Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

100+ results

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Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

4.8

(311)

from $110

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

4.9

(117)

from $29

Seoul Private Layover Tour from the Airport with a Local

Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

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Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

5.0

(16)

from $185

Price varies by group size

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

4.9

(1,975)

from $30

Experience the magic of Cheonggyecheon on a summer night, where the harmonious blend of history and modernity creates a unique and unforgettable journey. This tour offers a refreshing evening walk along Cheonggyecheon, where the cool breeze and serene water provide a perfect escape from the summer heat. Discover Seoul's hidden gems, from the vibrant streets of Insadong to the charming alleys of Ikseon-dong, guided by an expert local rider. Enjoy a leisurely stroll that includes a visit to the historic Jogyesa Temple. This tour is ideal for all ages and can be tailored to accommodate any mobility needs. Note: This tour is not available during the winter season.

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Cheonggyecheon Night Private Tour

1 hour 30 minutesFree Cancellation

5.0

(1)

from $77

Price varies by group size

Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

4.9

(3,830)

from $32

Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace and the National Folk Museum. With pickup at your Seoul hotel and drop-off in buzzing Insadong, see the best of Seoul on one comprehensive tour.

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Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

8 hoursFree Cancellation

4.8

(64)

from $28

Seoul Highlights & Hidden Gems – Private Tour with Photo Service

8 to 10 hoursFree Cancellation

5.0

(3)

from $210

Price varies by group size

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

4.9

(492)

from $78

Price varies by group size

Full-day Customizable Private Seoul Highlight Tour

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

5.0

(380)

from $230

Price varies by group size

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

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Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

4.9

(1,663)

from $68

Seoul Private & Personalized Half-Day Tour with a Local Guide

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

4.6

(59)

from $108

Price varies by group size

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

4.8

(388)

from $74

Price varies by group size

Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

5.0

(522)

from $220

Price varies by group size

All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

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All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

5.0

(18)

from $68

Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

Embark on an unforgettable adventure with our Ultimate 2-Day Korea Escapade! Day 1 takes you on our Third Tunnel of Aggression DMZ tour from Seoul, where you will experience the enigmatic Korean Demilitarized Zone (DMZ), a historic border between North and South Korea. Step into a world of intrigue as you explore tunnels, observation posts, and the poignant symbols of a divided nation. This exclusive experience offers a rare glimpse into a geopolitical marvel, blending history, tension, and hope in one thrilling journey. On Day 2, dive into the heart of Seoul, a city where ancient palaces meet vibrant modernity. Wander through majestic Gyeongbokgung Palace, marvel at the changing of the guard at Gwanghwamun Gate, and uncover gems in traditional hanok villages. Indulge in bustling markets, savor authentic Korean cuisine, and admire intricate local crafts at Insadong Street. From sacred temples to iconic landmarks, this Seoul City Tour promises a whirlwind of culture and excitement.

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Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

2 daysFree Cancellation

4.9

(75)

from $99

Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

We are the best private tour guides with best reviews in Seoul. We just launched this small group tour for tourists who want to focus on sightseeing without shopping at reasonable price. Specialities - No shopping. Don't waste your time in Jinseng store that is tourist-trap. - Real small group (Maximum 7) to focus on sightseeing and maximize our time without waiting huge group - Visiting all main attractions in Seoul - Picking up and Dropping off(if you stay too far away from middle of seoul, we can help you to get taxi) - Energetic guide. As private tour guides, we have more powerful energetic that make this tour more wonderful and lead you all the times - No unnecessary free time. It's small group tour so unless you want free time, we will lead you with walking together. Face to face! We promise you will be happy with this tour.

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Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

8 to 9 hoursFree Cancellation

4.9

(39)

from $100

Flexible Private Guided Tour in Seoul (Optional Incheon Layover)

9 to 10 hoursFree Cancellation

5.0

(388)

from $225

Price varies by group size

Getting a good feel of local Seoul through food (itseoulgood)

New tour created by itseoulgood. I've been running tours for 8 years. This is going to be a fun tour in my favorite part of Seoul. You will get to experience a little bit of the culture, history, food, and the people. We will start in one of the oldest and biggest food markets in Seoul then we will continue through some small hidden alleys and spots. You will get to see a little bit of the old and the new. We will taste a ton of unique items throughout the market and in different neighborhoods. Walk through a modernized, cultural area hidden in the back alleys. Take a stroll through the historical area of Insadong, where there are tons to see and shop. We will finish in one of the most traditional hidden teahouses in a traditional area. I will help answer any questions and give recommendations as well! Other things to note: All of the food will be included in the tour fee. Bring extra cash if you would like to purchase additional items.

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Getting a good feel of local Seoul through food (itseoulgood)

3 hoursFree Cancellation

5.0

(6)

from $94

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Discover the history and cultural traditions of Korea on this full-day tour of Seoul’s palaces and markets. Visit Gyeongbokgung Palace including its National Folklore Museum, and see Jogyesa Buddhist Temple and Changdeokgung Palace, a UNESCO World Heritage site. Your informative guide accompanies you to Insadong and Namdaemun to explore these bustling local markets on foot. Enjoy a Korean lunch and convenient round-trip coach transport from your hotel.

