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Seven Miles Beach in Negril and Ricks Cafe from Montego Bay

Recommended by 97% of travelers
Badge of Excellence
Montego Bay, Jamaica
Popular pick
Booked 5+ times last week!
  • 7 to 8 hours (approx.)
  • Pickup offered
  • Mobile ticket
  • Offered in: English

Why travelers loved this

4.8
·
· liliana_t ·
Mar 2026
Our guide kirk was very professional and arrived on time for pick up. We were the only ones on the tour and he accommodated to our schedule. Seven miles was beautiful. Definitely recommended.
· Rachel_B ·
Apr 2026
Doowey was our driver for the day and we couldn’t recommend him enough! He taught us a lot about the island and culture. He made us all feel comfortable and arrived on time with no problems. Had a great trip and we done everything stated in the description!

Overview

    What's Included

    • Air-conditioned vehicle
    • Lunch
    • There is an extra $15 per person charge for pickup from hotels or accommodation in Trelawny parish

    Meeting and Pickup

    Pickup points

    Select a pickup point

    Pickup details

    Travelers should make contact to confirm pickup location and pickup time. Driver/Guide will approach travellers and address them by name, please have your ticket ready to show for confirmation. Vehicles will have "JUTA TOURS 912 MC" written on front and back. Travelers will be notified of vehicle description if there is any changes. Pick up time varies with location, traffic conditions and weather, driver may be a few minutes or a few minutes late.

    Itinerary

    Hopewell (Pass By)

    1

    Seven Mile Beach

    2 hours Admission Ticket Included

    2

    Rick's Cafe

    2 hours Admission Ticket Included

    Additional Info

    • Confirmation will be received at time of booking
    • Wheelchair accessible
    • Stroller accessible
    • Near public transportation
    • Infant seats available
    • Most travelers can participate
    • Tour duration is travel time included
    • This tour/activity will have a maximum of 95 travelers

    Cancellation Policy

    You can cancel up to 24 hours in advance of the experience for a full refund.

    Traveler Photos

    Gallery picture 1 (from a traveler's review)
    Gallery picture 2 (from a traveler's review)
    Gallery picture 3 (from a traveler's review)
    Gallery picture 4 (from a traveler's review)
    Gallery picture 5 (from a traveler's review)

    Reviews

    4.8
    based on 102 reviews
    Total reviews and rating from Viator & Tripadvisor

    Doowey was our driver for...

    Rachel_B, Apr 2026
    Doowey was our driver for the day and we couldn’t recommend him enough! He taught us a lot about the island and culture. He made us all feel comfortable and arrived on time with no problems. Had a great trip and we done everything stated in the description!

    Our guide kirk was very...

    liliana_t, Mar 2026
    Our guide kirk was very professional and arrived on time for pick up. We were the only ones on the tour and he accommodated to our schedule. Seven miles was beautiful. Definitely recommended.

    Loved this excursion. We...

    Gayatri_P, Mar 2026
    Loved this excursion. We went to Margaritaville first on negril beach where you can swim and grab lunch , post which we went to ricks cafe to cliff dive and view the sunset. Carry a small umbrella as it can rain anytime in the afternoon.

    Response from Host, Mar 2026

    Thanks for sharing your experience. Hope to see you again.

    Request Dowey for you driver!!!!

    Sharon_M, Mar 2026
    Let me just begin with how fantastic Dowey was! He accommodates very easily and is the best tour guide! He makes your experience in Jamaica unforgettable! If you want to go with someone you trust, Dowey is your guy! Make sure you ask him about the haunted house in Montego Bay LOL! Again Dowey thank you for everything and we will be back! One Love 🇯🇲

    Response from Host, Mar 2026

    Thanks for the kind words Sharon, we are looking forward to see you again.

    You have to go

    Donna_S, Mar 2026
    It was a great experience and our driver Dooey (I think that's correct) was such a pleasure, fun and knowledgeable. Ricks cafe geat and 7 mile beach is just beautiful.

    Best tour ever

    Ishawna_J, Feb 2026
    Nothing less than awesome! Our driver was very knowledgeable and professional. He was proficient and told us a lot of history on the way to Negril. Both stops with made on the tour was perfect. So many fun memories and such a hassle-free smooth experience. Love love love!

    Esperienza migliore grazie a dwanyne

    Filippo_G, Feb 2026
    Dwayne made our trip to Negril an experience, not just a transfer! He was incredibly friendly, funny, and full of positive energy. He made us laugh the whole way and shared interesting local tips and stories that really added to our trip. The drive felt safe and smooth, and the time flew by thanks to his great attitude. Dwayne truly improved our Jamaica experience — highly recommended!

