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Florence Walk Tour + Wine Windows Option | Discover, Sip, Enjoy!

Recommended by 92% of travelers
Badge of Excellence
Florence, Italy
  • 1 hour 30 minutes (approx.)
  • Group discounts
  • Mobile ticket
  • Offered in: English

Overview

Skip the guidebooks and immerse yourself in Florence's history on this walking tour. Learn facts and anecdotes about the Duomo, Ponte Vecchio, and bustling Piazza della Signoria that you would miss if exploring on your own. Plus, enjoy stories of the city's famous artists and rulers. Upgrade to include a glass of wine or a wine-and-food pairing from one of Florence's wine windows to cap off your tour.
  • Get your bearings in Florence in just hours
  • Discover the places that inspired innovators and artists
  • Enjoy savings by opting for a group tour
  • Leave the itinerary-planning and organization to your guide

What's Included

  • Local expert guide
  • Earphones for groups more than 6 pax
  • Guided Walking Tour of Florence City Center
  • 1 glass of wine - only if purchasing the WINE WINDOWS OPTION
  • Surprise tasting - only if purchasing the WINE WINDOWS OPTION
  • Please note that the tour has different meeting points depending on the option chosen at check-out.
  • Gratuities
  • Hotel pickup and drop-off
  • Interior visits to the buildings and monuments

Meeting and Pickup

Meeting point

  • Via dei Lamberti, 1, 50123 Firenze FI, Italy

    Via de’ Lamberti, 1 – meet your Towns of Italy guide in front of civic number 1.

End point

  • Via Camillo Cavour, Firenze FI, Italy

Itinerary

Your walking tour begins in central Florence, where you join up with your guide to explore some of the world’s greatest architectural and artistic masterpieces. Your guide discusses in detail how Florence became the ‘cradle of the Renaissance’ as you walk. Learn about the patronage of the Medici family, Leonardo da Vinci’s plans for the city, and scandalous events in Florentine history.

Travel through Piazza della Repubblica, and continue to the site of the Baptistery, Giotto’s Bell Tower, and the iconic Duomo, featuring Brunelleschi's Dome.

See the magnificent churches of San Lorenzo, Santo Spirito, and St. Trinity, before following your guide to the Arno River for views of the Ponte Vecchio.

Head to Piazza della Signoria, a popular hub of activity that hosts the Palazzo Vecchio, an open-air sculpture display and shops and cafes.

Towns of Italy (Pass By)

Piazza Della Repubblica (Pass By)

Basilica di San Lorenzo (Pass By)

Piazza della Signoria (Pass By)

Loggia del Mercato Nuovo (Pass By)

Church and Museum of Orsanmichele (Pass By)

Via dei Calzaiuoli (Pass By)

Palazzo Medici Riccardi (Pass By)

Via Cavour Firenze (Pass By)

Additional Info

  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Most travelers can participate
  • The tour will proceed regardless of the weather conditions
  • No-shows will not be refunded
  • We are sorry to inform you that pets are not permitted on our tours
  • Children/teens under 18 y.o. must always be accompanied by at least one adult. If this requirement is not met, we reserve the right to exclude the under age participant and no refund will be due
  • Please note that Italy's law doesn't permit selling alcoholic beverage to teens under 18 y.o.
  • The WINE WINDOWS OPTION may feature a DIFFERENT ITINERARY/DROP OFF POINT from the classic English or Spanish tour (WHAT TO EXPECT route points), to accommodate the wine-tasting experience.
  • The WINE WINDOWS OPTION departure is available from APRIL to OCTOBER 2026
  • This tour/activity will have a maximum of 25 travelers

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.7
based on 261 reviews
Total reviews and rating from Viator & Tripadvisor
Sort by: Most recent

Nice stroll with a local guide

Kristen_K, May 2026
Our group was small, which was great for a relaxing evening. We had one wine stop, one olive oil stop, and then walked around town with our guide to some of the top areas. We learned about some history and enjoyed everyone company. We didn’t need headsets since it was only 4 of us and the guide, which was great! The wine was delicious, we had some photo stops, and a one of a kind olive oil tasting which we would not have thought to do otherwise.