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

8 hours 30 minutesFree Cancellation

4.1

(176)

from $89

Free style private Tour(Essence of Seoul city or DMZ)

Discover the Seoul attractions that interest you, and skip the ones that don’t, on a private day tour. The bespoke itinerary is tailored to suit your interests, whether it's history, culture, food, or all of the above. Highlights may include Gyeongbokgung Palace, Bukchon Hanok Village, and N Seoul Tower. You also have the option to visit the DMZ. Wherever you decide to go, you’ll enjoy insightful and immersive commentary along the way.

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Free style private Tour(Essence of Seoul city or DMZ)

7 to 8 hoursFree Cancellation

5.0

(135)

from $195

Price varies by group size

VIP Full Day Seoul Private Sightseeing Tour Fully Custom to You

Complete Freedom and flexibility Personalised private tours give you total freedom and flexibility. The tour itinerary and schedule is entirely focused and planned around you. More exclusivity While group tours rely on buses filled with other travellers, private tours allow you to choose who will accompany you on your trip. Special care and assistance Having your own personal guide and transportation provides you with that extra special care and attention. This is especially helpful if you are travelling with young children, elderly relatives, disabled travellers, those with medical conditions, special needs or mobility issues. Your own personal tap of local knowledge Having your own personal guide means there is no competing with other travellers to get the attention of your guide or to have your questions answered. Instead, you’ll have access to a tap of local culture and knowledge.

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VIP Full Day Seoul Private Sightseeing Tour Fully Custom to You

8 hoursFree Cancellation

5.0

(352)

from $225

Price varies by group size

Highlights & Hidden Gems With Locals: Best of Seoul Private Walking Tour

Explore Seoul through the eyes of a local during this off-the-beaten-track private tour. Learn about both the traditional and modern sides of the dynamic Korean capital. Highlights include a visit to 14th-century Gyeongbokgung Palace (with admission ticket included), a stroll down the preserved hanok-filled streets of Bukchon Hanok Village (free admission) and Gwangjang Market at 88 Cheonggyecheon-ro. Plus, you'll take away tailored tips for the rest of your trip.

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Highlights & Hidden Gems With Locals: Best of Seoul Private Walking Tour

3 hoursFree Cancellation

4.6

(85)

from $119

Price varies by group size

Seoul’s royal palaces and ancient temples are widely considered among the city’s top attractions, shining a light on thousands of years of royal and spiritual history. On this tour, visit sites including UNESCO–listed Changdeok Palace and the Jogyesa Temple in comfort by air-conditioned coach. With entry fees, lunch, and pickup and drop-off your Seoul hotel included, relax and delve into South Korean history.

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Full-Day Palace Tour in Seoul

8 hoursFree Cancellation

4.9

(220)

from $79

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Alvin_L, Jan 2026

Great fun tour with excellent tour guide

The tour covers many thing, the tour guide Bella speaks very fluent mandarin and working very hard to explain to us and also ensure our safety. Overall is a great fund trip except a little rush, but that’s ok.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Stacey_J, Jun 2026

Great day seeing the highlights in Seoul

It was a long and full day and we were extremely pleased with all aspects of it - the itinerary, transportation, time spent at each place and most of all, our guide, K! She did a wonderful job explaining everything we saw and keeping our group together and moving on time. Also appreciated that her English was good! We told her that she was the best tour guide that we ever had!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

clifford_h, Jun 2026

A great tour

Quite a bit of walking involved. If elderly or disabled in any way, this is not for you. The tour was very interesting with lots of information and our guide, K was very friendly & helpful. A good trip to see many interesting sights.

Seoul Full day Private Tour Gyeongbokgung Palace, Insadong & More

Chris_S, May 2026

Emily our guide was very...

Emily our guide was very punctual and informative. She found a traditional Korean barbecue restaurant to have for lunch that accommodated our dietary restrictions. All around she was an amazing guid and I would recommend her and this private tour!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Elaine_S, Mar 2026

Great locations for city tour

Our tour guide Gaby did a great job communicating and keeping us on schedule. All locations of the tour is great. Not enough time is given to give each location justice. Insadong market could be dropped to give other venues more time. This Market is so awesome but time given was only 15-20 minutes. I'd rather do less with quality time.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Marissa_B, Feb 2026

Solid city tour

Enjoyed the tour of Seoul with the small group. Judy had a lot of information to share during all the stops and gave our tour great flexibility when we hit delays. Would recommend to anyone trying to see a lot of Seoul in a day. The only thing is I wish we had more time in Insadong. Most of the group went to one of the recommended restaurants (tasty rice pot!) but it ate up pretty much our entire allotted stay there.

Insadong

5.0

(12,153)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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What are people saying about Insadong

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