Top Wisconsin Culture

Unveil the dark history of Brew City with this ghost tour of the city’s most haunted locations. Meet your guide for a ghoul-fueled stroll through the heart of Milwaukee to take in spirit-infested historic hotels, theaters, and even skyscrapers. Be entertained by bone-chilling ghost stories and tales of paranormal activity as you delve into Milwaukee’s ghoulish past.

Milwaukee is known for its beer, brats, baseball, and lakefront scenery, but it offers much more than most travelers realize. Learn about the city through the eyes of a resident guide on this Milwaukee sightseeing tour, see famous attractions, trendy neighborhoods, an art-filled alley, and so much more—including a bronze statue of the Fonz of “Happy Days” fame.

Jutting into Lake Michigan, Door County has hundreds of miles of great views—and they’re all greatest from the water. You’ll get to sit back and enjoy them on this leisurely cruise along Sister Bay's north shore, witnessing towering bluffs, bird rookeries, tiny islands, and more. Your captain will also regale you with tales of the area’s fishing heritage and wild shipwrecks, deepening your appreciation of this gorgeous Wisconsin spot.

Highway 61 runs the length of Lake Superior's North Shore, and without local knowledge, the best waterfalls and overlooks are easy to drive past. This GPS-enabled, app-based audio tour guides you as you drive, pinpointing sights such as Gooseberry Falls and the Glensheen mansion. Cell service drops out along much of this road, so the whole tour works offline too.

Take a step back in time on this docent-led tour of the Hearthstone Historic House Museum in Appleton. It’s the first house in the world that was lit by a Thomas Edison central hydroelectric power station; see the original fixtures inside the house for yourself. As you tour the rooms and educational exhibits, your docent shares fascinating stories about Appleton history.

Swap the big bus tours for a crowd-free experience. Traveling in an open-air, five-seater electric vehicle, you'll thoroughly explore the historic city of Milwaukee, from popular tourist destinations to some hidden gems that most visitors miss. As you travel, your guide will fill you in on Milwaukee's rich and exciting history. This tour has different lengths to suit your schedule.

Milwaukee is a city shaped by its waterways, its waves of immigrants, and its bold spirit-famous for its German heritage, its brewing traditions, and its knack for reinvention over nearly two centuries. Our journey today starts at Wisconsin Historical Marker three three three, which marks the heart of old Kilbourntown, walk through stories of rivalry, resilience, and remarkable change, all the way to the bustling Milwaukee Public Market in the Historic Third Ward. Go at your own pace. The tour never expires. This is a hand free experience, press play and put your phone in your pocket. The tour is location aware, and plays as you walk. It never expires.

As seen on BBC, NBC, and featured on Netflix’s Dark Tourist, this is one of the most talked-about true crime tours in the world. The Cream City Cannibal Tour explores one of Milwaukee’s most infamous criminal cases—walking through the exact neighborhood where multiple events connected to a notorious serial killer took place. This is not a casual history tour. Through guided storytelling, guests are led through the psychological, cultural, and real-world impact of the case, offering insight into how it unfolded and why it continues to be studied today. The tour has even been referenced in academic settings, including university psychology and criminal justice programs. Expect a deeper, more intense experience—focused on understanding, not sensationalizing. Outdoor tour. Rain or shine. Not recommended for those sensitive to true crime content.

Prebook this Grohmann Museum Skip-the-Line Admission Ticket to bypass the lines at the museum on the busy school campus and head inside to explore its collections and exhibits. The museum showcases the art of labor, engineering, and human achievement while and offering a unique display you won’t find anywhere else. This admission ticket is perfect for groups that want to explore but who are also on a budget.

Hear about all the haunts of Bayfield on this group walking tour, where your guide tells you all about the ghoulish stories surrounding the city. You tour the city, stopping at cursed houses, places haunted with spirits, and hear stories about infamous men in white, the cursed courthouses, and much more.

Discover the natural and maritime heritage of southern Door County on this self-guided driving tour, where the total cost for the whole car is a fraction of a bus tour!! Journey through Carlsville and follow the Sturgeon Bay Canal, where you'll learn how this engineering marvel reshaped the region’s shipping industry. Pass the bustling shipyards of Sturgeon Bay and spot the Coast Guard station that still protects these waters. Along the way, hear about Native American settlements, Scandinavian influences, and Door County’s cherry orchards. Take in stunning views at Whitefish Dunes, Cave Point, and historic lighthouses. There are plenty of opportunities to stop your car and explore on foot, uncovering the rich stories behind the scenic spots. By the end of this journey, you’ll have a deeper appreciation for the beauty, history, and resilience of Door County. Whether you're here for a day trip or a weekend getaway, you’ll leave with a newfound understanding of this remarkable place.

Get to know one of Milwaukee‘s most haunted neighborhoods, Westown, and discover why Marquette University is considered one of the nation‘s most haunted schools. On this self-guided walking tour, you‘ll visit eleven haunted locations and hear some of Milwaukee‘s most spook-tacular tales! Starting in front of the Milwaukee Public Museum, you‘ll stroll around Marquette Campus and along Wisconsin Ave to Straz Tower, where our tour ends. Along the way, you‘ll meet some of Milwaukee‘s most famous ghosts, including a professor who continues to report to work, and a home-proud beer baron. You‘ll also see the site of one of the city‘s most notorious murders. Lace up your shoes and join me in discovering the haunted side of this historic neighborhood. This family-friendly hour-long walk does contain content that may be disturbing, including details of murders, mentions of suicide and accidental deaths. Please use caution when selecting this tour for very young or sensitive audiences.