Misleading Tour Tile

Mark_K, May 2026
The tour was enjoyable and the pace was good. However, the tour title gives you the impression that you would stop at more than just one wine window. We expected a couple of wine window visits. Samples would have been fine. Unfortunately, We spent half our tour getting an overview of olive oil production and sampling olive oil.

Response from Host, May 2026

We would like to kindly point out that the olive oil tasting lasted longer than originally planned due to the unusually large size of the group. In fact, this was the first time we have hosted a group of this size for this experience, and the extended timing was an unforeseen consequence of ensuring that all participants could fully enjoy the tasting. Under normal circumstances, the itinerary includes an olive oil tasting stop of approximately 20 minutes. Throughout the walking tour, guests also have the opportunity to discover several of Florence's historic wine windows (buchette del vino), which are featured along the route and explained by the guide. We appreciate your understanding and hope this helps clarify the circumstances of the day. Kindest regards, Francesco from Towns of Italy

Our Wonderful Tour of Florence

Barry_D, Mar 2026
Federico was a wonderful tour guide. We learned so much about Florence. We definitely recommend this tour

Medici Florence

Belinda_M, Oct 2024
A very knowledgeable and approachable guide with a lovely sense of humour. Laura had lots of information and stories to impart. We enjoyed the walk - and the gelato!

Great tour, highly recommended

Chris_D, Sep 2024
Excellent guide - great tour and very informative. Gave a great oversight of the highlights of Florence. Highly recommended.

Bad experience

Susan_C, Sep 2024
Bad instructions for meeting up - bad customer service. I would not use this company again. No way to reach a live person. Tour guide was a no show.

Response from Host, Sep 2024

Dear Susan, Thank you for your feedback. Our tour departed normally, but you did not show up at the correct meeting point. Moreover, you reached out only at 10:20, well past the correct start time, so we could not help you at that point. I don't know which number exactly you were calling, starting with a 7- , however that's not Towns of Italy's phone number. If you look at your confirmation, you can see our phone number, starting with +39. The directions you received were correct and, since you did not reach out, we could not help you. All the best, Towns of Italy Customer Care

Exceptional!

Daphne_F, Aug 2024
Laura was an exceptional guide. She is very knowledgeable and kept us entertained with the stories of this amazing city.

Very nice tour!

Svetlana_C, Jul 2024
The tour was really nice! Our guide Yulia was lovely and very knowledgeable, really good story/history teller. Gelato was great!

Beautiful introduction to Florence

Nancy_P, May 2024
Francesco was a wonderful guide. So knowledgeable and personable. The tour was a perfect way to begin exploring the beautiful city of Florence. And the gelato was amazing. Highly recommend!

Easy pace but covered...

Ian_C, Apr 2024
Easy pace but covered lots of interest. Marathon caused some tricky road crosses but not too much of a hassle. Learned history (both general and a few less known parts) and got orientation to the Downtown to wander later. Early start was refreshing and avoided bigger crowds later in day. The gelato stop a pleasant and timely moment.

Great tour with Federica

Rajesh_B, Nov 2023
Really enjoyed Federica’s tour. She was very engaging and knowledgeable. Our only regret was doing the tour later in our stay. If we had done it upfront, it would have given us a bunch of great ideas of what to tour for the rest of our stay. Thank you Federica!

Our guide Franscesca was...

Maria_K, Oct 2023
Our guide Franscesca was brilliant! She gave all these little details we couldn't have known on our own.

A tour with an extraordinary storyteller!

SylviaMarcela_G, Oct 2023
This was one of the best walking tours I’ve done in the 14 months that I’ve been traveling. Giovanna is an extraordinary storyteller. The walk through the city was beautiful and fun. Highly recommend this tour.

Usefel

Sachiko_S, Oct 2023
It’s very useful to take a part in this walking tour upon your arrival. The guide was kind and it was informative.

Great experience

Greg_W, Sep 2023
Our guide was knowledgeable and easy to understand! This was a great way to orient ourselves in the historic part of the city.

