Frameless - Immersive Art Experience in London

Recommended by 95% of travelers

Badge of Excellence

London, England

Very popular!

5+ bookings in the past 6 hours.

1 to 2 hours (approx.)
Mobile ticket
Offered in: English

Why travelers loved this

4.7

· Karen_T ·

May 2026

Well worth it . Beautiful galleries . Clean smart building . Plenty of space to move around . Very peaceful experience and a different way of enjoying artists works . Lovely gift shop and cafe . Generally a very positive and unusual activity which was being enjoyed by young and old alike. Very modern and well run .

· Paul_J ·

Feb 2026

4 x galleries played on a loop. Artwork is brought to life alongside a musical background. I found this whole experience truly absorbing. Young kids 3 & 5 loved it too. I would highly recommend this.

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Overview

Experience the chance to step inside a famous painting and more at Frameless London. And it won’t just be one painting or one painter—you’ll experience the sensation of being surrounded by more than 42 masterpieces by legendary artists such as Monet, Rembrandt, Van Gogh, and Dalí, reimagined through 360° visuals and dynamic soundscapes across four stunning immersive galleries.

Entrance ticket to Frameless London immersive art experience
Step into the world's most famous artworks, from floor to ceiling
Experience art in a truly immersive fashion, using all your senses
Enjoy the galleries at your leisure—no time restrictions

Why Travelers Choose This Tour

Enjoy a family-friendly alternative to traditional galleries, where you can step inside the artwork.

What's Included

Entry ticket to all four unique galleries
In house Café Bar

Food and drink not included

Meeting and Pickup

Departure Point

Frameless, 6 Marble Arch, London W1H 7AP England

What To Expect

Frameless

Admission Ticket Included

Additional Info

Confirmation will be received at time of booking
Wheelchair accessible
Stroller accessible
Service animals allowed
Near public transportation

Transportation is wheelchair accessible
Surfaces are wheelchair accessible
Most travelers can participate
Whilst there is no strobe lighting in any of the galleries, the experience does contain moving images and changes in light that may affect some people.

Supplied by

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Reviews

4.7

based on 3,841 reviews

Total reviews and rating from Viator & Tripadvisor

We perform checks on reviews

Frameless experience

Linda_W, May 2026

It’s a really calm, relaxing visual and auditory experience. There are plenty of seats around and you can also sit on the floor in most of the rooms.

Magical experience not to be missed

Karen_T, May 2026

Wonderful experience

Cecile_T, Apr 2026

Very enjoyable experience. Exhilarating and relaxing at the same time! 2 hours in London well spent and very good value for money

Best attraction in London. If you can only do one thing in London go frameless

Ali_S, Apr 2026

Get ready to have your mind blown. Best attraction inside London. Seriously impressive. Thank you for who ever made this!

Kid interactive....

Michelle_D, Apr 2026

Kid interactive. Wonderful way of spending a few hours relaxing and using your imagination. Definitely recommend

Interesting, exciting and beautiful.

Cheryltodd, Apr 2026

BEST museum we have ever been to. Thoroughly LOVED our afternoon. We could have spent twice as much time there.

Amazing

Gemma_E, Apr 2026

Really a perfect place to enjoy and spend time with everyone family ,friends and chikdren.Planning to go back again .

Pleasant ride

Danielle_S, Apr 2026

Good conversation. Nice personality and on time. Much appreciated and thank you for getting me to the airport safely.

Fabulous

Tamara_V, Mar 2026

Great exhibition. Wish I’d taken my kids, I’m sure they’d love it. Hope that the artwork is changed occasionally as I’d like to come back.

Something very different

Stephen_f, Mar 2026

Bringing the art work to life is spellbinding. From toddlers to adults, everyone wanted to join in. So nice to see grown men reliving there childhood kicking up leafs.

Frameless experience

Gloria_F, Mar 2026

Make sure you wear comfortable shoes as it’s not always possible to sit down unless your ok sitting on floor

Different

Roberto_G, Mar 2026

Quit entertaining, different. Virtual reality lovers. Takes you out of this world, good place to go in London if you want to unwind

Second time visiting with...

Kay_H, Mar 2026

Second time visiting with friends who had not been before. They thought as I do..it's brilliant. Presentation..music great.

Must see

Stephanie_T, Mar 2026

This is just an amazing display featuring many different artists. I've been to immersion experiences before and this one has to be my favorite by far. Immersion experience technology has certainly advanced. This is a must see for sure.

Just amazing

Grace_D, Mar 2026

Amazing! Especially for all age kids. We loved all the art, sounds, and my 18 month old had the best time! It’s quite pricey and I think this could be reduced but was really really good

Even better than you think it will be

Gordon_P, Feb 2026

Absolutely fantastic. Even though we had a good understanding of what the experience was going to be it was still jaw dropping to see how well the team had delivered on the experience. The brushstroke by brushstroke self portrait of van Gough was fantastic, as were the voyage through the undergrowth, the man viewing the clouds and 'starry starry night'! Probably best to start with the Abstract room - first right. Build up to the back right gallery.

Great Exhibition

Lisa_E, Feb 2026

Great exhibition but very limited seating. We went half term week on February and it was full of children running around and crawling on the floor. Therefore if elderly dont go during school holidays.

Brilliant and fascinating...

Nicola_D, Feb 2026

Brilliant and fascinating experience. Really enjoyable and quite different from anything we’ve seen before.

It’s a great way to take...

Danielle_R, Feb 2026

It’s a great way to take time out from a busy city and let your imagination run free. It’s a place of awe and wonder. Also, the cafe has cake that looks like a Mondrian picture!

Great exhibition

Sabine_R, Feb 2026

Me and my son enjoyed it very much. Easy access and very well put together. We spent an hour in there and got it easily done in that time.

Masterpieces come to life

Paul_J, Feb 2026

4 x galleries played on a loop. Artwork is brought to life alongside a musical background. I found this whole experience truly absorbing. Young kids 3 & 5 loved it too. I would highly recommend this.

Definitely worth it

Andrew_K, Feb 2026

Very nice and relaxing. A new way of experiencing art, giving the spectator a different viewing angle. Changes the way we think about art and could potentially change the way we make art. Not all rooms were successful; the projection strategy was not consistent and did not offer an equally exciting experience.

Unique way to experience well known pieces of art

Robin_B, Feb 2026

Unique experience. Could have spent so much more time there. Great way to introduce art to both children and those who are not fans of museums.

Really enjoyed this...

Sam_K, Feb 2026

Really enjoyed this experience, watching the pictures come to life. Sitting on the floor or Standing turning surrounded by the pictures and music.

Amazing

Danique_L, Feb 2026

An amazing art experience for young, old and everyone in between. The combination of the moving art pieces accompanied by beautiful musical pieces made it a very special experience. Definitely recommend.

Generally a great experience

Deborah_T, Feb 2026

We absolutely loved the room with the mirrors on the floor and pillars. The music and animation were brilliant. Toddlers loved running around which was so cute. Our next favourite was the one with the Japanese wave as the ceiling was animated too. The one with the interactive floor was great for all ages. The Chill room was a different idea and we enjoyed that. The only room we hated was the mondrian room with the projections on the webbing. The music was awful and I couldn't bare it

Well worth a visit!

Jennifer_T, Feb 2026

Really great Immersive experience, perfect for all ages. 4 galleries with different themes in each. Each with a showing lasting 20-25 mins going through all the artwork.