See paintings, sculptures, photography, and more from the world’s top modern and contemporary artists at the San Francisco Museum of Modern Art, located near Union Square. This general admission ticket grants access to all seven floors featuring more than 30,000 pieces, the largest living wall in the US, outdoor gardens, and six terraces. Recharge at onsite restaurants or browse the gift shop during your visit.

Getting from San Francisco to Muir Woods can be a real challenge without a car. Instead, enjoy a hassle-free way to travel with this round-trip shuttle service. Following morning or afternoon pickup at Fisherman’s Wharf, cross the Golden Gate Bridge and head to the woods, all while your driver shares insider facts and tips. Upon arrival (admission tickets own expense), enjoy free time to explore independently before returning to the city.

Check out the Painted Ladies on this private tour in San Francisco. These popular homes aren’t open all the time, so grab your chance to view them on this tour. Your guide will tell you all about the history of the interiors and the families who lived inside the homes. Tour for around an hour, and then you are free to continue exploring San Francisco.

On this San Francisco bridge cruise, get an up-close look at the city’s two engineering marvels—the Golden Gate Bridge and the Bay Bridge—as you travel across San Francisco Bay. See major city sights such as Alcatraz, Coit Tower, and the Ferry Building, and listen to recorded commentary about the city's legendary architecture while you glide under both bridges.

Visit Yosemite National Park without the hassle of planning a long day of driving or coordinating park logistics from San Francisco. Traveling in a small group, you'll journey through California’s Central Valley before exploring Yosemite Valley’s most famous sights, including Half Dome, El Capitan, and Yosemite Falls. A stop among giant sequoias adds another iconic California landscape to the experience.