Skip to main content

José Cuervo Tequila Day Experience from Guadalajara

Recommended by 94% of travelers
Badge of Excellence
Guadalajara, Mexico
  • 8 hours (approx.)
  • Pickup offered
  • Mobile ticket
  • Offered in: English

Overview

Discover the origins of one of the world's most popular spirits, tequila, during this full-day tour. Join a small group and explore the town of Tequila, packed with distilleries and history. See agave fields and visit distilleries, including the iconic José Cuervo facility. Plus, sample the drink while you explore.
  • Learn about the history and origins of tequila
  • Visit a UNESCO World Heritage Site, Tequila
  • See how tequila is made from agave to the bottle
  • Small group size ensures personalized attention from the guide

What's Included

  • Air-conditioned vehicle
  • Bottled water
  • Travel insurance
  • Lunch
  • Gratuities
  • Private transportation

Meeting and Pickup

Pickup points

Select a pickup point

Operating hours
.10:00 am

Itinerary

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Stroller accessible
  • Infants must sit on laps
  • Surfaces are wheelchair accessible
  • Not recommended for pregnant travelers
  • No heart problems or other serious medical conditions
  • Most travelers can participate
  • This tour/activity will have a maximum of 20 travelers

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.8
based on 129 reviews
Total reviews and rating from Viator & Tripadvisor

A great day- Jose Luis...

uclacraig, Mar 2026
A great day- Jose Luis was an excellent guide & driver. Very informative about the tequila production process. Time is town was fun. Definitely recommend

Tequilla trip Doesn’t look like it’s gonna rain

Frederick_P, Oct 2025
Jose Leis our Guide was excellent - very knowledgeable in History, culture, science and made the tour and experience very interesting! We enjoyed the seeing the different distilleries and how tequila was made. I learned a lot and it was a awesome experience thank you she’s the one they’re coming right now

Met expectations

Carrie_V, Jun 2025
This was a good experience — about what i expected. However, 2 things I didn’t like were the wait for morning pickup. (They should not say 9am but instead give a range of 9-9:45am since they are picking up many.) Drop off was at two locations — not back at hotel. So, we walked in the rain a mile to our hotel. Lunch stop was way too long, which made time in the actual town of Tequila short. We enjoyed the distillery stop and learned a lot. I much preferred the distillery stop over José Cuervo (not as good of tequila).

Spend the extra $$ for the Private Tour!

sara_r, May 2025
I would book a private tour for the tequila tasting nest time. Van was way too hot and we were last pick up so we had to sit in the back. It was a 2.5 hour drive back from Tequila.

Response from Host, Jun 2025

Thank you Sara R. for your feedback and for joining us on the Jose Cuervo Tequila Day Experience! We’re sorry to hear that the van ride was uncomfortable and that your seating position affected your overall experience. Your comments are truly valuable and help us improve our service. For guests seeking a more personalized and comfortable option, a private tour is definitely a great choice — offering flexible timing, custom pick-up arrangements, and extra comfort during the journey. https://www.viator.com/tours/Guadalajara/Private-Artisanal-Tequila-Experience-2024/d5299-162270P10 We hope to have the chance to welcome you back soon and provide an upgraded experience that meets all your expectations. Safe travels and salud! https://www.viator.com/tours/Guadalajara/Private-Artisanal-Tequila-Experience-2024/d5299-162270P10

Joy in Tequila

Arthur_V, May 2025
Jose was a fantastic tour guide. Friendly, funny, informative and happy to lead our group. I'd highly recommend this guide either solo, couple or as a family.

Sipping tequila

C_F, Feb 2025
When you enjoy such great spirits such as tequila it is hard to not enjoy yours such as these. Everything about the tour was fantastic including the pickup and drop off from hotel. Getting educated about how one of your favorite spirits come to life doesn’t hurt also. The time allowed to roam around tequila was more than enough and allows you to interact with locals in tequila Mexico. I can’t wait to do it again.

Great Tour

Seth_M, Jan 2025
Excellent tour and our tour guide was really nice and funny. La Rojena the José Cuervo plant is such a beautiful distillery.

Really enjoyed the...

John_B, Jan 2025
Really enjoyed the tour.....picked up at my hotel and felt really looked after! Definitely recommend the tour

Really good tour

VivianE_M, Dec 2024
Really good experience. My tour was small group, only 4 of us, so it felt a bit more special. Hector, the tour guide, was very friendly and knowledgeable. Highly recommended.

The experience was great seeing how tequila is really made

Enrique_R, Oct 2024
Jose Luis made our trip very pleasurable His experience, knowledge and good energy Made for an excellent experience!! I would do this again.

A beautiful day and we were well taken care of Muchas Gracias

Randall_S, Jul 2024
Every part of the tour was absolutely perfect. Your people went above and beyond take care of us, including a ride back to where we were staying. I could not believe that everything stayed on schedule and that’s no easy thing. Thank you so much for a perfect day on our tasting tour.

