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Full-day Customizable Private Seoul Highlight Tour

Recommended by 99% of travelers
Badge of Excellence
Seoul, South Korea
Popular pick
Booked 10+ times last week!
  • 8 to 9 hours (approx.)
  • Pickup offered
  • Group discounts
  • Mobile ticket
  • Offered in: English

Why travelers loved this

5.0
·
· Elizabeth_R ·
Aug 2026
Amazing private tour with Song! She knew all the important highlights to share with us and the best times to avoid the crowds and the best routes to take to appreciate all the highlights of the tour. We were very fortunate to have such a thorough and insightful tour!
· Ambika_S ·
Jun 2026
Thank you Wookie for the tour and the information provided. Also, for accommodating our requests as and when required. Also, for being able to share the information about the places we visited. Pro tip: He is a fabulous photographer so the couples will have some amazing shots

Overview

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.
  • Get the personalized experience of a private tour
  • Customize the itinerary based on your personal interests
  • Enjoy a traditional Korean lunch during the tour
  • Relax in all-inclusive transportation around the city

What's Included

  • Hotel pickup and dropoff
  • English speaking Driver/tour guide
  • Air-conditioned vehicle
  • Entrance fee on suggestion plan
  • Lunch
  • Other acitivities - Except Gyeonbokgung Palace
  • Hanbok Rental

Meeting and Pickup

Pickup points

Select a pickup point

Pickup details

Please add hotel information when you book! If you didn't, please as least let us know your contact including country code together not just local numbers FYI, Hotels in Seoul are available Not hotels in other cities, if you want us to pick you up there, there would be extra charge Most of hotels in Seoul are possible to pickup and drop-off sometimes, airbnb style accommodation is difficult to find and meet the tour guide, in this case, we let you know meeting place before tour date, so please give us exact contact number with national number like +62, +65 + 82,etc Then we will let you know your pickup time at the hotel

Itinerary

1

The Blue House

1 hour Admission Ticket Free

2

Gyeongbokgung Palace

2 hours Admission Ticket Included

3

Bukchon Hanok Village

30 minutesAdmission Ticket Free

4

Kwangjang Market

1 hour Admission Ticket Free

5

Myeongdong Shopping Street

1 hour Admission Ticket Free

6

Insadong

1 hour 30 minutesAdmission Ticket Free

7

N Seoul Tower

1 hour Admission Ticket Not Included

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Infants must sit on laps
  • Please advise any specific dietary requirements at time of booking
  • Stroller accessible
  • Near public transportation
  • Infant seats available
  • Most travelers can participate
  • This is a private tour/activity. Only your group will participate

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

5.0
based on 413 reviews
Total reviews and rating from Viator & Tripadvisor
Sort by: Most insightful

Jake exceeded our expectations

Mickey_D, Sep 2026
We were fortunate to get Jake as our English speaking to our guide for a private tour in Seoul. His English is perfect, and his knowledge is exceptional. He took his to every place we wanted to go, and explain the history and background with unbelievable detail.. You’re looking for a private English speaking to her of Seoul to see all the major places we hope you get Jake. He was absolutely the best tour guide we have ever had and it was a pleasure spending the whole day with him learning about Seoul and all the special places. .

Response from Host, Sep 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Excellent experience!

Nicole_V, Aug 2026
Jun was an excellent guide! We really enjoyed our full day tour with him. It was wonderful to see so many different places and learn some of the history and culture of the city. Jun had excellent advice on everything from food to shopping and he made everything effortless for us. We really appreciate being able to customise the day too. Thank you Jun! It was a pleasure to spend the day with you!

Response from Host, Sep 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Great time for the whole family.

luis_i, Aug 2026
James was great and we had a great time. Very flexible and patient. Flexible with our preferences and pace. Very knowledgeable too!!

