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Seven Miles Beach in Negril and Ricks Cafe from Montego Bay

Recommended by 96% of travelers
Badge of Excellence
Montego Bay, Jamaica
Popular pick
Booked 5+ times last week!
  • 7 to 8 hours (approx.)
  • Pickup offered
  • Mobile ticket
  • Offered in: English

Why travelers loved this

4.8
·
· Jamie_S ·
Apr 2026
Dowey was fantastic! He arrived exactly on time and exchanged his contact information so that no one would be lost at the different locations. He was extremely knowledgeable about the area and gave mini history lessons as we took the drive. He acted as a caring father figure and warned us of the to-do’s and not to-do’s. I had an incredible, unforgettable time!
· liliana_t ·
Mar 2026
Our guide kirk was very professional and arrived on time for pick up. We were the only ones on the tour and he accommodated to our schedule. Seven miles was beautiful. Definitely recommended.

Overview

Negril is one of the top beach destinations in Jamaica, and while it's not too far from Montego Bay, you do need a car to get there. This tour makes transportation easy and includes pickup at many Montego Bay or Falmouth hotels along with ample free time. Enjoy the white sands and water activities at Seven Mile Beach before heading to Rick’s Cafe, known for its epic sunset views.
  • Enjoy free time at the beach and at Rick's Cafe
  • Travel in the comfort of an air-conditioned vehicle
  • Pickup from select Montego Bay hotels adds convenience
  • Packages from Falmouth are also available

What's Included

  • Air-conditioned vehicle
  • Lunch
  • There is an extra $15 per person charge for pickup from hotels or accommodation in Trelawny parish

Meeting and Pickup

Pickup points

Select a pickup point

Pickup details

Travelers should make contact to confirm pickup location and pickup time. Driver/Guide will approach travellers and address them by name, please have your ticket ready to show for confirmation. Vehicles will have "JUTA TOURS 912 MC" written on front and back. Travelers will be notified of vehicle description if there is any changes. Pick up time varies with location, traffic conditions and weather, driver may be a few minutes or a few minutes late.

Itinerary

Hopewell (Pass By)

1

Seven Mile Beach

2 hours Admission Ticket Included

2

Rick's Cafe

2 hours Admission Ticket Included

Additional Info

  • Confirmation will be received at time of booking
  • Wheelchair accessible
  • Stroller accessible
  • Near public transportation
  • Infant seats available
  • Most travelers can participate
  • Tour duration is travel time included
  • This tour/activity will have a maximum of 95 travelers

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)
Gallery picture 2 (from a traveler's review)
Gallery picture 3 (from a traveler's review)
Gallery picture 4 (from a traveler's review)
Gallery picture 5 (from a traveler's review)

Reviews

4.8
based on 113 reviews
Total reviews and rating from Viator & Tripadvisor

We had such a great time...

Leah_V, Jun 2026
We had such a great time with Dowey! He took us from Montego Bay to Seven Mile Beach and Rick’s Café, and honestly his vibe made the whole day. He was super friendly, easygoing, and just great to be around. The drive felt more like hanging out with a local friend than being on a tour. He made everything easy and stress-free, and we always felt comfortable. Would definitely recommend him to anyone visiting Jamaica!

Anthony was Amazing!

Sebastian_G, Jun 2026
Anthony, our tour driver, was absolutely amazing! He kept us entertained and educated throughout the drive, sharing information about the different parishes we traveled through. He even offered to stop so we could take photos at the Negril sign, which was such a thoughtful touch. Anthony truly went above and beyond, helping us get settled at the beach by arranging our umbrella and chairs and making sure we were comfortable. He also gave us fantastic local food recommendations that made our experience even more authentic. Overall, Anthony made our trip unforgettable. If I return to Jamaica, I will definitely be booking with him again. Do yourself a favor and ask for Anthony as your driver—you won't regret it!

Vacation 2026

Michelle_D, May 2026
It was a great experience for me and my husband we enjoyed it from beginning to the end and would love to do it again

another terrible tour with no regard for me as a person. one of numerous viatour failures.

craig_a, May 2026
terrible. i got in pick up truck with two other travelers. then travelers complained solo trip planned. they left. tour company said be back in 15 minutes. noone showed, the hotell called around 11 am they said cancelled. i lost the day and it was too late to book any other rout. i work remotely so sunday was only day.

Response from Host, May 2026

We are very sorry to hear about your ordeal Craig. We will investigate the matter right away.