Madison's original ghost tour. This haunted history walking tour of Madison’s historic Capitol Square will give you a unique perspective on the history of the city. Your guides are expert storytellers who will let you in on the ghost stories, urban legends, and paranormal activity that are sprinkled throughout Madison’s past. This is an outdoor walking tour, so please check the weather before coming and dress accordingly. The tour runs in cold temperatures and light rain. Please wear walking shoes and dress appropriately for walking around outside.

If you've already seen most of the sights of Milwaukee, get a different perspective on the city with this haunted history walking tour of Lake Geneva. As you stroll in a small group, your guide will fill you in on all the colorful history and characters, from haunted mansions and vengeful spirits to lake monsters and more.

Gift the Packer fan in your life an experience they can’t replicate—a Segway tour along the Packers Heritage Trail through Green Bay’s historic downtown. Showcasing the wild history of this NFL team, you’ll zoom over the Ray Nitschke Bridge, wheel across City Deck, count 22 bronze Packer plaques, and learn all there is to know about Green Bay’s football history. This small-group tour brings the Packers to life.

Travel between two lake-side terraces and enjoy some of Wisconsin's best cultural sites along the way with this self-guided and self-paced walking tour! • Visit some of Madison historically rich architectural gems such as the State Capitol, Der Rathskaller, Bascomb Hill, Memorial Union and much more • Hear from producer Frank Burge, an award-winning writer, essayist and midwestern local • Do it all in an hour or linger at stops along the way with complete control over when you start and finish • Get unlimited use before your booking date and after it • Use the virtual tour option at home Once you’ve booked, you’ll receive a ticket with instructions and a unique code listed under “Before You Go”. Then simply install the VoiceMap app and enter your code. The app displays directions to the starting point, and when you’re in the right place, just pop in your headphones and tap start. VoiceMap has automatic GPS playback, with turn-by-turn directions. It also works offline.

Shakers Bar in Milwaukee, formerly owned by the infamous Al Capone, has some gritty stories that have happened behind its walls. Dive deeper into the stories, spirits, and paranormal encounters that have earned this bar a spot among the most haunted bars in the United States. Enjoy this experience with just a small group for company and an included cocktail—an ideal tour for those who want to go beyond the basics.

Use the Built in EMF reader and see if there are spirits nearby. Along the way You will see classic landmarks like the Knight House, the Old Rittenhouse Inn, and the Carnegie Library, hear stories about ghostly innkeepers, toe‑tickling librarians, and a trench‑coated wanderer, like the mysterious “Irene” said to slam doors and stroll the Blue Room at Greunke’s as if check‑out time never came. Go at your own pace, anytime. the tour is on our walking tour app. The app provides a built in EMF reader you can use anytime by clicking the EMF button. The tour never expires. Listen again anytime.

Like many communities in the industrial Midwest, Milwaukee’s ecological legacy has a significant period of pollution. Thankfully, in the late 1980s & early 1990s, driven by Mayor John Norquist and others, Milwaukee dedicated resources to water clean up and the reinvigoration of the buildings along the Milwaukee River. This reinvestment included the creation of a public-private partnership known as the Riverwalk (1993). Today, the Riverwalk extends 3.1 miles along both sides of the Milwaukee River, from the site of the former North Avenue Dam, through Downtown and the Historic Third Ward to Lake Michigan. The tour will explore the industries and early city growth that impacted the river so greatly and also a number of the historic buildings along the way. You’ll also learn about some of the temporary and permanent public art on display. This walking tour is 1.2 miles in length. We recommend that travelers bring: good walking shoes, water, sunscreen, and/or umbrella.

Washington Island, with its rich maritime history and Scandinavian heritage, is a perfect escape from the mainland bustle. On this self-guided driving tour, you’ll explore a place where shipwrecks shaped the community, and where ”island time“ means slowing down to appreciate Washington’s natural beauty, historical sites, and its unique character. The tour starts at the Washington Island Welcome Coffee Pot. You’ll wind through rustic roads, past historic buildings, pristine beaches, and peaceful nature preserves. The route includes stops at quaint village shops, Jackson Harbor, and secluded spots like Little Lake with its hand-built museum. You’ll learn about the Danish, Norwegian, and Icelandic immigrants who shaped the island’s culture, and hear fascinating stories about the ferries that have connected this remote community to the mainland for generations. You’ll also hear about the surprising connection between West Harbor and the Underground Railroad.

Discover the best of Door County, Wisconsin as you embark on a day trip to the area’s top landmarks. Join a small group and spend the day exploring outdoor areas like Whitefish Dunes State Park, Cave Point County Park, and Ellison Bluff. Other points of interest include Sturgeon Bay, Egg Harbor, Sister Bay, Ephraim, and Baileys Harbor.

Get a different perspective on Milwaukee and learn about the unique heritage of it Historic Third Ward on this ghost-themed walking tour. A you stroll the streets, you'll hear tales of paranormal activity and about the haunted history of the district, which was once a rough and ready 19th-century ghetto known as the Bloody Third.

Kick off your morning with a guided e-bike tour around Milwaukee. Covering about 15 miles, you’ll ride through historic neighborhoods and scenic parks, with stops including the North Point Lighthouse and Villa Terrace Museum and Gardens. Capped at eight for a personalized experience, this tour is a fun, active way to pack in plenty of sightseeing. Hear facts and insights from your guide along the way.