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Amazing private tour with guide and driver

SabaMirza, Aug 2026
Christine and Young are an amazing tour guide duo! Christine helped us customize a Seoul highlights tour for our family of 4 (two adults and two older teens) in this extreme summer heat. She was very accommodating of our special requests regarding sites we wanted to see (and not) as well as dietary restrictions she helped us navigate. Christine was not only very knowledgeable but also very fun to spend the day with. One of the most convenient parts of the trip was that Young always had the van cooled and ready for us whenever we were done at a tour stop. Together, they made our day very enjoyable and comfortable in the heat. We learned a lot and felt satisfied with everything we saw and experienced. Highly recommend!

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Fabulous all inclusive tour!

Elizabeth_R, Aug 2026
Amazing private tour with Song! She knew all the important highlights to share with us and the best times to avoid the crowds and the best routes to take to appreciate all the highlights of the tour. We were very fortunate to have such a thorough and insightful tour!

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Seoul Highlights in a day.

Alexander_A, Aug 2026
Guide – Christine Lee and Young, From the initial booking, follow up emails and tour planning our guide Christine and husband Young have been nothing short than excellent in their respective roles as expert guide and driver. Our tour and the service they provided exceeded our expectations especially due to the day being Celsius 33 degree +, wonderful restaurant for local cuisine, additional stop at Myeongdong Street market and further information and directions for using local subway. We are so glad to have meet Christine and Young and enjoyed the time spent in their company and would have no problem highly recommending doing a tour of Seoul with them. Both Dianne and myself felt completely at easy and had a great time in Seoul thanks to their expertise. 감사합니다 Thank you. Dianne and Sandy Allan

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Private Tour

Harry_H, Aug 2026
Extremely pleasant experience. The guide was knowledgeable about the city and Korean history. I had a good time.

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Brilliant private tour with Christine

Kathleen_B, Aug 2026
We could not have had a better guide than Christine. The heat in Seoul and our struggle with it meant that throughout the day she suggested adjustments to the schedule for us. Her suggestions were always good and demonstrated the benefit of having a private rather than group tour. If you are booking a private tour you will be very lucky to have Christine as your guide with her husband as the driver.

Response from Host, Aug 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

We had an amazing...

snq10, Jul 2026
We had an amazing experience on this private guided tour in Seoul! This was actually our second time booking this tour, and it was just as wonderful as we remembered. Our guide Sophia Kim was incredibly knowledgeable, friendly, and made the day so enjoyable. She shared fascinating history, local recommendations, and made sure we were comfortable throughout the entire tour including cold water since it was a very hot day. Even though we’d been before, we still learned new things and had such a memorable experience. The personalized attention and flexibility of a private tour really make all the difference. We highly recommend this tour to anyone visiting Seoul, whether it’s your first trip or you’re returning like we did. Thank you for another fantastic day Sophia and we can’t wait to come back again!

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Jung is the best!

Julie_A, Jul 2026
We enjoyed everything about our experience - the points of interest, the convenience of having a private tour, and most especially, our guide Jung! She was what made the entire tour more fun due to her personality and she was well-informed. I was also most grateful for her attentiveness to one of our group members who is elderly and used a walker to get around. Jung made sure to ensure he was comfortable, could get around and even spent rest stops with him to keep him company while the rest of the group spent time shopping. Jung is an asset to your company and I would recommend her to anyone interested in booking with your company. Great job!

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Totally worth it

Katy_K, Jul 2026
Song is a wonderful tour guide. She was incredibly knowledgeable about Korean history and the sites that we were seeing. She brought us to a Buddhist temple that we had not initially put on our itinerary, but was absolutely beautiful and magical. The tour was entirely flexible and we were able to see the sites that mattered to us. It was really nice having a bus where we could leave our stuff and come back to without having to worry about getting a taxi. The biggest highlight, though was Song.

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Highlights ia a day!

raquel_p, Jul 2026
Great way to see the highlights in one day. Moving around the city the easiest and fastest way the guide was aware about all the details of all things he showed us

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Amazing day with an amazing guide Christine!

