Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

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Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

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With thousands of years of rich history and a vibrant cultural scene, Seoul is a city that’s certainly worth getting to know. On a full-day tour, discover the city’s highlights, without having to research, plan, or navigate. See the Gyeongbokgung Palace (or Changdeok Palace if your tour is on a Tuesday) and ancient temples, learn about local culture, and shop for local goods all in one day.

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Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

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Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

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Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

Price varies by group size

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

Price varies by group size

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Cooking Class for Korean Traditional Dessert near Gyeongbokgung

✨ A Korean Royal Dessert, Made by You Create black sesame Dasik, a refined Korean tea confectionery once enjoyed by royalty. Shape each piece by hand and press traditional patterns—each carrying its own meaning—into your dough. ✨ Flavor Meets Craftsmanship Enjoy the deep, nutty flavor of premium black sesame, then take it further by choosing your own natural colors. Craft sweets that reflect your personal style, where every piece becomes edible art. ✨ Learn the Art of Bojagi Wrapping Learn bojagi wrapping, a poetic Korean tradition symbolizing care and good wishes, and wrap your handmade sweets into a meaningful keepsake. ✨ An Intimate, Peaceful Setting Make desserts, share stories, and enjoy tea in a warm and quiet studio setting, with a small group of fellow travelers. ✨ A Truly Local Cultural Experience It’s a chance to enter the world of Korean craftsmanship, hospitality, and artistry. Step into something they couldn’t find in typical cooking classes.

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Cooking Class for Korean Traditional Dessert near Gyeongbokgung

2 hoursFree Cancellation

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Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

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Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

Price varies by group size

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All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

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All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

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Uncover Seoul's captivating blend of tradition and modernity with our self-guided audio tour app, allowing you to explore the city at your own pace. Begin at the majestic Gyeongbokgung Palace, the largest of Seoul's Five Grand Palaces, then proceed to Bukchon Hanok Village to wander through its charming traditional Korean houses. Immerse yourself in Korean culture by renting a hanbok and exploring historic sites. Visit the vibrant Insadong district, known for its traditional arts and crafts, before ascending Namsan Tower for panoramic city views. Stroll through the trendy Ikseon-dong Hanok Village, where historic architecture meets contemporary culture. Experience the bustling atmosphere of Gwangjang Market, sampling delicious street food. Marvel at the futuristic Dongdaemun Design Plaza, then explore the upscale Gangnam district. Continue to the serene Seoul Forest for a nature break, and conclude your tour at Hongdae, diving into Seoul's dynamic youth culture and nightlife scene.

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K-Culture Adventure in Seoul Self-Guided Walking Tour

Special Offer

Discover the Real Seoul — Private Local Walking Tour Experience Seoul beyond the tourist hotspots with a private tour led by a licensed local guide. Discover the perfect blend of history, culture, and local life as you explore hidden gems, taste authentic local flavors, and receive insider recommendations along the way. Enjoy a relaxed pace with a flexible itinerary, giving you plenty of time to take photos, ask questions, and experience Seoul like a local. Tour Highlights -Gyeongbokgung Palace -Seochon Hanok Village -Local Cafés & Hidden Restaurants -Tongin Market -Jogyesa temple -Ikseondong Hanok Village -Insadong Art and Antique streets

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Seoul Private Local Tour: Gyeongbokgung, Seochon & Market Tour

5 to 6 hoursFree Cancellation

Price varies by group size

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Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

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Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

Price varies by group size

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Seoul City Sightseeing and Guided DMZ Experience 2-Day Tour

2 daysFree Cancellation

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Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

Price varies by group size

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Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

We are the best private tour guides with best reviews in Seoul. We just launched this small group tour for tourists who want to focus on sightseeing without shopping at reasonable price. Specialities - No shopping. Don't waste your time in Jinseng store that is tourist-trap. - Real small group (Maximum 7) to focus on sightseeing and maximize our time without waiting huge group - Visiting all main attractions in Seoul - Picking up and Dropping off(if you stay too far away from middle of seoul, we can help you to get taxi) - Energetic guide. As private tour guides, we have more powerful energetic that make this tour more wonderful and lead you all the times - No unnecessary free time. It's small group tour so unless you want free time, we will lead you with walking together. Face to face! We promise you will be happy with this tour.

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Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

8 to 9 hoursFree Cancellation

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Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this half-day sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace, with the changing of the guard ceremony, and the National Folk Museum. Or upgrade to a full-day tour to visit even more highlights, including a heritage village, Gwangjang Market, and the cable car.

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Small Group Half day morning Seoul city tour

4 hoursFree Cancellation

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[Designed by a Professional Tour Guide] This itinerary is created by an active tour guide who knows the real situation on the ground. It’s designed to give you a full and well-paced experience. [Optional Incheon Layover] ㆍFor travelers starting or ending their tour at Incheon Airport or Incheon Port, we offer pickup and drop-off service. ㆍAfter making the reservation, you can arrange the meeting time and place with your guide. [Incheon Airport - Luggage] ㆍWithout luggage: Up to 9 passengers ㆍWith luggage: Up to 6 passengers + 4 suitcases (24 inches each) ㆍFor groups of more than 5 passengers, please contact us before making a reservation [Additional Info] ㆍTour guide : Kind, friendly, passionate, and always ready to help ㆍPrivate vehicle : Van or SUV (Vehicle will be arranged according to local availability and group size) ㆍPrivate tour: Your group only – no other participants will join ㆍFlexible itinerary : You can customize it to any location you want

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Customizable Private Guided Seoul Tour (Optional Incheon Layover)

8 to 11 hoursFree Cancellation

Price varies by group size

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Flexible Private Guided Tour in Seoul (Optional Layover)

9 hoursFree Cancellation

Price varies by group size

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Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

Long before the construction of Seoul's famous skyline, the Joseon Dynasty ruled from the most magnificent building in the region: the Gyeongbokgung Palace. Tour the palace with a guide to learn about the history of Korea's dynasties, and then continue to tour the National Folk Museum, Bukchon Hanok Village, and a traditional tea house to gain in-depth knowledge about Korean history and culture. This 4-hour tour includes lunch and tea.

