Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

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With thousands of years of rich history and a vibrant cultural scene, Seoul is a city that’s certainly worth getting to know. On a full-day tour, discover the city’s highlights, without having to research, plan, or navigate. See the Gyeongbokgung Palace (or Changdeok Palace if your tour is on a Tuesday) and ancient temples, learn about local culture, and shop for local goods all in one day.

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Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

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Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

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Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

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Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

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Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

Price varies by group size

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

Price varies by group size

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Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

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Cookie-cutter tours of Seoul tend to stick to the same well-trodden path, with itineraries designed for groups. Instead of getting tied down to one, maximize your vacation time with this private, fully customizable tour. Choose the places and sights that interest you most, and follow your guide as they navigate the city seamlessly. And, without a group to contend with, go as quickly—or as slowly—as you like.

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Seoul Private Full-Day Sightseeing Tour with Custom Itinerary

8 hoursFree Cancellation

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Seoul City Sightseeing and Guided DMZ Experience 2-Day Tour

2 daysFree Cancellation

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Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

Price varies by group size

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Private Layover Tour from Incheon Airport to Seoul

Incheon International Airport is a popular layover stop on flights across the world, but killing time in the airport is dull. On this tour, make the most of your layover hours and explore vibrant Seoul. With your guide at the wheel, visit top attractions like Gyeongbokgung Palace and the Bukchon Hanok village with admission fees included. Your tour’s flexible start times mean you can easily match your layover hours.

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Private Layover Tour from Incheon Airport to Seoul

7 to 8 hoursFree Cancellation

Price varies by group size

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Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

Price varies by group size

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Free style private Tour(Essence of Seoul city or DMZ)

Discover the Seoul attractions that interest you, and skip the ones that don’t, on a private day tour. The bespoke itinerary is tailored to suit your interests, whether it's history, culture, food, or all of the above. Highlights may include Gyeongbokgung Palace, Bukchon Hanok Village, and N Seoul Tower. You also have the option to visit the DMZ. Wherever you decide to go, you’ll enjoy insightful and immersive commentary along the way.

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Free style private Tour(Essence of Seoul city or DMZ)

7 to 8 hoursFree Cancellation

Price varies by group size

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Discover the history and cultural traditions of Korea on this full-day tour of Seoul’s palaces and markets. Visit Gyeongbokgung Palace including its National Folklore Museum, and see Jogyesa Buddhist Temple and Changdeokgung Palace, a UNESCO World Heritage site. Your informative guide accompanies you to Insadong and Namdaemun to explore these bustling local markets on foot. Enjoy a Korean lunch and convenient round-trip coach transport from your hotel.

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

8 hours 30 minutesFree Cancellation

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Flexible Private Guided Tour in Seoul (Optional Layover)

9 hoursFree Cancellation

Price varies by group size

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Seoul City Full Day Tour - Changdeok Palace (wearing Hanbok)

Enjoy a full South Korean experience as you explore its capital city on this full-day tour. Begin your day with a photoshoot wearing a traditional Hanbok before heading to Changdeokgung Palace and Bukchon Hanok Village. Then, shop for local souvenirs at Insadong and Kwangjang markets. Discover the vibrant city center, enjoy tasty Korean treats, and gain a deeper understanding of the culture. Hotel pickup service is included for your convenience.

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Seoul City Full Day Tour - Changdeok Palace (wearing Hanbok)

7 hoursFree Cancellation

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Seoul’s royal palaces and ancient temples are widely considered among the city’s top attractions, shining a light on thousands of years of royal and spiritual history. On this tour, visit sites including UNESCO–listed Changdeok Palace and the Jogyesa Temple in comfort by air-conditioned coach. With entry fees, lunch, and pickup and drop-off your Seoul hotel included, relax and delve into South Korean history.

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Full-Day Palace Tour in Seoul

8 hoursFree Cancellation

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Explore Seoul through the eyes of a local during this off-the-beaten-track private tour. Learn about both the traditional and modern sides of the dynamic Korean capital. Highlights include a visit to 14th-century Gyeongbokgung Palace (with admission ticket included), a stroll down the preserved hanok-filled streets of Bukchon Hanok Village (free admission) and Gwangjang Market at 88 Cheonggyecheon-ro. Plus, you'll take away tailored tips for the rest of your trip.

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Highlights & Hidden Gems With Locals: Best of Seoul Private Walking Tour

3 hoursFree Cancellation

Price varies by group size

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Seoul Layover Private Tour from Incheon Airport

6 to 9 hoursFree Cancellation

Price varies by group size

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Full Day- Essential Seoul City Tour & Gourmet Tour(including Lunch and Dinner)

9 hoursFree Cancellation

Price varies by group size

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Seoul Highlights Private Full-Day Sightseeing Tour with Transfers

Perfect for time-pressed or first-time visitors to Seoul, this hassle-free highlights tour hits the city’s key attractions, all in a single day. In the morning, meet your guide directly at your Seoul hotel, and set off for a full day of exploring. See Gyeongbokgung Palace (admission tickets own expense) explore the Jogyesa Temple, visit the National Folk Museum, enjoy panoramic views from the Namsan Seoul Tower (own expense), and hit several must-do neighborhoods.

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Seoul Highlights Private Full-Day Sightseeing Tour with Transfers

8 hoursFree Cancellation

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Royal Palace, Full-day Seoul City Tour (Pick up & Drop off)

8 hoursFree Cancellation

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Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this half-day sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace, with the changing of the guard ceremony, and the National Folk Museum. Or upgrade to a full-day tour to visit even more highlights, including a heritage village, Gwangjang Market, and the cable car.

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Small Group Half day morning Seoul city tour

4 hoursFree Cancellation

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Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

Price varies by group size

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

John_L, Sep 2026

Great tour & tour guide!

The entire tour was great, especially the English tour guide, Alice. She was very knowledgeable & friendly. Strongly recommend this tour & Alice.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Debra_K, Sep 2026

Great way to see some...

Great way to see some highlights of Seoul. We had limited time and saw the highlights. Kelly our tour guide was amazing!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Krystyna_C, Sep 2026

Great tour

This was a great starter for Seouls major tourist stops. Very lovely guide Alex who was very informative and also entertaining. The 4 star was due to the amount of time given to explore the markets but overall the tour itself was a 5 star to learn about Koreas history and culture. Would recommend for new Travellers to Korea. Tip: please wear comfortable clothing and bring water and snacks.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Paul_S, Sep 2026

A great way to experience Seoul

I had a great time on this tour and would definitely recommend it to anyone visiting Seoul. We got to see some of the city’s highlights, including Gyeongbokgung Palace and Insadong, while learning about the history and culture along the way. A special thank you to our tour guide, Diane, who was incredibly friendly, knowledgeable, and helpful throughout the tour. She made the experience fun and engaging, and was happy to answer all of our questions.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

JosephR_I, Sep 2026

Excellent tour of major...

Excellent tour of major points of interest, with ample time given at each stop. Our tour guide Moon was well prepared, providing much historical and entertaining information, and keeping our 30-person group together among large crowds so we weren’t delayed trying to find someone. Definitely a tour worth taking.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

JAGDEV_M, Sep 2026

Great guide Alex

We had Alex as our guide who is a very professional and knowledgeable guide. We were so lucky to have him as he spoke English and was able to articulate well. He was also able to handle a group of 22 and kept us engaged. The full day tour was a full busy day and we hit all the important spots. Well organized.

Insadong

5.0

(14,545)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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