Top Wisconsin Pop Culture

As seen on BBC, NBC, and featured on Netflix’s Dark Tourist, this is one of the most talked-about true crime tours in the world. The Cream City Cannibal Tour explores one of Milwaukee’s most infamous criminal cases—walking through the exact neighborhood where multiple events connected to a notorious serial killer took place. This is not a casual history tour. Through guided storytelling, guests are led through the psychological, cultural, and real-world impact of the case, offering insight into how it unfolded and why it continues to be studied today. The tour has even been referenced in academic settings, including university psychology and criminal justice programs. Expect a deeper, more intense experience—focused on understanding, not sensationalizing. Outdoor tour. Rain or shine. Not recommended for those sensitive to true crime content.

Ready to uncover Madison’s spookiest secrets? Join us for a thrilling and fun walking ghost tour through the city’s most haunted historic spots! Led by expert local guides—Madison’s official haunted history gurus—you’ll hear real, chilling tales of the city’s dark past and the spirits that still roam today. Explore iconic sites and hidden gems on Madison’s #1 guided ghost tours and haunted pub crawls. Experience spine-tingling stories nightly, revealing centuries of wicked history and visits to haunted buildings and bars. Wander haunted streets after dark and discover local legends, from infamous witch trials to scandalous tragedies. Learn why Madison is one of America’s most haunted cities as you stroll through its historic district. Tours cover about a mile of ghostly ground, showcasing authentic tales and deep connections to the eerie past. Get ready for a hair-raising adventure on this captivating journey through Madison’s haunted history!

Hear about all the haunts of Bayfield on this group walking tour, where your guide tells you all about the ghoulish stories surrounding the city. You tour the city, stopping at cursed houses, places haunted with spirits, and hear stories about infamous men in white, the cursed courthouses, and much more.

One of the most haunted bars in the nation, Shaker’s Cigar Bar—a Milwaukee institution formerly owned by the infamous Al Capone—has a history as wild as its ghostly encounters. On this small-group tour, explore behind the scenes, hearing stories about its Prohibition-era connections, the bar's cemetery and brothel past, and accounts of lingering spirits. Part history tour, part paranormal experience, this tour is not for the faint of heart.

Unveil the dark history of Brew City with this ghost tour of the city’s most haunted locations. Meet your guide for a ghoul-fueled stroll through the heart of Milwaukee to take in spirit-infested historic hotels, theaters, and even skyscrapers. Be entertained by bone-chilling ghost stories and tales of paranormal activity as you delve into Milwaukee’s ghoulish past.

Use the Built in EMF reader and see if there are spirits nearby. Along the way You will see classic landmarks like the Knight House, the Old Rittenhouse Inn, and the Carnegie Library, hear stories about ghostly innkeepers, toe‑tickling librarians, and a trench‑coated wanderer, like the mysterious “Irene” said to slam doors and stroll the Blue Room at Greunke’s as if check‑out time never came. Go at your own pace, anytime. the tour is on our walking tour app. The app provides a built in EMF reader you can use anytime by clicking the EMF button. The tour never expires. Listen again anytime.

Explore Milwaukee’s criminal underworld on the Mobsters and Mafia Tour, a guided walking experience that uncovers the rise and fall of the Milwaukee Mob and the powerful Balistrieri crime family. Visit historic locations while discovering how organized crime, political influence, and underground enterprises shaped the city throughout the 20th century. Hear captivating stories of power, loyalty, corruption, and betrayal as your guide reveals the real people and events behind one of Milwaukee’s most fascinating chapters. While the tour touches on the city’s Prohibition-era roots, its primary focus is the Milwaukee Mob and the figures who dominated the city’s underworld from the 1960s through the 1980s. Perfect for history enthusiasts, true crime fans, and curious travelers seeking a side of Milwaukee few visitors ever discover.

Madison's original ghost tour. This haunted history walking tour of Madison’s historic Capitol Square will give you a unique perspective on the history of the city. Your guides are expert storytellers who will let you in on the ghost stories, urban legends, and paranormal activity that are sprinkled throughout Madison’s past. This is an outdoor walking tour, so please check the weather before coming and dress accordingly. The tour runs in cold temperatures and light rain. Please wear walking shoes and dress appropriately for walking around outside.

