Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

4.9

(4,151)

from $32

Seoul Private Layover Tour from the Airport with a Local

Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

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Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

5.0

(20)

from $185

Price varies by group size

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

5.0

(536)

from $78

Price varies by group size

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

With thousands of years of rich history and a vibrant cultural scene, Seoul is a city that’s certainly worth getting to know. On a full-day tour, discover the city’s highlights, without having to research, plan, or navigate. See the Gyeongbokgung Palace (or Changdeok Palace if your tour is on a Tuesday) and ancient temples, learn about local culture, and shop for local goods all in one day.

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Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

4.9

(2,071)

from $30

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

4.9

(197)

from $29

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

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Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

4.9

(1,700)

from $68

Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this half-day sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace, with the changing of the guard ceremony, and the National Folk Museum. Or upgrade to a full-day tour to visit even more highlights, including a heritage village, Gwangjang Market, and the cable car.

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Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

8 hoursFree Cancellation

4.8

(65)

from $28

Seoul Private & Personalized Half-Day Tour with a Local Guide

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

4.5

(61)

from $110

Price varies by group size

Full-day Customizable Private Seoul Highlight Tour

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

5.0

(402)

from $230

Price varies by group size

All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

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All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

5.0

(28)

from $68

Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

Embark on an unforgettable adventure with our Ultimate 2-Day Korea Escapade! Day 1 takes you on our Third Tunnel of Aggression DMZ tour from Seoul, where you will experience the enigmatic Korean Demilitarized Zone (DMZ), a historic border between North and South Korea. Step into a world of intrigue as you explore tunnels, observation posts, and the poignant symbols of a divided nation. This exclusive experience offers a rare glimpse into a geopolitical marvel, blending history, tension, and hope in one thrilling journey. On Day 2, dive into the heart of Seoul, a city where ancient palaces meet vibrant modernity. Wander through majestic Gyeongbokgung Palace, marvel at the changing of the guard at Gwanghwamun Gate, and uncover gems in traditional hanok villages. Indulge in bustling markets, savor authentic Korean cuisine, and admire intricate local crafts at Insadong Street. From sacred temples to iconic landmarks, this Seoul City Tour promises a whirlwind of culture and excitement.

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Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

2 daysFree Cancellation

4.9

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from $99

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

4.8

(391)

from $75

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Flexible Layover Private Guided Tour in Seoul(pick up Incheon)

We are guides with best reviews in Seoul. (This is recently seperated product) Our specialties - Clean private vehicle - Full guiding through all destinations - Longer time - Flexible schedule for sightseeing - trained full-timer only(No freelancer) It's a private agency with limited personnel, so we put our face on the line for each trip. The guide will meet you in a tourist-friendly van, and help you to visit all the places you want to see. Full guides through all your destinations, and free time only when you want. The guide will recommend tour attractions, but you can choose where to go. also recommend you the local food options, all of which will be tourist-trap-free, and clean. We’ll cater the tour for you, as flexible as you need at your pace. The guide will be responsible for you the whole way to make sure you have the best possible tour, so relax and give us a book!

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Flexible Layover Private Guided Tour in Seoul(pick up Incheon)

9 hoursFree Cancellation

5.0

(29)

from $240

Price varies by group size

Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

5.0

(529)

from $220

Price varies by group size

Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

4.8

(312)

from $110

Seoul Tram Pedal Challenge

2 hours 30 minutesFree Cancellation

5.0

(33)

from $85

Seoul Art Tour with a Local Expert: 100% Personalized & Private

Explore the markets, traditional shops, and galleries that interest you on a private art tour in Seoul. This cultural adventure is perfect for travelers who want to get off the beaten tourist path and dig deeper into Korea's artistic history and culture. Based on a short questionnaire, you'll be paired with a like-minded guide and receive a 100% custom itinerary. Possible destinations include Jogyesa Temple, Insadong, and the Beautiful Tea Museum.

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Seoul Art Tour with a Local Expert: 100% Personalized & Private

3 hoursFree Cancellation

5.0

(5)

from $110

Price varies by group size

Private Layover Tour from Incheon Airport to Seoul

Incheon International Airport is a popular layover stop on flights across the world, but killing time in the airport is dull. On this tour, make the most of your layover hours and explore vibrant Seoul. With your guide at the wheel, visit top attractions like Gyeongbokgung Palace and the Bukchon Hanok village with admission fees included. Your tour’s flexible start times mean you can easily match your layover hours.

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Private Layover Tour from Incheon Airport to Seoul

7 to 8 hoursFree Cancellation

4.9

(83)

from $240

Price varies by group size

Seoul Cultural Tour - Kimchi Making, Gyeongbok palace with Hanbok

Gain insight into Korean tradition and heritage on this 3.5-hour Korean cultural experience in Seoul. Visit a cultural center and enjoy a welcoming cup of Korean tea. In your traditional ‘hanbok’ attire, practice formal social etiquette and gain insight into polite manners in Korea. Master the ancient art of kimchi-making and learn how this popular speciality dish is used in Korean cookery. Engage your fellow visitors in old-fashioned folk games popular in the Joseon era, then return to your hotel via an amethyst factory or ginseng center.

