Top Memphis Culture

The Mojo Tour is a unique, high-energy musical tour of Memphis, a city that’s given the world three great genres of popular music: blues, rock ‘n’ roll, and sweet Southern soul. Led by professional Beale Street musicians and featuring live music, comedy, history, and storytelling, the tour brings this famed musical heritage to life on the nation’s only music bus. Along the way you’ll see such famous landmarks as Sun Studio, Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, Peabody Hotel, Overton Park, and the early homes of Elvis and B.B. King. It’s no accident that legends like Elvis, Johnny Cash, BB King and Otis Redding all got their start in the city known as the Home of the Blues: find out how it all went down on this entertaining tour of Memphis’ greatest hits.

Our tour will take you through the heart of Memphis, exploring the intertwined stories of civil rights, segregation, and the unifying power of music that shaped this remarkable city. Go at your own pace, our smartphone guided tours is location aware and plays as you walk automatically. Stop and grab a drink, or chicken at Gus's, then continue anytime. It's infused with music to set the theme. The tour never expires. And listen again anytime after the on location tour.

Experience Memphis on this all-inclusive tour! Visit Beale Street, the Lorraine Motel, and the Mississippi River. Enjoy a BBQ tasting and explore iconic sites like the Rock 'n' Soul Museum or Edge Motor Museum. Discover the history behind the city’s landmarks and immerse yourself in Memphis’ unique culture.

Avoid ticket lines at the Memphis Rock ‘n’ Soul Museum when you prebook your admission ticket. Learn about the history of blues, rock and soul music with the help of an included audio guide that adds depth to the museum’s exhibits. Delve into Memphis' musical legacy and learn all about the pioneers such as BB King and Muddy Waters who put Memphis on the map.

Discover Memphis’ rich history, musical heritage, and Southern cuisine on this comprehensive “best of Memphis” tour. Take in all the highlights of downtown Memphis, from the Blues bars of Beale Street and historic Victorian mansions, to the site where Martin Luther King Jr. was assassinated and one of Elvis’ early apartments. Get insight into the city's amazing heritage at the The National Civil Rights Museu, site of the assassination of Dr. Martin Luther King, Jr. After visiting the museum of choice, you'll be driven safely back to Beale St., or to the Memphis Riverboat to enjoy a scenic cruise on the Mississippi River.

Trace Memphis' history, from the Civil War to modern-day, on this guided walking tour. Learn about the history of this rowdy blues, soul, and rock ‘n’ roll river town, and visit many of the city’s top attractions—Beale Street and sections of the Mississippi River among them. Experience, too, a time-honored Memphis tradition: Peabody Hotel's March of the Ducks.

Explore the darker side of Memphis history. A twilight exploration of Memphis' murderous, scandalous, fascinating past, complete with serial killers, mobsters, vengeful lovers, and compelling unsolved cases. A knowledgeable local guide will take you to the scene of some of the city's most notorious crimes. Along the way you'll learn about: -A serial killer's summer of terror -Beale Street's deadliest saloon -Georgia Tann, notorious baby thief -Memphis' coldest case -Alma Theede, the "Black Widow" of Vance Avenue -the largest jail break in Shelby County history -and more! We'll even make a special stop for custom, to-die-for cocktails at the stylish Moxy Hotel (mocktails, soda, and water also available).

Visit the Memphis Music Hall of Fame to learn all about the city's legendary music history. Browse exhibits and museum displays about the musicians and artists who shaped the Memphis Sound.

Drive past the Mississippi River, grand Victorian homes, and cultural landmarks on this narrated tour of Memphis, which takes you beyond the city’s obvious sights. A tour of the legendary Sun Studios, where artists such as Johnnie Cash and Elvis Presley recorded their music is also included as is round-trip transportation from your downtown Memphis hotel.

Take a chilling stroll through Memphis on this haunted walking ghost tour in Memphis, where the city’s eerie history comes to life. A local storyteller will guide you through spots like Earnestine and Hazel’s—a former brothel and one of the city’s most haunted buildings—the Orpheum Theatre, and the John Alexander Austin House. Uncover spine-tingling tales and explore the darker side of downtown’s storied past.

Explore the city of Memphis through the lens of the Civil Rights Movement during this driving sightseeing tour. See key landmarks and monuments that are important to African-American history such as Slave Haven, the National Civil Rights Museum, and Beale Street. Listen to engaging commentary about the history of the area from periods of slavery to the civil rights movement to present-day.

See the highlights of Memphis and learn about the city in a deeper way than you could on your own on a city tour. Get your bearings as you pass by key landmarks or upgrade to a package that includes a ride on a riverboat and or a visit to Sun Studio, where Elvis Presley recorded his first song.