Matt_D, Jul 2026
We had such a fun day learning about Korea and seeing the sights in Seoul with Christine as our tour guide. It is nice her husband Young is the driver so you just feel like you are with family. They are both very friendly and accommodating people. Our daughters had fun getting dressed in the traditional Hanbok dresses. It was a hot day so Christine made sure to try and keep us in shaded areas as much as possible. It was great she knew the good picture spots and took them with her phone and sent them to us later. That made it easy to capture all the photos as a family. We enjoyed our traditional Korean bbq lunch and felt like we were in a spot the locals eat at. Overall we very much enjoyed our day and Christine was a wonderful guide. Highly recommend this experience!

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Must do Seoul tour of highlights

Nicholas_L, Jul 2026
This tour is a must do for first time visitors to Seoul or returning visitors wanting to refresh their mind. We had pickup and drop off from our hotel. The tour was 830a-530p. We saw the changing of the guard at the palace, took the cable cars into the mountains to Seoul Tower, then had authentic lunch at the food market, visited the only Buddhist temple in the city. Then we saw local stores and art shops on a walking street. And ended our tour in an old village with great views of the city. The best part of the tour was our new friend, Jake. Jake was our guide/driver. I learned so much about Korean history from him, he was great driver, and very fun to be around. This is a must do tour if visiting Seoul.

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

We had a truly wonderful...

Sharath_R, Jul 2026
We had a truly wonderful day trip in Seoul with my wife and two children. Our tour guide, Jun, was exceptionally kind, patient, and thoughtful, and he made the whole experience feel special for our family. Even though the weather was not great, Jun still found ways to make the day enjoyable, comfortable, and memorable. As vegetarians, we especially appreciated that he took us to a lovely vegan restaurant, which was such a thoughtful touch. We are very grateful for his care and highly recommend this tour to anyone visiting Seoul!

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Incredible visit and tour

Seth_Q, Jul 2026
Juan gave our family an outstanding tour of Seoul. He was punctual, friendly, knowledgeable, and incredibly accommodating throughout the day. He customized the itinerary to fit our interests and needs while making sure we experienced many of the city’s highlights. His insights into Seoul’s history, culture, and neighborhoods made the tour both informative and enjoyable. We never felt rushed, and he was genuinely fun to spend the day with. If you’re looking for a private guide in Seoul, I highly recommend Juan. He played a big part in making our visit to Seoul such a memorable experience.

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Excellent private tour

Jorge_V, Jul 2026
Jung was amazing, funny and knowledgeable. She went above and beyond to make us feel important. Definitely worth every penny the tour costed.

Response from Host, Jul 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

A Five-Star Seoul Tour from Start to Finish

Jason_C, Jun 2026
Our private tour of Seoul was one of the highlights of our trip! Christine was an outstanding guide, and Young, her husband, was an excellent driver who made getting around the city smooth and stress-free. Christine was incredibly knowledgeable and shared fascinating history and local insights at every stop. She also went above and beyond by taking wonderful photos of my son and me throughout the day, memories we’ll cherish for years to come. What really set this tour apart was how flexible and accommodating they were. They tailored the itinerary to our interests, happily adjusted the schedule based on our preferences, and made sure we got the most out of our time in Seoul. We were able to see so many of the city’s highlights while enjoying a relaxed, personalized experience. If you’re looking for a private Seoul tour, I can’t recommend Christine and Young highly enough. Thank you both for making our father-son trip so memorable! Jason and Lucas

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Thank you Wookie for the...

Ambika_S, Jun 2026
Thank you Wookie for the tour and the information provided. Also, for accommodating our requests as and when required. Also, for being able to share the information about the places we visited. Pro tip: He is a fabulous photographer so the couples will have some amazing shots

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Jake is the best tour guide on earth!

Heather_V, Jun 2026
Jake was very friendly, helpful, knowledgeable, and extremely nice tour guide overall. We learned a lot of history from Jake. He made the tour very smooth and super enjoyable. Jake went the extra mile for us to accommodate us.

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

A great introduction to Korea.

Danielle_K, Jun 2026
Had an absolute ball. Henry our guide felt like a long term friend. Very knowledgeable and his English was excellent. Gave us a great start to our Korean trip. Driver was also fantastic - like having dad chauffeuring us around. Would 100% recommend.

