Vibrant Seven Mile Beach and the famed Rick’s Cafe lie in Negril on the west end of Jamaica, at least 1–2 hours from Montego Bay by car. With this private day trip, let someone else take care of planning and driving so you can focus on what’s important. Get picked up from Montego Bay, reach the beach by late morning, and spend 3–4 hours relaxing on the beach and visiting Rick’s. This tour also includes about one hour for shopping, a rare addition.