    Response from Host, Feb 2026

    Thank you Fillippo, Dewayne is simply the best, we hope to see you again.

    Disappointment

    Jung_W, Feb 2026
    Driver turned up 1 hour 15 minutes later. Appointment time 10 AM. But turned up 11:15 AM. My partner was very mad . I was very embarrassed and was in distress as I was a organizer.

    Response from Host, Feb 2026

    We sincerely apologized Jung, it was an one off mistake on our behalf. We did not communicate you actually pick up time from the Grand Palladium. 10:00am pick up is actually from Montego Bay.

    Highly recommend

    Bryant_J, Feb 2026
    Despite the weather being bad and we were not able to see driver or major entertainment at Rick’s Cafe, our driver was very insightful and entertaining. He told my lady and I about the culture of Montego Bay. It was only my lady and I in the van, so he made it more special. I believe he said his name was Kerr or Kirk.

    Excursion

    Susan_P, Jan 2026
    The driver was friendly and knowledgeable, I would strongly recommend this excursion.. you will get to see a lot and learn a lot about Jamaica.

    Fun day

    Sandy_K, Dec 2025
    Although a long day of driving. It was fun and Dwayne, our tour guide was knowledgeable and explained many things along the way. Seven miles beach is beautiful. Rick’s cafe is a local tourist destination so highly recommend visiting

    Response from Host, Dec 2025

    Thanks for the feedback Sandy, there is a Highway currently being constructed which is going to cut the commute time drastically. I'm glad you enjoyed your day with Dwayne.

    Rick’s cafe is great. 7 miles Beach is overhyped..

    Tanvi_M, Oct 2025
    Rick’s Cafe was definitely a highlight of this tour. 7 miles, Beach was very crowded and we were not given umbrellas to stay in the shade. There was additional entry fee charged to enter through a certain restaurant and no one informed us about it before …carry cash with you to buy anything at the 7 miles speech… Ricks cafe accept cards and the food is also delicious. You can swim in the pool while enjoying the sunset … truly memorable.

    Duie the driver

    Ronald_G, Oct 2025
    Had a great time and our driver Duie was amazing and very knowledgeable of the area. He made the drive fun. Highly recommend him!

    Tony was a great driver,...

    Karen_D, Sep 2025
    Tony was a great driver, he was very knowledgeable about the town and made us feel comfortable and he was very accommodating

    7mile/ Ricks Cafe

    Jessica_B, Sep 2025
    I had a great time ! The driver Dwayne picked us up on time and gave us facts about Jamaica along the way to Negril. He was friendly and I felt safe the whole time! He also recommended the catamaran from Margaritaville to Rick’s cafe which was something I wanted to book and didn’t have the time to . Luckily we were able to book the catamaran the same day and was able to do it! I recommend booking this excursion, it is a whole day excursion because we stayed at Montego Bay and from there to Negril is a while drive especially depending on the day with traffic.

    Day in Paradise!

    Nancy_D, Aug 2025
    Excellent fun day! Our driver was amazing and answered all of our questions. Definitely recommend this excursion!

    Dewey was a wonderful...

    Olivia_D, Aug 2025
    Dewey was a wonderful guide, we were well taken care of. Long drive back to our hotel from Negril in downpour, Dewey handled it like the professional that he is. He shared relevant history of Jamaica. We went to 7 mile beach and Rick’s Cafe as well as stops for shopping and photo ops. Great day!

    Horrible Experience

    Michael_E, Jul 2025
    The transport company (Kennedy Tours) had poor coordination for hotel pick up...more people than space in MINIVAN...the MINIVAN had horrible AC...blowing warm air during 1hr plus drive each way (return trip was 2hrs with hot air). Company was notified and no action taken (Mr. Kennedy was to be notified). Use other company. Negril is beautiful and Ricks Cafe is an awesome place to spend the day. Thanks

    Response from Host, Aug 2025

    We are sorry to hear about your bad experience Michael, someone accidentally flipped the heater switch without the driver's knowledge. After the driver was notified he did turn it off. At Kennedy Tours we always aim to go above and beyond for ALL customers so again we sincerely apologize for what happened.

    Driver Bruce

    Kelly_M, Jul 2025
    Bruce picked us up took us up from montego bay to 7 mile Beach and ricks cafe , brilliant friendly driver thanks Bruce definitely recommend , loved ricks cafe the vibe was great

    Response from Host, Aug 2025

    Thank Kelly, hope to see you soon.

    Bruce was a fantastic...

    Pamela_M, Jun 2025
    Bruce was a fantastic driver and guide. With 9 family members including 4 children, the 7 mile beach was relaxing and the kids had a ball! Ricks Cafe’s music was a whole Caribbean vibe!

