Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

100+ results

Sort by: Featured

Best Seller

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

...More

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

4.9

(233)

from $29

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

With thousands of years of rich history and a vibrant cultural scene, Seoul is a city that’s certainly worth getting to know. On a full-day tour, discover the city’s highlights, without having to research, plan, or navigate. See the Gyeongbokgung Palace (or Changdeok Palace if your tour is on a Tuesday) and ancient temples, learn about local culture, and shop for local goods all in one day.

...More

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

4.9

(2,120)

from $30

Seoul Private Layover Tour from the Airport with a Local

Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

...More

Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

5.0

(20)

from $185

Price varies by group size

Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

...More

Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

4.9

(4,277)

from $32

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

...More

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

5.0

(550)

from $78

Price varies by group size

Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this half-day sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace, with the changing of the guard ceremony, and the National Folk Museum. Or upgrade to a full-day tour to visit even more highlights, including a heritage village, Gwangjang Market, and the cable car.

...More

Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

8 hoursFree Cancellation

4.8

(65)

from $28

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

...More

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

4.9

(1,719)

from $68

Seoul Private & Personalized Half-Day Tour with a Local Guide

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

...More

Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

4.5

(61)

from $110

Price varies by group size

All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

...More

All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

5.0

(30)

from $68

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

...More

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

4.8

(394)

from $76

Price varies by group size

WELCOME TO SEOUL. At the forefront of fashion and technology yet deeply traditional, Seoul brings together palaces, temples, avant-garde design, and mountain trails. On our tour, we will discover a fascinating mix of old and new, traditional culture with contemporary attractions. We are going to explore the Gwanghwamun and Jongno-gu areas. The focus of attention in this area, and probably in the entire city, is the royal palace of Seoul Gyeongbokgung. To continue our walking circuit through some of the best palaces, Confucian shrines, and Buddhist temples in Seoul, it will be like a trip to the time of the Joseon dynasty. On the way, we will visit traditional tea houses, galleries, bars, and craft shops among its labyrinthine streets full of Hanoks. We will give you the best tips on where to drink and eat such as the famous Korean beer chicken among others.

...More

Discover Seoul: Local Life and History

3 hours 30 minutesFree Cancellation

4.6

(53)

from $94

Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

...More

Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

4.8

(312)

from $110

Seoul Like a Local: Private & Personalized Experience (2-3 hours)

Dive headfirst into Korean culture on an introductory sightseeing tour designed to kickstart your time in Seoul. The itinerary of this private tour, which promises the undivided attention and insider knowledge of your guide, can be customized according to your interests and reveals both the capital city’s top attractions and hidden gems. Plus, taking this tour at the start of your vacation means you’ll get tailored recommendations to last your entire trip.

...More

Seoul Like a Local: Private & Personalized Experience (2-3 hours)

2 to 3 hoursFree Cancellation

4.9

(9)

from $76

Price varies by group size

Afternoon Half Day Seoul City Tour, visit Queen's dorm

Visit three of Seoul's top attractions without the hassle of navigating public transport when you book this half-day tour. Stop at the UNESCO–listed Changdeok Palace, bustling Insadong, and the historic markets of Namdaemun with convenient transport. Delve into Seoul’s history and culture, and find out what makes the city special. Admission fees plus round-trip travel from your Seoul hotel are included.

...More

Afternoon Half Day Seoul City Tour, visit Queen's dorm

4 hoursFree Cancellation

4.6

(12)

from $50

Experience the magic of Cheonggyecheon on a summer night, where the harmonious blend of history and modernity creates a unique and unforgettable journey. This tour offers a refreshing evening walk along Cheonggyecheon, where the cool breeze and serene water provide a perfect escape from the summer heat. Discover Seoul's hidden gems, from the vibrant streets of Insadong to the charming alleys of Ikseon-dong, guided by an expert local rider. Enjoy a leisurely stroll that includes a visit to the historic Jogyesa Temple. This tour is ideal for all ages and can be tailored to accommodate any mobility needs. Note: This tour is not available during the winter season.

...More

Cheonggyecheon Night Private Tour

1 hour 30 minutesFree Cancellation

5.0

(1)

from $85

Price varies by group size

Seoul City Sightseeing and Guided DMZ Experience 2-Day Tour

2 daysFree Cancellation

4.9

(86)

from $99

Half or Day Private Tour For Cruise Incheon and Seoul City Tour

The name Gyeongbokgung contains the meaning that "the new dynasty will enjoy great fortune and prosper." The Gyeongbokgung Palace tour provides an opportunity to increase your understanding of Korean culture. In addition, Gyeongbokgung Palace offers traditional performances such as the Changing of the Royal Guard Ceremony held every day at noon, providing foreigners with a chance to experience Korean traditions vividly. Insa-dong has galleries, traditional tea houses, restaurants, street vendors, specialized shopping malls for handicrafts, antique shops, antique stores, and flower shops, so I recommend taking a walk and eating bibimbap. Take a walk along Bukcheon Hanok Village Road and feel and experience the beauty of Korean culture. Gwangjang Market is the first permanent market in our country, established in 1905. The Korean pronunciation of the name was kept the same, but the meaning of ‘widely gathering and preserving’ was added, and it became the current Gwangjang Market.

