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Marrakech Shopping Tours : Private Souks Tour

Recommended by 99% of travelers
Badge of Excellence
Marrakech, Morocco
Great choice
20+ bookings last month.
  • 3 hours (approx.)
  • Pickup offered
  • Group discounts
  • Mobile ticket
  • Offered in: English

Why travelers loved this

5.0
·
· Paul_K ·
Feb 2026
Hassan was an outstanding guide. We were able to purchase high quality items for which we looking at very fair prices. He knew which vendors to trust. We will be contacting him again when we return in the fall
· Deeksha_U ·
Mar 2026
Great experience in the Souks with Hassan. I’m so glad we decided to book this as we would’ve had no idea how to navigate/barter. Hassan kindly asked what we would be interested in before starting the tour and concentrated on these specific areas. Highly recommend!

Overview

If you want to take advantage of Marrakech’s shopping opportunities while you visit, this Marrakech Medina and Hidden Souks Private Shopping Tour is a must-do. Walk through the medina with a guide to souks the average person wouldn’t know existed. Your guide helps you find what you want from a variety of products like Argan oil, spices, Berber rugs, and other handmade items. Plus, since this a private shopping experience, your guide only focuses on your group’s wants and needs.
  • Go shopping at lesser-known souks within Marrakech with just your own group
  • A guide helps you barter to get the best deal on the items you want to take home
  • Get free delivery to your hotel of what you buy (own expense) during this tour
  • Upgrade this walking tour to travel around the area by vehicle instead

What's Included

  • Free delivery products to your hotel
  • Free shipping by DHL for carpets
  • Private Flexible Guide
  • Vehicle if you book option Tour and Vehicle
  • Skip the line and Fast Access
  • Gratuities
  • Snacks

Meeting and Pickup

You can head directly to the meeting point, or request pickup

Pickup points

Select a pickup point

Pickup details

Wait for your Guide in the lobby of your hotel/ Riad or at the main Arrival gate of Marrakech airport if you book pick-up and drop off with a vehicle .

or

Meeting point

  • Hôtel Ali
    Rue Moulay Ismail, Marrakech 40000, Morocco

    Hôtel Ali in jamaa el-fnna square

End point

This activity ends back at the meeting point.

Itinerary

1

Jemaa el-Fnaa

30 minutesAdmission Ticket Free

2

Souk Semmarine

30 minutesAdmission Ticket Free

3

Rahba Kedima Square

30 minutesAdmission Ticket Free

Le Jardin Secret (Pass By)

4

Souk des Teinturiers

30 minutesAdmission Ticket Free

5

Medina of Marrakesh

30 minutesAdmission Ticket Free

6

Zaouiat Lahdar

30 minutesAdmission Ticket Free

Additional Info

  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Most travelers can participate
  • This is a private tour/activity. Only your group will participate

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

5.0
based on 422 reviews
Total reviews and rating from Viator & Tripadvisor

A very good way to see...

Zoe_R, Mar 2026
A very good way to see the souks, to learn a bit more about their history and to get some genuine, quality items at a good price.

Response from Host, Mar 2026

Hi ! Thank you for your feedback and trust. We are happy to hear that you had enjoyed your shopping experience during our tour . Thanks

A must try!

Deeksha_U, Mar 2026
Great experience in the Souks with Hassan. I’m so glad we decided to book this as we would’ve had no idea how to navigate/barter. Hassan kindly asked what we would be interested in before starting the tour and concentrated on these specific areas. Highly recommend!

Response from Host, Mar 2026

Hi ! Thank you for your feedback. We are very happy to hear that you had a great experience during our shopping 🛍️ at the souks. Thanks

The best souk tour

Jeffrey_L, Feb 2026
Hassan was wonderful. So knowledgeable about the city and the market. Knew all the best spots to take us. Highly recommended.

Response from Host, Mar 2026

Hi Mr Jeffrey Thank you for your feedback. You’re always welcome to Marrakech. Thanks

Outstanding shopping experience

Paul_K, Feb 2026
Hassan was an outstanding guide. We were able to purchase high quality items for which we looking at very fair prices. He knew which vendors to trust. We will be contacting him again when we return in the fall

Response from Host, Feb 2026

Hi Mr Paul Thank you again for your trust , support and generosity. Safe travels to you and your family

Souks Marakech night tour

ilisapeci_t, Dec 2025
We had a knowledgeable and well spoken English speaking guide who knew the trails and bargaining shops.

