Private Negril Beach and Rick's Café from Montego Bay

Recommended by 96% of travelers

Badge of Excellence

Montego Bay, Jamaica

8 hours (approx.)
Pickup offered
Group discounts
Mobile ticket
Offered in: English

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Overview

Experience the beauty of an uninterrupted white sand beach on this private tour from Montego Bay. Head to Negril's Seven-Mile Beach where you’ll spend time relaxing at the popular Margaritaville. There, you’ll be able to participate in a range of watersport activities or simply sunbathe. Then, travel to Rick’s Café, where you listen to a live reggae band and watch the sunset and daring cliff diving.

Discover some fun and sun in Negril, Jamaica
Learn about Jamaican history while visiting popular spots
Travel comfortably in an air-conditioned vehicle
Convenient hotel pickup and drop-off is provided

What's Included

Private transportation
Air-conditioned vehicle

Gratuities
Transportation to & from Excellence Oyster Bay
Transportation to & from Royalton Blue Waters and White Sands
Transportation to & from Ocean Coral Spring and Eden Bay
Lunch

Available for purchase at an additional cost

Meeting and Pickup

Pickup points

Select a pickup point

Itinerary

Margaritaville Negril

2 hours • Admission Ticket Free

Rick's Cafe

2 hours • Admission Ticket Free

Additional Info

Confirmation will be received at time of booking
Not wheelchair accessible
Infant seats available

Most travelers can participate
This is a private tour/activity. Only your group will participate

Supplied by

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Reviews

4.8

based on 27 reviews

Total reviews and rating from Viator & Tripadvisor

We perform checks on reviews

Bradford was amazing! He...

Jacob_M, Aug 2025

Bradford was amazing! He took us to get some Jamaican beef patties. The best I've had. He took us souvenir shopping, and he stopped and let us get a picture in front of the Negril sign. He took us on to Margaritaville and Rick's Cafe where we had a great time. He was very informative on the Jamaican culture. He took good care of us and we had an amazing time.

Response from Host, Aug 2025

Hi Jacob, Thank you for your kind words! We are happy Bradford made your visit to Negril so special and that you enjoyed the food, sights, and culture. We hope to see you again soon!

Fun Tour in Jamaica

Terry_J, Jun 2025

It was a very good tour. Our driver, Bradford picked the four of us up on time from our resort. He was very informative, funny and accommodating. We enjoyed the beach at Margaritaville, had lunch at the Jerk shack and watched the cliff jumpers/divers and entertainment at Rick’s Cafe. Thanks Bradford for a memorable experience.

Response from Host, Jun 2025

Hi Terry, Thank you for sharing your experience! We are so happy you had a great time and that Bradford made your day even more enjoyable. He will be happy to hear your kind words. Thank you for booking with us. We hope to welcome you again soon.

Fantastic trip

Louise_R, Jun 2024

Bradford, our driver was a blast. Very charismatic and chatty, and his music was great for the long drive. Margaritaville was lovely and fun. The beach is silky and the sea is crystal clear. I had a lovely beach massage and bought some local mangos from a trader. The bibe was just right, great dj and fun games on the beach if you wanted to join in. Then we went to Ricks cafe and managed one of the smaller jumps. The food was outstanding and the waitress was so nice and sweet. Food came quickly, i highly recommend the cajun prawn pasta! Absolutely delicious! The rain ruined the full pleasure of the trip and we got no sunset but it was a great trip overall.

Response from Host, Jun 2024

Hi Louise, Thank you for sharing your experience! We're happy that you had a blast with Bradford and that his charisma, chattiness, and great music added to the enjoyment of your journey. We're sorry that the rain dampened the full pleasure of your trip and prevented you from experiencing the sunset, but we're glad to that you still had a great overall experience. Thank you for choosing our services, and we hope to have the opportunity to serve you again in the future under sunnier skies!

