All Blacks Experience: Interactive Guided Cultural Tour
Recommended by 92% of travelers
Badge of Excellence
Auckland, New Zealand
- 1 hour 30 minutes (approx.)
- Mobile ticket
- Offered in: English
Explore our promoted experiences
Overview
Gain insight into Kiwi culture when you visit the All Blacks Experience in Auckland. Whether you’re an avid rugby fan or simply interested in learning more about the Haka and the New Zealand national teams, this interactive experience entertains and informs. Hear interesting stories about the team and famous players, see All Blacks memorabilia, and even watch a powerful haka.
- Ideal for adults and kids alike
- Conveniently located in the Auckland CBD
- Allow 90 minutes for the All Blacks Experience
- Learn about rugby and Kiwi culture and history from your guide
What's Included
- A guided journey which promises to connect you to New Zealand through our unique Māori culture
- Immerse yourself in culture, embrace the spirit, and find inspiration
- Explore the values of teamwork, respect, and cultural pride that define New Zealanders.
- Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
- Feel the emotion as you stand and face the All Blacks and Black Ferns Haka
- Test your skills with the hands on 'Step-up' Interactive Activity
- Complete your journey with a visit to Auckland's largest official All Blacks retail store
- Snacks
- Lunch
Meeting and Pickup
Meeting point
- 88 Federal Street, Auckland CBD, Auckland 1010, New Zealand
The All Blacks Experience is located in the SKYCITY convention center.
End point
This activity ends back at the meeting point.What To Expect
1
All Blacks Experience
Admission Ticket Included
Additional Info
- Confirmation will be received at time of booking
- Wheelchair accessible
- Stroller accessible
- Near public transportation
- Surfaces are wheelchair accessible
- Most travelers can participate
- This tour/activity will have a maximum of 26 travelers
Supplied by
Cancellation Policy
You can cancel up to 24 hours in advance of the experience for a full refund.
Traveler Photos
Reviews
4.7
based on 277 reviews
Nicole_G, Apr 2026
This was a last-minute experience I booked on my last day in Auckland/New Zealand. I really wish I could have experienced seeing the All Blacks or the Black Ferns play, but this was the next best thing. The curation of immersive video and participating in skills games offered a unique perspective into what it's like being on the rugby teams. Our guide, Ben, was so lovely and very engaging, sharing his vast knowledge of New Zealand and its love of Rugby through the All Blacks and the Black Ferns. Both teams have gained a new fan!
Gail_H, Mar 2026
Great experience and Cess was a fantastic guide. Highly recommended!! You don’t need to be a rugby fan to enjoy this experience.
Aaron_P, Mar 2026
I thought this experience was well put together, it was set up so you really gained an appreciation for the importance and national pride that Kiwi's have for the Blacks. I would recommend this.
mzungu2003, Mar 2026
Really knowledgeable guide and great use of technology to bring the stories and information to life.
Lori_J, Mar 2026
Interesting and lots of fun! The All Blacks and Black Ferns hakas were great. We also enjoyed the interactive activities.
Martyn_K, Mar 2026
Very informative and Cees? was great. Also met Michael Jones legendary All Black who was visiting. Played various games both rugby related and decision making. Overall most enjoyable and both our wives enjoyed even though they’re not sporty. Haka X 2 was impressive
Robert_E, Mar 2026
We thoroughly enjoyed learning about the team history and the pregame preparations. The Haka was IMPRESSIVE, even thought it was virtual.. We highly recommend this experience. One thing to know, wear a black colored shirt so that when your picture is taken and you are next to other players, you will look a little more like you belong. (My orange shirt looked a little silly!). One last bit of advice, if you want any All Blacks jerseys/trainers/supportors wear, go to any Adidas store for a better price and a much, much better selection of sizes.
Alain_L, Mar 2026
Very well organized for a presentation type activity. Lots of interactive actions and some motion along different rooms
Kathleen_K, Mar 2026
I thought the experience was excellent. It was informative, inspirational, and interactive. Highly recommend.
Julie_B, Mar 2026
This was a fantastic interactive experience! Our guide was informative and very enthusiastic. The end was my favorite…being able to physically try some rugby moves.
Rosanne_K, Feb 2026
Was a bit disappointed with this experience. A few interactive games, but otherwise not much to the tour. Staff was very helpful and gift shop nice. Wouldn’t recommend this tour especially for the price.
