Top South Korea Fashion Tours

I’m a former Olive Young cosmetics product developer and beauty content creator (150K+ followers), now guiding you through Seoul’s real K-beauty scene. We’ll start with a 1:1 skin consultation at a café, then visit Olive Young, pharmacies, single-brand shops, and even Daiso so you can build a skincare routine that actually suits your skin and budget. No sponsorship, no pressure sales—just honest advice, ingredient tips, and a local friend helping you shop smarter.

Discover a personalized shopping experience in Seoul designed specifically for men. This tour eliminates the hassle of navigating unfamiliar shops and language barriers, allowing you to focus on finding the perfect outfits. With a pre-tour style consultation, your personal stylist will curate a shopping route that includes a blend of luxury department stores, trendy concept boutiques, and unique vintage shops. Enjoy expert advice on styling and fit while receiving assistance with tax refunds to maximize your shopping budget. Capture your best looks against the vibrant streets of Seoul, ensuring you leave with both stylish outfits and memorable photos. - Personalized shopping journey tailored to men’s fashion - Visit luxury and local boutiques based on your style preferences - Expert advice on outfits and fit for a perfect look - Tax refund assistance to shop smarter and save more

Cookie-cutter tours of Seoul tend to stick to the same well-trodden path, with itineraries designed for groups. Instead of getting tied down to one, maximize your vacation time with this private, fully customizable tour. Choose the places and sights that interest you most, and follow your guide as they navigate the city seamlessly. And, without a group to contend with, go as quickly—or as slowly—as you like.

Rent a hanbok (traditional Korean dress) and Immerse yourself in ancient Korean culture for a few hours. Choose from a wide range hanboks, ranging from a 21st century interpretation to colorful patterns worn by royalty of the past. Let a staff member style your hair in a traditional fashion, free of charge. After skipping the entrance line at the palace, take photos with the ancient buildings as your backdrop.

Experience what it feels like to be a K-pop idol for a day. The session begins with a brief consultation to understand your preferred style. Professional artists then create an idol-inspired hair and makeup look tailored to your features for a polished, camera-ready finish. Afterward, enjoy a professional studio photoshoot with guided posing and expression coaching, so no prior experience is needed. Your selected photos are professionally retouched and delivered as high-quality images, perfect for social media or as a special memory from your time in Seoul.

We'll do makeup and hairstyles for your favorite K-pop stars, including AESPA Ning Ning, Karina, Jang Won Young of IVE, Jenny of BLACKPINK, and more! If K-pop idol makeup isn't your thing, we also offer Korean-inspired everyday makeup. All of this can be commemorated with a photo shoot at one of the hottest studios in Korea! Take your favorite Korean profile picture to keep. Access to makeup shops that have collaborated with top celebrities and brands. Experts will work one-on-one with you to help you achieve your personal color, from skin to makeup. We've created an all-in-one K-beauty tour package that allows everyone to become their favorite K-POP idols like Karina, Jang Won Young, and more.

This full-day tour offers a comprehensive overview of Seoul and is an excellent choice for first-time visitors. Highlights include Gyeongbokgung Palace, Tongin Market, Insadong, Gwangjang Market, and Cheonggyecheon, a man-made eco-waterway built on the site of a former stream. You won’t go hungry on this tour—lunch and dinner are included.

This is an experience program where you can meet in front of Gyeongbokgung Palace or Changdeokgung Palace and take photos of Hanbok. Two days after the photoshoot, I will share the original photos on Google Drive. And if you choose the photos you want to edit and share them with me, we will provide editing. Photo editing usually takes about 4-6 days. Offered in: English / chinese

Unlike ordinary tourist snapshots, this session is a high-end visual production tailored exclusively for you. Directed by Simpson Kim — a New York and Seoul-based fashion and editorial photographer whose work has been featured in Vogue, GQ, WWD, The Hollywood Reporter, and collaborated with Louis Vuitton — we transform your walk through Seongsu-dong, the trendiest cultural hub in Seoul, into a celebrity-style street photoshoot. We thoroughly read the natural light, capture your authentic narrative, and deliver top-tier, commercial-quality imagery. Need hair or makeup? We can connect you with your curated K-beauty partners for a true all-in-one experience. This is not a simple tour; it is a personalized editorial experience designed to capture your most stylish self in the heart of K-beauty and fashion.

Absolute: Seoul Pub Crawl The ORIGINAL Seoul Pub Crawl and OFFICIAL sponsor of FUN and HAPPINESS in Seoul! Join us every Friday(in ITAEWON area) and Thursday, Saturday & Sunday(in HONGDAE area) for four nights of ABSOLUTE FUN and HAPPINESS! Over 50 awesome people, like you, are joining us at every party! Socializing, dancing, and drinking are only a few of the things that you should expect from our amazing parties. Together with us, your friendly guides, and Party Animals from Korea and all around the world, you will visit 3+ bars/clubs and a final dance spot! Join us on a pub crawl and experience what Seoul nightlife has to offer while making new friends and memories. *We stay 1 hour in each bar/club and 1.5 hours at the first bar.We reach last club at 00.10AM *Group sizes may not always be the same, but our dedication to providing a fun and welcoming experience is always guaranteed! *Thursdays and Sundays can offer a more intimate pub crawl experience with smaller groups.

