Day Tour Negril Beach & Ricks Cafe
Recommended by 93% of travelers
Badge of Excellence
Montego Bay, Jamaica
- 6 to 8 hours (approx.)
- Pickup offered
- Group discounts
- Mobile ticket
- Offered in: English
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Overview
Head out to Negril for a day of fun and exploration with this private tour from Montego Bay. You and your party will visit popular spots such as Margaritaville and the adjacent Seven Mile Beach, as well as Rick's Cafe, known for its fantastic sunset views and its enthusiastic cliff divers.
- Visit Negril with a professional driver
- Travel in the comfort of an air-conditioned vehicle
- Round-trip transportation from your hotel is included
- Private tour for just you and your party
What's Included
- Air conditioned vehicle
- Private transportation
- Free Entrance
- Guaranteed Fun
- Comfortable Drive to & from
- Amazing Driver
Meeting and Pickup
You can head directly to your preferred meeting point, or request pickup.
Itinerary
1
Seven Mile Beach
4 hours • Admission Ticket Free
2
Rick's Cafe
3 hours • Admission Ticket Free
Additional Info
- Confirmation will be received at time of booking
- Infant seats available
- Not wheelchair accessible
- Stroller accessible
- Most travelers can participate
- Dress according to tour. It is recommended to bring swimwear, towels, water shoes &/or extra clothing for tours in water.
- This is a private tour/activity. Only your group will participate
Supplied by
Cancellation Policy
You can cancel up to 24 hours in advance of the experience for a full refund.
Traveler Photos
Reviews
4.7
based on 58 reviews
Sian_L, Jan 2026
Really enjoyed this trip, the guide picked us up in a comfortable car, was very friendly and was fast to collect us when we were finished. Would definitely recommend
Chrisella_J, May 2025
It is about a 2hr ride from Trelawny to Negril, however this was a private ride with me and my man and Leon was the best driver ever. He was professional, conversational, very knowledgeable about Jamaica and also allowed us to stop at a gift shop and to take pictures along the way. He asked if we wanted to go to Margaritaville where it was loud and crowded or a more relaxed beach further down. We opted for the more relaxed beach for $10 each (cash only). When we arrived at the beach he connected us with Tony who provided superb hospitality. Then, we headed to Rick's Cafe for entertainment, which was a whole vibe. Will definitely go back again on this day trip and highly recommend Leon for all of your driving needs.
Aubrianna_D, Oct 2024
We never got picked up for the excursion. The lady said she didn’t see our reservation and it “happens all the time” now I have to dispute the charge because “they don’t process refunds”
Ended up getting taxi with my hotel instead.
Tylia_C, May 2024
Rick cafe cool for the entertainment. The food was expensive and wasn’t good. If you want to dance, met people or jump off the cliff, then I’ll recommend going. It’s a 2 hour drive from Montego Bay as well.
Response from Host, May 2024
Hi Tylia. We appreciate your honesty and are dawned by the fact that you were not pleased with the food at Ricks Cafe. Hopefully you enjoyed other aspects of your trip
Wallatta_I, Apr 2024
Rick’s cafe is really for a fun and party vibes but when it came to the food and drinks it was definitely a 2/10. I wouldn’t go here to eat but it’s fun to work. I had an impatient staff and she was also rude so that made the experience bad. The driver was also disrespectful and rude.
Response from Host, May 2024
Hi Wallatta. For all readers seeing this review, this person has purposely tried to sabbatage our business by leaving a very dirty and dishonest review because their chargeback claim was denied. Its extramely sad and unfair that you have to completely lie and be dishonest with aims of trying to do a chargeback. This review does not represent our business as you were well taken care of by our driver.
Jandevyott, Apr 2024
This was a an enjoyable day. Negril beach was stunning and Mark gave us the option of going to margaritaville or a less commercial and noisy beach club called Tree Tops. We chose the latter and it was the best choice for us. More low key
.Rick's Cafe was raucous and fun.....just as you'd expect. Mark Williams is the owner of the tour company. He's extremely professional and personable and would recommend his services.
Response from Host, May 2024
Hi Ronnie, Thanks for choosing us and I am happy Negril is now a spot you can happily speak about. We are glad you are pleased as we met your expectations. Thank you for such kind words, Jamaica is always your second home. See you soon again
Phillip_K, Mar 2024
The smooth ride to Negril! The beach (Scarface was a great host at the beach), Cliff Diving, Oxtails on the way back! Nick was a great driver and never left us. Every where we stopped, Nick was right there waiting when were ready.
