Private Day Tours in London
Badge of Excellence
London, England
- 5 hours (approx.)
- Pickup offered
- Group discounts
- Mobile ticket
- Offered in: English
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Overview
If you're short on time in London and want to pack a whole lot in, this private tour is for you. Your local guide navigates you and your group through the city's streets, passing sights like Buckingham Palace, Westminster Abbey, the London Eye, and Big Ben. Pause for a traditional British lunch (included) and enjoy free Wi-Fi throughout—the perfect introduction to England's capital city.
- A perfect introduction for first-time visitors to London
- Choose whether to end the tour with a traditional afternoon tea (own expense)
- This private tour can be customized to suit your interests
- Ask your guide for local tips and recommendations as you travel
Why Travelers Choose This Tour
Skip the set itinerary of a group tour and customize your day to focus on the sights that interest you most.
What's Included
- Lunch
- Coffee and/or Tea
Meeting and Pickup
You can head directly to the meeting point, or request pickup
Itinerary
1
St. Paul's Cathedral
10 minutes • Admission Ticket Free
2
Millennium Bridge
10 minutes • Admission Ticket Free
3
London Bridge
3 minutes • Admission Ticket Free
4
Tower Bridge
10 minutes • Admission Ticket Free
5
The British Museum
10 minutes • Admission Ticket Free
6
Trafalgar Square
10 minutes • Admission Ticket Free
7
The National Gallery
10 minutes • Admission Ticket Free
8
Piccadilly Circus
10 minutes • Admission Ticket Free
9
St. James's Park
10 minutes • Admission Ticket Free
10
St. James's Palace
10 minutes • Admission Ticket Free
Buckingham Palace (Pass By)
11
Churchill War Rooms
10 minutes • Admission Ticket Free
12
Westminster Abbey
10 minutes • Admission Ticket Free
13
London Eye
10 minutes • Admission Ticket Free
14
Leicester Square
10 minutes • Admission Ticket Free
15
Changing of the Guard
15 minutes • Admission Ticket Free
16
Serpentine Galleries
10 minutes • Admission Ticket Free
17
Harrods
10 minutes • Admission Ticket Free
18
Hyde Park
10 minutes • Admission Ticket Free
19
Albert Memorial
10 minutes • Admission Ticket Free
20
Royal Albert Hall
10 minutes • Admission Ticket Not Included
21
Covent Garden
10 minutes • Admission Ticket Free
22
Diana Princess of Wales Memorial Fountain
10 minutes • Admission Ticket Not Included
23
Kensington Gardens
10 minutes • Admission Ticket Not Included
24
The Abbey Road Shop
10 minutes • Admission Ticket Not Included
Additional Info
- Confirmation will be received at time of booking
- Not wheelchair accessible
- Near public transportation
- Not recommended for travelers with back problems
- Not recommended for pregnant travelers
- No heart problems or other serious medical conditions
- Travelers should have a moderate physical fitness level
- Recommended for travelers with back problems (If upgraded to driving)
- Recommended for travelers with heart problems or other serious medical conditions (If upgraded to driving)
- This is a private tour/activity. Only your group will participate
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Cancellation Policy
You can cancel up to 24 hours in advance of the experience for a full refund.
Traveler Photos
Reviews
4.5
based on 201 reviews
Nancy_S, Mar 2026
The driver did not show! Had a message from him 5 minutes before we were to meet. I messaged back but got no response. I tried to call but no answer, said the line was busy. So disappointed.
Bert_C, Nov 2025
Ollie was very personable and fun. She was able to adapt the tour for my wife and I who have limited mobility. She made us feel valued and almost part of the family. Her knowledge of London was immense. She really gave us a feeling of what London was and is about. We highly recommend her.
