Top Florence Pop Culture

Go beyond the boring group walking tours and head straight for the good stuff: the dark side. On this walking tour, you’ll meet up with your local guide and explore Florence’s lurid past, hearing tales of ghosts, scandalous murders, wild betrayals, and strange curiosities, all connected to gorgeous spots around the city. No guidebooks here—and yet every story will be 100% true.

Venture into Tuscany on this day trip from Florence and discover the region's highlights with the help of a local guide. Explore the medieval city of Siena and its cathedral before heading to the hills of Chianti for a Tuscan lunch and wine tasting (optional). Roam the streets of San Gimignano and travel to Pisa to admire the architectural drama of Cathedral Square—home to the UNESCO-listed Leaning Tower of Pisa. Upgrade to include admission to climb the tower.

Venture beyond Florence’s historic center on this 2-hour electric bike tour of its surrounding countryside. Follow your guide along bike-friendly routes into the heart of the Tuscan hills, where vineyards, olive groves, and towering cypress trees create a picture-perfect landscape. Experience the region’s sights, sounds, and scents and finish your tour with some of Florence’s finest gelato or upgrade to enjoy lunch in a traditional trattoria.

As one of Florence's top attractions, the Accademia Gallery draws huge crowds of people wanting to see Michelangelo's "David" sculpture. This skip-the-line tour helps you get inside the museum fast, so you can spend less time waiting and more time admiring world-class artwork. Plus, you can upgrade to include a walking tour after your museum visit for more context.

Learn about the rise and fall of the Medici Dynasty in Florence on this small-group tour. Uncover the incredible story of the banking family that made the magic of the Renaissance possible with their wealth and influence. Take some time in the family chapel, Cappelle Medicee, the first Renaissance palace, Palazzo Medici Riccardi, and Palazzo Pitti, the last residence of Medici plus other top attractions like the Ponte Vecchio and the Duomo.

See Florence in a whole new light on an evening walking tour. Hear tales of love, scandal, and revenge as your guide leads you past landmarks such as Palazzo Strozzi, Ponte Vecchio, and Piazza della Signoria. Listen to local legends that you'd otherwise miss, soak in ancient architecture, and gain a fresh perspective on the city.

Discover Tuscany's unique flavors with the help of a professional guide on this curated street food tour in Florence that includes a market visit too. Try handmade pasta, fresh truffles, cantucci cookies, coccoli doughballs, and hearty Tuscan soups, as well as extra-virgin olive oil and balsamic vinegar. Needless to say, there’s time for gelato too.

Unleash Your Inner Magic in Florence with Mind-Bending Experience Mindgame Discover the mystical side of Florence with Mentalist Darus on an unforgettable journey through the city's hidden enchantments. Prepare to be an active participant in mind-bending illusions, as Darus invites you on stage to contribute your energy and thoughts, unlocking the extraordinary power of the human mind. Get ready to be amazed as Darus unveils the hidden connections between your mind and the world around you. Active Exploration Embark on a mesmerizing journey through Florence's enchanting streets and landmarks. Mentalist Darus will guide you on a captivating adventure where your mind becomes the ultimate protagonist. Unveil Hidden Wonders Be amazed as Darus reveals the hidden connections between your mind and the world. Through interactive experiments and mind-boggling demonstrations, discover the extraordinary powers of perception and intuition.

Explore Florence’s historic Oltrarno district with a tailor-made shopping experience, brought to you by Florence Food Tastings. Visit renowned artisan workshops where masters of gold, leather, paper, and more create stunning, one-of-a-kind pieces before your eyes. For a delicious finale, you can also stop at a gourmet food shop to pick up some local delicacies to take home.

See what Tuscany has to offer without breaking the bank on this budget-friendly day trip to the region's highlights from Florence. Save hours with coach transportation and enjoy free time to explore the medieval old towns of Siena and San Gimignano, plus the sights of Pisa. Upgrade to a guided tour of Siena, or add-on a 2-course lunch with wine pairing for a hassle-free, all-inclusive day.

- The evolution of Florentine leather production - The cultural meaning behind “Made in Italy” - How historic palaces became fashion landmarks - The transformation of Florence into a luxury shopping destination What to Expect 2-hour guided walking tour Small-group experience for deeper storytelling Insider cultural insights (not a shopping tour) Exterior visits to key fashion streets and historic buildings Expert explanation of fashion history and craftsmanship This tour focuses exclusively on fashion history, artisan culture, and design evolution. It does not included any brand-affiliated exhibitions. Who This Tour Is Perfect For Fashion lovers Design students Luxury travelers Cultural explorers Visitors looking for unique Florence experiences beyond classic monuments

Enjoy the balmy evening air and the romance of Florence at sundown on this small-group electric bike tour. Cycle through medieval streets and across the Arno River on a silent, eco-friendly e-bike while a local guide shares tales from the city’s rich Renaissance past. Easily climb the Florentine hills thanks to a battery-powered boost, and soak up fantastic views of the illuminated city from the lookout at Piazzale Michelangelo.

