Insadong Tours and Tickets

Q: How much does it cost to visit Insadong in 2026?

It costs nothing to explore Insadong, a public neighborhood in Seoul. However, to learn more about the area and make sure you don’t miss its best spots, you can find affordable tours to show you around. City walking tours start from US$68, while local food tours begin at US$54.

Q: What is the best time to visit Insadong?

Weekends are often the best time to visit Insadong, as this is when Insadong Cultural Street becomes pedestrian-only, and various stalls fill the space. Food and nightlife are two of the main reasons to visit the area, so the evenings are often lively and give the area a fun atmosphere.

Q: Are there traditional tea houses or restaurants in Insadong?

Yes, Insadong is packed with restaurants serving Korean food and traditional tea houses inside hanok (old-fashioned Korean houses). At the tea houses, you can try all sorts of desserts and tea. The restaurants offer traditional Korean dishes such as kimchi stew, green onion pancakes, and bossam, a pork dish.

Q: What kind of souvenirs can you buy in Insadong?

Insadong is best known for its arts and crafts souvenirs, as the area is home to many art galleries and craft shops that sell traditional and modern crafts. You can pick up clothing, fashion accessories, and a wide range of knick-knacks. Workshops help you create traditional items to take home as your own souvenirs.

Q: What are the best things to do in Insadong?

When visiting Insadong, you can explore the restaurants, souvenir shops, teahouses, and art galleries along Insadong Cultural Street, as well as those down the quiet local alleys. One notable attraction in the area is the Ssamziegil shopping mall, an artistic space with craft stores on an open-air courtyard.

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

Get familiar with Seoul and with Korea’s history, culture, and traditions on an introductory tour of the city that's great for first-time visitors. Check out major landmarks, including Jogyesa Temple and Gyeongbokgung Palace, National Folk Museum, N Seoul Tower, and Namsangol Hanok Village with one simple booking. Watch the changing of the guards during a stop at Gwanghwamun Gate and have the option to stop en route for lunch (at your own expense).

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Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village

8 hoursFree Cancellation

4.9

(4,234)

from $32

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

With thousands of years of rich history and a vibrant cultural scene, Seoul is a city that’s certainly worth getting to know. On a full-day tour, discover the city’s highlights, without having to research, plan, or navigate. See the Gyeongbokgung Palace (or Changdeok Palace if your tour is on a Tuesday) and ancient temples, learn about local culture, and shop for local goods all in one day.

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Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

7 hours 30 minutesFree Cancellation

4.9

(2,096)

from $30

Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

Seoul encapsulates the best of South Korean culture but for first-time visitors, it can often feel overwhelming. Make the most of even limited time in the city on a full-day small-group tour that includes hotel pickup and focuses on highlights such as Bukchon Hanok Village and Gwangjang Market. Rather than navigating an unfamiliar city alone, you’ll get your bearings and benefit from insider info with a guide.

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Small Group Seoul Highlight Tour opt. Hanbok & Tea Ceremony

8 to 9 hoursFree Cancellation

5.0

(548)

from $78

Price varies by group size

Seoul Private Layover Tour from the Airport with a Local

Make the Most of Your Seoul Layover! Turn your short stopover into a memorable adventure with a friendly local host. • Explore Seoul’s must-see highlights comfortably in limited time • Discover hidden spots, local food, and unique cultural experiences • Flexible schedule tailored to your flight and layover duration • Learn easy Korean phrases and try them right away • More than a guide— we’re like real friends sharing authentic moments Perfect for travelers with just a few hours in Seoul. Don’t waste your layover—make it unforgettable!

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Seoul Private Layover Tour from the Airport with a Local

7 to 8 hoursFree Cancellation

5.0

(20)

from $185

Price varies by group size

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

Explore the highlights of Seoul on a full-day tour with an informative guide. Highlights include Jogyesa Temple, the Blue House, the royal guard changing ceremony at Gwanghwamun Gate, and tours of Gyeongbokgung Palace and Changdeokgung Palace, which is a UNESCO World Heritage Site. Take in traditional culture at the National Folk Museum, Insadong Antique Street, and at Namdaemun Gate and Namdaemun Market. Includes entrance fees and hotel pickup.