Rachael_D, Oct 2025
This tour was the highlight of our trip. Ollie was the BEST guide and also became our friend along the way. We did the private drive tour and I would highly recommend it. You get to see the main itinerary while also having the ability to customize and see other highlights along the way. Ollie was so knowledgeable of the city she was able to get us to amazing places and guide us in exactly how to see the best things at the right time. I can’t say enough about this experience. BOOK IT!
juliette_d, Oct 2025
Great tour with Ollie! She was very knowledgeable, engaging, very flexible and excellent with communication. I highly recommend her:)!
Tood_F, Aug 2025
We had a wonderful time and a fabulous tour guide who was very knowledgeable and informative of the area. She was very congenial and courteous, and offering to take our portraits pictures at various locations. We were able to visit multiple locations, walk around and take in all the views, and our guide enticed us with a local restaurant with the best fish and chips. Highly recommend tour and guide.
Response from Host, Sep 2025
Thank you so much for your lovely review! We’re delighted to hear that your tour was both enjoyable and informative, and that our guide made the day special with her friendliness and helpful photos. It’s wonderful that you were able to take in the sights, explore the area, and enjoy a classic local meal along the way. We’d be thrilled to welcome you back for another London adventure!
Claire_S, Aug 2025
Ollie was a great guide. Very informative, protective, funny and accommodating. There were 6 “senior citizens “!!! There were many road closures in downtown London due to protests and she did a great job circumventing the roads. We were able to see everything we wanted and got plenty of photos. Would recommend this tour.
Response from Host, Sep 2025
Thank you so much for sharing your experience! We’re thrilled Ollie could make the tour informative, fun, and comfortable for your group. Navigating around unexpected road closures can be tricky, so it’s wonderful to hear she handled it smoothly while ensuring you got to see everything and capture plenty of photos. We’d love to welcome you all back for another adventure in London!
Christine_W, Aug 2025
It's a fantastic way to get a taste of all of it. Very fast pace move through the top sights, but good way to find out what you want to see more of. Ollie was a wonderful driver. Caring of our needs. Super knowledgeable and personable. She headed out crew through the crowds like a real pro!
Response from Host, Sep 2025
Thank you so much for your kind words! We’re thrilled to hear that the tour gave you a great overview of London and helped you spot the sights you’d like to explore further. Ollie loves keeping everyone comfortable while navigating the crowds, and it’s wonderful to know her knowledge and care made the day enjoyable. We’d be delighted to welcome you back for another adventure anytime!
Michael_B, Aug 2025
English was not the primary language of our guide and it was difficult at times to understand what they were saying. Our guide leveraged Google to read details about each site and we were taken to a fast food pub for our “traditional British lunch”. I certainly had higher expectations given the price for the tour. The value of this private tour was equivalent to the many hop on hop off bus tours available in London and for significantly less money. I’m sure the experience differs based on your guide.
Response from Host, Sep 2025
Thank you for taking the time to share your feedback. We’re very sorry to hear that the tour did not meet your expectations and that communication with your guide was challenging at times. We always aim to provide informative and engaging experiences, and we appreciate your comments about the lunch choice and overall value—these are points we’ll review carefully to improve future tours. Your feedback is important to us, and we hope to have the opportunity to provide a more seamless and enjoyable experience in the future.
traci_p, Jul 2025
perfect day! easy to see everything we wanted! ollie was a wealth of information, and such a pleasure!
Response from Host, Sep 2025
Thank you for your lovely review! We’re thrilled to hear you had a perfect day and were able to see everything you wanted. Ollie really enjoys sharing her knowledge and making the tour a pleasure for everyone—so happy that shone through. We’d love to welcome you back anytime!
Charles_T, Jul 2025
Ollie was amazing. Loved every minute of the private tour. From start to finish Ollie was informative and knew her way around London and keep the tour fun and entertaining. She was bubbly and full of energy.
Response from Host, Sep 2025
Thank you so much for your kind words! We’re thrilled to hear you loved every minute of your private tour with Ollie. She truly enjoys sharing London’s history while keeping the day fun and lively, so it’s wonderful to know her energy made your experience memorable. We’d be delighted to welcome you back for another adventure anytime!
