Skip to main content

Negril's 7 miles Beach and Rick's Café

Negril, Jamaica
  • 4 to 6 hours (approx.)
  • Pickup offered
  • Group discounts
  • Mobile ticket
  • Offered in: English

Overview

Visit two of the most popular attractions in Negril—Seven Mile Beach and Rick's Cafe— on this tour. Relax on the white sands of Seven Mile Beach or participate in a range of watersport activities before heading to Rick's Cafe where you can watch cliff jumping and see uninterrupted island sunsets.
  • Experience two of Negril’s most popular attractions
  • This tour is ideal for both first-time and returning visitors
  • Travel comfortably in an air-conditioned vehicle
  • Arrange an exact time and location for your pickup

What's Included

  • Air-conditioned vehicle
  • Alcoholic Beverages
  • Beach chairs and umbrellas

Meeting and Pickup

Pickup points

Select a pickup point

Itinerary

1

Seven Mile Beach

2 hours Admission Ticket Free

Rick's Cafe (Pass By)

Additional Info

  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Infants must sit on laps
  • Most travelers can participate
  • This tour/activity will have a maximum of 30 travelers

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.4
based on 17 reviews
Total reviews and rating from Viator & Tripadvisor

Demar was amazing. It was...

Tiffany_W, Mar 2026
Demar was amazing. It was just me so I didn’t need to gone whole day. I just wanted to grab lunch at margaritaville and walk on beach and shop then was done. Didn’t need to go back to Ricks since I’d been there every night this week

Response from Host, Mar 2026

Thank you so much for your kind words! We’re glad Demar made your experience a great one and tailored the trip perfectly to what you needed. We truly appreciate you choosing us and hope to see you again on your next visit!

Fun day in Negril, Jamaica

Padirajan, Mar 2025
This was the best way to spend 4-5 hours to see the seven mile beach and Rick’s cafe in Negril. Our driver and guide was Demar Gray. He was very flexible and you could spend as long as you wanted in each point of interest. Overall it was a fun day and would strongly recommend taking DG Tours for tours and transportation while you are at Negril.

Response from Host, Mar 2025

Thank you for your wonderful review! We’re thrilled to hear that you had such a great time exploring Seven Mile Beach and Rick’s Café with Demar. Providing flexible and enjoyable experiences is what we strive for, and we’re glad Demar made your day memorable. We truly appreciate your recommendation and look forward to welcoming you on another adventure with DG Tours in the future!

Excellent guide

Stephanie_A, Oct 2024
Our guide (Shelton) was fantastic! He was friendly, knowledgeable and gave us lots of facts about Negril and the surrounding villages. He added in a couple more stops for us, one at the Negril sign and one at a souvenir shop at no extra charge. Seven mile beach was beautiful, lots of people trying to sell things but fine if you just say no. Drinks and atmosphere at Margaritaville were great! Would recommended this trip!

Response from Host, Oct 2024

Thank you so much for your wonderful review! We’re thrilled to hear that you had a fantastic time with Shelton as your guide. It’s great to know that his friendly and knowledgeable approach, along with the extra stops, made your trip even more enjoyable. We’re also happy that you loved Seven Mile Beach and had a great experience at Margaritaville. We truly appreciate your recommendation and hope to welcome you back for another amazing adventure in the future!

Unmissable Trip

Alexandra_C, Jul 2024
Had a fabulous day. Demar picked us up and dropped us at Negril Tree House. Seven mile beach. Gave us prices of Sunbeds & Umbarella's. $10. Restaurant was reasonably priced to eat Lunch. He asked what time we would like to gp to Rick's Cafe. Picked up by a lovely man called Sheldon. Rick's cafe was amazing. So glad we did this tour. On way home Sheldon stopped at a pharmacy, as I needed Repelent. Such a Gentleman!!

Response from Host, Aug 2024

Thank you for your fantastic review! We’re thrilled to hear you had a fabulous day with us. It’s great that you enjoyed your time at Negril Tree House and Seven Mile Beach. We’re glad Demar and Sheldon made your experience even more memorable. We’ll be sure to pass along your kind words to them. We hope to welcome you back on another tour soon!

Mediocre

52pcygzqh9, Apr 2024
The blue water and cliffs were beautiful to see. For the price, lunch should’ve been included. I stayed in Negril across from 7 mile beach so I thought it was a waste of money. I had lunch and opted out of the beach. It’s great if you’re staying outside of Negril. Rick’s Cafe is overpriced

Response from Host, May 2024

We’re glad to hear that you enjoyed the beautiful views of the blue water and cliffs during your visit. It’s important to note that private transportation often comes with added convenience and personalized service, which may result in a higher cost compared to group transportation. However, we understand that transparency about pricing and inclusions is crucial for our guests’ satisfaction. In the future, please don’t hesitate to reach out to us to clarify any details before making a booking. We’re always here to assist you and ensure that your experience meets your expectations. Thank you again for your feedback, and we hope to have the opportunity to welcome you back in the future.

Brilliant afternoon!

Kristina_F, Nov 2023
What a beautiful beach! Walked for miles and as a solo traveller felt safe. Then onto Ricks cafe which had a brilliant atmosphere. Watched the cliff jumping, enjoyed a meal/drink and listened to the music

Response from Host, Dec 2023

Thank you for leaving us this review. We’re are happy you had a great experience! If you ever need transportation again, we’ll be happy to assist you. Safe travels!

Don’t do it!

Reginald_W, Jul 2023
This was a horrible tour and waste of time and money! I would not recommend this for any…I thought this would be a tour to see and experience true Jamaican culture; it was not!!!

Great

Jamie_B, May 2023
Demar was great! Happy that we went and got to see towns off of the resort. Your guide was prompt, knowledgable and friendly.

Response from Host, Jun 2023

Thank you for leaving this review. I am glad you are happy with the service received. It was my pleasure been your driver.

Beach

bibi_f, Apr 2023
The beach is amazing, the driver was great I will recommend this tour operator to anyone who want yo travel around in jamaica, I was planning to use this service back when I I visit back next year Rick cafe was great my kids enjoy the jump off the cliff. 7 mile beach is great

Response from Host, Apr 2023

Thank you so much for sharing your feedback about our service. We are glad to hear you had an exceptional time with you family and was pleased with our driver. We look forward to working with you in the future.

Everything you could ask for

Katarina_L, May 2022
Best tour guide ever! 7 mile beach and ricks are definitely must see! Definitely take advantage of the cheaper water sports provided by locals on the beach as well. The tour is on your time and Shelton was always on stand by for our pick up. This is probably one of the best and most reasonably priced tours you can do highly recommend.

Response from Host, Jun 2022

It was our pleasure working with you and you are happy you were pleased with the service received by Shelton. Looking forward to working with you in the near future. Thank you for your review.

Ricks Cafe and Seven Mile Beach

Antoinette_B, Apr 2021
Love the water and the driver was very nice and hospitable towards me and my boyfriend. Ricks cafe is one of the best beach bars there is in Jamaica. The food and drinks were great.

Response from Host, Apr 2021

Thank you and we are happy you had an amazing time.

From $35.77

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 20 days in advance.

Compare Similar Experiences

1 / 3
Current
Negril's 7 miles Beach and Rick's Café


6 hours
Free Cancellation
From
$35.77
Negril Shopping And Rick's Café


4 to 5 hours
Free Cancellation
From
$35.00
Luminous Lagoon Private Tour


5 hours
Free Cancellation
From
$102.57