Response from Host, Dec 2025

Hi ! Thanks so much for your feedback. Safe travels to you and your family. Thanks

Fabulous!!

Ann_H, Nov 2025
We had a great experience our guide Hassan. Not only was he helpful with shopping in the souks, he provided great information on Morocco, the Medina and the souks. We successfully found all we were searching to purchase, and more! We had wandered through the souks prior to our experience so we had an idea of what we hoped to purchase which was helpful.

Response from Host, Nov 2025

Hi Miss Ann Thank you so much for your trust and feedback. We are so happy to hear that you had enjoyed your shopping experience at the souks of Marrakech. Thanks

Shopping experience tailor made for me

Richard_B, Nov 2025
Hassan was the best! I told him the things I was interested in buying and he was able to zero in on shops that gave me great choices!

Response from Host, Nov 2025

Hi Mr Richard Thank you for your feedback. We are happy to hear that you had enjoyed your experience. Thanks

Great option for private shopping

Dee_B, Oct 2025
Every place our guide took us to was wonderful. We felt like we were private guests at each of the places we visited. Highly recommend! Our itinerary was customized to where we wanted to go and what we wanted to see,

Response from Host, Oct 2025

Hi ! Thanks again for your feedback. I’m so happy to hear that you had enjoyed our service. Thanks 🤩

5 Star Experience

Sue_M, Sep 2025
Excellent guide asked what we wanted to see & buy. So whilst showing us around the souks we went to shops and stalls that we wanted to see

Response from Host, Sep 2025

Hi ! Thanks for your feedback and support. See you next time in Marrakech. My best wishes to all of you 😇🌷😇

Great way to start a holiday

Nigel_B, Sep 2025
Had a great walk around, Hassan put us at ease and gave us a lot of history of the local shops and people. A great way to start a holiday and to get to know your way around. Thank you... Shukran!!!

Response from Host, Sep 2025

Hi ! Thanks so much for your feedback. You’re welcome whenever you can. Thanks

Hassan really wowed us! Incredible experience

Christine_K, Sep 2025
Hassan really impressed us. He is very personable and easy to shop with. We are so happy we decided to book him as our private shopping guide for the souks. We let him know the types of items we wanted and he made it his mission to ensure we went to shops with authentic products. He had a phenomenal relationship with each of the shops and helped us negotiate. Hassan was patient with us and helped us ship our souvenirs home. We highly recommend Hassan!

Response from Host, Sep 2025

Hi Miss Christine Thank you for your feedback and support. See you next time in Morocco 🇲🇦. Thanks

Very helpful and fun Guide & Tour

Nida_A, Sep 2025
Our tour guide was phenomenal...very accommodating, very friendly and easy going. He helped us look for our items and he was very patient as my family made frequent stops throughout the entire tour at random times. He was extremely helpful with my elderly mother and walked with her and ensured her safety. Our guide also helped us translate to few shopkeepers for an easy purchase experience. I am so glad we picked this tour the whole experience was so delightful and convenient.

Response from Host, Sep 2025

Hi Miss Nida Thank you for your feedback which will encourage our company to improve our services and be more enthusiastic to assist our travellers during their journey to Morocco. Thank you

Highly Recommended

Lenka_B, Jun 2025
Hassan was excellent. Unfortunateky my partner tripped and sprained her ankle and Hassan arranged a tuk tuk to aid transportation. Very informative, interpersonal and excellent service throughout

Response from Host, Jun 2025

Hi Princess 👸. I hope you’re feeling better now back at home. I wish good health forever. Thanks again for your generosity and kindness. See you next time in Marrakech.

Hassan is the best!

Deirdre_F, Jun 2025
Know what you want to buy ahead of.the tour. Do some research prior to.the tour Thanks for the experiemce.

Response from Host, Jun 2025

Hi Mrs Francis! I’m so happy to be your guide for the shopping experience in the souks of Marrakech. Thanks 🙏

Shopping in the souk with Hassan

KristinaA_W, May 2025
This was our second shopping expedition with Hassan and we will be coming back again. He is very personable and knowledgeable and helped us obtain the purchase we were interested in plus made introductions to new items. Absolutely the best experience!