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Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

8 hoursFree Cancellation

4.9

(1,713)

from $68

Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

Discover Seoul’s rich history, culture, and flavors on this guided tour. Start at Bukchon Hanok Village, a traditional Korean neighborhood known for its scenic alleys and hanok house. Watch the iconic Guard Changing Ceremony at Gyeongbokgung Palace and explore the palace’s stunning grounds, filled with centuries of royal heritage. Pass by the Blue House, Korea’s former Presidential residence, for scenic views and photos. Then visit Cheongha Korean Ginseng Center to learn about Korea’s famous ginseng and its health benefits. End the tour at Gwangjang Market, Seoul’s oldest market, where you can taste local street food like bindaetteok and mayak gimbap. On Tuesdays, the tour visits Changdeokgung Palace, a UNESCO World Heritage Site, and Insadong, known for traditional crafts, art galleries, and street food, instead of Gyeongbokgung Palace and the Royal Guard Ceremony. This well-paced tour offers a perfect mix of heritage, cuisine, and local culture—ideal for first-time visitors.

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Seoul Royal Palace,Bukchon Hanok Village & Gwangjang Market Feast

3 hours 30 minutesFree Cancellation

4.9

(222)

from $29

All inclusive Seoul Highlight Tour optional Hanbok Rental

This tour includes Cultural and Historical sites for your Seoul Tour! Visiting Major places in Seoul like Gyeongbokgung palace(closed on Tue, then we visit Changdeokgung palace), Bukchon hanok village, Namsan park(will take cable car to the top for the view and tower), Gwangjang food market, Jogyesa buddhist temple, Insadong art and antique street! This tour allows you to experience some activities like Hanok Rental to take photos in the palace in Hanbok Optional - you can rent Hanbok , traditional costume (pay at the site) At Gwangjang market, you will have local lunch Lunch is included , Vege option no problem, meat lover, no problem! This market is food tour location Mixed with these activities , we hope the clients experience Seoul in depth, understanding korean cultures! Experienced and licensed tour guide will lead the group Hotel pickup included, you can choose dropoff places : Myeongdong or City Hall Station(line2) Hotel dropoff is optional, choose the option of it

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All inclusive Seoul Highlight Tour optional Hanbok Rental

9 hoursFree Cancellation

5.0

(30)

from $68

Seoul Private & Personalized Half-Day Tour with a Local Guide

Experience Seoul in just half a day when you book this private walking tour that's tailored just for you. This flexible excursion is perfect for travelers looking for a personalized experience where you can pick from a mix of famous spots and hidden gems. Your personal host provides insights into the culture and daily life of Seoul as well as in-depth commentary on the places you've chosen. Possible themes include shopping, food, history, and culture.

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Seoul Private & Personalized Half-Day Tour with a Local Guide

3 to 4 hoursFree Cancellation

4.5

(61)

from $111

Price varies by group size

Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

Seoul is a city where the ancient and modern sit side by side, but with so many soaring skyscrapers and bustling boulevards, the city’s rich history can often be overlooked. On this half-day sightseeing tour, spin through Seoul with your guide and hit top attractions including 14th-century Gyeongbok Palace, with the changing of the guard ceremony, and the National Folk Museum. Or upgrade to a full-day tour to visit even more highlights, including a heritage village, Gwangjang Market, and the cable car.

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Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

8 hoursFree Cancellation

4.8

(65)

from $28

Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

Seoul is considered one of South Korea’s must-see cities, but navigating the language barrier to explore solo can be a challenge. On this tour, leave the guidebook at home and explore South Korea’s bustling capital through the eyes of a local. Customize your itinerary to hit top attractions such as Gyeongbokgung Palace or the N-Seoul Tower, or step off the beaten trail to corners of the city many visitors miss.

