Top Zurich Pop Culture in 2026

What do people usually say about Zurich? Switzerland's financial heart... The city of bankers and shoppers... The streets where everyone is in a hurry... We invite you to get to know a radically different Zurich. Think 500 years back and imagine a medieval city with medieval customs. An executioner lives somewhere nearby, across the street they are taking a woman suspected of witchcraft to prison, and not very far away the city council is deciding on how to execute the guy who stole four bags of salt. Do you want to see and find out where people were tortured in Zurich and how, where the pillory was located and where executions took place? We will not only guide you through the key places associated with this dark side of the city, but also tell the true story of the real people. You will learn how stoically the beautiful Elsbeth, suspected of witchcraft, endured torture, how cruelly the maid Adelheid was executed, and how rich Agatha did not manage to escape a death sentence.

Zurich is a big city, and if you want to discover its lake-and-mountain views and its urban landmarks, it’s best to do it with a guide. This Zurich tour helps you cover more ground in less time with a carefully planned itinerary by coach, foot, ferry, and cable car. The Swiss Gold Coast on Lake Zurich, the Felsenegg viewpoint, and Zurich Old Town are among the highlights.

Schilthorn is a popular tourist destination, but it can be a bit intimidating to navigate the journey from Zurich. Relax and let a local show you the way on this full day tour with a private guide. Experience the “thrill walk,” dine at the revolving restaurant built for the 1969 James Bond movie “On Her Majesty’s Secret Service,” and visit the on-site Bond World 007 Center. You’ll also spend some time in the ski village of Murren.

Embark on your very own James Bond spy mission through the Swiss mountains on this curated Schilthorn and Lauterbrunnen tour. This riveting guided adventure includes a spellbinding voyage through astonishing waterfall landscapes, an exploration of local history and culture, and an exclusive dining experience in a revolving ‘007’ restaurant paired with bird’s-eye views of the majestic Alps.

Step into the romantic world of Crash Landing on You on an exclusive private journey through Switzerland's iconic filming locations. Follow in the footsteps of Yoon Se-ri and Captain Ri as you explore Lake Lungern, Iseltwald's famous piano pier, Sigriswil Panorama Bridge, Giessbach Falls when accessible, and Interlaken. Unlike crowded group tours, enjoy a personalized experience with a knowledgeable driver-guide who shares fascinating stories about the series and helps you recreate your favorite scenes. Travel comfortably in a Mercedes-Benz V-Class or similar premium vehicle, with flexible photo stops and assistance capturing memorable pictures and videos. Enjoy private hotel pickup and drop-off in Zurich, Lucerne, or Interlaken, according to your booking. More than a sightseeing tour, this is an unforgettable opportunity to relive the romance of Crash Landing on You in the breathtaking Swiss Alps.

Explore the enchanting filming locations of the beloved K-drama Crash Landing on You on this full-day tour through Switzerland. Visit picturesque spots like Iseltwald, known for its charming lakeside views, and Grindelwald-First, where you can take in panoramic vistas and enjoy adventurous activities. Ride the Eiger Express to Eigergletscher and soak in breathtaking alpine scenery. With a small group led by a professional guide, relive your favorite moments from the series in a stunning backdrop. - Full-day tour (approx. 10-12 hours) visiting iconic filming locations - Ride the Eiger Express cable car for stunning views of the North Face of the Eiger - Explore Iseltwald and Grindelwald-First with optional short hikes - Small group experience with a maximum of 8-10 participants for a personalized adventure

This is a night tour around Zurich which provides insights in many hidden and dark stories from the 800 AD, the medieval times, the Dark plague and other very important dates that shaped Zurich in what is today. Decapitations, people kidnapped, poisonous water fountains, women facing certain death and women killing their own kids. Are you ready to explore the dark side? (All the stories provided are based in 100% accurate historic data.)

Sigriswil Panoramic Bridge, as featured in Crash Landing on You Interlaken, with views toward the Victoria-Jungfrau Grand Hotel Lakeside village of Iseltwald on the shores of Lake Brienz Panoramic mountain viewpoints from Grindelwald First Scenic stop at Lake Lungern, with its turquoise waters and surrounding alpine landscapes Private full-day excursion with a private driver toward the Bernese Oberland, following selected filming locations from Crash Landing on You and showcasing alpine scenery. Beginning at the Sigriswil Panoramic Bridge, and offering far-reaching views of the surrounding mountain landscapes. Continuation to Interlaken, an alpine town between Lakes Thun and Brienz. Proceeding to Iseltwald on the shores of Lake Brienz, one of the most recognisable Swiss settings. Further ascent to Grindelwald First for panoramic views over the Bernese Alps and the First Flieger area, followed by a final scenic stop at Lake Lungern. Return to Zurich with a private driver.

Zurich has a unique and rich history, but appreciating the city's sights can prove tricky on a self-guided tour. Immerse yourself in the history and culture of Switzerland's largest city on a walking tour of highlights including the Old Town, Polyterasse, Lindenhof, St. Peter, and Fraumunster churches, Bahnhofstrasse and Paradeplatz and benefit from the more personalized experience of a private tour.

Home to galleries, museums, street art, art institutions, and working artists, St. Gallen is one of Switzerland’s most creative cities. Discover the buzzing community on this intimate experience led by a local who knows and loves the city but isn’t part of the tourist trade. Exploring in a group no larger than six, you’ll take in graffiti, monuments, 15th-century architecture, and more, and end at an art museum.