Response from Host, May 2025

Hi Mrs Kristina I’m so proud of you and your husband. It’s an honour for me to be your guide for the 2nd time in Marrakech. You’re always welcome whenever you can come back to Morocco 🇲🇦. Thanks again for your trust and support Kind regards Hassan

Excellent tour guide - highly recommend

Katherine_C, May 2025
Rachid was an excellent tour guide - he tailored the tour to what we were looking to buy and helped us to haggle, getting fair prices for our items. He was also very knowledgable telling us a lot about the culture. His english was perfect and he helped us to feel safe in the Souks. He also gave us an amazing restaurant recommendation 100/100 Shukran (thank you) Rachid

Response from Host, May 2025

Hi Thanks for your feedback. Pleasure to hear from you that you have enjoyed your experience. See you next time in Morocco Thanks

Rashid was a phenomenal...

Louise_T, Apr 2025
Rashid was a phenomenal tour guide!! It was the perfect way to start our time here. He was so kind and sensitive to our needs and gave us so much invaluable information which made us feel much more confident and able to wander the streets on our own. Fantastic restaurant recommendations too! Thanks Rashid!!

Response from Host, Apr 2025

Hi Miss Louise Thank you for your feedback which will encourage us to be always at your best expectations Thank you

Very enjoyable private souks tour

Elena_I, Mar 2025
Rachid was a wonderful guide to shopping in the souks, knowledgeable, so friendly and easy going. He brought us to the best shops in the souks to find what we wanted, but without any stress to buy. He also gave us some great recommendations for places we wanted to visit in Marrakech. We highly recommend him and this tour!

Response from Host, Mar 2025

Hi Miss Elena Thank you for your feedback. We will be happy to meet another time in Marrakech whenever you can. Thanks

Wonderful experience!

Melanie_V, Mar 2025
We couldn't of asked for more from our guide Rachid. A wonderful kind and caring human. My friend has mobility issues, so walking on uneven ground and at speed is tricky. Rachid took this into consideration and was happy to guide her, so she was safe in the busy twisty souks and even carried her shopping! He was knowledgeable and had the most amazing smile! He made this tour an enjoyable experience and even sorted a great deal for a taxi back to our hotel.Thank you Rachid! Would definitely recommend a tour guide if it's your first time exploring the souks.

Response from Host, Mar 2025

Hi ! Thanks so much for your kindness and feedback. It’s for our company to guide you and lovely Princess 🫅. We wish her good health forever. Thanks

Incredible Guide and Experience

Kyler_T, Mar 2025
Rachid gave us an amazing tour through the souks! He was very knowledgeable about where to find quality projects, and he was indispensable with negotiating prices as that's something I've never done before. I would recommend any first-time souk visitors book this service!

Response from Host, Mar 2025

Hi ! Thanks for your feedback and support to the locals. We are happy to hear that you’re happy with our services. Thanks

Private Souks Tour.

Edwin_B, Mar 2025
The Souks can be difficult to navigate on your own and find what your looking for.I highly recommend Abdellatif Samit as a guide.Very professional.He has an intimate knowledge of the souks and the best places to buy,he has an encyclopaedia knowledge of local and Moroccan history & excellent at haggling with merchants.It was like exploring & shopping with a friend.

Response from Host, Mar 2025

Hi Mr Edwin Thank you for your feedback and support to our local artisans and artists. We wish you come back to Marrakech. Thanks

The first thing you should do in Marrakech

Justin_S, Mar 2025
I highly recommend this tour as one of the first things you do in Marrakech. Rachid, was a wonderful guide, who gave us great insight to the city, markets, and artisans. He was great to communicate with, and set up the perfect morning for us. Don’t hesitate to book!