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

2 to 6 hoursFree Cancellation

4.8

(393)

from $76

Price varies by group size

Full-day Customizable Private Seoul Highlight Tour

Discover the wonders of Korea's past and present on a private full-day tour of Seoul. Choose a provided itinerary, with visits to Gyeongbokgung Palace, Insadong, and Bukchon Hanok Village, or create your own. You can also rent a hanbok (traditional Korean clothing), which is perfect for photographs around the capital. Wherever you go and whatever you do, private transportation is at your disposal.

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Full-day Customizable Private Seoul Highlight Tour

8 to 9 hoursFree Cancellation

5.0

(407)

from $230

Price varies by group size

Seoul City Private Full-Day Tour Including Lunch

8 hoursFree Cancellation

5.0

(530)

from $220

Price varies by group size

Small-Group Night Food Tour in Seoul with Korean BBQ

Learn about Korea’s culinary culture on this tasting tour of Seoul. Stroll through the streets with an expert in local cuisine, stopping at local food stalls and eateries plus a local village. Sample a variety of foods like Korean barbecue, savory pancakes, and spicy rice cake stew. Wash it all down with alcoholic beverages such as Korean rice wine and soju (distilled liquor). Your guided small-group walking tour covers plenty of ground in the bustling district of Jongno-gu, with numbers limited to 12 people.

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Small-Group Night Food Tour in Seoul with Korean BBQ

3 to 4 hoursFree Cancellation

4.8

(312)

from $110

Seoul City Sightseeing and Guided DMZ Experience 2-Day Tour

2 daysFree Cancellation

4.9

(85)

from $99

Private Full-Day Guided Tour in Seoul with Lunch, Tea and Dinner

Get ready for an amazing adventure in Seoul with this jam-packed full-day tour! It's perfect for those who are visiting for the first time and want to see the best of the city. We've got an exciting lineup of attractions lined up just for you. But wait, there's more! We'll continue our food adventure at a famous restaurant, tea house, and the Kwangjang market, where you can feast on an incredible variety of mouthwatering Korean foods. It's a foodie's dream come true! And guess what? You won't have to worry about going hungry because we've got you covered! Lunch and dinner are included in this awesome tour, so you can savor the flavors of Seoul throughout the day. Get ready to have an amazing time, make unforgettable memories, and experience the best of Seoul in one epic day!

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Private Full-Day Guided Tour in Seoul with Lunch, Tea and Dinner

8 to 9 hoursFree Cancellation

5.0

(8)

from $280

Price varies by group size

Incheon Cruise Shore Excursion private Tour to Seoul

7 to 8 hoursFree Cancellation

5.0

(9)

from $190

Price varies by group size

Seoul Layover Private Tour from Incheon Airport

6 to 9 hoursFree Cancellation

4.9

(77)

from $230

Price varies by group size

Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

We are the best private tour guides with best reviews in Seoul. We just launched this small group tour for tourists who want to focus on sightseeing without shopping at reasonable price. Specialities - No shopping. Don't waste your time in Jinseng store that is tourist-trap. - Real small group (Maximum 7) to focus on sightseeing and maximize our time without waiting huge group - Visiting all main attractions in Seoul - Picking up and Dropping off(if you stay too far away from middle of seoul, we can help you to get taxi) - Energetic guide. As private tour guides, we have more powerful energetic that make this tour more wonderful and lead you all the times - No unnecessary free time. It's small group tour so unless you want free time, we will lead you with walking together. Face to face! We promise you will be happy with this tour.

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Small Group (7pax) Seoul Tour with Pickup/Dropoff (No Shopping)

8 to 9 hoursFree Cancellation

4.9

(42)

from $100

Half or Day Private Tour For Cruise Incheon and Seoul City Tour

The name Gyeongbokgung contains the meaning that "the new dynasty will enjoy great fortune and prosper." The Gyeongbokgung Palace tour provides an opportunity to increase your understanding of Korean culture. In addition, Gyeongbokgung Palace offers traditional performances such as the Changing of the Royal Guard Ceremony held every day at noon, providing foreigners with a chance to experience Korean traditions vividly. Insa-dong has galleries, traditional tea houses, restaurants, street vendors, specialized shopping malls for handicrafts, antique shops, antique stores, and flower shops, so I recommend taking a walk and eating bibimbap. Take a walk along Bukcheon Hanok Village Road and feel and experience the beauty of Korean culture. Gwangjang Market is the first permanent market in our country, established in 1905. The Korean pronunciation of the name was kept the same, but the meaning of ‘widely gathering and preserving’ was added, and it became the current Gwangjang Market.