Discover the hidden secrets of Florence’s Renaissance on this unique journey into the Cappella Sassetti. Marvel at Ghirlandaio’s frescoes, which contain intricate messages and magical intentions crafted within the Medici circle. Enjoy exclusive access to the private sacristy and watch a specially created 15‑minute video personally created by your guide! It explores the chapel’s symbolic architecture and the political vision of Lorenzo il Magnifico. Guided by art historian Mario Gesù, learn how Francesco Sassetti — through Kabbalah, astrology, and humanist philosophy — shaped his chapel into a beacon of fortune for the Medici family. Enjoy exclusive access to the private sacristy The 15‑minute film is entirely conceived, filmed, and produced by your guide Mario Gesu. It offers an insider’s view on the chapel’s symbolic architecture and its hidden codes. Uncover the influence of Kabbalah and astrology in Renaissance art The group must be at least 4 people

Take a stroll under the stars to discover the hidden secrets and shadowy corners of Florence. On this private walking tour, hear Renaissance legends and supernatural tales while wandering through romantic piazzas and dimly lit alleyways. See the city’s iconic landmarks illuminated beneath the cloak of night as you uncover a side of Florence not found in any guidebook.

Discover the magic of Florence after sunset on this 2-hour private walking tour with a top-rated local guide. Stroll through illuminated landmarks, including the Duomo, Baptistery, Piazza Signoria, Ponte Vecchio, and more. Explore the charm of the Porcellino market and Piazza Repubblica, while learning about the city’s rich history and architecture. This private evening tour offers a perfect blend of culture and ambiance for your holiday in Florence.

Florence's street art scene is buzzing. if you'd like to take a break from admiring Renaissance art for something a little more modern, then this Street Art tour of Florence is for you. Led by a local artist, pass by several well-known and hidden piazzas to discover the most impressive street art in the city. Pause to take photos, before finishing up the tour at Oltrarno, one of the most important workshops for street artists.

Combine culture and true crime with this one-of-a-kind self-guided tour that traces the story of the Monster of Florence, a modern serial killer that terrorized the city in the 1970s and 1980s. Take in sights like Palazzo Vecchio and the Duomo while following clues that lead you from scenes related to the murders, exploring at your own pace at any time of day or, for a more thrilling experience, night.

Experience Florence on a private evening walking tour with an art historian guide. Explore the center of the city without the crowds of the day and stop at historic squares, piazzas, and Renaissance statues. Learn about the city’s Roman history and modern-day culture. Get local insights and learn about Florence’s storied past with informed commentary about the city’s art and architecture. This tour is an ideal relaxed introduction to the city and gives visitors a good foundation to explore further.

Discover the timeless beauty of Tuscany with a tour that takes you through the enchanting towns of Volterra and San Gimignano, capped off with a delightful visit to a local winery. This journey through the heart of Tuscany offers a perfect blend of history, culture, and indulgence, making it an unforgettable experience. Volterra is famous among fans of the Twilight series as the home of the enigmatic Volturi, a powerful coven of vampires and San Gimignano, often referred to as the "Medieval Manhattan" for its striking skyline of ancient towers, is an UNESCO World Heritage site.

Florence looks magical when illuminated during Christmas time, and this tour is a great way to discover the city’s most beautiful sites, get top photography tips, and see secret parts of Florence that you wouldn’t discover alone. You won’t have to worry about navigating, as a photographer accompanies and gives you top tips on how to take great photos during the evening. Beginners and advanced photographers with any type of camera are welcome.

Learn about the Medici family, who ruled Florence throughout the Renaissance, on this private tour, led by a guide who will help you find your way around and show you spots you might not find on your own. Explore the city and its palaces on foot, while learning about art, love, history, and the plots against the Medicis.

Bring Dan Brown's *Inferno* to life with a half-day private tour of the Florence sites featured in the best-selling novel. Follow your guide around to sites such as the Palazzo della Signoria, the Baptistery and Cathedral of Florence, and more, all while learning about Florence culture and history through the lens of literature.

Intrigue, mystery and crime, far from the splendor and splendour of Renaissance Florence! A Florence tour guide will tell you with passion and professionalism, what really happened on the morning of April 26, 1478 in the Cathedral of Santa Maria del Fiore. A special tour to discover a dark side of the Florence of the Medici!