    Response from Host, Jul 2025

    Thanks Pamela, Bruce enjoyed the day and felt apart of your family. Hope to see you guys next year.

    Enjoyed myself

    Tierra_F, Jun 2025
    We stayed in Montego Bay Area and the drive was very long. So if you decide to do this don’t plan anything after. Overall the tour was good. Our driver Bruce was great and very friendly. The beach was okay, I would’ve rather stayed at Rick’s all day. We got here around 4pm and left at 6pm. Everything started to jump off around 6pm.

    Response from Host, Jul 2025

    Thanks Tierra, we really appreciate your feedback.

    Friend's Birthday Celebration

    msyvonnern, Jun 2025
    Anthony was a perfect host who was punctual and very nice. The beaches were beautiful and Rick's cafe was on another level. Would definitely use him again when we return to Jamaica.

    Response from Host, Jul 2025

    Thank you for the feedback, we really appreciate you.

    Had a great trip, Bruce...

    Joseph_S, Jun 2025
    Had a great trip, Bruce was a great guide (informative, helpful, and fun) Jumping off the cliffs was an awesome experience! All around good time, thanks Bruce!

    Response from Host, Jul 2025

    You really Jumped! Thanks for the feedback Joseph, hope to see you again.

    Great excursion

    Maurice_o, Jun 2025
    This was a great excursion. Both the 7 mile experience and Ricks cafe are a great way to experience negril. Be sure to support the local businesses along the beach. Margaritaville was good and i highly recommend the food at 1 fusion restaurant on 7 mile. Our driver Anthony was very professional, attentive, and went above and beyond to ensure we had a memorable experience and not feel rushed.. i would highly recommend this trip.

    Response from Host, Aug 2025

    Thanks Maurice, Negril is definitely a must do.

    Loved 7 mile beach

    Heather_S, May 2025
    7 mile beach was awesome, we had a great time there. Rick's Cafe was neat but much preferred 7 mile beach. Our driver was good on the quiet side but took us to a store for shopping. That was so nice of him. Would do the trip again!

    Response from Host, May 2025

    Thanks for the feedback, 7 Mile beach is truly amazing.

    If you aren’t a party...

    Nicole_S, May 2025
    If you aren’t a party person/drinker wouldn’t recommend. Was supposed to be there 3 hours and I asked driver to leave after 1 hour. Only thing to do their is drink and jump off the cliffs.

    Response from Host, May 2025

    Thank you for your honest opinion Nicole, we appreciate your business. At the Seven mile beach there are various activities such as parasailing, snorkeling, speed tubing, massage on the beach, horseback riding, sun bathing ect. At the Rick's cafe, you can dance, eat, drink, observe a breathtaking sunset and as you did, take the daring jump from the cliff. Sorry you couldn't find more activities of your liking. Marlan Kennedy Director.

    Highly Recommended 10/10!

    Jeff_B, May 2025
    An amazing day, most definitely a highlight of our holiday to Jamaica. Great communication, the Driver Bruce is a star, Broadwalk Village on the 7 mile beach is the perfect location for a few hours and finishing off at the legendary Rick's was the icing on the cake. This full 8-9 hour day trip is excellent value for money and the same excursion via TUI would have cost me more than double at a whopping £300 for the 2 of us. 10/10!!

    Response from Host, May 2025

    Thanks for your feedback, really appreciate it.

    Brilliant day!

    Sona_B, Apr 2025
    A fantastic tour. This tour won't disappoint! We had a lovely tour guide, Anthony, who was very helpful. The beach was superb and we had an amazing time at the Café. Thank you

    Response from Host, Apr 2025

    Thanks Sona, we aim to deliver quality service.

    Big Ups, Mad Respects - Great Trip

    Yusuf_S, Apr 2025
    Our Driver Tony was very good throughout the entire trip. He pointed things out, made stops as long as all passengers were in agreement, and really made sure our needs were met. Tony was able to tell us about the places we were passing by and was prompt with all the times he provided. Furthermore, Tony connected us with the right person on each site to ensure we were taken care of. Mad respects to Tony for going out of his way many times, Wish him and the company all the best.

    Response from Host, Apr 2025

    Thanks for the review Yusuf! We hope to see you again, mad respect 🙏

    This excursion was the...

    Deja_C, Apr 2025
    This excursion was the best part of my vacation. 10/10 experience, I would highly recommend. 7 mile beach is absolutely beautiful. Ricks cafe was such a vibe.

    Response from Host, Apr 2025

    Thanks Deja, really appreciate your review!

    From $90.00

    per person

    up to 24 hours before the experience starts (local time)

    Book ahead!
    On average, this is booked 30 days in advance.

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