Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

100+ results

Best Seller

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

4.9

(1,895)

from $30

Authentic Seoul Private Tour: Gyeongbokgung & Hidden Seoul Gems

Explore both the traditional and trendy sides of Seoul on this PRIVATE TOUR with a licensed guide. This tour takes you through the city’s most historic area, where you’ll see not only famous landmarks but also vibrant streets and everyday local life. As a private tour, the experience is flexible and relaxed. There’s no strict schedule, so you can enjoy each stop at your own pace without feeling rushed. You’ll discover how Seoul blends rich history with modern culture. Along the way, I’ll share stories and insights to help you better understand how the city has evolved over time. What’s included: Gyeongbokgung Palace Insadong Ikseon-dong (traditional hanok streets & trendy cafés) Banpo Hangang Park for a relaxing riverside ending

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Authentic Seoul Private Tour: Gyeongbokgung & Hidden Seoul Gems

5 to 6 hoursFree Cancellation

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from $75

Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

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from $32

Special Offer

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

Price varies by group size

Experience the magic of Cheonggyecheon on a summer night, where the harmonious blend of history and modernity creates a unique and unforgettable journey. This tour offers a refreshing evening walk along Cheonggyecheon, where the cool breeze and serene water provide a perfect escape from the summer heat. Discover Seoul's hidden gems, from the vibrant streets of Insadong to the charming alleys of Ikseon-dong, guided by an expert local rider. Enjoy a leisurely stroll that includes a visit to the historic Jogyesa Temple. This tour is ideal for all ages and can be tailored to accommodate any mobility needs. Note: This tour is not available during the winter season.

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Cheonggyecheon Night Private Tour

1 hour 30 minutesFree Cancellation

5.0

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from $78

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Seoul Private Layover Tour from the Airport with a Local

Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

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Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

5.0

(13)

from $185

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Half day Morning Seoul City Tour(Temple & Gyeongbok Palace)

Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace and the National Folk Museum. With pickup at your Seoul hotel and drop-off in buzzing Insadong, see the best of Seoul on one comprehensive tour.

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Half day Morning Seoul City Tour(Temple & Gyeongbok Palace)

4 hoursFree Cancellation

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from $32

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

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Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

8 hoursFree Cancellation

4.9

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from $68

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

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from $29

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

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from $75

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Seoul Private Experience with a Local: Flexible Highlights Tour

Unlike standard sightseeing tours, this private experience is designed to adapt to you. While we cover Seoul’s essential highlights, the pace and focus of the tour can shift based on your interests, whether that’s history, culture, architecture, photography, or everyday local life. Led by a knowledgeable local guide, this tour goes beyond surface-level explanations. You’ll gain meaningful insight into how Seoul blends royal heritage, traditional neighborhoods, and modern city life—all through engaging conversation rather than a scripted presentation. Because it’s fully private, you won’t feel rushed or restricted by a group schedule. Spend more time where you’re curious, ask questions freely, and enjoy a relaxed, personalized exploration of Seoul that feels more like discovering the city with someone who truly knows it.

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Seoul Private Experience with a Local: Flexible Highlights Tour

2 to 6 hoursFree Cancellation

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from $49

Price varies by group size

Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

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from $110

All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

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All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

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Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

Embark on an unforgettable adventure with our Ultimate 2-Day Korea Escapade! Day 1 takes you on our Third Tunnel of Aggression DMZ tour from Seoul, where you will experience the enigmatic Korean Demilitarized Zone (DMZ), a historic border between North and South Korea. Step into a world of intrigue as you explore tunnels, observation posts, and the poignant symbols of a divided nation. This exclusive experience offers a rare glimpse into a geopolitical marvel, blending history, tension, and hope in one thrilling journey. On Day 2, dive into the heart of Seoul, a city where ancient palaces meet vibrant modernity. Wander through majestic Gyeongbokgung Palace, marvel at the changing of the guard at Gwanghwamun Gate, and uncover gems in traditional hanok villages. Indulge in bustling markets, savor authentic Korean cuisine, and admire intricate local crafts at Insadong Street. From sacred temples to iconic landmarks, this Seoul City Tour promises a whirlwind of culture and excitement.

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Ultimate 2-Day Korea Escapade (DMZ Tour + Seoul City Sightseeing)

2 daysFree Cancellation

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Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

5.0

(511)

from $220

Price varies by group size

Royal Palace, Full-day Seoul City Tour (Pick up & Drop off)

8 hoursFree Cancellation

4.9

(58)

from $75

Likely to Sell Out

Seoul Food Tour: Gwangjang Market & Insadong Walking Tour

Embark on a cultural journey through Seoul's vibrant neighborhoods. Explore Insa-dong Culture Avenue, immersed in traditional Korean arts and crafts. Wander charming streets with art galleries, antique shops, and artisanal boutiques, witnessing the fusion of old and new. Discover the hidden gem of Ikseon-dong Alley, where past and present coexist in narrow alleys, traditional hanok houses, and trendy cafes. Hear fascinating stories of the neighborhood's history and resurgence as a hip cultural destination. Experience the lively Gwangjang Market, dating back to the early 1900s, where you'll find a bustling marketplace with local delicacies, textiles, and handmade goods to savor and enjoy. ● Learn about the significance of Insa-dong as a center for Korea's culture ● Explore fascinating stories of the neighborhood's history in Ikseon-dong ● Discover 1990s Korean local life and history in Gwangjang Market ● Savor the authentic taste of Korean street food without extra charge

