Top Amsterdam Pop Culture in 2026

Book an experience most Amsterdam tourists miss out on, and step into Barbie’s world. There are plenty of photo opportunities to help you capture the memories as you live the Barbie fantasy in 12 interactive zones that are chock-full of colorful nostalgia fuel for you and your party to enjoy. On Wednesday, Friday, Saturday, and Sunday evening, enjoy an Adults-Only session. Enter the iconic Barbie world and get ready for all things pink, cocktails, and endless fun.

Seeing Amsterdam’s canal-side sights on foot means plenty of walking and crowded bridges. A small electric boat glides quietly through the city’s waterways as a live host shares stories about the Jordaan, the Prinsengracht, and the Rijksmuseum. An onboard bar serves drinks, and an open boat in summer gives way to a warm saloon boat in cooler weather

Explore Amsterdam through its legends, history, and ghost stories on this small-group walking tour through the historic city center. Wander through old streets and dark alleyways as you hear tales of witches, mysterious events, and reported ghostly encounters. Visit places such as the Spooksteeg (“Ghost Alley”) and the Schreierstoren (“Tower of Tears”) and uncover stories that have been passed down in Amsterdam for centuries. This tour goes beyond simply telling legends and ghost stories. We dug into Amsterdam’s archives to uncover the real events behind these centuries-old stories and show you original historical documents along the way. As you explore, search for the seven deadly sins and seven virtues hidden within the stories with our Urban Legend Bingo, enjoy a typical Dutch treat, and take home a small souvenir.

Learn about Amsterdam’s World War II history and gain insight into Anne Frank's life on this small-group walking tour of the Jewish Quarter. See the Jewish Historical Museum, the Portuguese Synagogue, and the Auschwitz Monument. Learn about events such as the February Strike and the Winter of Hunger from a local perspective.

Take a break from the hustle and bustle of the Dutch capital on a visit to the WONDR Experience, a picture-perfect playground in the heart of Amsterdam Noord, where you can dive into an adult-sized ball pit, dance beneath confetti, or ride a giant swing. Great for a rainy day, there’s plenty to enjoy across the site’s 15 indoor installations, with included locker hire ensuring a hassle-free visit.

Cruise through Amsterdam's charming canals the modern way, aboard an intimate electric boat with an onboard bar on an evening tour. A fun alternative to standing in a crowded bar, the cruise offers a sociable way to see Amsterdam's landmarks as day turns to night. Illuminated bridges and attractions like the Anne Frank House and Western Church are among the bucket-list-level sights seen.

Explore the perimeter of Amsterdam’s Red Light District and its culture of coffee shops on this private, customizable tour that can be tailored to your interests. With a focus on quirky stories, local secrets, and hidden gems, explore away from the crowds as you hear insights from your guide. Along the way, learn about history and culture as you discover a side of the city you might otherwise have missed.

Discover the supernatural side of Amsterdam on this small-group ghost tour packed full of intriguing mysteries, unsolved crimes, and spooky sightings. With a mix of local legends and tragic true stories, your guide reveals the city’s chilling history as you wander through hidden alleyways, turn mysterious corners, and walk over shadowy bridges during this extended 2-hour experience.

Absorb the canal-front sights of Amsterdam on a leisurely sightseeing cruise. Take a seat in a comfortable glass-topped boat and enjoy the views as you glide along the city’s UNESCO World Heritage–listed canals and listen to the audio commentary. Kids’ tickets come with a goodie bag and a special audio commentary designed to keep them entertained.

See a different side of Amsterdam as you admire its beautiful canals by night on this cruise. Give your body a break from a day of exploring and relax as you pass by landmarks such as the Westerkerk and Rijksmuseum. As you cruise, learn more about the city’s history via an audio guide, available in multiple languages so you can listen in your native language.

Visit Amsterdam’s Red Light District, solve a series of puzzles, and piece your way to the answer in this true-crime detective adventure. A great way to experience Amsterdam at night, see the iconic red light district with an entertaining and thrilling activity. Great for visitors and locals looking for a new way to experience the city!