Discover the artistic treasures of Cheongdam, Gangnam's dynamic cultural hub, on this private tour designed for art enthusiasts. This bespoke experience features visits to 5 or more carefully selected galleries or museums (subject to exhibition schedules) within a 5-kilometer radius. You'll encounter outstanding works by talented Korean artists alongside masterpieces by globally renowned creators, offering a unique blend of local and international artistry in one of Seoul's most prestigious neighborhoods. With my background as a former culture journalist for top English-language newspapers in Seoul and my current role promoting major international galleries, I bring an insider's perspective to the tour. My expertise ensures a thoughtfully curated experience that dives into the stories behind the art, the galleries, and the broader cultural context. To personalize your journey, I'll provide a brief survey beforehand to tailor the itinerary to your interests.

**April~November : Baseball match **Decemver~April : Basketball match Watching sports games in Jamsil is special, for real. Even those who aren’t keen on sports are likely to get caught up in the infectious atmosphere at the Jamsil Sports Complex, complete with entertainment courtesy of K-pop cheerleaders. Sing-along cheering songs with fellow crowds and cheerleaders, everyone enjoys standing up and dancing to get the free drinks or team T-shirts. Before we attend the game, we will stop by a local spot for a tasty Korean meal. Here you can enjoy some great Korean dishes while getting to know your host and fellow travellers and a context of the game of the day and fun facts. ** Please note that the meeting spot can be either exit 1 or exit 8 of Sports Complex station. We advise you to carefully follow up the messages we send after the booking is completed. ** In case it rains, the venue might move to a different location or partially refunded (50%) after the meal experience

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

Unlike ordinary tourist snapshots, this session is a high-end visual production tailored exclusively for you. Directed by Simpson Kim — a New York and Seoul-based fashion and editorial photographer whose work has been featured in Vogue, GQ, WWD, The Hollywood Reporter, and collaborated with Louis Vuitton — we transform your walk through Seongsu-dong, the trendiest cultural hub in Seoul, into a celebrity-style street photoshoot. Every session is directed and reviewed by Simpson Kim, with shooting handled exclusively by our curated team of fashion week street photographers. We thoroughly read the natural light, capture your authentic narrative, and deliver top-tier, commercial-quality imagery. Need hair or makeup? We can connect you with our curated K-beauty partners for a true all-in-one experience. This is not a simple tour; it is a personalized editorial experience designed to capture your most stylish self in the heart of K-beauty and fashion.

Every experience is fully personalized. Before your session, your Korean Style Mate reviews your questionnaire, analyzes your style preferences, body shape, lifestyle, and budget, then personally selects the boutiques and brands that best match your needs. Rather than following a fixed shopping route, each experience is thoughtfully planned just for you. Beyond styling, you'll gain insight into how Koreans actually dress in everyday life. Learn practical styling tips from a local, discover what Korean shoppers consider when building their wardrobes, and experience fashion through the perspective of someone who truly understands the local style culture. Whether there's a style you've always wanted to try but didn't know where to start, or you're looking to discover a new look that suits you, this experience is an opportunity to step outside your comfort zone with professional guidance. You may even discover a style you never thought would suit you—but perfectly reflects who you are.

This itinerary is a typical itinerary. (Seongeup Folk Village/Seongsan Ilchulbong/Gwangchigi Beach/ Seopjikoji) If the customer wants a different location, it can be changed to another location (limited to the eastern part of Jeju). For example, Sanguburi Crater (recommended from October to January)/Stone Culture Park/Ojo Port (K-drama filming location)...Etc This is a meaningful travel itinerary that allows customers visiting Jeju to experience “Hanbok,” Korea’s traditional clothing, while touring traditional houses in Jeju’s folk villages and getting a glimpse into the lives of Jeju people. and Also, it is said that it is attractive because you can visit Seongsan Ilchulbong, which is a UNESCO-listed symbol of Jeju.

This is an experience program where you can meet in front of Gyeongbokgung Palace or Changdeokgung Palace and take photos of Hanbok. Two days after the photoshoot, I will share the original photos on Google Drive. And if you choose the photos you want to edit and share them with me, we will provide editing. Photo editing usually takes about 4-6 days. Offered in: English / chinese A surcharge of $40 will be added for each 30-minute extension beyond the scheduled time.

After sunset, neon lights and street vendors bring Seoul to life. See the best of South Korea’s capital without having to worry about navigating after dark on a private evening tour that includes a Korean barbecue meal. You’ll visit N Seoul Tower and Naksan Park when they’re least crowded, and overcome the language barrier with your private guide. Note that this tour is not wheelchair accessible and does not include hotel pickup.