...More

Half or Day Private Tour For Cruise Incheon and Seoul City Tour

6 to 8 hoursFree Cancellation

4.3

(9)

from $225

Color Pool Museum

1 hour 30 minutesFree Cancellation

4.1

(23)

from $13

Full-day Customizable Private Seoul Highlight Tour

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

...More

Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

5.0

(407)

from $230

Price varies by group size

Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

Long before the construction of Seoul's famous skyline, the Joseon Dynasty ruled from the most magnificent building in the region: the Gyeongbokgung Palace. Tour the palace with a guide to learn about the history of Korea's dynasties, and then continue to tour the National Folk Museum, Bukchon Hanok Village, and a traditional tea house to gain in-depth knowledge about Korean history and culture. This 4-hour tour includes lunch and tea.

...More

Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

3 hours 20 minutes to 4 hoursFree Cancellation

5.0

(6)

from $65

Price varies by group size

SEOUL ROYAL HERITAGE : Gyeongbok Palace, Insadong,Namsan Cablecar

Experience the perfect blend of Korea's royal heritage, traditional culture, and modern urban charm in this comprehensive Seoul cultural tour. From the grandeur of Joseon Dynasty palaces to the artistic streets of traditional neighborhoods, this journey showcases the best of Seoul's cultural treasures, culminating with spectacular panoramic city views from Seoul's iconic tower. This carefully curated itinerary offers an authentic Korean cultural experience, combining historical education, traditional crafts, cultural immersion, and breathtaking city vistas in one unforgettable day. Seoul Tower Deck (N Seoul Tower Area) By EV BUS & Cable car Ginseng Museum Insadong Cultural Street Lunch Break Gyeongbokgung Palace

...More

SEOUL ROYAL HERITAGE : Gyeongbok Palace, Insadong,Namsan Cablecar

1 hour 30 minutesFree Cancellation

5.0

(14)

from $60

Likely to Sell Out

Seoul Gwangjang Market Street Food Walking and Tasting tour

Discover Seoul’s traditional culture, hidden alleys, and famous street food on this guided walking tour. Explore Insadong, known for its traditional Korean art, antique shops, and local crafts, while learning about Seoul’s history from your expert guide. Stroll through the charming hanok streets of Ikseon-dong Hanok Village, where historic Korean houses meet trendy cafés and modern culture. Continue to Gwangjang Market, one of Seoul’s oldest traditional markets, and taste a variety of authentic Korean street foods while exploring its lively atmosphere and rich culinary heritage. Browse colorful food stalls, local snacks, textiles, and handmade goods as you experience everyday Korean culture. Please note: This tour includes several Korean street food tastings but does not provide a full meal. The largest tastings are served toward the end of the tour, so we recommend eating lightly beforehand.

...More

Seoul Gwangjang Market Street Food Walking and Tasting tour

3 hoursFree Cancellation

4.6

(14)

from $54

DIY Seoul Private Tour: Select 4 places you want to go

Embark on a self-guided adventure of Seoul on a private customized day tour. Whether your interests lie in history, cuisine, culture, or shopping, Seoul has a treasure trove of attractions and activities to choose from. Select four destinations or points of interest and let your driver cum tour guide take care of the rest. This experience is ideal for independent travelers who want to explore the Korean capital on their own terms.

...More

DIY Seoul Private Tour: Select 4 places you want to go

8 to 9 hoursFree Cancellation

4.9

(32)

from $183

Price varies by group size

(Small Group) Palace & Seoul Old Town Highlights

Make the most of your limited vacation time in Seoul on a small-group walking tour. A comprehensive itinerary gives guests a thorough overview of the city’s Joseon-era attractions, as well as a taste of present-day hot spots. Highlights include Insadong, Jogysea Temple, Gyeongbaokgung Palace, Tongin Market, and more. Along the way, your guide brings the city’s history and culture to life through engaging commentary.

...More

(Small Group) Palace & Seoul Old Town Highlights

3 hoursFree Cancellation

5.0

(27)

from $67

1 2 3

...

What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

David_S, Aug 2026

Very good

Very good experience for a one day tour. Covered a lot of different parts of Korean culture. The only downside was too much time at markets

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Monique_J, Aug 2026

Nova was an amazing tour...

Nova was an amazing tour guide! She truly made us appreciate the history and culture of South Korea through the way she explained everything. The tour felt relaxed and enjoyable, never rushed. She went above and beyond to make sure we had a great experience, and her friendly personality made the whole day even better. Highly recommend!

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Weeshian_c, Jul 2026

daytrip in seoul

katie was energetic and informative. Enjoyed the time with her while learning about the cultural highlights of Korea.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Stanislav_Z, Aug 2026

Interesting tour

The tour was interesting. Our guide Nova was great - she told us a lot about Seoul and answered our questions about South Korea in detail.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Elaine_S, Mar 2026

Great locations for city tour

Our tour guide Gaby did a great job communicating and keeping us on schedule. All locations of the tour is great. Not enough time is given to give each location justice. Insadong market could be dropped to give other venues more time. This Market is so awesome but time given was only 15-20 minutes. I'd rather do less with quality time.

Insadong

5.0

(12,153)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

100+ results

What are people saying about Insadong

Insadong

People Also Ask