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Private tour in Seoul

Alain_M, Jun 2026
We had such a great experience with our private tour. Jake our guide was extremely knowledge, friendly and flexible. We could not have asked for a better guide and tour. I highly recommend if you want a private, personalized experience of Seoul.

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Exceptional day in Seoul

Jun_C, Jun 2026
Our tour guide Juan blessed us with a remarkable experience in combining culture, history, cuisine, and shopping in a day in Seoul. He was very accommodating, flexible, and friendly and made the tour memorable and fun. Highly recommended if you want to get a taste of what Korea and Seoul have to offer. - Jun

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

An unforgettable day in Seoul with Jung!

David_M, Jun 2026
We had the pleasure of spending an entire day touring Seoul with Jung, and she was absolutely fantastic. From the moment we met her, she was warm, friendly, and incredibly easy to talk to. She made everyone in our family feel comfortable and welcomed throughout the day. Jung was not only knowledgeable about Seoul and its history, but she was also funny, engaging, and thoughtful. She went above and beyond by frequently offering to take family photos for us, which allowed us to fully enjoy the experience while capturing wonderful memories together. Her positive attitude, attention to detail, and genuine care for her guests made our tour truly special. We never felt rushed, and she was always happy to answer questions and share local insights. I highly recommend Jung to anyone looking for a knowledgeable, personable, and professional tour guide in Seoul. She helped make our visit unforgettable, and we are very grateful for the wonderful experience she provided. Thank you, Jung!

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards

Private family tour

Brian_L, Jun 2026
Our first full day in Seoul was well spent with Billy! He made sure we saw as much as we could during our time, while accommodating to our pace and interests. We have had guides who took us around but interacted very little. Billy was friendly, lively and informative on historical and cultural matters. We really appreciated his recommendation to attend a local festival that became the highlight of our evening. Billy treated us like his guests and went out of his way to ensure that we enjoyed our tour.

Knowledgeable and flexible!

Andrew_E, Jun 2026
Juan was knowledgeable about the sites with interesting history and stories - he was also flexible with what we wanted to do.

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

We know much more about Seoul thanks to Jake

Yasuo_F, Jun 2026
Our Guide was Jake. He was terrific. He listened to our needs and tailored our tour accordingly. He is friendly and easy to talk to. We were all very impressed by the scope of his knowledge of Seoul and Korean history and culture. And he was very engaging in his talks. By the end of the day we felt like we had a new friend. He picked us up in a large comfortable car and was very thoughtful about dropping us off if he couldn’t find a parking spot nearby and picked us up when we were done. He took us to a nice restaurant for lunch featuring well done Korean food and made sure we had enough water for the warm day. We saw a lot of Seoul, learned a lot and walked a lot! We cannot recommend him enough.

Response from Host, Jun 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Above and beyond!

Sonia_L, May 2026
Harry at the tour company and our guide Jake truly went above and beyond in making sure that we had the best experience in Seoul! Harry was easy to work with in catering the itinerary to our needs. Jake is a fabulous and knowledgeable guide and a pleasure to be with. He even willingly pushed my 81-year old mother around the palace in a wheelchair and was so patient, careful and kind with her which made all the difference in the world when touring with an elderly parent. We will definitely use them again the next time we come to Korea!

Response from Host, May 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Friendly and enthusiastic

Pradeep, May 2026
Our guide Yuko was very good, friendly and enthusiastic. He showed us all the things we wanted to see. We also went a dumpling place and because of him we now know wat to order and how to order items at a typical Korean restaurant.

Response from Host, May 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

Song was amazing. Loved...

Ashley_E, May 2026
Song was amazing. Loved her recommend for lunch at the market. And her pointing out Info as we drove to our next location. 1 recommendation for the tour (not a criticism of Song) overall was Insa-dong mall didnt have very much. The street itself might have more to explore. As thw mall had a lot of empty spaces

Response from Host, May 2026

Thank you for joining our tour service and glad to hear that you enjoyed the tour with my tour guide! Hope you have good memory in Korea! Best Regards Harry

From $230.00

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 60 days in advance.

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