Viator Expands ignite Program To Unlock New Opportunities for Tour Operators and Partners

That's the idea that inspired ignite with Viator, which kicked off at Arival 360 in San Diego last September. Designed to help tours, activities, and experience partners unlock new growth opportunities, our inaugural operator conference brought more than 300 experience providers from nearly 50 countries together for a day filled with engaging panels, hands-on workshops, and invaluable networking opportunities.

The insights shared and meaningful connections made at ignite San Diego left our team feeling inspired. And from the feedback we got from partners, it’s clear they wanted more.

That’s why we’re thrilled to announce the next phase of Viator’s ignite program: ignite Local.

Building on the success of ignite with Viator San Diego, ignite Local will bring a series of 1-day partner events to multiple cities across the US, Europe, and Asia this year. These events will give hundreds more operators the opportunity to engage, learn, and grow with Viator. Attendees will dive into marketplace trends shaping the travel landscape in their regions, pick up insider tips on succeeding in a competitive industry, learn innovative strategies to uplevel their businesses, and gain access to unparalleled networking opportunities.

“The first ignite conference in San Diego left all of us at Viator feeling very inspired. The valuable insights, robust debates, and meaningful discussions with our operator partners reminded us that our shared passion for travel connects us,” said Sarah Dines, Chief Commercial Officer. “This year, we’re thrilled to bring ignite Local events to even more operators, unlocking new opportunities together. It’s a privilege to support this amazing community—to help them grow, reach more travelers, and bring more wonder to the world.”

ignite Local highlights will include:

• Expert 1:1 consultations: Receive personalized guidance and recommendations tailored to your unique businesses and products.
• Industry trends: Discover the latest trends and traveler insights to spark fresh ideas.
• Insider insights: Learn new strategies for success from Viator insiders and top operator partners on a similar journey.
• Future enhancements: Get an exclusive sneak peak into what’s coming next from Viator to create more value for you and your travelers.

The 2025 ignite Local tour kicks off in Vancouver on March 25 and San Francisco on March 27, with stops in London, Valencia, Amsterdam, and Paris through the first half of the year. We’ll be announcing more cities and events in the coming months.

If you’re a tour, activity, and experience provider looking to take your business to the next level, sign up for an upcoming ignite Local event. You’ll join some of the brightest minds in travel and gain insights you won’t want to miss.

The events are free to attend, and we’re offering one-on-one sessions with our market experts on a first-come-first-serve basis. Spaces are limited, so book your tickets today!

For more information, visit ignite-viator.com/about. You can also follow us on the new Viator for Operator Partners LinkedIn page for the latest operator partner news and up-to-date information on future ignite local events.