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Walking Tour with Gyeongbokgung Palace, Bukchon, Insadong

3 hours 20 minutes to 4 hoursFree Cancellation

Price varies by group size

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Seoul Highlights Tour in Max 6 Small Group

Explore the cultural gems of Seoul on this full-day tour, designed for travelers eager to discover the city’s rich history and vibrant traditions. Only 6 people in the group is the Max number of people for the tour! More personalized with more benefits for you! Visit iconic sites such as Gyeongbokgung Palace, Bukchon Hanok Village, and Gwangjang Market. Enjoy the unique opportunity to dress in traditional hanbok and partake in an authentic tea ceremony, immersing yourself in Korean customs. With a professional guide, navigate the city’s highlights effortlessly while gaining valuable insights into its culture and history. - Full-day tour spanning 8 to 9 hours, including hotel pickup and drop-off - Small group experience with a maximum of 6 travelers for personalized attention - Optional hanbok rental and tea ceremony for an immersive cultural experience - Visit major attractions like Gyeongbokgung palace, Bukchon hanok village, Jogyesa Temple, N Seoul Tower, and local markets

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Seoul Highlights Tour in Max 6 Small Group

8 to 9 hoursFree Cancellation

Price varies by group size

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Seoul Highlights Private Full-Day Sightseeing Tour with Transfers

Perfect for time-pressed or first-time visitors to Seoul, this hassle-free highlights tour hits the city’s key attractions, all in a single day. In the morning, meet your guide directly at your Seoul hotel, and set off for a full day of exploring. See Gyeongbokgung Palace (admission tickets own expense) explore the Jogyesa Temple, visit the National Folk Museum, enjoy panoramic views from the Namsan Seoul Tower (own expense), and hit several must-do neighborhoods.

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Seoul Highlights Private Full-Day Sightseeing Tour with Transfers

8 hoursFree Cancellation

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Discover the Seoul attractions that interest you, and skip the ones that don’t, on a private day tour. The bespoke itinerary is tailored to suit your interests, whether it's history, culture, food, or all of the above. Highlights may include Gyeongbokgung Palace, Bukchon Hanok Village, and N Seoul Tower. You also have the option to visit the DMZ. Wherever you decide to go, you’ll enjoy insightful and immersive commentary along the way.

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Free style private Tour(Essence of Seoul city or DMZ)

7 to 8 hoursFree Cancellation

Price varies by group size

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Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

Price varies by group size

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Mike_W, Nov 2026

Good place, great info!

Kelly was great! She kept a great pace, kept us on time and showed us a lot! We really enjoyed ourselves! Thank you, Kelly!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Melinda_K, Nov 2026

A great overview of Seoul

This tour is a great way to get a sample of Seoul in a single day. Our guide, Alice, was fantastic! She was very informative and provided a wealth of information about everything including things not explicitly part of the tour. She also did a great job of keeping everyone on schedule and providing different options for markets depending on what participants preferred which I appreciated very much.

Seoul Full day Private Tour Gyeongbokgung Palace, Insadong & More

Himanshu_P, Oct 2026

Excellent

Efficient with knowledgeable guide made it enjoyable tour. Picked our team from hotel and brought us back.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

L_Y, Nov 2026

Had a great time...

Had a great time exploring Seoul with Sunny! She was friendly, knowledgeable, and made the tour fun and informative. Highly recommend Sunny to anyone looking for a memorable Seoul tour.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Rebecca_Z, Nov 2026

What a enjoyable and educational experience

Our tour guide, Coco, was very knowledgeable and welcoming. We learned so much about Korean history and culture from her. She looked after everyone in our small tour group very well. Everyone in our group had a wonderful time and we highly recommend this tour. Thank you, Coco!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Paul_S, Sept 2026

A great way to experience Seoul

I had a great time on this tour and would definitely recommend it to anyone visiting Seoul. We got to see some of the city’s highlights, including Gyeongbokgung Palace and Insadong, while learning about the history and culture along the way. A special thank you to our tour guide, Diane, who was incredibly friendly, knowledgeable, and helpful throughout the tour. She made the experience fun and engaging, and was happy to answer all of our questions.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Robert_B, Oct 2026

Great day and experience

Hana was a great guide! Full day tour with lots of great sites and experiences. Our tour was on a special day at the temple where a celebration was taking place by the priest. This just added to the overall adventure and experience. Good bit of walking but time for some true Korean lunch and shopping experiences that high lighted different cultures. Would recommend this tour with Hana for fast pace exposure to Seoul and Korean culture.

Insadong

5.0

(15,541)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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