Amazing Trip with Tour guide Dowey

Jamie_S, Apr 2026
Dowey was fantastic! He arrived exactly on time and exchanged his contact information so that no one would be lost at the different locations. He was extremely knowledgeable about the area and gave mini history lessons as we took the drive. He acted as a caring father figure and warned us of the to-do’s and not to-do’s. I had an incredible, unforgettable time!

Doowey was our driver for...

Rachel_B, Apr 2026
Doowey was our driver for the day and we couldn’t recommend him enough! He taught us a lot about the island and culture. He made us all feel comfortable and arrived on time with no problems. Had a great trip and we done everything stated in the description!

Our guide kirk was very...

liliana_t, Mar 2026
Our guide kirk was very professional and arrived on time for pick up. We were the only ones on the tour and he accommodated to our schedule. Seven miles was beautiful. Definitely recommended.

Loved this excursion. We...

Gayatri_P, Mar 2026
Loved this excursion. We went to Margaritaville first on negril beach where you can swim and grab lunch , post which we went to ricks cafe to cliff dive and view the sunset. Carry a small umbrella as it can rain anytime in the afternoon.

Response from Host, Mar 2026

Thanks for sharing your experience. Hope to see you again.

Request Dowey for you driver!!!!

Sharon_M, Mar 2026
Let me just begin with how fantastic Dowey was! He accommodates very easily and is the best tour guide! He makes your experience in Jamaica unforgettable! If you want to go with someone you trust, Dowey is your guy! Make sure you ask him about the haunted house in Montego Bay LOL! Again Dowey thank you for everything and we will be back! One Love 🇯🇲

Response from Host, Mar 2026

Thanks for the kind words Sharon, we are looking forward to see you again.

You have to go

Donna_S, Mar 2026
It was a great experience and our driver Dooey (I think that's correct) was such a pleasure, fun and knowledgeable. Ricks cafe geat and 7 mile beach is just beautiful.

Best tour ever

Ishawna_J, Feb 2026
Nothing less than awesome! Our driver was very knowledgeable and professional. He was proficient and told us a lot of history on the way to Negril. Both stops with made on the tour was perfect. So many fun memories and such a hassle-free smooth experience. Love love love!

Esperienza migliore grazie a dwanyne

Filippo_G, Feb 2026
Dwayne made our trip to Negril an experience, not just a transfer! He was incredibly friendly, funny, and full of positive energy. He made us laugh the whole way and shared interesting local tips and stories that really added to our trip. The drive felt safe and smooth, and the time flew by thanks to his great attitude. Dwayne truly improved our Jamaica experience — highly recommended!

Response from Host, Feb 2026

Thank you Fillippo, Dewayne is simply the best, we hope to see you again.

Disappointment

Jung_W, Feb 2026
Driver turned up 1 hour 15 minutes later. Appointment time 10 AM. But turned up 11:15 AM. My partner was very mad . I was very embarrassed and was in distress as I was a organizer.

Response from Host, Feb 2026

We sincerely apologized Jung, it was an one off mistake on our behalf. We did not communicate you actually pick up time from the Grand Palladium. 10:00am pick up is actually from Montego Bay.

Highly recommend

Bryant_J, Feb 2026
Despite the weather being bad and we were not able to see driver or major entertainment at Rick’s Cafe, our driver was very insightful and entertaining. He told my lady and I about the culture of Montego Bay. It was only my lady and I in the van, so he made it more special. I believe he said his name was Kerr or Kirk.

Excursion

Susan_P, Jan 2026
The driver was friendly and knowledgeable, I would strongly recommend this excursion.. you will get to see a lot and learn a lot about Jamaica.

Fun day

Sandy_K, Dec 2025
Although a long day of driving. It was fun and Dwayne, our tour guide was knowledgeable and explained many things along the way. Seven miles beach is beautiful. Rick’s cafe is a local tourist destination so highly recommend visiting

Response from Host, Dec 2025

Thanks for the feedback Sandy, there is a Highway currently being constructed which is going to cut the commute time drastically. I'm glad you enjoyed your day with Dwayne.

Rick’s cafe is great. 7 miles Beach is overhyped..

Tanvi_M, Oct 2025
Rick’s Cafe was definitely a highlight of this tour. 7 miles, Beach was very crowded and we were not given umbrellas to stay in the shade. There was additional entry fee charged to enter through a certain restaurant and no one informed us about it before …carry cash with you to buy anything at the 7 miles speech… Ricks cafe accept cards and the food is also delicious. You can swim in the pool while enjoying the sunset … truly memorable.

Duie the driver

Ronald_G, Oct 2025
Had a great time and our driver Duie was amazing and very knowledgeable of the area. He made the drive fun. Highly recommend him!

Tony was a great driver,...

