Top Florence Pop Culture

Go beyond the boring group walking tours and head straight for the good stuff: the dark side. On this walking tour, you’ll meet up with your local guide and explore Florence’s lurid past, hearing tales of ghosts, scandalous murders, wild betrayals, and strange curiosities, all connected to gorgeous spots around the city. No guidebooks here—and yet every story will be 100% true.

Discover Tuscany's unique flavors with the help of a professional guide on this curated street food tour in Florence that includes a market visit too. Try handmade pasta, fresh truffles, cantucci cookies, coccoli doughballs, and hearty Tuscan soups, as well as extra-virgin olive oil and balsamic vinegar. Needless to say, there’s time for gelato too.

See Florence in a whole new light on an evening walking tour. Hear tales of love, scandal, and revenge as your guide leads you past landmarks such as Palazzo Strozzi, Ponte Vecchio, and Piazza della Signoria. Listen to local legends that you'd otherwise miss, soak in ancient architecture, and gain a fresh perspective on the city.

Venture beyond Florence’s historic center on this 2-hour electric bike tour of its surrounding countryside. Follow your guide along bike-friendly routes into the heart of the Tuscan hills, where vineyards, olive groves, and towering cypress trees create a picture-perfect landscape. Experience the region’s sights, sounds, and scents and finish your tour with some of Florence’s finest gelato or upgrade to enjoy lunch in a traditional trattoria.

The Medici family financed much of the Renaissance—but the connection between their banking empire, political power, and the art and architecture they commissioned is difficult to piece together without a guide to link the sites. This small-group tour covers the Cappelle Medicee, Palazzo Medici Riccardi, Palazzo Pitti, Ponte Vecchio, and the Duomo, tracing the Medici story across all five.

Explore Florence’s historic Oltrarno district with a tailor-made shopping experience, brought to you by Florence Food Tastings. Visit renowned artisan workshops where masters of gold, leather, paper, and more create stunning, one-of-a-kind pieces before your eyes. For a delicious finale, you can also stop at a gourmet food shop to pick up some local delicacies to take home.

Capture Florence through a vintage Polaroid camera on a walking vintage photo tour that blends photography and sightseeing. Visit major landmarks such as the Duomo and Ponte Vecchio while learning expert tips on framing and composition. Take home one-of-a-kind instant photos as personalized souvenirs, making this experience both creative and memorable.

Unleash Your Inner Magic in Florence with Mind-Bending Experience Mindgame Discover the mystical side of Florence with Mentalist Darus on an unforgettable journey through the city's hidden enchantments. Prepare to be an active participant in mind-bending illusions, as Darus invites you on stage to contribute your energy and thoughts, unlocking the extraordinary power of the human mind. Get ready to be amazed as Darus unveils the hidden connections between your mind and the world around you. Active Exploration Embark on a mesmerizing journey through Florence's enchanting streets and landmarks. Mentalist Darus will guide you on a captivating adventure where your mind becomes the ultimate protagonist. Unveil Hidden Wonders Be amazed as Darus reveals the hidden connections between your mind and the world. Through interactive experiments and mind-boggling demonstrations, discover the extraordinary powers of perception and intuition.

Discover Florence like never before on this smart and fun walking tour of the city center! Hear fascinating stories about Michelangelo’s secrets, Leonardo da Vinci’s revolutionary ideas, and the shocking events that shaped the lives of Florentines. Stroll through the heart of this UNESCO World Heritage city with an expert guide, uncovering its centuries-old history, stunning architecture, and Renaissance masterpieces. Along the way, enjoy a surprise tasting of Florence’s culinary delights, including local wine and traditional treats. Explore iconic landmarks such as Piazza della Signoria, Palazzo Vecchio, the Duomo, Baptistery with the ‘Doors of Paradise’, Giotto’s Bell Tower, Brunelleschi’s Dome, Santa Trinita, Orsanmichele, Ponte Vecchio, and the secret Vasari Corridor. Wander through the artisan’s Oltrarno district and famous shopping streets, soaking in the city’s unique charm. Perfect for history buffs, art lovers!

Florence's landmarks have direct ties to Dante's "Divine Comedy"—the poet was born and lived in the city, set scenes from the "Inferno" in specific Florentine locations, and was eventually exiled from it—but the connections aren't marked at the buildings themselves. A smartphone-based quest threads these literary connections through Palazzo Vecchio, the Duomo, and Brunelleschi's Cupola with clues to solve at each.