Shakers Bar in Milwaukee, formerly owned by the infamous Al Capone, has some gritty stories that have happened behind its walls. Dive deeper into the stories, spirits, and paranormal encounters that have earned this bar a spot among the most haunted bars in the United States. Enjoy this experience with just a small group for company and an included cocktail—an ideal tour for those who want to go beyond the basics.

Step into the darker side of Door County on this Spooky Sturgeon Bay Haunted History Walking Tour, where haunted tales, true crime, murder mysteries, and local history come together. Led by a certified historian with a Master's degree in Museum Studies and nearly a decade of museum and curation experience, this guided walking tour uncovers the hidden stories behind some of Sturgeon Bay's most intriguing locations. Explore sites connected to notorious crimes, mysterious events, and lingering ghost stories while gaining a deeper understanding of the area's past through expertly researched storytelling.

Get to know some of the darker corners of Milwaukee’s history on this small-group walking tour of the city’s downtown. You’ll enjoy hearing haunting tales associated with famous Milwaukee landmarks like the Pfister Hotel, City Hall, and the Pabst Theater as your guide leads you through the Cream City evening.

If you've already seen most of the sights of Milwaukee, get a different perspective on the city with this haunted history walking tour of Lake Geneva. As you stroll in a small group, your guide will fill you in on all the colorful history and characters, from haunted mansions and vengeful spirits to lake monsters and more.

Like many communities in the industrial Midwest, Milwaukee’s ecological legacy has a significant period of pollution. Thankfully, in the late 1980s & early 1990s, driven by Mayor John Norquist and others, Milwaukee dedicated resources to water clean up and the reinvigoration of the buildings along the Milwaukee River. This reinvestment included the creation of a public-private partnership known as the Riverwalk (1993). Today, the Riverwalk extends 3.1 miles along both sides of the Milwaukee River, from the site of the former North Avenue Dam, through Downtown and the Historic Third Ward to Lake Michigan. The tour will explore the industries and early city growth that impacted the river so greatly and also a number of the historic buildings along the way. You’ll also learn about some of the temporary and permanent public art on display. This walking tour is 1.2 miles in length. We recommend that travelers bring: good walking shoes, water, sunscreen, and/or umbrella.

Get a different perspective on Milwaukee and learn about the unique heritage of it Historic Third Ward on this ghost-themed walking tour. A you stroll the streets, you'll hear tales of paranormal activity and about the haunted history of the district, which was once a rough and ready 19th-century ghetto known as the Bloody Third.

Step back into Milwaukee’s Prohibition era and uncover a world of speakeasies, madams, gangsters, corruption, and scandal. The Whorin’ 20s Walking Tour explores the city’s notorious vice district during the Roaring Twenties, when bootleggers, brothel owners, politicians, and organized crime figures helped shape Milwaukee’s nightlife and underground economy. Led by expert storytellers, this entertaining and historically grounded walking tour reveals the hidden stories behind the city’s most colorful characters and forgotten locations. Along the way, guests will discover how Prohibition transformed Milwaukee and why the era continues to captivate visitors nearly a century later. Perfect for history enthusiasts, groups, couples, bachelorette parties, and anyone looking for a different side of Milwaukee beyond breweries and ballgames. Bride goes free with qualifying bachelorette party reservations.

Find out about Milwaukee’s dark history and most haunted places with this ghost-themed tour. Opting for a private tour means you’ll hear your guide clearly and can ask all the questions you want along the way. Find out about the city’s devastating fires in 1892 and the ghosts that are still believed to haunt the city. Learn about apparitions in a pub’s basement and bathroom mirrors, and visit the city’s most haunted location.

Our Brady Street Ghost Walk is a trip through the historic and haunted Brady Street area! Brand new real ghost stories from history and from local businesses who have shared their experiences with us, then we dive into the history of the building to see what’s behind it.