Response from Host, Mar 2025

Hi ! Thanks so much for your feedback. You’re always welcome to Morocco anytime. Thanks again and safe travels to all of you .🌷😇🌷🌷 Thanks

Great Day visiting the Souks of Marrakech

dottie30, Mar 2025
We had a wonderful morning with Abdellatif touring the souks of Morocco. It is highly recommended. He was knowledgeable and knew exactly where the genuine craftsmen were and we enjoyed seeing how the beautiful objects were made. I would strongly suggest having a guide if it is your first time visiting the Medina / Souks of Marrakech as we would have got very lost and probably missed a lot. Thank you very much! We will definitely return.

Response from Host, Mar 2025

Hi ! Thanks so much for your trust and support. Your feedback is appreciated and it encourages our team to be better at responding to your concerns. Thanks

Amazing Experience touring the Souk!

Olufunke_O, Feb 2025
Great Experience with Rachid! He took to the right places to purchase the items we let him know we were looking for at affordable prices. He was super patient with me as I couldn’t move as fast and even gave us a gift. Thank you Rachid and highly recommend his services!

Response from Host, Feb 2025

Hi Thanks so much for your trust and support. Thanks 🙏

Must do Shopping Experience

Robert_S, Feb 2025
If you do nothing else go on the shopping experience with the wonderful guide Hassan. My wife and I had a great time with Hassan, he is full of facts and information and very funny. There was no pressure to buy, he led us around the Souks, he took us to a great coffee shop. He showed us a great place for lunch, so authentic. He took us to see the the artisans making all sorts of goods. We came away with some nice shopping, with good prices, he was so helpful. If you do this tour as soon as you can when you arrive in Marrakesh it will be a great start to your holiday giving you confidence to shop in the souks.

Response from Host, Feb 2025

Hi Mr Robert Thank you so much for your support. Special thanks to your great Queen 🫅. I’ll stay at your disposal for any help during stay in Morocco. See you next time. Thanks Kind regards Hassan

Fantastic Experience/ Highly recommend

Kristen_R, Feb 2025
Hassan was a wonderful guide on this tour, he reached out shortly after booking and made sure to understand what things we wanted to see on our tour. He met us promptly at the meeting spot and was so kind to our group. We enjoyed every store he brought us to and love our purchases. We also appreciated the other recommendations for restaurants and sites that he shared with us. I would highly recommend this tour to anyone traveling to Marrakech.

Response from Host, Feb 2025

Hi Miss Kristen Thank you so much for your kindness and generosity. I’ll be happy to meet you anytime you come back to Marrakech. Thanks

Great shopping experience!

Sharmelle_S, Jan 2025
Such a fun and enlightening experience. Not only did we shop to our heart’s content but we also had an amazing lesson in Moroccan culture. Hassan’s guidance and contacts were extremely helpful and we were able to shop with confidence knowing that what we were buying was genuine and that the prices were reasonable.

Response from Host, Jan 2025

Hi Mrs Silva I’m very happy to be your guide. Thanks again for kindness and all the great 👩‍✈️ pilots of United Airlines. I hope one day I will be flying with you and your Crew from Marrakech to New York . Thanks

Just what we wanted!

Jill_K, Jan 2025
Fantastic. Exactly what we were looking for. Personalized and fun. I felt very safe and comfortable.

Response from Host, Jan 2025

Hi Captain Jill It’s an honour to guide a great lady and senior Captain 👨‍✈️ for the first direct flight of United Airlines to Marrakech. You and all your crew are always welcome to Marrakech 🌷

Fantastic Experience

Cheryl_B, Jan 2025
Fantastic experience - we were able to do a ton of shopping and into shops I would not have been able to navigate to myself. The tour was efficient, practical, and professional, I also had support and help to negotiate prices and evaluate quality. I will book this tour again on my next visit to Marrakech. 5 stars because I cannot give 6!

Response from Host, Jan 2025

Hi Miss Cheryl Thanks again for your support and review which help us to improve our services to all our beloved travellers.😇

We had a wonderful...

Jennine_J, Dec 2024
We had a wonderful experience with Atman! Not only did he give us a personalized shopping experience of the medina, but it was also accompanied by a fabulous historical tour where we truly got to understand what made the media so special. We never felt pressured to purchase anything, but when we did choose to buy something he was very helpful in haggling with the shop owners to get us a fair price. Would recommend this experience to anyone.

Response from Host, Jan 2025

Hi Mrs Jennine Thanks for your support and kindness

From $44.65

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 36 days in advance.

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