Amy_B, Jul 2025
Ollie was fabulous! She entertained the whole family and kept us awake! The pub lunch was delicious, even the peas. She make a stop for ice cream which was exactly what the girls needed. Worth the pounds!
Response from Host, Sep 2025
What a joy to read this! We’re so glad Ollie kept the whole family entertained (and awake!) while showing you around. Happy to hear the pub lunch hit the spot—and we agree, even the peas can be surprisingly tasty. Ice cream breaks are always a win, especially on tour days. Thanks for the lovely review—we’d love to host you all again anytime!
Allen_T, Jul 2025
We booked with Ollie and had a fabulous tour all around the city. It was a wonderful way to get an overview. Ollie was fun and knowledgeable.
Response from Host, Sep 2025
Thank you for your kind words! We’re so pleased you enjoyed your tour with Ollie—she really does love mixing fun with history to give a true feel for the city. It sounds like the perfect introduction to London, and we’d be delighted to show you even more next time you visit.
Elena_K, Jun 2025
We had the most incredible time exploring London and beyond with our private guide, Ollie! From the moment we met, her energy, knowledge, and warm personality made every moment memorable. She tailored the tour to our interests, showing us all the must-see spots in London while weaving in fun facts and history that brought the city to life. She even took us to a fantastic local lunch with delicious beer!
The next day, Ollie guided us through the charm of Oxford and the picturesque Cotswolds countryside, where we explored lovely villages and enjoyed the scenic beauty of England. She made sure we were comfortably settled into our hotel and even arranged our airport transfer the following day.
Ollie was absolutely amazing—professional, personal, and a true joy to travel with. Thank you for making our trip so special!
Response from Host, Jun 2025
Dear Elena,
Thank you so much for your wonderful feedback! We’re absolutely delighted to hear that you had such an incredible time exploring London, Oxford, and the Cotswolds with Ollie. She is indeed a gem—knowledgeable, attentive, and full of passion for sharing the best of what England has to offer.
We’re especially pleased that the tour felt personalized and seamless, from the iconic sights and local experiences to the smooth travel arrangements. Ensuring your comfort and enjoyment throughout your journey is always our top priority.
We’ll be sure to pass along your kind words to Ollie—she’ll be thrilled to know she helped make your trip truly memorable.
We hope to welcome you back on another adventure soon!
Warm regards,
Dami
Joseph_S, May 2025
I switched at the last minute from a walking to a driving tour. The driving tour was a little more expensive but I am so glad I did it. I had my 83 year old mother with me and she would have not made the walking tour. It was an incredible tour. Our tour guide was Ollie and she was spectacular! We loved her by the start of our tour and by the end my mom wanted her to move into her home. Ollie was so so amazing, the attention she took with my mom was incredible and she was sweet, kind and loving to both of us. I would do the tour again in a minute. Thanks Ollie!!!!
Response from Host, May 2025
Thank you so much for your kind words! We're absolutely thrilled to hear that you and your mother enjoyed the driving tour — and even more so that Ollie made such a wonderful impression. She truly cares deeply about every guest, and it means the world to know her kindness and attention made your experience so special.
We're so glad you made the last-minute switch — it sounds like it was the perfect fit! (though we might need to gently remind her she can’t move into your mom’s house just yet 😉).
We’d be honoured to welcome you both again anytime!
Warm wishes,
Daniel
Madison_V, Apr 2025
We had a great day with Ollie! She was enthusiastic and willing to share her favourite things about London. The tour is a lot of walking, so wear your comfy walking shoes - but it is so worth it.
Response from Host, May 2025
I sincerely appreciate your fantastic review Maddison. We're overjoyed to hear that you had a wonderful day with Ollie; her love for London is evident, and we're delighted she was able to show you some of her favourite locations.
Yes, comfortable shoes are essential! Thanks for the tip for future travellers. We're so happy you found the experience worth every step and hope to see you again on another adventure soon!