Karen_D, Sep 2025
Tony was a great driver, he was very knowledgeable about the town and made us feel comfortable and he was very accommodating

7mile/ Ricks Cafe

Jessica_B, Sep 2025
I had a great time ! The driver Dwayne picked us up on time and gave us facts about Jamaica along the way to Negril. He was friendly and I felt safe the whole time! He also recommended the catamaran from Margaritaville to Rick’s cafe which was something I wanted to book and didn’t have the time to . Luckily we were able to book the catamaran the same day and was able to do it! I recommend booking this excursion, it is a whole day excursion because we stayed at Montego Bay and from there to Negril is a while drive especially depending on the day with traffic.

Day in Paradise!

Nancy_D, Aug 2025
Excellent fun day! Our driver was amazing and answered all of our questions. Definitely recommend this excursion!

Dewey was a wonderful...

Olivia_D, Aug 2025
Dewey was a wonderful guide, we were well taken care of. Long drive back to our hotel from Negril in downpour, Dewey handled it like the professional that he is. He shared relevant history of Jamaica. We went to 7 mile beach and Rick’s Cafe as well as stops for shopping and photo ops. Great day!

Horrible Experience

Michael_E, Jul 2025
The transport company (Kennedy Tours) had poor coordination for hotel pick up...more people than space in MINIVAN...the MINIVAN had horrible AC...blowing warm air during 1hr plus drive each way (return trip was 2hrs with hot air). Company was notified and no action taken (Mr. Kennedy was to be notified). Use other company. Negril is beautiful and Ricks Cafe is an awesome place to spend the day. Thanks

Response from Host, Aug 2025

We are sorry to hear about your bad experience Michael, someone accidentally flipped the heater switch without the driver's knowledge. After the driver was notified he did turn it off. At Kennedy Tours we always aim to go above and beyond for ALL customers so again we sincerely apologize for what happened.

Driver Bruce

Kelly_M, Jul 2025
Bruce picked us up took us up from montego bay to 7 mile Beach and ricks cafe , brilliant friendly driver thanks Bruce definitely recommend , loved ricks cafe the vibe was great

Response from Host, Aug 2025

Thank Kelly, hope to see you soon.

Bruce was a fantastic...

Pamela_M, Jun 2025
Bruce was a fantastic driver and guide. With 9 family members including 4 children, the 7 mile beach was relaxing and the kids had a ball! Ricks Cafe’s music was a whole Caribbean vibe!

Response from Host, Jul 2025

Thanks Pamela, Bruce enjoyed the day and felt apart of your family. Hope to see you guys next year.

Enjoyed myself

Tierra_F, Jun 2025
We stayed in Montego Bay Area and the drive was very long. So if you decide to do this don’t plan anything after. Overall the tour was good. Our driver Bruce was great and very friendly. The beach was okay, I would’ve rather stayed at Rick’s all day. We got here around 4pm and left at 6pm. Everything started to jump off around 6pm.

Response from Host, Jul 2025

Thanks Tierra, we really appreciate your feedback.

Friend's Birthday Celebration

msyvonnern, Jun 2025
Anthony was a perfect host who was punctual and very nice. The beaches were beautiful and Rick's cafe was on another level. Would definitely use him again when we return to Jamaica.

Response from Host, Jul 2025

Thank you for the feedback, we really appreciate you.

Had a great trip, Bruce...

Joseph_S, Jun 2025
Had a great trip, Bruce was a great guide (informative, helpful, and fun) Jumping off the cliffs was an awesome experience! All around good time, thanks Bruce!

Response from Host, Jul 2025

You really Jumped! Thanks for the feedback Joseph, hope to see you again.

Great excursion

Maurice_o, Jun 2025
This was a great excursion. Both the 7 mile experience and Ricks cafe are a great way to experience negril. Be sure to support the local businesses along the beach. Margaritaville was good and i highly recommend the food at 1 fusion restaurant on 7 mile. Our driver Anthony was very professional, attentive, and went above and beyond to ensure we had a memorable experience and not feel rushed.. i would highly recommend this trip.

Response from Host, Aug 2025

Thanks Maurice, Negril is definitely a must do.

Loved 7 mile beach

Heather_S, May 2025
7 mile beach was awesome, we had a great time there. Rick's Cafe was neat but much preferred 7 mile beach. Our driver was good on the quiet side but took us to a store for shopping. That was so nice of him. Would do the trip again!

Response from Host, May 2025

Thanks for the feedback, 7 Mile beach is truly amazing.

From $90.00

per person

up to 24 hours before the experience starts (local time)

Book ahead!
On average, this is booked 27 days in advance.

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