Top London Arts & Design

Finding authentic Shakespeare sites in London can be tricky without local insight. This private tour solves that by guiding you to landmarks tied to the Bard, while a former professional actor brings the stories to life with dramatic readings. Learn about his life, works, and controversies—including religion and authorship—ensuring a richer, more engaging experience than wandering the city on your own.

The Museum of Brands, Packaging and Advertising showcases retro items and iconic brands from the Victorian era to today. This admission ticket grants full access to the museum without a time limit, letting you explore the nostalgic exhibits at your own pace.

Step back into the Tudor era on this private tour of Hampton Court Palace. Built by Henry VIII in the 16th century and later expanded, it’s one of southern England’s highlight palaces. Meet your guide—a celebrated historian who’s appeared on Tudor-themed television specials—and get ready to explore (entry own expense). Whether it’s fashion, royal intrigue, artworks, or more, the tour can be specially tailored to fit your interests. You can also sign up for the general tour option for a broad overview of the landmark.

Rather than just showing you the street art of East London, this experience gives you the chance to create your own urban mural during a street art workshop. This hands-on experience, lets you discover the usually difficult-to-find street art of Hackney during a walking tour. Then, it's time to create your own masterpiece using stencils and spray paint.

Experience the magic of Harry Potter with a visit to Warner Bros. Studio Tour London. Learn all about the making of the celebrated Potter films as you explore the wizardry shops of Diagon Alley™, pay a visit to Platform 9¾™, and see some of the highlights of Hogwarts™. To make things easier, round-trip transportation from the Euston War Memorial (near King’s Cross Station) is included.

When it comes to gin, sipping a G&T only gives you half the picture. Learn exactly how the spirit is produced with a visit to the Bombay Sapphire Distillery. Find out the role botanicals play in the distilling process, sip an included cocktail and a self-serve G&T, and learn about the history of gin production.

Avoid piecing together a Beatles-era-inspired route in London without direction; this private walking tour has a guide that'll do it for you. Stroll through central areas to see key sites such as Carnaby Street, Abbey Road crossing, Denmark Street, and other Beatles landmarks. As you walk, your guide shares stories behind Paul, John, Ringo, and George—both as individuals and as a group.

London's rock and roll landmarks—the Abbey Road crossing, recording studios, venues tied to the bands that defined the era—are scattered across the city with no obvious route linking them, and most carry no signs explaining what happened there. A private black cab tour covers the rock history sites with a guide and a driver handling the route between them.

London’s top sights don’t come cheap. But you can save almost 50% on the cost of admission when you buy The London Pass®, a digital package that gives you free entry to more than 100 of London’s top attractions. Enjoy sights such as Westminster Abbey, the London Eye, the Tower of London, and the original Madame Tussauds, with a handy app (or PDF guide) to help you plan your trip.

London is known for its rich musical heritage, but finding the best spots for a glimpse of pop culture can be tricky. Explore must-see musical landmarks with a local musician on this group walking tour of Soho. See where Hendrix, Bowie, Elton John, and many others recorded their most iconic albums, all brought to life through insider anecdotes about music-making in the capital.

Ideal for music lovers, this David Bowie walking tour covers two distinct London neighborhoods where the visionary artist lived and worked. Starting in Brixton, you’ll see the home where the singer was born, some of the venues he played in the early days, and a local memorial. You’ll then move on to Soho, a neighborhood rich in music history, where Bowie’s career took off.

Book your tickets in advance and step aboard the Cutty Sark in Greenwich to discover what life was like on board a 19th-century tea clipper boat. The world’s sole surviving clipper, the 'Cutty Sark' today is an award-winning boat-museum, which allows you to learn about the China tea trade voyages and life at sea. Your admission ticket lets you stay as long as you want aboard the boat and explore at your own pace.

See the best of Liverpool and its Beatles landmarks in one day—and leave the planning to someone else—on this full-day excursion from London. Make your own way to Euston Station, travel via train to Liverpool, and begin by visiting the Beatles Story exhibition at the Albert Dock. Next, embark on a coach tour to see the Beatles' houses and other key Liverpool landmarks, finish with a trip to the Cavern Club before returning to London.

