Travelers can’t get enough of Lapland. With its wide-open spaces, fairytale-like forests, roaming reindeer, magical arctic light, and shimmering aurora, Finland’s northernmost region can cast a mighty spell and lure you back time and again. Whether it’s your first visit or fifth, you’ll find plenty of things to do in Lapland—from skiing to snowmobiling to exploring national parks and learning about the cultures of the Sámi, the Indigenous people whose homeland covers the northern part of Finnish Lapland. Here’s how to make the most of a visit to Lapland.