Mary_S, Feb 2026
This experience is a lovely homage to NZ’s All Blacks. Quizzes about players, the teams’s historic moments, etc. would delight long-time fans of the teams (the Blacks & the Ferns). As a international visitor who knows little about the sport, it could be improved by including a little bit about some basics of rugby, how strategy plays a role, and what kinds of physical skills/talents help separate a good rugby player from those that rise to greatness as a member of the national team.
Jeff_N, Feb 2026
Great evening. Crew was awesome very knowledgeable about area. Very attentive to everyone. Great way to spend relaxing evening while on holiday
Wendy_B, Feb 2026
Facing the haha (virtually) was awesome. Our guide Linda was informative. Overall a great experience, especially for an All Blacks fan like me.
Gillian_S, Feb 2026
Guide was very knowledgeable. Interesting but struggled to fill 60 minutes, the rest was rugby skills and games
Annette_L, Jan 2026
Our guide was very enthusiastic and knowledgeable. We enjoyed the interactive aspects and information about what it takes to be part of the team.
Geraldine_D, Jan 2026
If your a fan of rugby its a great experience. I would highly recommend this tour to friends and family
carol_f, Jan 2026
Fun interactive experience, friendly guide who knows her stuff. Highly recommended. 5 stars from us!
Robert_R, Jan 2026
Amazing show of culture, sport and integrity. The tour had everything. The tour guide Samual was very knowledgeable and informative. The history to modern day was all covered in a very interactive way. I will go to all Blacks game when they play in the US.
Jackie_O, Jan 2026
Great fun and informative experience, highly recommend anyone to do it. Great shop too. Great central location
Mary_A, Jan 2026
Wonderful and interactive. We really enjoyed it. This tour gives a nice history of the All Blacks rugby team, and allows visitors some interactive insights into the game. Nice store at the end.
Helen_t, Jan 2026
Fun and informative and that’s from two English rugby fans 😂 we would recommend
Sam was a great guide
Stefan_D, Jan 2026
Super Sport Event for all fans and everybody who loves sports! Interactive and very modern with real All Black feeling!
Denise_D, Jan 2026
Lots of fun. Guide was great. Excellent experience for any rugby fan!! Loved the interactive things too
Julie_F, Dec 2025
An educational and exciting look into something that is more a country culture than sport. Interactive and engaging, there were moments that gave me chills, particularly standing in front of the famous Haka.
Virginia_K, Dec 2025
Great background on New Zealand All Blacks rugby team. Fun interaction and games. Ben was very knowledgeable and did a great job.
Wendy_M, Dec 2025
Last room is loud but they provide ear defenders if you need them.
Avoid taking bags but they have baskets at reception you can leave stuff with them
Susan_S, Nov 2025
This experience was great fun. I am not a big fan of football (soccer) but I was glad I went here. Very interactive and did learn more about the sport.
Fiona_H, Oct 2025
Great insight into the All Blacks lots of interesting facts about what makes them a great team interactive and fun
Billie_M, Oct 2025
Kids might love it if they are all blacks fans of foreigners wanting to know more but it’s not for your everyday kiwi who follows the ABs
From $40.32
per personup to 24 hours before the experience starts (local time)
Compare Similar Experiences
Current
All Blacks Experience: Interactive Guided Cultural Tour
276
1 hour 30 minutes
Free Cancellation
From
$40.32
Customers Who Bought This Tour Also Bought
Explore Similar Things to Do
Attractions in Auckland, New Zealand
- Arataki Visitor Centre Tours & Tickets
- Rotoroa Island Tours & Tickets
- Karekare Beach Tours & Tickets
- Waiheke Island Tours & Tickets
- North Head Historic Reserve (Maungauika) Tours & Tickets
- Hauraki Gulf Islands Tours & Tickets
- Auckland War Memorial Museum Tours & Tickets
- Waitemata Harbour Tours & Tickets
- Aotea Square Tours & Tickets
- Auckland Domain Tours & Tickets
- Motutapu Island Tours & Tickets
- Great Barrier Island Tours & Tickets
- Auckland Ferry Terminal Tours & Tickets
- Auckland Art Gallery Toi o Tamaki Tours & Tickets
- Piha Beach Tours & Tickets