White Rabbit : The Immersive Experience of Barcelona

Recommended by 99% of travelers

Badge of Excellence

Barcelona, Spain

High interest

Booked 3 times today.

1 hour (approx.)
Mobile ticket

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Overview

Amid all the eating, it can be easy to lose sight of Barcelona’s rich traditions. Discover them in a fun way at this fully immersive experience, White Rabbit: The Off-Museum of Barcelona. Enjoy 10 unique rooms, created by Catalan artists, featuring everything from virtual reality to Gaudi-style mosaic—right on Passeig de Gracia in the heart of the city. These official tickets come directly from White Rabbit, through a trusted platform, Viator.

Capture social-worthy photos of unique immersive art installations
Experience Barcelona’s largest infinity room
Encounter local traditions from St. George (Sant Jordi) to human towers
Book in the currency you choose, minimizing foreign exchange charges

What's Included

White Rabbit: The Immersive Experience of Barcelona
Access to OFF-SHOP
10 art installations
Open Time ticket: access at any time within the opening hours of the chosen day.

Food and beverage
Hotel pick-up and drop-off service

Meeting and Pickup

Operating hours

06/05/2024 - 07/25/2027
Monday - Sunday : 10:00 AM - 8:00 PM

Departure Point

White Rabbit . The Immersive Experience of Barcelona, Passeig De Gracia 55, 08007 Barcelona Spain

What To Expect

White Rabbit . The Immersive Experience of Barcelona

Admission Ticket Included

Additional Info

Confirmation will be received at time of booking
Wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation

Transportation is wheelchair accessible
Surfaces are wheelchair accessible
Most travelers can participate
Last accessed in White Rabbit : 19 : 00h

Supplied by

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Reviews

4.9

based on 592 reviews

Total reviews and rating from Viator & Tripadvisor

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Sort by: Most insightful

Yes! Do this!

Renee_H, Jun 2026

I absolutely loved the White Rabbit! We visited the day we arrived in Barcelona and it was the PERFECT choice! We learned so much about the culture of Barcelona, which provided a nice background for our time there, and it was just lots of fun! It is in a great area too so we walked the streets nearby shopping and enjoying. I would definitely go back and highly recommend!

There is a reason for the...

Jolynne_L, Apr 2026

There is a reason for the pooping man at the door but don’t let this scare you away. The museum has beautiful and interesting displays.

If you've done everything else and want a break from shopping.

Ted_N, Apr 2026

Admittedly we went after doing all the traditional things in Barcelona, but it was pretty lack luster. Exhibits weren't super interesting or unique to other things you can do in Barcelona, and it didn't feel like a "Barcelona" exhibit.

Unique

Maureen_A, Apr 2026

We had such a fun time at White Rabbit BCN! 🎨✨ It was a truly unique art experience that felt creative, interactive, and different from anything else we’ve done. Every room had its own vibe, and we loved exploring the imaginative installations. It was engaging, playful, and perfect for just enjoying the moment. The whole experience was well organized, and we left smiling and talking about our favorite parts. Highly recommend if you’re looking for something fun, artistic, and memorable in Barcelona — we really enjoyed it! 🐇💫

It was so much fun and...

Alexandra_J, Sep 2025

It was so much fun and absolutely a must-do for people traveling to barcelona :). Loved the VR and all the interactive displays.

Hidden Gem in the City

Darren_B, Jul 2025

Cool museum. Had fun especially in the dance room. I create music and actually got some good footage for my next project in the museum.

It was very different and...

Hassan_A, Jun 2025

It was very different and cool! Not your traditional museum, but still offers some insight on Catalan history. Take your camera for amazing pictures!

Fun!

Loretta_L, May 2025

A unique experience and interesting way to view Barcelona. Creative art exhibits and fun interactive art. Highly recommend this!

Well worth a visit!

Patricia_S, Apr 2025

Wonderful experience! Several different rooms celebrating the creative talent of local artists. Absolutely loved the mirrored room and the virtual reality section.

Response from Host, Jun 2025

You just unlocked the good stuff 😉

Great immersive experience

Matt_R, Aug 2024

One of the best finds in Barcelona. Get away from the city heat for a dazzling exhibition celebrating Catalan culture. We loved it as a family.

Response from Host, Dec 2024

What are you waiting for round 2? 😉🐰

To see!

marilyse_p, Apr 2026

Super beautiful and very provocative, I recommend anyone who wants to see the underground culture of Barcelona

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Spectacular and very emotional!

Gloria_S, Feb 2026

Wonderful and true to expectations. My children are delighted and now they adore and respect their land more, which they know, have very beautiful traditions. We'll repeat.

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