Amsterdam has a long & dark history spanning almost 800 years. Wandering the city streets, you will find evidence of its murky past hiding down dark alleys. The city is home to countless tales of murder, bloody betrayal & jealous lovers driven to madness & misdeeds. Brandishing a trusty lantern to light the way, our brave guide will take you on a journey to discover the ghostly side of Amsterdam as we hear tales full of darkness & treachery. On this fun tour, we will share some of the history of Amsterdam, along with spookier stories from the city. Whilst the focus of this tour is very much on fun, our guide will share some of the darker tales of the city, which may be less appropriate for younger people. The city looks magical at night, with bridges lit up & sparkling reflections. Who knows who or what we may discover as we explore the darkest depths of the city together? No additional costs on this tour.

Experience the thrill of seven shows, 500 years of history, and the energy of a live performance all under one roof during an evening at the Amsterdam Dungeon. See the Dark Ages up close, learn about torture, disease, and death, plus gain insight into the origins of the Grim Reaper on this truly memorable journey into darkness that’s perfect for the whole family.

Experience the best of typical Dutch culture on a half-day tour to Zaanse Schans from Amsterdam. Observe traditional cheese-making and taste some real Dutch cheese; marvel at the exterior of a working windmill; try on some authentic wooden clogs for size; and admire the quaint and colorful architecture of Zaanse Schans village before returning to Amsterdam by comfortable coach. If option selected, the tour includes an Amsterdam canal cruise ticket to use at your leisure within a few days of the tour.

Amsterdam’s Red Light District has long been a place of intrigue for visitors to the canal city, but there’s much more than first meets the eye. Led by a local insider, this adult-only walking tour takes you off the tourist trail and offers a safe and entertaining way to explore the streets surrounding De Wallen, while answering any questions you may have.

Go beyond Amsterdam's city limits and spend some time relaxing in the countryside on this day trip to the traditional villages of Zaanse Schans, Volendam, and their windmills. Skip the stress of navigating unfamiliar public transportation with included round-trip transportation from the city center. Sit back and relax as you're driven through the surrounding countryside, where you can enjoy an itinerary that offers an alternative perspective on Dutch culture.

Escape the bustling city and discover the car-free village of Giethoorn on a day trip from Amsterdam. Gain insight into the wetland from your guide as you drive past polders and dams, then board a cruise vessel to admire Giethoorn’s farmhouses, canals, and bridges from a traditional perspective. Enjoy hassle-free transfer to the outlying location with round-trip transport from central Amsterdam.

Explore the darker side of Amsterdam and visit some of the city’s most famous landmarks using an escape game adventure on your phone. Learn about the history of these places and the ghost stories that surround them as you wander the streets, solve puzzles, and find clues to discover the next destination on your map. Team up with your friends or play against each other.

Explore Amsterdam just like a local: on two wheels. This small-group bike tour takes you beyond the touristy center to places that most other bike tours never go. As you cycle to some of Amsterdam's best hidden gems, your guide will offer their unique perspective on the city and reveal the secrets of Dutch liberalism and Amsterdam culture.

Discover a different side of Amsterdam—and go off the beaten track—on this small-group street art tour of NDSM Wharf, led by a local guide. Learn about the city’s street art scene, view expansive murals and colorful graffiti up close, and see hidden pieces you’d otherwise have missed. Along the way, discover why the Netherlands has played an important role in the evolution of this alternative art form.

Discover the beauty of Amsterdam and learn how best to capture it through the lens of your camera on this private photography walking tour. A great way for keen beginner or experienced photographers to learn some new skills and take in the city sights, this intimate private tour is led by a professional local photographer who will take you to some of their favorite spots, including historic buildings, flower markets, and the royal palace.

Enjoy a private walking tour through Amsterdam’s historic and mysterious past. Explore Old Town where ancient streets hold stories shaped by centuries of civilization. Dam Square reveals layers of cultural and historical transformation. Oude Kerk reflects medieval heritage and architectural legacy. Walk through the Red Light District and uncover hidden narratives within its historic setting. Nieuwezijds Kolk presents lesser-known stories rooted in the city’s past. The Amsterdam Dungeon introduces historical events through immersive interpretation. Each stop connects cultural heritage with stories that shaped the city’s identity. This journey blends history, architecture, and mystery in a refined experience. Please note: The program and attractions may vary based on booking date/time and crowd conditions, ensuring each visit is a unique experience.

Delve even deeper into the story of Anne Frank and Amsterdam’s World War II history with the help of a guide than you ever could by simply reading a brochure. Choose one of the flexible tour package options to suit you, ranging from a private tour around the Jewish Quarter and Old Town, to adding on private transfer and entry to the Jewish Historical Museum and Portuguese Synagogue.