Tequila experience

Lenny_c, Jun 2024
This was the best way to go. There service was amazing and definitely one for the books hands down to our guide who were Hector & Martin they had a whole vibe going and coming back made the entire experience a blast . I would highly recommend going thru them would have changed it even for the train ride this was definitely the way to go . Thank you so much

Excellent tour

gsvqqhygmn, May 2024
The excellent tour guide, Norberto, and the driver, Luis. Norberto’s English was excellent. Beautiful countryside and distilleries. Excellent restaurant choice and tequilas of course.

Nice tour, with good explanation given about tequila at José Cuervo

RINSE_K, Mar 2024
Nice tour, with good explanation given about tequila at José Cuervo. The tasting session and tour at the more artisenal tequila distillery was also very nice (and you can buy some really good tequilas over there, for reasonable price)

Great trip

Alexander_G, Mar 2024
Great staff and amazing tour except that they don’t drop you off back at your hotel. Other than that I recommend it amazing trip.

Fun and Engaging Tour

Diana_A, Mar 2024
This tour was incredible. We booked this tour late on Saturday night for the very next day when our previously book tour (different company) was cancelled Saturday afternoon. The company was easy to contact through WhatsApp to confirm our group and share pick up details. I would recommend this tour to anyone and everyone. Our tour guide, Sebastian, was wonderful. He was very knowledgeable with a fun sense of humor. Our group had two people who did not speak spanish and Sebastian was great and flipping between spanish and english as he share fun anecdotes and the history of tequila. The tour included several stops. All very fun. The first stop had to be my favorite, a smaller distillery. Beautiful grounds and even some cool retro pickups parked out front. Our food stop for lunch was also tasty. The transportation itself was good. The van was comfortable even when the road got a little bumpy. By the end of the day, we all took a nice nap on the way back to the city.

FUN

Maria_S, Feb 2024
Learned a lot of history and our tour guide Sebastian and the bus driver Martin were incredible and super fun. Also gave us a great lunch option with more than enough time to sightsee.

Do this tour!

RTony_S, Nov 2023
Definitely a must when in Mexico! We actually appreciated the smaller Tequila distillery, tour and tasting more than the Jose Cuervo experience…. Overall great day, awesome bilingual tour guide… if you speak English be sure to ask for English speaker! Also we loved and appreciated that the tour company picked up our group of nine at our Airbnb!

Tremendous Tequila

David_M, Oct 2023
Ronnie was an excellent host , it was well organised and I was fully welcomed and immersed in the group! Great fun!

The Cuervo Tequila Tour

Ruben_A, Aug 2023
Walking through the La Riojeña destilery. Tasting the different types of tequila, cristalino, reposado, añejo and extra añejo and learning their related industrial processes.

This is a tour you can’t miss while you are in Guadalajara.

Alberto_E, Jul 2023
The entire trip was amazing. They picked us up at our hotel, took us around in a very comfortable van, Jose Cuervo experience was great Definitely well worth it.

Carmen the Great. Must-do tour

Andre_M, May 2023
Carmen is an incredible host. Full of energy and information. The tour is a MUST DO when in Guadalajara. Air con in the transport really helped! Make sure you book early as this will sell out.

Now I know how tequila is made!

Rindert_S, Feb 2023
Norberto did a great job on this tour. Even though we were the only 2 (of 15) speaking English he was great in dual language narration and explanation. AND r had great fun.

Wonderful experience

Tatiana_V, Nov 2022
Great trip! Carmen was amazing guide and provided us with valuable information about tequila, some insights and she posesses a wonderful sense of humor. Very pleasant trip :) highly reccomend

Tequila bonita !!

Derek_Y, Nov 2022
The tour guide was amazing great English and very good presentation of Tequila. A experience for everyone!

Great day, would do again!

Catherine_O, Nov 2022
Carmen was an amazing host - funny, knowledgeable, and was a great tour guide/host! She had great stories and information about the tequila process and distillery. I really enjoyed the full day, even going solo, and would recommend to friends and family. Thank you!

Nice Tour

Carlo_B, Oct 2022
Excellent Tour, Nice Guides, and an explanation with a good experience about Jose Cuervo's history and tequila shots

Was a great experience! Lots of tequila!

Heather_E, Jul 2022
Jose Cuervo factory was really neat, both the architecture and learning about tequila and how it is made. Town of Tequila is fun to explore, wish we had a bit more time there but overall a great day trip!

Excellent experience

Sandy_H, Jun 2022
Our tour guide Norberto picked us up on time , he was very friendly. Very knowledgeable. We learned a lot about Tequila and how tequila is made. Every where he took us was great. I recommend this tour. Fun and informative. Norberto was the best tour guide anyone could have ask for.

Amazing Experience!

Juan_L, Apr 2022
Fun day trip. Great information on how Tequila is made. Great place to meet new friends and enjoy Tequila!

From $117.80

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 12 days in advance.

Compare Similar Experiences

1 / 3
Current
José Cuervo Tequila Day Experience from Guadalajara


8 hours
Free Cancellation
From
$117.80
Tequila Route Experience from Guadalajara


8 hours
Free Cancellation
From
$57.42
Vip Tequila Experience


8 hours
Free Cancellation
From
$104.90