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Half or Day Private Tour For Cruise Incheon and Seoul City Tour

6 to 8 hoursFree Cancellation

4.3

(9)

from $225

Flexible Private Guided Tour in Seoul (Optional Layover)

9 hoursFree Cancellation

5.0

(402)

from $225

Price varies by group size

Seoul Private Full-Day Sightseeing Tour with Custom Itinerary

Cookie-cutter tours of Seoul tend to stick to the same well-trodden path, with itineraries designed for groups. Instead of getting tied down to one, maximize your vacation time with this private, fully customizable tour. Choose the places and sights that interest you most, and follow your guide as they navigate the city seamlessly. And, without a group to contend with, go as quickly—or as slowly—as you like.

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Seoul Private Full-Day Sightseeing Tour with Custom Itinerary

8 hoursFree Cancellation

5.0

(368)

from $500

Per group

Free style private Tour(Essence of Seoul city or DMZ)

Discover the Seoul attractions that interest you, and skip the ones that don’t, on a private day tour. The bespoke itinerary is tailored to suit your interests, whether it's history, culture, food, or all of the above. Highlights may include Gyeongbokgung Palace, Bukchon Hanok Village, and N Seoul Tower. You also have the option to visit the DMZ. Wherever you decide to go, you’ll enjoy insightful and immersive commentary along the way.

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Free style private Tour(Essence of Seoul city or DMZ)

7 to 8 hoursFree Cancellation

5.0

(139)

from $195

Price varies by group size

Seoul’s royal palaces and ancient temples are widely considered among the city’s top attractions, shining a light on thousands of years of royal and spiritual history. On this tour, visit sites including UNESCO–listed Changdeok Palace and the Jogyesa Temple in comfort by air-conditioned coach. With entry fees, lunch, and pickup and drop-off your Seoul hotel included, relax and delve into South Korean history.

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Full-Day Palace Tour in Seoul

8 hoursFree Cancellation

4.9

(250)

from $79

Seoul Night Tour with Han River Cruise and Gyeongbokgung Palace

9 hoursFree Cancellation

4.9

(54)

from $245

Price varies by group size

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What are people saying about Insadong

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Monique_J, Aug 2026

Nova was an amazing tour...

Nova was an amazing tour guide! She truly made us appreciate the history and culture of South Korea through the way she explained everything. The tour felt relaxed and enjoyable, never rushed. She went above and beyond to make sure we had a great experience, and her friendly personality made the whole day even better. Highly recommend!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Stanislav_Z, Aug 2026

Interesting tour

The tour was interesting. Our guide Nova was great - she told us a lot about Seoul and answered our questions about South Korea in detail.

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

Weeshian_c, Jul 2026

daytrip in seoul

katie was energetic and informative. Enjoyed the time with her while learning about the cultural highlights of Korea.

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Kara_S, Aug 2026

Great experience!

We loved this tour! Ray was an excellent guide and the day-long tour was plenty varied enough to even entertain our two teens. Highly recommend this tour as a way to familiarize yourself with the huge city of Seoul!

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

Elaine_S, Mar 2026

Great locations for city tour

Our tour guide Gaby did a great job communicating and keeping us on schedule. All locations of the tour is great. Not enough time is given to give each location justice. Insadong market could be dropped to give other venues more time. This Market is so awesome but time given was only 15-20 minutes. I'd rather do less with quality time.

Insadong

5.0

(12,153)

Seoul

Know before you go

Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.
Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.
Come hungry, as Insadong has some of the best street food in Seoul.
Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

Insadong Tours and Tickets

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