Heineken Experience Tours and Tickets

There are plenty of ways to visit the Heineken Experience. Looking at ratings and reviews previously given by customers, these are the best tours available right now:

• Amsterdam: Guided Open Boat Canal Cruise Unlimited Drinks Option

• Private Boat Tour Amsterdam - 90 Min Incl. Welcome Drink on Historic Saloon Boat

• Amsterdam Private Dinner Cruise Incl Drinks & 2-Course Dinner 2Hr

• Heineken Experience Amsterdam and Canal Cruise With Snackbox

• Amsterdam Champagne Private Canal Cruise

You must book a Heineken Experience tour to visit the former brewery, and several options are available. The classic tour, which runs for 90 minutes and includes two beers, costs €24.95. You can combine the tour with other experiences, like an Amsterdam canal cruise, for €39.50.

Yes, the Heineken Experience is well worth doing, as you'll sip beers while learning the history behind one of the Netherlands' best-known brands. Get more out of your visit by booking a brewery tour that also includes a guided canal cruise, an efficient way to see Amsterdam's main sights—from the waterside Westerkerk to the Canal Ring's picturesque gabled houses—without tiring out your feet.

Per one customer who booked the Heineken Experience Amsterdam and Canal Cruise With Snackbox, "A great day from start to finish. The canal tour was a really interesting way to see the city. The Heineken Experience was everything we thought it would be, and more. The tour itself was fun, made even more so by the guides and their fun way of explaining the brewing process. The bar at the end has a great atmosphere, and labelling your own bottles is a must. We would definitely recommend!"

Located in Heineken’s oldest brewery in the heart of Amsterdam, a standard ticket for the Heineken Experience includes an immersive tour of the brewery, an in-depth look at the history of Heineken, a peek inside the original brew room, and two chilled glasses of Heineken beer.

Yes, the information panels and guided tours of the Heineken Experience are all in English. However, you can download a free audio guide in French, Italian, Spanish, Portuguese, Dutch, or German on your phone. Staff members indicate if they speak other languages by the badges on their uniforms.

While the Heineken Experience operates a timed entry policy to ensure it doesn’t get overcrowded, the best time to visit is mid-morning as soon as it opens—preferably during the middle of the week between Tuesday and Thursday. If you’re heading to the rooftop terrace, sunset is a great time to enjoy a chilled beer.

Yes, the Heineken Experience is accessible. While the historical brewery building isn’t accessible, indicating you need accessibility assistance when booking your ticket means that staff can make the necessary arrangements before you visit. It’s also recommended to visit outside of peak hours to avoid crowds.

No, the Heineken Experience doesn’t offer refunds, even if the reason you can’t come is out of your control—issues with public transport, for example. However, you can reschedule your ticket for another date and time slot. You can do this up to an hour before the start of your tour.

There are tons of fun things to do when you're done visiting the Heineken Experience. According to travelers, these are some of the top attractions in Amsterdam:

• Anne Frank House

• Herengracht

• Bloemenmarkt

• Amsterdam Central Station

• Rijksmuseum

View Viator's guide to all the best attractions in Amsterdam.