Enjoy the balmy evening air and the romance of Florence at sundown on this small-group electric bike tour. Cycle through medieval streets and across the Arno River on a silent, eco-friendly e-bike while a local guide shares tales from the city’s rich Renaissance past. Easily climb the Florentine hills thanks to a battery-powered boost, and soak up fantastic views of the illuminated city from the lookout at Piazzale Michelangelo.

See what Tuscany has to offer without breaking the bank on this budget-friendly day trip to the region's highlights from Florence. Save hours with coach transportation and enjoy free time to explore the medieval old towns of Siena and San Gimignano, plus the sights of Pisa. Upgrade to a guided tour of Siena, or add-on a 2-course lunch with wine pairing for a hassle-free, all-inclusive day.

History enthusiasts will love this World War II private, guided walking tour of Florence, which you can customize to suit your own pace and interests. You’ll benefit from your guide’s expert insights and commentary as you explore sites such as the Ponte Vecchio, the Pitti Palace, and more, tracing the true stories of Benito Mussolini and the rise of fascism in Italy.

Venture into Tuscany on this day trip from Florence and discover the region's highlights with the help of a local guide. Explore the medieval city of Siena and its cathedral before heading to the hills of Chianti for a Tuscan lunch and wine tasting (optional). Roam the streets of San Gimignano and travel to Pisa to admire the architectural drama of Cathedral Square—home to the UNESCO-listed Leaning Tower of Pisa. Upgrade to include admission to climb the tower.

Combine culture and true crime with this one-of-a-kind self-guided tour that traces the story of the Monster of Florence, a modern serial killer that terrorized the city in the 1970s and 1980s. Take in sights like Palazzo Vecchio and the Duomo while following clues that lead you from scenes related to the murders, exploring at your own pace at any time of day or, for a more thrilling experience, night.

Take a stroll under the stars to discover the hidden secrets and shadowy corners of Florence. On this private walking tour, hear Renaissance legends and supernatural tales while wandering through romantic piazzas and dimly lit alleyways. See the city’s iconic landmarks illuminated beneath the cloak of night as you uncover a side of Florence not found in any guidebook.

Discover the magic of Florence after sunset on this 2-hour private walking tour with a top-rated local guide. Stroll through illuminated landmarks, including the Duomo, Baptistery, Piazza Signoria, Ponte Vecchio, and more. Explore the charm of the Porcellino market and Piazza Repubblica, while learning about the city’s rich history and architecture. This private evening tour offers a perfect blend of culture and ambiance for your holiday in Florence.

Turn your family outing into an interactive adventure on this photo tour of Florence. Armed with a Polaroid camera and expert photography tips, capture the city’s charming streets, squares, and landmarks as your guide shares the history behind each. Keep little ones engaged with their own vintage cameras to use and pause for an artisan gelato along the way.

The wealthy and powerful Medici family ruled Florence for centuries, influencing its culture, economy, and politics. One of the most celebrated figures was Lorenzo The Magnificent, a Renaissance diplomat and patron of the arts. Retrace the rise and fall of this great dynasty with this walking tour that touches on the main Medici sights in the city, many of which were featured in the TV series, “Medici”.

As a centuries-old city, Florence hides more than just a Renaissance heritage. On this small-group walking tour, see the city from a different perspective by learning about the darker aspects of local history. Hear tales of political intrigue at the former Medici palace, learn about the mysterious death of one of the key builders of the Florence Duomo (Cattedrale di Santa Maria del Fiore), and much more.

The National Archaeological Museum of Florence is full of treasures, but understanding their context is challenging without an expert by your side. This private tour comes with the services of a personal guide who can take your museum visit to the next level with in-depth commentary about art and artifacts from the Egyptian, Greek, Roman, and Etruscan civilizations.

Florence looks magical when illuminated during Christmas time, and this tour is a great way to discover the city’s most beautiful sites, get top photography tips, and see secret parts of Florence that you wouldn’t discover alone. You won’t have to worry about navigating, as a photographer accompanies and gives you top tips on how to take great photos during the evening. Beginners and advanced photographers with any type of camera are welcome.

Discover Florence with the i-Tourist Firenze web app through an immersive experience that combines history, art, mysteries, spirituality and inner journey. They are not simple audio guides: each route takes you through Medici palaces, Renaissance squares, churches, historic gardens and secret alleys telling curiosities, legends, esoteric symbols and fascinating stories of the city. You can experience Florence in total autonomy, directly from your smartphone and at your own pace, without groups or mandatory schedules. The audio guides also include holistic guided meditations in the most suggestive places of the city, to turn the visit into an emotional and profound experience. Perfect for those looking for an authentic, mysterious and engaging Florence, far from the usual sightseeing tours. Florence will not only be a city to visit... but a place to listen, breathe and live inside.