Be immersed in London’s creative culture on this half-day photography tour of Camden street art. Go off the beaten track around Camden Market and Kentish Town, exploring backstreets and canal paths on foot for an intimate glimpse of urban creativity, with insights provided by your local guide. See heritage landmarks like the Amy Winehouse statue and Hawley Mews graffiti and enjoy the personalized service of a small-group tour.

Get more familiar with London's highlights on this private tour, led by a local guide. Learn about London's history and culture as you visit landmarks, including the Shard, London Bridge, Westminster, Borough Market, and Shakespeare's Globe Theatre. Explore the city like a local on foot and via public transport, with London Underground (subway) tickets included.

Enjoy a more rewarding visit to London's Tate Modern on this guided tour. Visiting in a small group of no more than eight people provides plenty of opportunity to ask questions about the artworks and the 19th-century power plant that houses the modern art museum. See works by Picasso, Dalí, and Warhol in the permanent collection and also learn about the many temporary exhibits that the museum has displayed in its relatively short history.

The Royal Mews provides road transport for The King and members of the Royal Family by both horse-drawn carriage and motor car. It is also one of the finest working stables still in existence, responsible for the training of the Windsor Greys and Cleveland Bays, the horses that pull the royal carriages. Among the historic coaches and carriages on display is the spectacular Diamond Jubilee State Coach, which conveyed Queen Elizabeth II on the State Opening of Parliament on 4 June 2014. What's more, cast your eye over the luxurious Australian State Coach, with central heating and electric windows, which carried Queen Elizabeth II and The Duke of Edinburgh from Westminster Abbey to Buckingham Palace after the Royal Wedding in 2011. The most dazzling of all is the Gold State Coach, which has been used at every coronation since that of William IV. Queen Elizabeth II used it to travel on her Coronation Day in 1953, and most recently it was used at the Coronation of King Charles III in 2023.

Explore London's West End in a unique way on this group walking tour. Check off some of the West End’s top theaters with a suitably musical-inspired soundtrack. During your 2.5-mile (4-kilometer) walk, discover key theaters, learn insider stories and facts, and listen to different show tunes through headsets—singing and dancing are warmly encouraged.

As well as great restaurants, bars, and boutiques—Shoreditch is well-known for its diverse street art scene, and this tour is your shortcut to finding hidden murals, stencils, and artwork that you might not uncover alone. Join a guide on a specialty street art-themed tour that starts at Old Spitalfields Market and visits Brick Lane and Shoreditch. Along the way, hear stories about local artists and learn how to interpret different pieces.

David Bowie's early career in Soho—the mime phase, the failed folk trio, the R&B bands—predates Ziggy Stardust by years, and those formative locations and stories aren't featured on standard London tours. This private walking tour covers the Soho venues, businesses, and landmarks that shaped Bowie's early creative career, with a guide providing context at each stop.

Drown out the London traffic and soak up the festive spirit on this silent disco walking tour of London's Christmas displays. Follow a curated route through areas such as Regent Street and Seven Dials while listening to festive music through headphones to add to the holiday ambiance. Learn intriguing stories and about local holiday traditions from your guide.

Uncover the secrets of witchcraft and wizardry on this behind-the-scenes Harry Potter walking tour of London. With a small group and your guide leading the way, scout out filming locations for your favorite scenes, including the Leaky Cauldron and the Ministry of Magic. As you go, pass London landmarks such as St. Paul’s Cathedral, Millennium Bridge, and Leadenhall Market, your guide filling you in on behind-the-scenes stories and facts about the books and movies.

Guided literary tours move at the group's pace, not yours. This self-guided Dickens scavenger hunt hands you the route through an app, so you start whenever you like and linger where you want. Follow a trail of puzzles and hidden messages between landmarks such as the Charles Dickens Museum and Ye Olde Cheshire Cheese, piecing together the story as you walk Victorian London's streets.

Take a journey through the former epicenter of Brit-pop—Camden Town—with this self-guided audio tour. Make your way to key Brit-pop landmarks in the northwest London neighborhood, such as the Electric Ballroom, the Good Mixer, and the Dublin Castle. Offline access and GPS autoplay makes for a seamless experience, with audio playing automatically upon arrival at each sight.