Via Cola di Rienzo
Running between Vatican City and the River Tiber, Via Cola di Rienzo is the main artery of the upscale Prati neighborhood, known for its broad streets, stylish boutiques, and relaxed atmosphere. It’s one of Rome’s best shopping destinations, offering a refreshing alternative to the crowded chaos of Via del Corso. Here, you’ll find an appealing mix of high-end fashion houses, well-known international brands, and popular Italian retailers, all housed in beautifully preserved 19th-century buildings.
...