Sincerely,
Daniel
Elliot_K, Apr 2025
This tour was the highlight of our trip! Ollie made everything so easy and enjoyable. She clearly knows London inside and out, and her passion for history is contagious. It felt like exploring the city with a really fun, knowledgeable friend. If you're looking for a private tour that’s both informative and entertaining, this is the one!
Osagie_A, Mar 2025
I had an absolute blast on this tour! The tour guide was amazing and she had such great energy, and she obviously knew the best spots to take me to!
Nicole_O, Mar 2025
This trip was absolutely amazing! Our guide, Ola, was incredible. She knew everything about London and made sure we had a fantastic time. The tour she took us on was the best part - it gave us a real feel for the city that we wouldn’t have gotten otherwise. Ola was also a great person - she made us feel like we were part of the group. The money we spent was totally worth it, and we’d definitely do it again if we could. We’re so lucky to have found someone like Ola to show us London.
Gustavo_J, Mar 2025
This tour was the highlight of our trip! Ollie made everything so easy and enjoyable. She clearly knows London inside and out, and her passion for history is contagious. It felt like exploring the city with a really fun, knowledgeable friend. If you're looking for a private tour that’s both informative and entertaining, this is the one!
AieSulamatu_B, Mar 2025
My friends and I really enjoyed the walking tour we took. The entire tour was incredibly enjoyable, and our tour guide was funny and personable. In fact, he made London far more interesting than I originally expected. What I appreciated most was that our guide provided us with the best ways to enjoy London for the rest of our trip, and they were actually very helpful to get a quick snapshot of London before exploring further. The British cafe we were taken to was absolutely delicious. I would definitely recommend it!
Aine_E, Mar 2025
Our tour guide was an absolute gem! She knew everything about the area and kept the conversation flowing effortlessly. Plus, she was my personal photographer, capturing all the best moments. I highly recommend her!
Joshua_O, Mar 2025
My tour yesterday was really fun and insightful! Our tour guide, Ollie, was so engaging. She painted an authentic picture of London and I need to come back to experience these spots again!
Thomas_G, Mar 2025
Our experience was amazing and it was all thanks to our wonderful guide Ollie. She was very professional, knowledgeable, and friendly. She took us to places we would have never gone to otherwise. We had a wonderful time and got to know London while doing so.
Response from Host, Mar 2025
Dear Thomas,
Thank you so much for your kind words! It was an absolute pleasure showing you around London. I'm thrilled to hear that you enjoyed the experience and got to explore some hidden gems along the way. London has so much to offer, and we love sharing its history and unique spots with wonderful guests like you.
We truly appreciate you taking the time to leave this review, and I hope to welcome you on another adventure in the future!
Best wishes,
Ollie – Lead Tour Guide, iHeartLondonTours
Joanne_R, Jan 2025
Where to even begin? I’d perhaps start with: don’t book this.
Ollie is not someone whose company you’d want to endure for the duration of this tour. She’s bullish, aggressive, ill-informed, uses inappropriate language in front of children, and turns very simple tasks into overly stressful and unnecessarily complicated situations.
A particular highlight was her insistence that the construction of a church predated Christianity by 600 years—an utterly baffling claim.
We couldn’t wait for this to be over. I’m not sure if London requires its tour guides to be licensed, as is the case in most European countries, but I highly doubt this guide has the necessary credentials. She seems to rely on overseas customers to pull the wool over people’s eyes.
The cost is entirely disproportionate to the quality of the experience. You’d have a much better time in an Uber.
Response from Host, Mar 2025
Dear Joanne,
We’re sorry to hear that you didn’t enjoy your experience with iHeartLondonTours. Our goal is always to provide engaging, informative, and enjoyable tours, and we take all feedback seriously.
However, we would like to address some inaccuracies in your review. Our tours are thoroughly researched, and while we welcome healthy discussions about history, the claim you’ve referenced does not reflect the information we provide. Additionally, professionalism and respect are core values of our service, and we would never intentionally use inappropriate language or create a stressful environment.