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Seoul Cultural Tour - Kimchi Making, Gyeongbok palace with Hanbok

6 hours 30 minutesFree Cancellation

5.0

(27)

from $99

Flexible Private Guided Tour in Seoul (Optional Layover)

9 hoursFree Cancellation

5.0

(401)

from $225

Price varies by group size

Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

Long before the construction of Seoul's famous skyline, the Joseon Dynasty ruled from the most magnificent building in the region: the Gyeongbokgung Palace. Tour the palace with a guide to learn about the history of Korea's dynasties, and then continue to tour the National Folk Museum, Bukchon Hanok Village, and a traditional tea house to gain in-depth knowledge about Korean history and culture. This 4-hour tour includes lunch and tea.

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Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

3 hours 20 minutes to 4 hoursFree Cancellation

5.0

(6)

from $65

Price varies by group size

Free style private Tour(Essence of Seoul city or DMZ)

Discover the Seoul attractions that interest you, and skip the ones that don’t, on a private day tour. The bespoke itinerary is tailored to suit your interests, whether it's history, culture, food, or all of the above. Highlights may include Gyeongbokgung Palace, Bukchon Hanok Village, and N Seoul Tower. You also have the option to visit the DMZ. Wherever you decide to go, you’ll enjoy insightful and immersive commentary along the way.

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Free style private Tour(Essence of Seoul city or DMZ)

7 to 8 hoursFree Cancellation

5.0

(139)

from $195

Price varies by group size

Seoul City Full Day Tour - Changdeok Palace (wearing Hanbok)

Enjoy a full South Korean experience as you explore its capital city on this full-day tour. Begin your day with a photoshoot wearing a traditional Hanbok before heading to Changdeokgung Palace and Bukchon Hanok Village. Then, shop for local souvenirs at Insadong and Kwangjang markets. Discover the vibrant city center, enjoy tasty Korean treats, and gain a deeper understanding of the culture. Hotel pickup service is included for your convenience.

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Seoul City Full Day Tour - Changdeok Palace (wearing Hanbok)

7 hoursFree Cancellation

4.9

(121)

from $65

Half or Day Private Tour For Cruise Incheon and Seoul City Tour

The name Gyeongbokgung contains the meaning that "the new dynasty will enjoy great fortune and prosper." The Gyeongbokgung Palace tour provides an opportunity to increase your understanding of Korean culture. In addition, Gyeongbokgung Palace offers traditional performances such as the Changing of the Royal Guard Ceremony held every day at noon, providing foreigners with a chance to experience Korean traditions vividly. Insa-dong has galleries, traditional tea houses, restaurants, street vendors, specialized shopping malls for handicrafts, antique shops, antique stores, and flower shops, so I recommend taking a walk and eating bibimbap. Take a walk along Bukcheon Hanok Village Road and feel and experience the beauty of Korean culture. Gwangjang Market is the first permanent market in our country, established in 1905. The Korean pronunciation of the name was kept the same, but the meaning of ‘widely gathering and preserving’ was added, and it became the current Gwangjang Market.

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Half or Day Private Tour For Cruise Incheon and Seoul City Tour

6 to 8 hoursFree Cancellation

4.3

(9)

from $225

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Kara_S, Aug 2026

Great experience!

We loved this tour! Ray was an excellent guide and the day-long tour was plenty varied enough to even entertain our two teens. Highly recommend this tour as a way to familiarize yourself with the huge city of Seoul!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Rosemary_F, Jul 2026

Seoul in one day!

Judy was the best guide! Very informative and moved us through all the sights without wasting any time, she was friendly and in a good mood the whole time!

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Weeshian_c, Jul 2026

daytrip in seoul

katie was energetic and informative. Enjoyed the time with her while learning about the cultural highlights of Korea.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Nic_W, Jul 2026

Judy was amazing! She...

Judy was amazing! She speaks excellent English and was very knowledgeable. She was good at keeping the group on pace so that we could see everything. It was a great tour.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Elaine_S, Mar 2026

Great locations for city tour

Our tour guide Gaby did a great job communicating and keeping us on schedule. All locations of the tour is great. Not enough time is given to give each location justice. Insadong market could be dropped to give other venues more time. This Market is so awesome but time given was only 15-20 minutes. I'd rather do less with quality time.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

judith_h, Jul 2026

Highly Recommend

Alex did such a great job. He was easy to understand and very organized. We traveled comfortably by bus and had enough time at each stop to explore. I particularly enjoyed the pageantry of the changing of the guard. The only thing I didn't enjoy too much was the Ginseng stop because it turned into a sales pitch, but others enjoyed it and bought products.

Insadong

5.0

(12,153)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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