Response from Host, May 2024
Hi Phillip, Thank you for taking the time out as you show your appreciation for our service. We are glad it worked out exactly as you would have wanted.
Lucy_B, Feb 2024
This excursion was very fun. Prior to flying to Jamaica we were a little unsure because of the travel advisory put in place for US travelers. However, we felt very safe during our trip and loved every minute of it. This day trip from Coral Springs to Negril was so much fun and we highly recommend it. The only downside was that we were not able to spend a lot of time at Rick's cafe, we were there for only an hour and a half at the most. I am not sure if it was because we had a long drive back to Coral Springs or because that is the max allowed time. Our driver Nick was very courteous, doesn't talk much, but friendly nonetheless. He took us a beach club called the Tree house, and I loved him for that. This place has the best and I mean THE BEST jerk sauce I had during our entire tripl. I seriously could not get enough of it. The food and drinks were great here. Rick's cafe is a must! It was such a gun environment and my friends got to jump off the cliffs like they wanted to. Overall, it was a really fun day trip, just wish the clouds had not been so thick and present so I could have gotten a better tan. LOL.
Response from Host, Feb 2024
Im super happy you guys took the journey to Jamaica despite the advisories, and it goes to show that Jamaica is extremely safe especially for travellers. Thank you for choosing our company, and glad you had a great day in Negril.
Vinod_k, Dec 2023
Driver Tour Guide Mark, Beach and Ricks Cafe , a lot of nice local stops along the way. Mark was a Very courteous - excellent guide and a great person all around ! One love !
Response from Host, May 2024
Hi Vinod, Thanks for choosing us and I am happy you are pleased as we met your expectations. Jamaica is always your second home. See you soon again. One love
Genevieth_V, Oct 2023
It was an amazing experience! The 7 Miles Beach in Negril was beautiful! Lovely environment. Mark took us to a local spot in Negril to eat and the food was amazing. Rick’s Cafe was a chill vibe and had a beautiful sight to see. Mark was an amazing driver & host. We continued to use his services during our stay. We appreciated him!
Response from Host, May 2024
Hi Genevie, We appreciate you! Thanks for choosing us and I am happy you are pleased as we met your expectations. Jamaica is always your second home. See you soon again
sheyna_g, Aug 2023
Nick our tour guy was amazing from the time. He pick us up.. he told my husband happy birthday and made sure the whole day he felt special.. we stop at a store for gifts and we flooded in on our way back but he was so dope he made that fun. I will definitely book again and next time I’m there which will be march im asking for nick again
Response from Host, May 2024
Hi Sheyna, Thank you for such an awesome review. To know you had a dope trip is heartwarming. Thanks for choosing us and I am happy you are pleased as we met your expectations. Jamaica is always your second home. See you soon again
Tiffany_W, Aug 2023
I thought this tour was amazing. Our driver, O'Brian, was amazing and educated us along the long drive about some of the landmarks and history of where we were. Unfortunately it was rainy for a good portion of that day so I couldn't enjoy Rick's Cafe like I wanted to. The driver was on time, drove safely, and was very enjoyable to talk to.
Response from Host, May 2024
Hi Tiffany. Thanks for choosing us and I am happy you are pleased as we met your expectations. Jamaica is always your second home. See you soon again
Divine_M, Aug 2023
Drivers are punctual, polite and informative about the island’s history. Booking with Viator is easy and convenient. They’re very responsive and prompt to messages.
Kristopher_H, Jul 2023
Shemar was an amazing guide and drive! We went parasailing at the Margaritaville beach, definitely a memorable experience!!!
Tatjana_C, Jul 2023
The tour was great and Shamar was so friendly and professional. I really enjoyed talking to her during the ride, it make my ride quick. I would definitely recommend her service.
The 7 miles beach was simply amazing, clear beach and white sand. Ricks caffe was a bit crowded so I would recommend to other travelers to go and visit in the morning.
Veronica_D, Jul 2023
Our driver Mark was very knowledgeable about the Island. He showed us lots of things and stopped so we could take pictures. Mark was very nice and a good driver. He even stopped so we could get some KFC.
Dani_B, Jul 2023
I had an amazing experience with my driver Mark Williams. Mark was super knowledgeable, communicative and efficient during the ride to Negril. He made the trip more fun than I could have ever imagined. Book Mark as your driver you will not regret it.
james_M, Jun 2023
Fantastic views, excellent bar and food selection. Live entertainment and cliff diving..... Whats not to love.