The Overton Park Shell is an historic bandshell and museum in the Midtown Memphis oasis known as Overton Park. Lovingly called “The Shell” by Elvis Presley and most others, the storied amphitheater is where Elvis Presley played his first professional gig in 1954 at just nineteen-years-old, bringing live Rock & Roll to the world’s stage in an explosive way during a country music show headlined by yodeler Slim Whitman. The Shell remained important to Elvis and his family, as they continued to regularly visit and perform there over the years. Surviving many ups and downs since opening during The Depression of the 1930s, The Shell is still a cutting-edge regional performing arts pavilion today, offering 50 free concerts yearly accommodating up to 3,000 music lovers in its gorgeous park setting. The Shell’s fascinating story is now told through its new immersive Backstage History Experience guided tour that ties together almost a century of colorful Memphis and Midtown music histories.

Explore the heart of Memphis on this self-guided driving tour through music history. You’ll drive from Downtown Memphis to Elvis Presley’s Graceland estate, tuning into essential stories of blues, soul, and rock and roll. See the iconic Sun Studio, where legends like Elvis and Johnny Cash are recorded, stop by the Stax Museum of Soul, and even visit Aretha Franklin’s birthplace! And, of course, revisit the wild true story of Elvis Presley’s rise and fall. After booking, check your email/text to download the separate Audio Tour Guide App by Action while connected to WiFi or mobile data. Enter the password, download the tour, and enjoy it offline. Follow the audio instructions and route from the designated starting point. New, Lifetime access, no expiry. Use it anytime, on any trip, as many times as you want. This is not an entrance ticket to attractions along the route. Check opening hours before your visit.

Are you looking for a way to see Memphis without joining a tour group? On this self-guided tour, you'll discover where to find the best beats, BBQ and brews in town. Many visitors to Bluff City think of its historic woes in the 1970s and 1980s, during the height of the Civil Rights Movement, when the inner city was rife with riots and looting. But Memphis is on the rebound, and on this walking tour, I’ll share how the city is reclaiming its spot as the cultural hub of the Delta blues, brews, and BBQ. You'll walk from Central Station Memphis, through the downtown area and the historical Beale Street Entertainment District, home of the Blues. Along the way, Phil, a tour producer and working actor, will show you opulent theatres, skyscrapers, churches, and monuments, including Orpheum Theatre, The Peabody Memphis Hotel, Tennessee Club and the National Civil Rights Museum.

Tour the historic Memphis home of the Woodruff and Fontaine families. The Victorian era mansion was built in the French style and is furnished in period antiques. This is your chance to visit the past and learn what Memphis was like in the 19th century. Explore at your own pace on a self-guided tour and learn more by scanning QR codes throughout the house.

Follow in the footsteps of musical legends, such as Louis Armstrong, Muddy Waters, and B.B. King, on this walking tour of Beale Street in downtown Memphis. Your guide knows the ins and outs of the street—said to be where blues began—ensuring you won't miss a beat of its storied past. Pass by highlights including Lansky Brothers, where Elvis Presley was known to shop, as well as the more-than-100-year-old A. Schwab General Store.

Visit the birthplace of Elvis from Memphis, on this guided tour with hassle-free transportation. After being picked up at your hotel, travel to Tupelo, Mississippi, the home where Elvis lived for 13 years. With a guide, tour the 2-room house built by Elvis’ father. Then, visit his elementary school, church, and soda fountain he often frequented.

Memphis’ music scene is legendary, and the city’s most famous musical icon has to be Elvis Presley. On this private walking tour, explore the city in the footsteps of Elvis, and visit sites such as his childhood home and the studio where he signed his first contract. After lunch (own expense) at a local diner, transfer by Uber with your guide to Graceland, and discover the star’s lavish mansion on a guided tour.

Dive into the vibrant craft beer scene in Memphis with this insider’s tour that includes VIP access to three local breweries for tastings of up to a dozen unique artisan beers. Learn about the history of each brewery and its brewing process from your beer expert guide as you sample a wide variety of microbrews. Enjoy comfortable bus transportation so you can imbibe worry-free.

Learn about the haunted history of Memphis on this informative walking tour. Listen as your guide shares stories of famous hauntings and locations known for paranormal activity such as Earnestine and Hazel’s, the Arcade Restaurant, the Green Beetle, and Orpheum Theater. Stop for photos along the route as you delve deep into city’s dark past.

Beale Street. The home of the Blues. The birthplace of Rock and Roll. It’s one of the most iconic streets in America. This is a location aware tour on our walking tour app. Go at your own pace, anytime. This tour never expires. And after taking the tour on location, listen to the remote version anytime to relive the tour. The tour is professionally narrated and infused with music to set the mood. You'll see this historic street and hear the tales of the legends that tore it up and made music history. You’ll hear about Elvis, BB King, The father of Blues W.C. Handy, The mayor of Beale Street Rudy Williams and so many more. Along the way I’ll take you to the best spots to eat, drink and take in a live show.

Step into Elvis Presley’s world on this private Memphis tour that goes beyond the usual stops. Visit iconic spots like Beale Street, The Orpheum Theatre, and the Overton Park Shell, where Elvis gave his first big performance, with your guide. Then, with your included tickets, head to Graceland for a self-guided mansion tour where you have a scheduled entry time, an audioguide, and access to the exhibits and museums. It’s the perfect experience for anyone wanting a deeper look into the King’s life and legacy.