Amazing day

AnnaLee_A, Mar 2024

Driver professional and gave us lots of history of Jamaica as we were driving there from Montego Bay. Dropped us off at a lovely bit of seven mile beach and waited until we were ready to leave. Went to Ricks cafe for sunset and was not disappointed, great atmosphere

Response from Host, Mar 2024

Hi Anna, Thank you for sharing your experience with us! We're delighted that your driver provided you with professional service and shared interesting insights into the history of Jamaica during your journey. We're grateful for your feedback and look forward to the opportunity to serve you again in the future. Thank you for choosing our services.

Best Private Tour

Anna_M, Nov 2023

Our tour guide was amazing and we definitely enjoyed our private tour. Our tour guide catered to our every desire of what we wanted to do while in Negril.

Response from Host, Nov 2023

Hi Anna, Thank you so much for taking the time to share your experience. We appreciate your kind words and positive feedback. We hope to have the pleasure of welcoming you back on another adventure in the future. Thank you for booking with us.

Yeh MON

Erica_C, Mar 2023

Such an amazing time and the customer service from Brad was phenomenal. He made sure we were greatly taken care of

Response from Host, Apr 2023

Hi Erica, Thank you for taking the time to share your feedback with us. We're thrilled that you had an amazing time and that Brad provided you with phenomenal customer service. It's wonderful to know that he ensured you were well taken care of throughout your experience. We'll be sure to pass along your kind words to him. Thank you for choosing our services and we hope to see you again soon!

Loved it

Lavasha_W, Feb 2023

We had a ball took my fiancé for her 25th birthday she didn’t wanna leave everyone was soo nice great hospitality I will be back in the next two years for sureee

Response from Host, Apr 2023

Hi Lavasha, Thank you so much for taking the time to share your feedback with us. We are thrilled that you and your fiancé had a wonderful time on your Negril Beach and Rick's Cafe tour and that the hospitality provided by our team was great. We appreciate your kind words and look forward to welcoming you back in the next two years. Thank you for choosing our services.

Great time!

LianneDana_G, Dec 2022

Wonderful experience with Toni, our guide. We had a wonderful beach day in Negril from Margaritaville. Do prepare for vendors that will speak with you on the beach area. We then headed to Rick's cafe to view the sunset. My husband also did the 25ft and 35ft cliff jump. So exciting!

Response from Host, Dec 2022

Hi Lianne, Thank you for taking the time to share your experience. We are very happy that you had an exciting time on your private Negril tour. Thank you for choosing our services. We look forward to having you with us again.

Jamaica

deepak_s, Nov 2022

Our driver tony was amazing on time, information he gave us about Jamaica and the island was a eye opener, the beach and Rick’s cafe is a must

Response from Host, Nov 2022

Hi Deepak, Thank you for taking the time to share your experience. We are very happy that you had an amazing time with Tony on your private Negril Beach and Rick's Cafe tour. Thank you for choosing our services. We look forward to having you with us again.

Well worth it!

Breia_W, Sep 2022

Sheldon was our driver for the day. he was great. Very flexible very knowledgeable. Showed us great hospitality . I have no regrets! Its definitely worth it.

Response from Host, Oct 2022

Hi Breia, Thank you for choosing to use our services and for taking the time to write a review. We are happy that you had a great time in Negril with Sheldon. We look forward to having you with us again. Many thanks!

Awesome Negril tour!!!

Takysha, Jul 2021

Bradford is the greatest tour guide ever! I was on the trip alone and he made my tour a very memorable one. He is very knowledgeable about Jamaican history and even stopped and allowed me to get the most incredible Jamaican food. I would definitely recommend this trip. Ask for Bradford he’s amazing.

Response from Host, Jul 2021

Thank you so much for choosing our services and taking the time to share your experience. We are very happy that you had a memorable experience. Bradford will be pleased to learn of your compliments. It was a pleasure to have you and we look forward to being of service in the future. One Love!