Crystal_M, Jun 2023
This was a great day trip! The beach is absolutely beautiful! Rick's cafe is a very cool beach bar! I just wished we could've stayed longer to watch the sunset
Kendria_W, May 2023
I loved the beach in Nigril and our driver Shamar but the constant soliciting was too much. Also, the women that worked there has horrible attitudes. The bad out weighed the good!
Response from Host, May 2023
Unfortunately, I provided great transportation service but people on the beach & at the hotel who I have absolutely nothing to do & absolutely nothing to do with my tour and no control over but then I receive a bad review. I wished you had just spoken on my tour experience and not people at the hotel. I am a transportation company, not hotel or random people on the beach
Mary_E, May 2023
Mark was our driver, he was amazing. We made a new friend in Jamaica. He was very knowledgeable, helpful, friendly. We had a great time with him.
Jasmine_L, Apr 2023
Negril was beautiful! And the drinks and food were so good and reasonable priced I would definitely go back
Response from Host, Apr 2023
Thank You Jasmine. Happy you had a great and amazing day. Hope to see you back in Jamaica soon
Dallas_D, Mar 2023
Bryon made this a great and safe time! He picked us up from our hotel on time and even stopped at a bar on the way to Negril ran by women. They helped introduced me to my new fav drink. He made sure to stop at the Negril sign and take photos of us. We were able to enjoy Margaritaville and Rick's Cafe. Each time, Bryon was always outside waiting for us when we were ready to go. On the way back to hotel, he made sure to stop and let us experience the Jamaican KFC! It was very catered and it was just my friend and I on this excursion.
Overall, this was a great excursion and Bryon made sure we felt safe and got the most out of the trip. He even gave great history facts and helped us learn about the culture. I highly recommend!
Lashanda_H, Feb 2023
The vibe at the cafe is fun! My drink wasn’t so strong but the entertainment helped us have a good time. Watching everyone cliff dive was also a highlight! I, too, finally jumped the smaller cliff. We had Mark as a driver to and from our destination and we felt very attended to and protected.
Kelly_D, Jul 2022
Awesome time with our tour guide Mark. Fun conversations, safe driving and made sure we had a great time
Response from Host, Jul 2022
A great time indeed! Thank you for choosing our service and very kind review, the tour was nothing short of amazing. See you back in Jamaica soon 🇯🇲. We’ll be right here when you’re arriving
Takeisha_D, May 2022
We enjoyed our tour to the fullest. Our driver Byron was Awesome. The tree house was nice, Tony Montana made sure we had everything we needed. Rocks Cafe was a whole vibe. Definitely worth every penny spent.
Juan_S, Sep 2021
Shamar was an excellent guide! Our drive from our resort (Excellence Oyster Bay) was an hour and a half but with the good conversation and history from Shamar it seemed like an half a hour. Great experience and lots of fun
Response from Host, Jan 2022
We aim to provide our clients with top class and intelligence drivers/guide, so we enjoy your positive reviews as we continuously aim to meet and exceed your Jamaican experience.
Blessings always,
Mark Williams,
Chiquita_S, Sep 2021
Dexter our driver was great very friendly made us feel welcomed he was very patient and accommodating. Love margaritaville it was very fun and the beach was beautiful. Pick up was on time
Response from Host, Mar 2022
We love being your host and crave your rebooking with us soon. Stay safe and see you soon.
Marsy_M, Sep 2021
This was the 1st thing we did upon arriving in Jamaica and Mark was the absolute best! He's such a chill guy that it was like we were hanging with someone we've known forever. He's very knowledgeable so he made sure to give us information on every and any thing, from the areas we were in to the different parishes and their significances. Margaritaville was beautiful. I love the beach and Seven Mile Beach was actually the best beach we visited during our stay. Rick's Cafe was definitely a vibe. The music and people were all very entertaining. If you're bold enough (I am NOT), definitely do the dive into the water at Rick's. I highly recommend this for anyone visiting Jamaica whether its your first time or a return visit. Mark is the man so if you're looking for great positive energy on the trip, definitely request him. He's sure to guarantee you have an amazing time!!!
Response from Host, Mar 2022
Thanks a lot Marsy, I loved our interaction and company and appreciated your business. May our new found friendship continue to bear fruits.
Much Love,
Mark Williams.
Tramaine_J, Sep 2021
The tour was very knowledgeable and my driver was outstanding would definitely recommend this tour. Margarittaville was great and lovely beachside view. Ricks was a great vibe
Response from Host, Mar 2022
We are willing and able to repeat this service if given the chance. Just call our name and we be there.
Much Love,
Mark Williams
From $176.00
per personup to 24 hours before the experience starts (local time)
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