Regarding pricing, we strive to offer a high-quality experience that goes beyond simply getting from point A to B. Our tours include carefully curated historical insights, storytelling, and personalized recommendations—something an Uber ride can’t provide. While we understand that value is subjective, many of our guests find our tours to be a memorable and worthwhile experience.
We regret that our tour didn’t meet your expectations, but we wish you all the best in your future travels.
Best regards,
Ollie – Lead Tour Guide, iHeartLondonTours
Araceli_C, Jan 2025
Ollie was a wonderful guide, loved her energy and she was well prepared for us! With a short amount of time that we had, she was able to show us all the hidden gems in London and had great recommendations, highly recommend her to be your private guide!
Jena_E, Dec 2024
The whole experience was disorganized and was way overpriced for what we got. For the amount we spent and were offered for the cost, the guide should have thoughtfully planned out the tour with us (something offered as it being able to be tailored to our needs and wants) and then done the logistics and planning to make sure we got to see what we actually wanted to see; the price should’ve also included admission to any ticketed events, but it did not. Rather, the guide was quite pushy, judgmental and is literally holding the photos she took of us hostage until we write a “good review”. Luckily, I took enough pictures on my own, so that I could write an honest review.
We have taken several tours with Viator, for much less money that were much much better with more activities and planned out in a way that made sense.
Pros:
1. Knowledge of some history and architecture.
2. Listened to what we wanted.
3. Worked with us on several scheduling mishaps.
4. Moments of enthusiasm
5. Made sure we were set at the end of tour where we wanted to be dropped off.
Cons:
I. Several comments about cost of our hotel
2. Continued reminders to be appreciative of her/her efforts and to say please and thank you.
3. Too touchy and physical.
4. Changing of the guard portion was terrible. She knew we wanted it from the beginning but got us there too late to actually see anything (aside from a procession that she videoed for us because we were too short to see and then expected extra thanks and recognition for). She also left us there, in a crowd that almost became violent, and expected us to make our way back to her and the car. It did not feel safe.
5. Took us to several places we had already told her we’d seen.
6. Lunch was not good at all but it was clear she wanted to take us there (maybe had a deal with them) and then questioned/pressured us over and over to tell us how great everything was.
7. We signed up for this tour so we could have a different experience than the hop on hop off type tour so that is more personalized to what we wanted, included entrance fees and tours of specific sites (not just pictures) and to have a nice experience. We were very disappointed.
Francis_G, Dec 2024
Ollie was fantastic. She customized the day to my needs and offer great suggestions that were great.
Her navigation is amazing.
Dami_T, Nov 2024
Ollie is simply the best tour guide I’ve ever had! My husband and I booked a 5-hour private tour, and it was worth every penny. Not only did we see all the major attractions, but Ollie also made sure we experienced some of London’s culinary delights – mango sauce with fish & chips, who knew?! She has an incredible eye for detail and knew exactly where to go for those postcard-worthy photos. Her driving was impeccable, and she made sure we were comfortable every step of the way. I can’t recommend her enough. She truly made our London trip unforgettable!
Sabrina_D, Nov 2024
We had the pleasure of doing a private day tour with Ollie, and it was hands down one of the best experiences we’ve ever had while traveling. Ollie’s passion for London’s history and culture truly shines through in every moment. She made sure we visited all the iconic landmarks that we wanted. She even tailored the tour to include a stop for tea at a cozy little shop – such a thoughtful touch! We’ll cherish the memories (and the incredible photos she took for us). A must-do if you’re in London!
Shola_D, Nov 2024
I don’t usually write reviews, but this tour deserves all the praise. I booked a walking tour because I wanted a mix of history, sightseeing, and a bit of exercise, and it exceeded my expectations. Sarah struck the perfect balance between being informative and fun, sharing fascinating stories without it ever feeling like a lecture. She was attentive to everyone and great with the kids. London is an incredible city, but seeing it through Ollie’s eyes made it even more special. Don’t miss this experience!
From $205.27
per personup to 24 hours before the experience starts (local time)
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