Okay , but could have been so much more detail

Carrollanne_l, Sep 2023
Whilst the guide showed she could have bought een good, the level of detail was suitable for those who know little about history or Italy.we booked this as a Medici tour - asking who knows “what the capital of Italy “indicates the level expected. I don’t blame the guide - I think she know much more .I would have loved a better view of the Medicis. The guide is to be commended for the route she chose which left out some of the most over touristed areas of the city .

Response from Host, Sep 2023

Dear Valued Customer, Thank you for sharing your feedback regarding your recent experience with our shared tours. We appreciate your feedback, and we are taking this situation as an opportunity to improve our experiences. We hope to have the opportunity to welcome you on one of our tours again in the future. Best regards, Florencetown - Towns of Italy Customer Care

Brilliant tour and Marta was a brilliant guide

John_M, Aug 2023
Really great tour. Very informative. Marta was so friendly and knowledgeable. Thoroughly recommend tour.

My tour guy Marta? was...

Susan_M, Jul 2023
My tour guy Marta? was one of the best guides , I have ever had snd I have traveled extensively!! So knowledge but so much more than that Friendly approachable . Interesting and got the group involved She is a gem

Florence Walking Tour

John_B, Jun 2023
Easy paced informative and enjoyable walking tour with a very friendly personable and humorous local tour guide.

The medici walk

Carolyn_F, Apr 2023
The tour guide was very nice. Unfortunately the audio quality was hard to hear ( the street noises and construction didn't help) If you have some knowledge of the Medici family or have ever seen the Netflix series Medici, this is a really neat way to bring it all together.

Response from Host, May 2023

Dear Guest, Thank you for your precious feedback, which we appreciate very much. I am truly sorry to hear that the tour didn't fully meet your expectations. Since we value our guests and their opinion very much, we've taken good note of your opinion about this experience and positively applied it, in order to improve our services. I am sure that this was an unfortunate situation, and that if you'll have the chance to try our services soon, we'll show you the quality, professionalism and kindness listed by thousands of customers who left enthusiastic reviews on our page. Kindest regards, Customer Care

OK use of time

Joseph_A, Oct 2022
Was an ok tour if you have extra time. Probably not worth the cost but tour guide was nice and tried to give a good experience.

Highly recommend for all age adults. Nice to stop for gelato, well paced, great guide.

Lynda_Z, Oct 2022
Great guide, Francesca, who knew her art history and made the walk informative in a very nice way. We were not rushed, and at each stop she gave plenty of time to answer any questions and some tips about Florence along the way. It’s a great tour to get a feel for where everything is, pretty close to each other.

Great tips to plan your visit.

Dale_R, Oct 2022
We learned lots of great tips for where to go for the best of Florence! From food to fashion to art.

Very interesting Guide was excellent

Ed_M, Oct 2022
The legends I love legends The guide told a number of “legends “ which is always interesting to me Viewing the Medici building and hearing the Medici history was most interesting

A must do in Florence!

Theresa_B, Aug 2022
This walking tour was great! Our guide was knowledgeable about the history of Florence, the rich art history and provided tips on shopping, food and navigating the city!

Strolling Through Florence’s History

Darcy_G, Jul 2022
Our guide Sarah was phenomenally knowledgeable and interesting. Watched out for us on the busy streets and found quieter ones to stroll on when able. The tour was a perfect pace and length.

Disapointed

Brian_H, May 2022
This was the 1st of 4 tours we did in Florence and received the lowest review. The tour was ok, but I struggled with the language translation and as soon as I had understood what was said, the next piece of information was being spoken, so I was always trying to catch up. The tour guide really tried to be helpful, but I would probably not go on the tour again.

Great Walking Tour

Judith_Y, Jan 2022
This was a perfect walking tour for our first day in Florence. It gave us a great overview and we found many attractions that we wanted to go back to. Our guide was great and spoke English very well with no accent. I recommend this highly.

Great way to begin our time in Florence

Jackie_K, Jul 2021
Our guide was informative & passionate about the city of Florence! She was attentive, helpful and patient with our many questions! I would recommend this tour & specifically the guide (laura I think?) we had. Thank you

Awesome

Sarah_R, Jun 2021
Laura was amazing and so patient with us and our infant (3.5 month old). We loved it and it was so informative. Laura was knowledgeable and we had thee best gelato.

From $34.33

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 51 days in advance.

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