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Seoul Food Tour: Gwangjang Market & Insadong Walking Tour

3 hoursFree Cancellation

4.5

(13)

from $54

Full-day Customizable Private Seoul Highlight Tour

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

5.0

(363)

from $230

Price varies by group size

Highlights & Hidden Gems With Locals: Best of Seoul Private Walking Tour

Explore Seoul through the eyes of a local during this off-the-beaten-track private tour. Learn about both the traditional and modern sides of the dynamic Korean capital. Highlights include a visit to 14th-century Gyeongbokgung Palace (with admission ticket included), a stroll down the preserved hanok-filled streets of Bukchon Hanok Village and Gwanjang Market. Plus, you'll take away tailored tips for the rest of your trip.

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Highlights & Hidden Gems With Locals: Best of Seoul Private Walking Tour

3 hoursFree Cancellation

4.6

(83)

from $121

Price varies by group size

Flexible Private Guided Tour in Seoul (Optional Incheon Layover)

9 to 10 hoursFree Cancellation

5.0

(369)

from $225

Price varies by group size

Seoul’s royal palaces and ancient temples are widely considered among the city’s top attractions, shining a light on thousands of years of royal and spiritual history. On this tour, visit sites including UNESCO–listed Changdeok Palace and the Jogyesa Temple in comfort by air-conditioned coach. With entry fees, lunch, and pickup and drop-off your Seoul hotel included, relax and delve into South Korean history.

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Full-Day Palace Tour in Seoul

8 hoursFree Cancellation

4.9

(215)

from $79

Seoul Private & Personalized Half-Day Tour with a Local Guide

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

4.6

(59)

from $109

Price varies by group size

DIY Seoul Private Tour: Select 4 places you want to go

Embark on a self-guided adventure of Seoul on a private customized day tour. Whether your interests lie in history, cuisine, culture, or shopping, Seoul has a treasure trove of attractions and activities to choose from. Select four destinations or points of interest and let your driver cum tour guide take care of the rest. This experience is ideal for independent travelers who want to explore the Korean capital on their own terms.

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DIY Seoul Private Tour: Select 4 places you want to go

8 to 9 hoursFree Cancellation

4.9

(31)

from $183

Price varies by group size

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Discover the history and cultural traditions of Korea on this full-day tour of Seoul’s palaces and markets. Visit Gyeongbokgung Palace including its National Folklore Museum, and see Jogyesa Buddhist Temple and Changdeokgung Palace, a UNESCO World Heritage site. Your informative guide accompanies you to Insadong and Namdaemun to explore these bustling local markets on foot. Enjoy a Korean lunch and convenient round-trip coach transport from your hotel.

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

8 hours 30 minutesFree Cancellation

4.1

(176)

from $89

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Alvin_L, Jan 2026

Great fun tour with excellent tour guide

The tour covers many thing, the tour guide Bella speaks very fluent mandarin and working very hard to explain to us and also ensure our safety. Overall is a great fund trip except a little rush, but that’s ok.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Michelle_R, May 2026

Great Tour for Exploring Seoul

It was great to visit so many Seoul attractions in one day. Our guide, Crystal, was wonderful. She was friendly, knowledgeable, and led the tour at a suitable pace that allowed us to visit all the locations on the itinerary.

Seoul Full day Private Tour Gyeongbokgung Palace, Insadong & More

Chris_S, May 2026

Emily our guide was very...

Emily our guide was very punctual and informative. She found a traditional Korean barbecue restaurant to have for lunch that accommodated our dietary restrictions. All around she was an amazing guid and I would recommend her and this private tour!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

moemoe_k, May 2026

Highly Recommended

Eva was a wonderful tour guide — friendly, helpful, and very professional. We really enjoyed the tour with her!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Elaine_S, Mar 2026

Great locations for city tour

Our tour guide Gaby did a great job communicating and keeping us on schedule. All locations of the tour is great. Not enough time is given to give each location justice. Insadong market could be dropped to give other venues more time. This Market is so awesome but time given was only 15-20 minutes. I'd rather do less with quality time.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Marissa_B, Feb 2026

Solid city tour

Enjoyed the tour of Seoul with the small group. Judy had a lot of information to share during all the stops and gave our tour great flexibility when we hit delays. Would recommend to anyone trying to see a lot of Seoul in a day. The only thing is I wish we had more time in Insadong. Most of the group went to one of the recommended restaurants (tasty rice pot!) but it ate up pretty much our entire allotted stay there.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Michelle_D, Apr 2026

Enjoyable Tour with a Friendly Guide

I had a great experience with our tour guide, Crystal. She was very friendly, welcoming, and made the tour enjoyable. The only downside was at the palace during the guard changing ceremony, it felt a bit rushed, and I wish we had more time there to take pictures there. Overall, I would definitely recommend this tour!

Insadong

5.0

(12,024)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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