Top Sofia Services in 2026

Discover Sofia through the lens of a working film director. Join Martin — award-winning filmmaker, published photographer, and daily street shooter — for an intimate photography walk through the city's most alive and least-photographed streets. We start at the iconic Hotel Balkan on Sveta Nedelya Square and move through the Area of Tolerance — one of Europe's most quietly remarkable urban spaces, where a Mosque, a Synagogue, and a Cathedral stand within metres of each other. From there we enter the Women's Market (Zhenski Pazar), Sofia's oldest open-air market founded in 1878, teeming with vendors, characters, and the kind of light that turns an ordinary frame into something cinematic. We hunt the raw backstreets surrounding the market, and finish with a shared edit over coffee — included. This is not a sightseeing tour. It's a street photography walk led by someone who shoots these streets every single day. You'll leave with real images, a sharper eye, and a genuine feel for Sofia.

Save big during your visit to Sofia with a SoFun discount card. You and your friends enjoy discounts at over 70 of the city's attractions and lesser known highlights. There’s no expiration date or time limit, so you’re free to explore the city at your own pace. The card also offers a special price for day trips to Rila Monastery and Plovdiv.

What's a better way to explore a city than a native person who will share with you interesting facts, show you nice hidden places and take professional portrait photos of you.

Hike through rugged terrain to the Seven Rila Lakes on a full-day tour from Sophia, and discover the remarkable scenery of the Rila Mountains. Take a chairlift to a high-mountain hut and continue on foot along the jeweled string of lakes. Follow your guide through alpine passes into remote valleys, then rest in the shade of hikers’ shelters; take in sweeping views of the Bulgarian landscape and enjoy the crisp, clear air of the Balkans’ highest mountain range.

Glamorous professional photo shoot in unique Sofia locations. The Photo Experience will create amazing photo memories from your visit. You will be able to see undiscovered locations and get the best photo story from your Sofia visit. We can tailor each photo shoot to meet your requirements; we can travel to your location or we can suggest a location for the photo shoot. Our Photoshoots are ideal for any Tourists Solo Traveler Couples Groups Hen/Bachelorette & Stag/Bachelor Parties Families Secret proposal/Engagement Honeymoon Experienced Influencers and Models New Influencers and Models What's Included: A Private online viewing gallery - 1 hour = 20 professionally edited photos* - 2 hours = 30 professionally edited photos* - 3 hours = 40 professionally edited photos* - 4 hours = 50 professionally edited photos* * same set of images - A unique location professional shoot experience - DELIVERY - Up to 14 days after photoshoot. What's Excluded: - Transportation - Entry fees

Escape the hassle of planning and enjoy a seamless full-day adventure from Sofia to Bulgaria’s cultural gem, Plovdiv. Travel comfortably in an air-conditioned vehicle and explore one of Europe’s oldest cities without worrying about transport, navigation, or tickets. Choose to explore only Plovdiv, either with a guided walking tour or a comprehensive audio guide, or upgrade to include a visit to the National Revival town of Koprivshtitsa.

Pre-book tickets to Rila Monastery to explore a UNESCO World Heritage Site with more than 1,000 years of history. Booking Rila Monastery tickets online combines the convenience of advance planning with skip-the-line admission and the flexibility to arrive at any time of day—without being limited to a fixed tour schedule. Your tour also includes an e-guide to further enhance your experience.

Not another rushed digital photoshoot — this is Sofia captured on real film, one deliberate frame at a time. No filters trying to fake the look, no hundreds of throwaway digital shots to sort through afterward. Just genuine, unposed moments as you actually experience the city - walking through quiet historic streets most tourists never find, guided by a photographer with over 10 years of experience and a master's degree in photography. Every session is fully private - just you, or you and a companion, never a shared group with strangers. Whether you choose the Standard or Extended session, you'll walk away with something more meaningful than a phone photo: real, film-shot images with authentic grain and a timeless quality no digital filter can truly replicate.